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All Journal Juripol (Jurnal Institusi Politeknik Ganesha Medan) JURNAL CITRA KEPERAWATAN Jesya (Jurnal Ekonomi dan Ekonomi Syariah) International Journal of Public Budgeting, Accounting and Finance Health Sciences Journal YUME : Journal of Management JURNAL MUTIARA NERS eCo-Buss Journal of Global Business and Management Review Revitalisasi : Jurnal Ilmu Manajemen Jurnal Sains dan Teknologi Prosiding National Conference for Community Service Project Management Studies and Entrepreneurship Journal (MSEJ) JURNAL PENELITIAN PERAWAT PROFESIONAL Jurnal EK dan BI Jurnal Darma Agung Jurnal Pengabdian kepada Masyarakat Nusantara Jurnal Ekuilnomi Economics and Digital Business Review Jurnal Real Riset Jurnal Keperawatan Wiyata Indonesian Journal of Health Science Wiga : Jurnal Penelitian Ilmu Ekonomi International Journal Software Engineering and Computer Science (IJSECS) JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS Cakradonya Dental Journal Jurnal Manajemen, Bisnis dan Organisasi (JUMBO) Conference on Management, Business, Innovation, Education and Social Sciences (CoMBInES) Conference on Community Engagement Project (Concept) Social Engagement: Jurnal Pengabdian Kepada Masyarakat Madani: Jurnal Pengabdian Masyarakat dan Kewirausahaan Jurnal Sistem Informasi dan Manajemen @-Publik: Jurnal Administrasi Publik Jurnal Ilmiah Mahasiswa Fakultas Keperawatan Jurnal Ilmiah Administrasi Dan Sosial Asian Journal of Management, Entrepreneurship and Social Science Seumike : Society Progress Journal
Yuswardi yuswardi, Yuswardi
Universitas Internasional Batam
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Journal : Conference on Community Engagement Project (Concept)

 1 
Perancangan Dan Penerapan Strategi Bauran Promosi Pada Pt. Sentralindo Batam Abadi Yuswardi Yuswardi; Suryanto Suryanto
ConCEPt - Conference on Community Engagement Project Vol 1 No 1 (2021): Conference on Community Engagement Project
Publisher : Universitas Internasional Batam

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Abstract

Salah satu cara yang dilakukan produsen untuk meningkatkan penjualan adalah melalui kegiatan promosi. Kegiatan promosi biasanya digunakan oleh perusahaan yang bernama bauran promosi. Bauran promosi terdiri dari beberapa kegiatan seperti periklanan, penjualan langsung, promosi penjualan, dan publisitas. Dalam rangka menjalankan kegiatan pengabdian pada masyarakat melalui kegiatan kerja praktek, maka penulis merancang sebuah cara untuk dapat lebih memperkenalkan usaha melalui bauran promosi. Bauran promosi ini merupakan cara melakukan kegiatan untuk lebih mengenalkan pada pelanggan dan mendorong pelanggan untuk membeli dan menggunakan produk-produk yang dipasarkan. Dengan program kerjasama dengan mitra usaha untuk menerapkan bauran promosi ini, mitra usaha mendapatkan manfaat dengan peningkatak kualitas usaha. Semakin banyak pelanggan yang mengetahui tentang kebradaan mitra usaha yang dalam ini mampu mendorong pelanggan untuk menjadi pelanggan setuia dan juga mendapatkan pelanggan baru yang sebelumnya belum pernah membeli produk pada mitra usaha.
Implementation Of Digital Media Promotion Strategies At Warung Parahyangan Yuswardi Yuswardi; Chrisjunianti Chrisjunianti
ConCEPt - Conference on Community Engagement Project Vol 3 No 1 (2023): Conference on Community Engagement Project
Publisher : Universitas Internasional Batam

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Abstract

Warung Parahyangan is a business engaged in the culinary field, where the food served is mostly Sundanese specialties. Since the pandemic, the income earned by Warung Parahyangan has decreased because the business of Warung Parahyangan is run without the help of social media or other applications, only depending on consumers who come to the shop. However, at the beginning of 2022, when schools have started to conduct learning offline, it will provide a slight increase in income, because the main target of the shop is school students whose school is located right in front of the shop. However, most of the school students have lost interest in eating at Warung Parahyangan, apart from being afraid of going out of school considering the pandemic is not over yet, also because many new students don't know about Warung Parahyangan. based on existing problems, we help implement promotional strategies with the help of social media. The promotion strategy that we use is the creation of digital posters, Instagram accounts and also go-food accounts so that they can help build image and consumer loyalty to Warung Parahyangan.
Implementation Of Digital Media Promotion Strategies At Warung Parahyangan Yuswardi Yuswardi; Chrisjunianti Chrisjunianti
ConCEPt - Conference on Community Engagement Project Vol. 3 No. 1 (2023): Conference on Community Engagement Project
Publisher : Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Warung Parahyangan is a business engaged in the culinary field, where the food served is mostly Sundanese specialties. Since the pandemic, the income earned by Warung Parahyangan has decreased because the business of Warung Parahyangan is run without the help of social media or other applications, only depending on consumers who come to the shop. However, at the beginning of 2022, when schools have started to conduct learning offline, it will provide a slight increase in income, because the main target of the shop is school students whose school is located right in front of the shop. However, most of the school students have lost interest in eating at Warung Parahyangan, apart from being afraid of going out of school considering the pandemic is not over yet, also because many new students don't know about Warung Parahyangan. based on existing problems, we help implement promotional strategies with the help of social media. The promotion strategy that we use is the creation of digital posters, Instagram accounts and also go-food accounts so that they can help build image and consumer loyalty to Warung Parahyangan.
Co-Authors Adi Neka Fatyandri Agatha, Jennifer Alvin Henk Saputra Tan Ananda, Anggun Dea Andrean Andrean Andrianus, Lian Angelina Angelina Angeline angeline Angeline Aurellia Anisa Yesika nababan Annisya Mega Dwi Handayani Ardia Putra Ariffendi, Jefri Asri, Dhita Hafizha Astuty, Dessy Budi Harsono Caroline Angelina Charmaine, Charmaine Chrisjunianti Chrisjunianti Christian Christian Cuandra, Fendy Delvian Yosuky Dennys Ng Diah, Rahma Diana Vimalakirti Chow Diva Maharani Effendi Nawawi, Effendi Elisa, Nova Elvin, Said Devi Elvy Tan Fadila, Cut Raisa Fahlevi, Renza Fahlezi, Renza Fathiah Fauzan . Febriani Fajar Wati Felix Santono Fiona Fiona Fitri, Flora Erisah Fitriyani Fitriyani Florensia Sutjali Frankie Saputra Ginting, Rezky Dwiham Hajjul Kamil Handayani, Annisya Mega Dwi Hardianto Hardianto Herawati, Zukira Herman Herman Hestirinaih, Deby Chintia Husaini . Indra Wanto Jackson Jackson, Jackson Jacky Gunadi Jannah, Noraliyatun Jasmane, Jasmane Jennifer Jennifer Jerry, Jerry Jesen Jesen Jessica Jessica Jessica Jessica Jesslyn Clorina Jessy Valencia Jesty Jesty Johanes Prawira Jolinna, Della Judijanto, Loso Kartono, Rico Kevin Kevin Kiftia, Mariatul Kirana, Alga Kosali, Ahmad Yani Lailatul Fitri Lisa Carline Liu Liu, Lisa Carline Mahdarsari, Mayanti Maitimu, Jacky Mardevian, Diva MAURISSA, ANDARA Meliana Meliana Michelle Huang Mon, Muhammad Donal Muhammad Yusuf Mursyidin Mursyidin Nancy Nancy Nathania Jocelyn Naza, Ahlon Nicholas Sunaidi Nirwan Nirwan Oktaviani, Debora Owen Owen Pujianti , Olivia Pratamaning Putri Mayasari rachmah, rachmah Rahmayanti, Cut Rina Ramadhani, Novia Richad, Richad Ridhayati Farid Rina Fajri, Rina Rina Rosadah Roby Tan Sahara, Putri Saputra, Osgood Feriady Darma Sarfilianty Anggiani, Sarfilianty Selina Ng Senly, Senly Sentoso, Antony Setyawan, Agustinus Shely Juniarty Shereen Shereen Sheren Sheren Sihombing, Graciel Chrisearnest Suryanto Suryanto Suyanti Suyanti Suyono Suyono Tan, Cristina Tan, Gary Terisha Azzikr, Fikra Theophilia, Jocelyn tussafara, zahra Tutdini, Nora Valencia, Jessy Valentino, James Vanness Kangnanda Vincent Nicholas Wu Vinvin Evelyn Viona, Chris Viora , Salsa Maulidya Vonnylia Vonnylia Wang, Devlin Wisnu Yuwono Yullyzar Yullyzar