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Journal : Madani: Multidisciplinary Scientific Journal

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Analisis Pengaruh Suasana Tempat, Kualitas Pelayanan, Kualitas Produk, Persepsi Harga, terhadap Loyalitas Kepuasan Pelanggan (Studi di pelanggan CoffeeShop Diantara Pontianak) Dwiputra, Wahyu; A, Ahmadi; Listiana, Erna; Fitriana, Ana; G, Giriati
Madani: Jurnal Ilmiah Multidisiplin Vol 3, No 6 (2025): July 2025
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.15802592

Abstract

This study aims to analyze the influence of atmosphere, service quality, product quality, and price perception on customer loyalty through customer satisfaction as a mediating variable on Coffee Shop Diantara Pontianak customers. The population in this study were Coffee Shop Diantara consumers with a sample size of 182 respondents. The data analysis method used Partial Least Squares Structural Equation Modeling (PLS-SEM) with the help of Smart PLS 4.0 software. The results showed that atmosphere, service quality, and product quality had a significant positive effect on customer satisfaction, which in turn also had a significant positive effect on customer loyalty. In addition, customer satisfaction was proven to significantly mediate the influence of atmosphere, service quality, and product quality on customer loyalty. However, price perception did not have a significant effect on customer satisfaction or loyalty. This study is expected to contribute to Coffee Shop Diantara Pontianak managers in developing strategies to improve service quality to encourage sustainable customer loyalty.
Co-Authors A, Ahmadi Adinda, Chery Afani, Afani Ahmad Shalahuddin, Ahmad AHMADI Akhasha, Nadia Andika, Wahyu Annisa Fitri, Annisa Anwar Azazi Aprilliani, Shifa ARDIANSYAH ARDIANSYAH Arifin Firdaus Ariqoh, Daffa Asri Ashadi, Ardi Audisty Prana Hardayu Barkah Barkah, Barkah Bosrin, Adrian Calvin Calvin Calvin Daud, Ilzar Devi Nurmalia Diawanto, Fery Dody Pratama Marumpe Dwiputra, Wahyu Ediansyah, Ediansyah Eka Prastya Nugraha, Aryan Ema Trisnawati Endar Sulistyowati Erna Listiana Erna Listiana Ernita Sari Nurwahyuni, Hesti Fajri Habibi, Fajri Fasius, Bony Fathurrahman, Akhwal Fauzan, Ahmad Hilmi Fauzan, Rizky Febriana, Cika Firdaus, Angelika G, Giriati Gusti Hardiansyah Hafid, Khairunissa Hans, M. Hamka Harry Setiawan Haryadi Helma Malini, Helma Heriyadi, Heriyadi Hermanto, Dicky Irdhayanti, Efa Irene, Novi Juniwati Juniwati Kalis, Maria Christiana Iman Khaulah, Haya Inayah Latifah Latifah Maharani, Berliana Maharani, Rista Maria Christiana Iman Kalis, Maria Christiana Mazayatul Mufrihah B11212091 Moh. Rasyid Ridho Muhammad Afif Mustaruddin Mustika, Uray Ndaru Nanda Nanda Nikki Tri Sakung, Nikki Tri Nofiansyah,  Wahyu Nur Afiah, Nur Nurnalisa Nurul Komari Oktavianto, Angga Panjaitan, Priskila Penampe, Marie Anne Ester Phengdrawan, Jonassen Purmono, Bintoro Bagus Purnomo, Bintoro Bagus Putri Pangestika, Putri Qurrotul Aeni, Qurrotul Rabbani, Ammar Ramadania Ramadhianti, Risa Riantika, Naswa Ristyawan, M. Ridwan Ristyawan, Mochammad Ridwan Rivaldo, Karis Rizal, Fakhri Rokhuma, Chubbi Millatina Safmi, Ima Kumala Satria, Dimas Satrio Ardhana, Ariel Septiarni, Marsa Shandy, Jose Haris Sulityowati, Endar Syahbandi Syahputri, Anggraini Tassia, Tassia Titik Rosnani Trianto, Yohanes Adi Vanessa, Vivian Wahidah, Nina Ikhwati Wahyu Apriliandi, M.Rizky Wahyu Nofiansyah, Wahyu Waldi Wendy Wenny Pebrianti Widya, Tri Widyaningrum, Belinda Putri Yulyaningsih, Veronika Bella