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All Journal Jurnal Ilmu Pertanian Indonesia Jurnal Penyuluhan SOCA: Jurnal Sosial Ekonomi Pertanian Jurnal Sosial Ekonomi Pertanian JURNAL SAINS PERTANIAN EQUATOR Perkebunan dan Lahan Tropika Jurnal Social Economic of Agriculture Analisis Kebijakan Pertanian AGRISE AGRARIS: Journal of Agribusiness and Rural Development Research Agricore: Jurnal Agribisnis dan Sosial Ekonomi Pertanian Unpad Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Jurnal SEPA (Social Economic and Agribusiness Journal) JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) Jurnal Pertanian Agros Daun: Jurnal Ilmiah Pertanian dan Kehutanan Forest and Society JURNAL AGRICA JURISMA: Jurnal Riset Bisnis & Manajemen BUANA SAINS Agriecobis : Journal of Agricultural Socioeconomics and Business Analisis Kebijakan Pertanian Jurnal Pengabdian kepada Masyarakat Nusantara Wahana Peternakan Jurnal Dinamika Sosial Ekonomi Jurnal Agrimanex: Agribusiness, Rural Management, and Development Extension Warta Perkaretan Jurnal Sains Agribisnis JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Indonesian Community Journal JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian Wiratani : Jurnal Ilmiah Agribisnis Jurnal AGRISEP: Kajian Masalah Sosial Ekonomi Pertanian dan Agribisnis Journal of Innovative and Creativity AGRARIS: Journal of Agribusiness and Rural Development Research Botani: Publikasi Ilmu Tanaman dan Agribisnis Jurnal Riset Multidisiplin Edukasi Jurnal Pertanian Agros Jurnal Ekonomi Pertanian dan Agribisnis
Adi Suyatno
Department Of Agricultural Socioeconomics, Faculty Of Agriculture, Universitas Tanjungpura, Pontianak-Indonesia
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Aktivitas Pemasaran Media Sosial dan Word Of Mouth Terhadap Keputusan Pembelian Konsumen pada Produk Umkm Roti dan Kue di Kabupaten Landak Sopiana, Mika; Kurniati, Dewi; Suyatno, Adi
Jurnal Social Economic of Agriculture Vol 14, No 1 (2025): June
Publisher : Agribusiness Department, Agriculture Faculty, Tanjungpura University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/jsea.v14i1.89475

Abstract

With the development of information technology, akery and cake MSMEs are encouraged to adapt to social media as a marketing medium and increase word of mouth. The purpose of this study is to measure social media marketing activities and word of mouth in influencing purchasing decisions for bakery and cake MSME products. A descriptive approach was used in describing the data and research findings. Structural Equation Modeling analysis was used to measure the relationship between social media and word of mouth variables with 120 respondents who visited bakery and cake MSMEs. The results showed a significant relationship between social media marketing activities and word of mouth on purchasing decisions for bakery and cake MSME products in Landak Regency. Social media plays an important role in disseminating visual content to attract customer attention, while word of mouth occurs naturally by consumers in direct interaction with their family, friends and family regarding their experiences after buying. The findings provide important implications for MSME marketing strategies, indicating the need for greater focus on optimising marketing through social media and not neglecting word of mouth to increase consumer appeal and trust.
ANALISIS EFISIENSI TEKNIS USAHA TANI KELAPA SAWIT PENDEKATAN FUNGSI PRODUKSI STOCHASTIC PRONTIER Marjoni, Stepanus Joni; Suyatno, Adi; Maswadi, Maswadi
BUANA SAINS Vol 25, No 2 (2025)
Publisher : Universitas Tribhuwana Tunggadewi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/bs.v25i2.7426

Abstract

Independent oil palm farmers in Landak Regency face challenges in managing production inputs, such as suboptimal fertilization schedules, types, and dosages, which may affect productivity and technical efficiency. This study aims to analyze the technical efficiency of independent oil palm farming in Landak Regency using a stochastic frontier production function approach. The study employed a quantitative approach with a purposive sampling technique, involving 50 independent oil palm farmers. Data were analyzed using the stochastic frontier production function with Maximum Likelihood Estimation (MLE). The average technical efficiency of independent oil palm farming in Landak Regency was 0.921 (92.1%). Input variables such as land area, dolomite fertilizer, and labor had a significant positive effect on production, while NPK fertilizer and herbicide did not show significant effects. Inefficiency factors such as farmer age, education, and experience were not statistically significant. Independent oil palm farming in Landak Regency is technically efficient. To enhance productivity, farmers are encouraged to optimize the use of land, dolomite fertilizer, and labor, while improving NPK fertilizer dosage and pesticide application practices.
ANALISIS KELAYAKAN USAHATANI BAYAM DI KELURAHAN SIANTAN HILIR KECAMATAN PONTIANAK UTARA KOTA PONTIANAK Ardianto, Ardianto; Suyatno, Adi; Suharyani, Anita
Jurnal Ekonomi Pertanian dan Agribisnis Vol. 9 No. 4 (2025)
Publisher : Department of Agricultural Social Economics, Faculty of Agriculture, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/

Abstract

This research aims to determine the Feasibility of Spinach Farming in Siantan Hilir Village, North Pontianak District. The research data used are primary and secondary data and a total of 39 farmers from a total sample population of 296 individuals using the slovin formula. The survey technique used was a survey technique for collecting samples through a random sampling method (simple random technique), technical sampling through interviews using a questionnaire tool. The research results provide evidence that the average income for spinach farming with a land size of less than 0.5 hectares is Rp. 8.25.431/MT and land size of more than 0.5 Ha as much as Rp. 688,688,-/MT, the R/C ratio of spinach farming with a land size of less than 0.5 Ha is also 1.75 and for land sizes above 0.5 Ha it is 1.14 while for price BEP and Production BEP with area land below 0.5 Ha, which is as much as Rp. 2,871 and 219.91 Kg while for land sizes above 0.5 Ha the price BEP and production BEP are Rp. 4,357.- and 862.6 Kg. This shows that spinach farming on a land area of less than 0.5 Ha is more feasible to cultivate when compared to spinach farming on a land area of more than 0.5 Ha.
FAKTOR-FAKTOR YANG MEMPENGARUHI PENDAPATAN USAHATANI CABAI RAWIT DI DESA RASAU JAYA TIGA KECAMATAN RASAU JAYA KABUPATEN KUBU RAYA Suharti, Nur; Suyatno, Adi; Parulian Hutajulu, Josua
Jurnal Pertanian Agros Vol 27 No 4 (2025): EDISI OKTOBER
Publisher : Fakultas Pertanian Universitas Janabadra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37159/jpa.v27i4.126

Abstract

This study's objective is to analyze the factors influencing the income of cayenne pepper farming in Rasau Jaya Tiga Village, Rasau Jaya District, Kubu Raya Regency. The background highlights the importance of the horticultural sector, particularly cayenne pepper, which has high economic value but is vulnerable to significant price fluctuations, thereby affecting farmers’ income. The research employed a quantitative descriptive method with a census approach, involving 52 farmers as respondents. Questionnaires, interviews, and observations were used to gather primary data, while relevant institutions provided secondary data. Data analysis was conducted using the Cobb-Douglas Unit Output Price (UOP) function. The results showed that 74.50% of income variation was influenced by seed price, lime price, organic fertilizer price, NPK fertilizer price, fungicide price, insecticide price, and labor wages. Simultaneously, all variables had a positive and significant effect on income; however, partially, only lime price, NPK fertilizer price, and labor wages had significant effects. NPK fertilizer had a positive effect, while lime price and labor wages negatively affected income. In contrast, seed price, organic fertilizer price, fungicide price, and insecticide price had no significant effect. The study concludes that optimizing the use of NPK fertilizer and managing lime and labor costs are crucial to improving farmers’ income.
Strengthening Agricultural Regeneration: Determinants of Young Farmers’ Performance in Sub-Urban Villages Sudrajat, Jajat; Fitrianti, Wanti; Suyatno, Adi
AGRARIS: Journal of Agribusiness and Rural Development Research Vol. 11 No. 2: July-December 2025
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/agraris.v11i2.503

Abstract

Farmer regeneration in Indonesia is faced with severe challenges, and it is predicted that this may lead to a decrease in the national food production ability. Therefore, strategic effort is required to facilitate the regeneration process. In this study, we aimed to analyze the dynamics of farmer regeneration in sub-urban villages and the determinants of the farming performance of a young farmer. The research method employed a mixed approach between qualitative and quantitative perspectives. In the quantitative method, we purposively selected 51 young farmers as samples for interview. The qualitative approach was used to explain the dynamics of regeneration behavior, whereas the quantitative approach based on Spearman correlation was used to analyze a few critical variables, which exhibited a strong correlation with a young farmer farming performance. The research results revealed a dynamic behavior of a farmer child, determining their entry into or exit from agriculture, and that farming income was the main determinant of decision-making in entering the agriculture sector. The analysis further revealed that a young farmer farming performance correlated significantly with their agricultural entrepreneurship orientation, which covers the feeling of confidence, patience, and perseverance in farming. Further, their farming performance was also correlated significantly with access to external finance  and agricultural education in the family. These results provide valuable insights regarding the importance of the empowerment strategy, particularly at farmer household level, in encouraging effective farmer regeneration.
EFISIENSI SALURAN PEMASARAN IKAN TONGKOL ABU-ABU (THUNNUS TONGGOL) DI PELABUHAN PERIKANAN NUSANTARA PEMANGKAT Yudiansyah, Yudiansyah; Suyatno, Adi; Oktoriana, Shenny
Jurnal Sains Pertanian Equator Vol. 15 No. 2
Publisher : Fakultas Pertanian Universitas Tanjungpura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/jspe.v15i2.102719

Abstract

Ikan tongkol abu-abu (Thunnus tonggol) merupakan salah satu komoditas perikanan pelagis yang berperan strategis dalam perekonomian masyarakat pesisir, khususnya nelayan di kawasan PPN Pemangkat. Berdasarkan data pendaratan tahun 2023, komoditas ini tercatat sebagai hasil tangkapan terbesar sehingga menjadi sumber pendapatan utama serta memberikan kontribusi penting dalam rantai nilai perikanan daerah. Dalam praktiknya, pemasaran tongkol abu-abu di tingkat produsen masih banyak melibatkan agen, yang dipengaruhi oleh hubungan keterikatan antara nelayan dan agen. Kondisi tersebut menyebabkan terbentuknya beragam saluran pemasaran dari nelayan hingga konsumen akhir, yang pada akhirnya menimbulkan perbedaan harga yang cukup besar di setiap tingkatan pemasaran. Penelitian ini bertujuan untuk menganalisis tingkat efisiensi saluran pemasaran ikan tongkol abu-abu di PPN Pemangkat. Metode yang digunakan adalah pendekatan kuantitatif dengan analisis margin pemasaran, farmer’s share, dan profitability index. Data diperoleh melalui wawancara dan observasi langsung terhadap nelayan/agen, pengumpul, dan pengecer. Hasil penelitian menunjukkan adanya tiga saluran pemasaran, yaitu Saluran 0, Saluran I, dan Saluran II. Secara umum, seluruh saluran dinilai efisien berdasarkan margin pemasaran dan farmer’s share, namun berdasarkan indeks profitabilitas hanya Saluran I dan II yang efisien. Saluran I dinilai paling optimal karena memberikan keuntungan yang lebih seimbang dan menguntungkan bagi nelayan.
PENGARUH PENGGUNAAN DIGITALISASI TERHADAP PENINGKATAN DAYA SAING UMKM KABUPATEN KETAPANG DI ERA REVOLUSI 4.0 Aghesya, Rizanda Dian; Suyatno, Adi; Imelda, Imelda
Jurnal Sains Pertanian Equator Vol. 15 No. 2
Publisher : Fakultas Pertanian Universitas Tanjungpura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/jspe.v15i2.103573

Abstract

The Micro, Small, and Medium Enterprises (MSMEs) sector is specifically designed with the primary goal of improving community welfare. The Industrial Revolution 4.0 era has brought significant changes in technological development. The purpose of this study is to analyze the impact of the use of online marketing, e-payment, and online transportation on increasing the competitiveness of MSMEs in Ketapang Regency. This research is a quantitative research. Data collection uses a probability sampling technique with a simple random sampling type. The results of the study of 140 MSME respondents in Ketapang Regency who have adopted digitalization in their business processes can be concluded that the simultaneous use of online marketing, e-payment, and online transportation has a significant effect on increasing MSME competitiveness in the digital era. Online marketing has been proven to expand promotional reach and significantly increase sales volume.
Faktor-Faktor yang Memengaruhi Pendapatan Usahatani Kelapa Sawit Swadaya di Kecamatan Manis Mata Kabupaten Ketapang Suyatno, Adi; Pramudia, Dinda; Imelda, Imelda
Perkebunan dan Lahan Tropika Vol 15, No 2 (2025)
Publisher : Fakultas Pertanian Universitas Tanjungpura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/plt.v15i2.103577

Abstract

This research is based on the assumption that several variables play a role in determining and directly influencing the income of independent oil palm farmers operating in Manis Mata sub-district, Ketapang District, an agricultural region dominated by oil palm cultivation. The main objective of this study is to identify the factors contributing to the income of independent oil palm farmers in the area. The research was conducted from December 2024 to January 2025 in Manis Mata sub-district, Ketapang Regency. The approach used was a quantitative descriptive method, with a sample size of 93 independent oil palm farmers. The analysis revealed that land area has a positive and significant impact, confirming that the larger the land ownership, the higher the income per hectare tends to be. Other variables, such as plant age and labor wages, have been shown to have a significant positive effect, so that increasing plant age and labor wages will increase income. Conversely, the prices of KCL fertilizer and herbicide showed a negative and significant impact, indicating that higher input prices will directly reduce farmer income due to the high costs they must bear. Neither the price of NPK fertilizer nor that of TSP fertilizer has a significant impact on income from independent oil palm farming in Manis Mata sub-district, Ketapang District.
Pengaruh Pola Kemitraan Perkebunan Kelapa Sawit Terhadap Pendapatan Petani di Kabupaten Bengkayang Esidorus, Esidorus; Suyatno, Adi; Kurniati, Dewi
Jurnal Social Economic of Agriculture Vol 14, No 2 (2025): December
Publisher : Agribusiness Department, Agriculture Faculty, Tanjungpura University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/jsea.v14i2.90776

Abstract

Palm oil plays a strategic role in Indonesia"™s economy; however, smallholder farmers still face various challenges, such as limited capital, market access, and technological innovation. To address these issues, the government has implemented a partnership system with large companies to enhance farmers' productivity. In Bengkayang Regency, the implementation of such partnerships faces obstacles, particularly land conflicts, administrative boundary issues, and suboptimal profit-sharing mechanisms, which impact farmers' welfare. This study aims to analyze the partnership models in palm oil plantations in Bengkayang Regency, evaluate their influence on farmers' production levels, and examine their impact on farmers' income. The research employs descriptive analysis, income analysis, and a Paired Sample t-test. The findings indicate that the nucleus-plasma partnership model is more beneficial for farmers compared to the profit-sharing model in terms of mechanism and cooperation effectiveness. Statistical tests confirm a significant difference in income between farmers adopting the nucleus-plasma model and those under the profit-sharing scheme. Factors contributing to these income disparities include the production-sharing system, company-owned plantations, farm size, cooperative membership, and cooperative management systems
Paradoks Feminisasi Pertanian: Waktu, Kontrol Pendapatan, dan Keadilan Nilai dalam Perspektif Intra Rumah Tangga Wanti Fitrianti; Jajat Sudrajat; Adi Suyatno
Journal of Innovative and Creativity Vol. 6 No. 1 (2026)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v6i1.7382

Abstract

The feminization of agriculture signifies a structural shift in the global agrarian landscape, marked by changing gender dynamics in rural labor and persistent disparities in intra-household resource allocation. This study examines three critical dimensions of this phenomenon time allocation, income control, and value equity within farming households in developing countries. Utilizing a descriptive qualitative approach through a Systematic Literature Review (SLR) of peer-reviewed studies published between 2015-2025, the analysis synthesizes current evidence on gendered labor patterns and decision-making hierarchies.Findings reveal that time allocation is not merely a logistical concern but a reflection of entrenched gendered power relations. Women’s labor is frequently perceived as flexible and inexhaustible, enabling its systematic deployment in low-visibility, undervalued tasks reinforcing structural invisibility and time poverty. Despite increased female engagement in production, processing, and market activities contributing significantly to commercial outputs economic benefits are often redirected under male control, with minimal shift in decision-making authority. This underscores a central paradox: the feminization of labor does not equate to the feminization of power. Instead, agricultural commercialization may intensify the exploitation of women’s labor by integrating it into value chains without equitable returns.Consequently, women face escalating workloads without commensurate enhancements in autonomy or well-being. A persistent inequity in recognition persists: women’s time, skills, and contributions are rarely translated into rights over income, assets, or public acknowledgment. Within household dynamics, this manifests as an unequal sharing of domestic responsibilities, further constraining women’s opportunities for education, health, and economic advancement.Thus, the feminization of agriculture, absent transformative interventions, risks entrenching gendered inequalities rather than fostering empowerment. Sustainable rural development requires policies that challenge asymmetrical labor valuation, redistribute care burdens, and ensure equitable control over resources.
Co-Authors A.YUSRA, ABDUL HAMID Abdul Hamid A Yusra Abdul Hamid A. Yusra Aditya Nugraha Afi, Nur Diyanah Aghesya, Rizanda Dian Agustinus Agustinus aldi, arie Amran B Simbolon Ananda Rexi Prayogo Andini, Novi Sri Andriyani Andriyani Angela, Agnes Darma anggreini, maya tiara Ani Muani Ani Muani, Ani Muani Anita - Anita Suharyani Aprianus, Koko Apriliani, Cindy Ardianto Ardianto Ari Setiawan Armansyah, Armansyah Armansyah Artadewa, Azmi Artiandi, Muhammad As'ary, As'ary Asrita AZIS, M. AFNUR Bayo, Oktovorus Benny, Marsianus Burga, Adrianus Edil CHARLES, FREDINATA Cicilia, Cicilia Daniel Daniel Darmadi, Dwi Handoko Darwin Adi Putra Chin Delvianus Baro Dewi Kurniati Dewi Kurniati, Dewi Kurniati Diah Puspita Sari Dian Ulfa Didik Didik Eka Wahyu Ningsih Eko Restu Noprianto EPA, RUSWITA Erlinda Yurisinthae Erlinda Yurisinthae Esidorus, Esidorus Eva Dolorosa Firman Firman Fitrianti, Retno Wulan Hadi Nugroho Hapzi Ali Hariski Herianto, Robertus Herudin Herudin Heryanti, Devi Hidayah Hidayah Hutasoit, Ariyono Idrus Idrus Ika Puji Utami, Ika Puji Imelda . Imelda Imelda Imelda Imelda IRMAYADI, ADE Irwanto, Ignasius Ivan Kurniawan JAHIRUDIN, JAHIRUDIN Jajat Sudarajat Jajat sudrajat Jajat Sudrajat Januarti Januarti Japo Alberto JASMI, SARI Joni Iskandar, Joni Josua Parulian Hutajulu JUARSYAH, RENDRA Julianti, Sela Karia, Yulianus Marong Komariyati Komariyati Kurniati*, Dewi LAWAN, TEODORUS KARMEDI Lia Julianti Lu'lua, Lu'lua Mahrani Fiansyah Marisi Aritonang Marjoni, Stepanus Maryana, Dina Maswadi Maswadi Maswadi - Maswadi Maswadi maswadi, maswadi maswadi Miranda, Trisno Morteza Muthahhari Muhammad Faisal Muhammad Nurdin Muhammad Rizki Mulyadi Safwan Muttaqin, Unwanul Nainggolan, Triana Vicky Boru Namira, Elsa Nia Permatasari, Nia Nina nojin, Vinsensius Novira Kusrini Nur Arifin, Nur Nur'aina Uswatun Khasanah Nurhasanah Nurhasanah Nurliza Nurliza Nurliza Nurliza Nurliza SP.MM Nurul Fatonah, Nurul Nurul Huda Oktoriana  , Shenny Pamela Panado, Pilipus Pangaraya, Hilarius Renaldy Panggabean, Leonardi Parulian Hutajulu, Josua Pebrianti Pebrianti, Pebrianti Piki Andrian Pitrianto, Heri POPIDYLAH, POPIDYLAH Pramudia, Dinda Pratiwi, Audi Prihanto, Yanuar PUTRI, RANI MAIRANDA Radian Radian Rakhmad Hidayat Ria Mayasari Rini Astuti Riyandi, Dewa Nyoman Try Rizky Noviyanti Rizky Noviyanti, Rizky Rohid Rohidin Ruspitasari, Nanda Putri Sabirin Sabirin, Sabirin Sahbudin Sahbudin Sanjaya, Rano Satriadi, Dery Shenny Oktoriana Shenny Oktoriana Siregar, Anggitio Aprian Siswahyudianto Siti Sawerah Slamet Hidayah Sulaiman Sopiana, Mika Sugeng Yudiono Suharti, Nur Suharyani, Anita sundi, sundi Surachman , Suriadi Suriadi Udin Rinaldi Ulfa, Dian Urai Suci Yulies Vitri Indrawati UTARI, ETI Veronika, Carla Vivi Ayu Lestari Wahyu Juniardi Wanti Fitrianti Yayan, Maurus Yohana Sutiknyawati Kusuma Dewi Yudiansyah Yudiansyah Yuhnes Ave Kana YUNI, YUNI Yunita, Selvia Yurisinthae, Erlida