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All Journal SOCA: Jurnal Sosial Ekonomi Pertanian AGRIMOR JASc (Journal of Agribusiness Sciences) Agrisocionomics: Jurnal Sosial Ekonomi Pertanian Jurnal Bisnis Tani Ekonomi Dan Pembangunan JURNAL MANAJEMEN DAN BISNIS EQUILIBRIUM Jurnal Agriuma Journal of Agri Socio Economics and Business International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Agrita Visioner & Strategis International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Jurnal Mahasiswa Agribisnis Jurnal Pengabdian Masyarakat Bangsa Lok Seva: Journal of Contemporary Community Service Jurnal Pengabdian Sosial Jurnal Malikussaleh Mengabdi Agrifo: Jurnal Agribisnis Universitas Malikussaleh Ar Rehla: Journal of Islamic Tourism, Halal Food, Islamic Traveling, and Creative Economy Jurnal Solusi Masyarakat Dikara Jurnal Pengabdian Masyarakat Mentari Jurnal Agrisep
Kembaren, Emmia Tambarta
Agribisnis Department Of Malikussaleh University, Lhokseumawe, Aceh
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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ANALYSIS OF THE EFFECT OF THE MARKETING MIX ON THE PURCHASE DECISION OF HONEY PURCHASES AT THE ACEH AGRICULTURAL TRAINING CENTER, LEUMBAH DISTRICT, SEULAWAH, ACEH BESAR REGENCY Khairunnisa, Khairunnisa; Authar, Authar; Kembaren, Emmia Tambarta
Jurnal Mahasiswa Agribisnis Vol. 1 No. 1 (2022): July
Publisher : LPPM Universitas Malikussaleh - Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/jma.v1i1.8279

Abstract

Butternut squash is a type of pumpkin plant like peanut seeds and has very sweet taste of fruit flesh. This pumpkin has yellow color like butter so it is called butternut. This fruit has good nutrition for health. Butternut squash started the production at Aceh Agricultural Training Center, Saree, Leumbah Seulawah Subdistrict, Aceh Besar district since 2016. This center have 1 Ha with 5000 plants and it was became a trial area for new food commodities. The results of the honey pumpkin are sold in Farmer Agro Market Expo at the Aceh Agricultural Training Center with price of 80,000 IDR / kg. Marketing of honey pumpkin in Aceh Agricultural Training Center has several problems because the price is expensive and some people in Aceh did not know the benefits of honey pumpkin. This study aims to analyze the effect of the marketing mix on the purchasing decision of honey pumpkin at Aceh Agricultural Training Center in Leumbah Seulawah Sub-District, Aceh Besar District. The sampling method in this study used accidental sampling. Data analysis used a multiple linear regression analysis model using SPSS version 18.0 software. The results showed that the R2 coefficient value was 0.439, purchasing decisions can be explained by the four marketing mix variables, namely products, prices, places and promotions 44%. While 56% is explained by other variables outside the model. The value of F count 6.838> F table 2.640, meaning that all marketing mix variables have a significant effect on the decision to purchase honey pumpkin in Aceh Agricultural Training Center. Partially the products, prices.
Co-Authors -, Baidhawi - Ade Firmansyah Tanjung Ade Firmansyah Tanjung Ade Firmansyah Tanjung Ade Firmansyah Tanjung Ahmad Syahwier, Coki Aiga Fadillah, Rahmanta Ginting, Irsad Lubis Akbar, Khairul Al Usrah, Cut Rizka Ardiansyah, Romi Arief Rahman Arnas, Eva Asshagab, Sri Milawati Authar, Authar Bagio Bagio Bagio, Bagio Bagio, Bagio Baidhawi Baidhawi Barmawi Barmawi Barmawi, Barmawi Bustami Chairissa, Teungku Siti Destiarni, Resti Prastika Elyza, Elyza Erika Safira Eva Wardah F, Fadli Fadhlan Zuhdi, Fadhlan Fadli Fadli Fadli Fadli Fadli Fadli Fadli Fauzi Fauzi Febyola, Salsabilla Fitri Maghfirah Hafni Zahara Hafni Zahara Hafni Zahara Hamdhana, Defry Harahap, Ahmad Rizki Imamshadiqin, Imamshadiqin Ira Manyamsari Irada Sinta Islamy, Jalin Atma Jamilah JAMILAH Jamilah Jamilah Jufri Jufri Khairul Akbar Khairul Akbar Khairunnisa Khairunnisa Laila Nazirah Martina Martina Martina, M Maulana, Achmad Subchiandi Mawardati Mawardati Mawardati Milna, Milna Mira Humaira Muchsin Muchsin Muliana Nilahayati Nola Windirah Nura, Nura Nurhajijah Nurhajijah Nurhajijah, Nurhajijah Nurhayati Nurhayati Putri Lestari, Pratiwi Rahmi Yuristia Ramayana Ramayana Rambe, Khoiru Rizqy Riani Riani Rifalmi Rifalmi Rizal Romano Romano Romi Ardiansyah Ruhani, Ruhani Safira, Erika Safitri , Sekar SAFITRI, Sekar Salahuddin Salahuddin Salsabila, Naura Setia Budi Sri Mulyati Sulistianto, Sulistianto Suryadi Suryadi Suryadi Suryadi Suryadi Tanjung, Ade Firmansyah Taufiqurrahman Taufiqurrahman Teuku Athaillah Tri Arini Utami Usrah, Cut Rizka Al Wahyu Isnanda Nasution Wirda, Zurahmi Yuristia, Rahmi Yuslida, Desvina Yusra, Muhammad Zufina, Rezki