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All Journal Nominal: Barometer Riset Akuntansi dan Manajemen Jurnal Ilmu Manajemen ProBank: Jurnal Ekonomi dan Perbankan Excellent Jurnal Manajemen Bisnis JDM (Jurnal Dinamika Manajemen) Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Jurnal Manajemen Dayasaing MIX : Jurnal Ilmiah Manajemen Benefit: Jurnal Manajemen dan Bisnis Management Analysis Journal EBSJ Ekuilibrium : Jurnal Ilmiah Bidang Ilmu Ekonomi Amwaluna Jurnal Ekonomi dan Keuangan Syariah Jurnal Litbang Sukowati : Media Penelitian dan Pengembangan Jurnal Ilmiah Edunomika (JIE) Jurnal Ilmiah Manajemen Kesatuan Jurnal Manajemen Universitas Bung Hatta AKMENIKA Jurnal Pengabdian UNDIKMA Public Policy : Jurnal Aplikasi Kebijakan Publik dan Bisnis Journal of Management and Entrepreneurship Research Solusi: Jurnal Kajian Ekonomi dan Bisnis Jurnal Manajemen Bisnis dan Keuangan PRIMA : Portal Riset dan Inovasi Pengabdian Masyarakat Jurnal Ilmu Manajemen Jurnal Ilmiah Ilmu Terapan Universitas Jambi Jurnal Ilmu Manajemen

Mugi Harsono

Jl. A Yani Tromol Pos 1 Pabelan Surakarta 57102

Author-ID : 276637

Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Nursing Public Health Social Sciences Veterinary Other

Published : 44 Documents Claim Missing Document

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Perluasan Theory of Planned Behavior dalam Penelitian Perilaku Hijau Expansion of Theory of Planned Behavior in Green Behavior Research Khoiruman, Muh.; Harsono, Mugi
ProBank Vol 8, No 1 (2023)
Publisher : STIE AUB Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36587/probank.v8i1.1448

Tulisan ini menggunakan pendekatan studi literatur (literature review) untuk menelaah tentang penelitian-penelitian green behavior yang mendasarkan pada Theory of planned Behavior dan terdapat pengembangan konstruk (construct extended) untuk lebih mendalami perilaku konsumen hijau sesuai dengan kondisi internal maupun eksternal konsumen. Posisi construct extended dalam penelitian yang ditelaah bisa sebagai konstruk tambahan yang melengkapi konstruk green attitude, subjective norm, dan perceived behavior control (PBC),yang akan mempengaruhi green intention dan green purchase behavior, dibeberapa penelitianÂ poisisi construct extended adalah secara langusng mempengaruhi konstruk utama TPB atau sebagai moderator yang memoderasi hubungan antar konstruk dalam TPB atau sebagai moderator yang menguatkan atau melemahkan hubungan antar konstruk dalam TPB

Philosophical Perspectives on Modern Marketing: An Analysis of Post-Covid-19 Dynamics and Strategic Adaptations Susanto, Afif; Harsono, Mugi
Jurnal Ilmiah Manajemen Kesatuan Vol. 11 No. 3 (2023): JIMKES Edisi Desember 2023
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar

This article employs a philosophical study of science to comprehensively examine the transformations in marketing behavior patterns triggered by the global impact of Covid-19. It integrates the dimensions of ontology, epistemology, and axiology to explore post-pandemic marketing dynamics. The research elucidates shifts in market realities and consumer experiences before and after the pandemic, exploring the mechanisms underlying these changes and providing insights into the evolving landscape of modern marketing. Emphasizing the imperative for organizations to continually reassess and adapt their strategies, the study underscores the importance of understanding the epistemological foundations of marketing paradigm shifts. Remaining attuned to market trends and technological advancements is deemed critical for relevance in the post-Covid-19 landscape. The research also highlights the significance of aligning modern marketing with consumer values in the “new normal,” urging organizations to integrate these values into their strategies for mutual benefits. This study offers valuable insights for organizations navigating and capitalizing on the evolving dynamics of marketing in the post-Covid-19 era.

Digital Literacy on SME Business Performance and The Mediating Role of Entrepreneurial Skills Novela Q.A, Intan; Runing Sawitri, Hunik Sri; Riani, Asri Laksmi; Istiqomah, Suryandari; Suprapti, Anastasia Riani; Harsono, Mugi
Jurnal Aplikasi Bisnis dan Manajemen Vol. 10 No. 3 (2024): JABM, Vol. 10 No. 3, September 2024
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.10.3.847

Background: In the digital era, SMEs must adapt to technological advancements to remain competitive. Digital literacy is increasingly recognized as a crucial factor in enhancing entrepreneurial skills and business performance. Purpose: The aim is to uncover how improving digital literacy can lead to better business outcomes for SMEs. Design/methodology/approach: The research targeted 101 SMEs from manufacturing and trade sectors in the Greater Solo area. Data were collected through online surveys and offline methods. Structural Equation Modeling with Partial Least Squares (SEM-PLS) was used to test the hypotheses.Findings/Result: The study found that digital literacy positively affects the development of entrepreneurial skills, which in turn enhances business performance. Performance was measured through revenue growth, profitability, market share, and customer satisfaction. Digital literacy is a key driver of entrepreneurial skills development and improved business performance in SMEs. Investing in digital literacy can significantly enhance SMEs' competitive edge and overall success.Conclusion: The research concludes that digital technology is vital for improving SMEs' performance and competitiveness by expanding market access, attracting customers, and increasing sales. Additionally, digital literacy is crucial for enhancing operational efficiency, product and service innovation, and customer communication.Originality/value (State of the art): The research broadens the understanding of digital literacy, positioning it as more than just a technical skill. It shows that digital literacy equips SMEs with essential tools for market access, operational efficiency, innovation, and customer communication. By linking digital literacy to strategic business study highlights its critical importance in navigating the modern digital economy. Keywords: digital literacy, entrepreneurial skills, business performance, SMEs, digital era

PENDAMPINGAN DIGITALISASI KEWIRAUSAHAAN UMKM TERDAMPAK COVID-19 Dwanita Widodo, Zandra; Eni Maryanti, Istinganah; Harsono, Mugi; Darmaningrum, Kurniawati; Adiyani, Rini; Wijiastuti, Sri
PORTAL RISET DAN INOVASI PENGABDIAN MASYARAKAT Vol. 1 No. 3 (2022): JUNE
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/prima.v1i3.198

The second-year Covid-19 pandemic becomes an emergency pandemic in Indonesia. Economic movement begins to creep gradually to get out of recession. Covid-19 exerts a great effect on MSMEs around us. We, as the academicians implementing tridharma (three pillars) of university, are responsible for realizing the expectation and the ideals of our brothers/sisters who establish MSMEs and fighting for surviving amid Covid-19, and make this the background of current community service. This community service activity was conducted in Jaten Village area, Jaten Sub District, Karanganyar Regency, Central Java Province, with the MSME actors being the target of program. This activity was conducted for one day to maximize the facilitation of entrepreneurship digitalization as the attempt to boost the economic growth rate in MSMEs affected by Covid-19 through mojo and siapik application. This activity implementation was done used training and facilitation method. These two methods were implemented by giving information, role play, FGD, simulation, practice, and reflection. The output of activity is to improve the sale performance through digitalization, to give added value to entrepreneurial knowledge thereby helping MSME actors in vending their product and service. The enthusiasm of MSME actors to keep stepping forward vigorously to pass through Covid-19 gives them positive energy to fight for recovering their family economy. The activity ran well and effectively.

Pentingnya Perceived Usefulness Dan Perceived Ease of Use: Dalam Teknologi Informasi Rosyad, Sabilar; Harsono, Mugi
Jurnal Ilmiah Ilmu Terapan Universitas Jambi Vol. 5 No. 1 (2021): Volume 5, Nomor 1, Juni 2021
Publisher : LPPM Universitas Jambi

Sektor UKM di Indonesia masih tertinggal jauh dalam pemanfaatan penggunaan informasi teknologi dalam mengembangkan usahanya.TAM didefinisikan sebagai model yang digunakan untuk tujuan mengidentifikasi dan mengevaluasi faktor-faktor yang dapat mempengaruhi perilaku individu terhadap penerimaan teknologi atau sistem informasi.Perdagangan elektronik (E-commerce) adalah perilaku untuk melakukan pembelian, penjualan, pengangkutan, perdagangan data, barang atau jasa dengan menggunakan internet atau jaringan lain.Ketika seseorang tidak percaya sistem dapat membantunya dalam melakukan pekerjaan, maka orang atau organisasi tersebut tidak berniat untuk menggunakannya (Aditya & Wardhana, 2016).Perceived Ease of Use (PEU) dapat diartikan sebagai kepercayaan seseorang atau organisasi terhadap suatu sistem yang dapat membantunya terbebas dari suatu pekerjaan. Perkembangan teknologi informasi telah mengubah bagaimana kita bekerja, juga mengubah apa yang kita kerjakan. Dalam proses penerapan teknologi informasi dalam pekerjaan sehari-hari, tiap individu mernpunyai persepsi yang berbeda-beda.

Brand Image dalam Kajian Filsafat Ilmu Haryanto, Totok; Harsono, Mugi
Jurnal Manajemen Bisnis dan Keuangan Vol 3 No 2 (2022): Oktober 2022
Publisher : https://jurnal.binamandiri.ac.id/

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51805/jmbk.v3i2.71

The study of theory and practice in marketing has explored and provided an operational definition of brand image which is one of the most extensive and intensive constructs. The purpose of this study is to describe the brand image in the study of the philosophy of science. This study will explain the brand image which will be explained from the aspects of ontology, epistemology, and axiology. The methodology in this study is to conduct a literature review from empirical sources or previous research. This study produces a conceptual model of age and gender variables that moderate the influence of brand image and brand personality on brand loyalty which affects brand equity.

The Effect of Green Motivation and Green Creativity on Performance: The Mediating Role of Green Innovation Suprapti, Anastasia Riani; Aini, Intan Novela Qurrotul; Harsono, Mugi; Sedera, Rakotoarisoa Maminiaina Heritiana
MIX: JURNAL ILMIAH MANAJEMEN Vol 15, No 1 (2025): MIX : Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2025.v15i1.020

Objectives: The study's purpose is to examine the mediating role of green innovation on the influence of crucial green motivation and green creativity on product development performance in Traditional Herbal Medicine SMEs in Sukoharjo, Indonesia. In the context of increasing environmental awareness, green innovation is the key to creating friendly products that can maintain and improve the competitiveness of the SME industry.Methodology: This study obtained data by questionnaires distributed to 205 Traditional Herbal Medicine SMEs owners with continuous sampling techniques. Using Smart PLS 3.2.9 software, this study used the partial least square method and the bootstrapping test to conduct hypothesis testing of the variables in the research.Finding: The study's findings demonstrate that green drive and green creativity positively influence green innovation. Furthermore, green innovation has been demonstrated to modulate the impact of green motivation on product development performance. The study's results demonstrate that the green creativity variable does not significantly impact green motivation and green innovation is not established as a mediator between green creativity and product development performance.Conclusion: The study's findings indicate that organizations capable of integrating green innovation into their business strategy will be better equipped to confront future difficulties and contribute to environmental sustainability.

TINJAUAN LITERATUR MENGENAI STRES DALAM ORGANISASI Hidayati, Lina Nur; Harsono, Mugi
JURNAL ILMU MANAJEMEN Vol. 18 No. 1 (2021): JUNI 2021
Publisher : Universitas Negeri Yogyakarta

Artikel ini membahas konsep dasar, pengelolaan stress melalui pendekatan yang berorientasi pada proses untuk pengurangan stress dan faktor yang berpengaruh secara internal maupun eksternal berdasarkan tinjauan penelitian empirik sebelumnya. Pada bagian pertama dari artikel ini disampaikan definisi dari stress yang bersumber dari beberapa penelitian. Bagian kedua dibahas mengenai penyebab stress yang dirangkum dari beberapa teori stress terkait permasalahan individu maupun di lingkungan kerja. Bagian selanjutnya memberikan pembahasan mengenai pengelolaan stress dan pengendalian stress yang berlebihan.

KEUANGAN KEPERILAKUAN: TELAAH ATAS EVOLUSI TEORI DAN STUDI EMPIRIS Alteza, Muniya; Harsono, Mugi
JURNAL ILMU MANAJEMEN Vol. 18 No. 1 (2021): JUNI 2021
Publisher : Universitas Negeri Yogyakarta

Artikel ini membahas konsep keuangan perilaku sebagai cabang ilmu keuangan yang mencakup aspek psikologi dan sosiologi untuk menjelaskan perilaku keuangan seorang investor. Bagian pertama meninjau konsep dasar dan evolusi pengembangan teori keuangan perilaku. Bagian selanjutnya akan membahas beberapa bias dalam keuangan perilaku. Diskusi berlanjut dengan meninjau pengembangan penelitian empiris dan beberapa pemikiran kritis terkait keuangan perilaku. Bagian akhir dari artikel ini memberikan kesimpulan mengenai tinjauan arah penelitian keuangan perilaku di masa depan.

Perkembangan Pemikiran Konflik: Sebuah Tinjauan Mengenai Sejarah dan Sifat Konflik Darmawati, Arum; Harsono, Mugi
JURNAL ILMU MANAJEMEN Vol. 18 No. 1 (2021): JUNI 2021
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/jim.v18i1.54794

Konflik adalah sesuatu yang tidak bisa dihindari dalam kehidupan organisasi. Artikel ini membahas transisi pemikiran mengenai konflik yang berkembang dari pandangan tradisional, pandangan hubungan manusia sampai dengan pandangan interaksionis. Sejarah konsep konflik berasal dari kontribusi beberapa disiplin ilmu, terutama filsafat dan sosiologi. Bagian selanjutnya dari artikel ini membahas sifat konflik yang berupa konsep definisi, proses, sumber dan jenis konflik.

Co-Authors Abdullahi, Usman Magaji Aini, Intan Novela Qurrotul Amborowati, Agustin Amin Wahyudi Anafih, Erwinda Sam Anis Okta Cahyaningrum Arifiani, Ratya Syafira Arum Darmawati Aryani, Novita As Sidiq, Isa Ali Ghufron Asri Laksmi Riani Asri Laksmi Riyani, Asri Laksmi Asri, Cahya Purnama Atina, Vivin Zulfa Ayuninggar, Lintang Barida Rakhma Nuranti Cahyani, Eni Cyntia, Ade Ilham Deppi Andam Dewi Desy Mayasari, Desy Dhika Amalia Kurniawan Dwanita Widodo, Zandra Ekawati Rahayu Ningsih Eni Maryanti, Istinganah Eni Munarsih Faradisi , Roghiebah Jadwa Fitri Susilowati, Fitri Haryanto, Totok Hendroyogi, Safil Hunik Sri Runing Sawitri Intan Novela Qurrotul Aini Isach, Sativa ISTIQOMAH, Suryandari Jati Waskito Jati, Audita Karisma Khoiruman, Muh. Kurniawati Darmaningrum Lela Hindasah Lina Nur Hidayati Manalu, Lukas Oktavianus Maruli Muniya Alteza Mutiara Akbar, Nimas Melenia Novela Q A, Intan Nur Wening, Nur Nuria Universari, Nuria Nury Ariani Wulansari Pamudji, Gunawan Prabowo, Anto Purwanto Purwanto Razak, Abd Respati, Yudit Ayu Ridanasti, Erlita RINI ADIYANI Rosyad, Sabilar Runing Sawitri, Hunik Sri Saifudin Zuhri Sedera, Rakotoarisoa Maminiaina Heritiana Siahainenia, Astrid Jacquelen Debby SRI WIJIASTUTI Suprapti, Anastasia Riani Susanto, Afif Suyono, Joko Swandaru, Andono Syahruddin Syahruddin Titioka, Baretha Meisar Tulus Haryono, Tulus Wahyu Hidayat Widyaswati, Rahmatya

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