Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : IMAGE

Analysis of Product Differentiation Strategy to Obtain Competitive Advantage in MSMEs Jayadi, Mhd Dimas; Hayati, Fitri; Atika, Atika
Image : Jurnal Riset Manajemen Vol 11, No 2 (2023): Image : Jurnal Riset Manajemen
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/image.2023.031

Abstract

Tight business competition occurs in various fields, including the beverage industry, so that business actors need to create competitive advantages by implementing differentiation strategies so that companies have an identity or characteristic of the products they produce. Warung TST Mas Jay must implement a differentiation strategy in order to gain an advantage in the competition. This study examines the differentiation strategy to create competitive advantages in Warung TST Mas Jay, the purpose of the study is to determine the application of differentiation strategies to create competitive advantages in Warung TST Mas Jay. The research method used is a qualitative approach with a qualitative descriptive research type. Business competition is carried out in accordance with Islamic teachings, namely competing healthily and not harming other parties. Warung TST Mas Jay implements product differentiation strategies to create competitive advantages.
Co-Authors Adela, Adela Adelia, Intan Aditya S, Rafly Affendi, Hazrul Agustin, Putri Dini Aisy, Rihla Datul Aisyah Aisyah Akbar, Fatawil Al-Fatih, Muhammad Aldine, Thia Thania Alfurqan, Alfurqan Amelia, Dinda Amira, Bunga Ananda Sar, O.K. Putri Ananda, Nabila Tri Anazra, Davania Andira, Naufal Anggina, Ita Ayu Anisah, Azizah Anriani Ritonga, Mei Apriwandi . Aritonang, Surya Ardika Atika Atika Aulia, Dinda Auliya Lubis, Niswa Ayunda, Antin Ayuni, Erliza Azhara, Vina Naomi Azura Fahani, Tania Barus, Vivi Aprinilova Binti Ahmad, Putri Afiqah Boangmanalu, Rahmat Syahputra Butarbutar, Kheny Kernila Chairane, Chairane Damanik, Dian Farindah Damanik, Era Rahmadani Darus, M. Aza Raja Desyandri Desyandri Dinanty, Dhea Dinata, Agfahmi Dirgantara, M. Riyan Disti, Pinasthika Alya Dwika, Galuh Citra Sukma EKA FADHILA Fadilah, Cut Fadilla, Hasana Fadla, Sarah Lailatil Fahlevy, Reza Faiq, Tegar Achmad Fatni Mufit Fauziah Nasution Febriana, Vinni Febriani, Arum Febriayu, Lelita Febrina, Dwi Febrita, Ayang Fikri, Tyo Azharil Firman Firman Fitri, Muhd. Aidil Frisca Putri, Wan Frizky, M. Habbil Fuja Novitra Ginting, Herminaria Br. Habibi, Bachtiar Yusuf Hafizah, Casyariadi Vana Hamsa, Ahmadi Hani, Fildzah Harahap, Faris Andrawika Harahap, Sri Widya Hardi, Rushel Hasibuan, Reni Ria Armayani Herlin, Annisa Rahmah Herlina Herlina Hsb, Indah Sahima Hutabarat, Siti Lutfia Indah Wahyuni Intifada, Winda Suryani Irdamurni Japakiya, Ismail Lutfi Jayadi, Mhd Dimas Juliana Juliana Junior Barus, Tony Khairulnisa, Khairulnisa Lestari, Yara Leswara, Malda Davitha Livianti, Laudy Lubis, Adrian Niken Lubis, Farah Ananda Lubis, Lutfhia farhana Lubis, M. Syahrozi Maharani, Nurul Sandra Maidalena Maidalena, Maidalena Marselina Marselina Maslyah, Maharani Nur Matua Siregar, Haposan Maulida, Maulida Tri Puspita Meha, Nurmala Lutfi Meisarah, Helfina Monalisa, Febri Nanda Musthofa, Imam Amir Naldo, Jufri Naldo Nanda, Muhammad Rhenz Nasution, Julia Hamdini Nathania, Nazhiwa Neviyarni, Neviyarni Nikira, Nikira Nofi Susanti Noviyana, Nurul Nurafni, Anggi Nuraini, Nasywa Nurhayati Nurhayati Nurhizrah Gistituati Nursyahara, Septia Oktavia Sufa, Amanda P.H, Wira Herdika Firliansyah Pane, Nurdyanti Choirunnisa Pasaribu, Indriani Pasaribu, Veny Sriulina Pohan, Aqila Syafah Marwah Pohan, Raihan Adha Rahman Pratiwi, Dinda Pratiwi, Tia Pujiastuti, Wulandari Puri, Eliza Puspita Dewi, Puspita Putra Apriadi Siregar Putri, Diva Anisyah Putri, Holilah Putri, Nadja Melika Putri, Sella Permana Putri, Siti Rahmayanti Qurrotu’aini, Hanna Muthia Rahmatillah, Riska Rahmawita, Annisa Rahmi Dewi Ramadhani, Indri Gayatri Rauzan, Ryan Rianti, Irna Ritonga, Dendi Dwi Putra Rohima Rohima Ruslita Batubara, Aisyah Norma Rusmanianty, Rusmanianty Safira, Putri Salsabilla, Salsabilla Samosir, Ema Indah Maria Santi Bancin, Eliyas Santika Siregar, Imel Saqina Nasution, Putri Amalia Saragih, Lutfiah Irwani Sari Siregar, Efrida Rahma Sari, Eza Tirta Sari, Sri Indah Ayu Permata Sawitri, Seli Novalin Sigalingging, Sinarta Silaen, Aprilia Putri Siti Komariah Siti Nurhalimah Suherman, Dea Stivani Syafira, Syafira Syahputri, Salsabila Syofianda, M. Uki Titin Hartini Tusa’diah Siregar, Nurhalimah Umayya Gea, Wardatul Utami, Nuria Tri Wicaksono, M. Fadli Widyanto, Ricky Wijaya, M. Aulia Yahman, Qaila Nailaya Yanuar Hamzah Yulia Khairina Ashar Yulika, Herma Yumna, Afrian Andika Yusliani, Yusliani Zaenab , Zaenab Zahira, Nazhan Zhafira, Tengku Aiena Zulvira, Riri