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THE IMPLEMENTATION OF 7Ps EDUCATION MARKETING MIX IN EARLY CHILDHOOD EDUCATION INSTITUTION Siti Nor Asiah; Rahmat Soe'oed; Hasbi Sjamsir
Educational Studies: Conference Series Vol 2 No 2 (2022)
Publisher : Faculty of Teacher Training and Education, Mulawarman University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/escs.v2i2.1570

Abstract

The 7Ps of education Marketing Mix is an educational marketing mix that can directly promote an educational institution consisting of its components, namely Product, Price, Place, Promotion, People, Process, and Physical Environment components. The purpose of the study is to describe the implementation of marketing using the 7Ps Education Marketing Mix in early childhood education institutions. A qualitative approach with a case study design was used as an approach in this research. Some data were collected using the process of observation, interviews, and documentation. Some data which were obtained from the data collection process then checked for correctness, suitability, and reliability through a triangulation process, and triangulation of methods and sources was used in this study. Some data which got from interviews were triangulated with data from documents and observations. In addition, some data from interviews of one respondent were also checked against other respondents and then concluded. The results of the study can be concluded that the marketing strategy for some components of; Product consisted of a history/overview of the institution, vision and mission, curriculum, implementation of learning, learning technology, school culture, student quality, institutional management, and educational programs. In terms of the aspect of price consisted of funding sources, such as costs to improve quality development, student administration, and student fees. The aspect of place consisted of facilities & infrastructure, learning equipment, game equipment, strategic location, school environment, and public transportation. The promotion consisted of print media, electronic media, social media, participating in events, circular letters, and discounts. People consisted of educators & education staff, strategic partners, organizational culture, and excellent service. The process consisted of public services, learning activities, and administrative activities. The physical environment consisted of school assets, buildings, and school facilities. The benefits of using the 7Ps Education Marketing Mix are as follows: the marketing process done by PAUD institution could be achieved with maximum results, simplifying and unifying various marketing activities into one activity so that marketing is easier to do and manage, limited resources could be used as effectively as possible, could divide some appropriate and balanced marketing tasks, could allocate responsibility to each person which based on the tasks and abilities possessed, facilitated the allocation of costs.
Effect of Career Maturity, Organizational Culture, and Job Satisfaction Against the Performance of Lecturers of State Islamic University Sultan Aji Muhammad Idris (UINSI) Samarinda Lina Revilla Malik; Dwi Nugroho Hidayanto; Hasbi Sjamsir
Educational Studies: Conference Series Vol 2 No 2 (2022)
Publisher : Faculty of Teacher Training and Education, Mulawarman University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/escs.v2i2.1603

Abstract

The purpose of this study was to know (1) whether career maturity has a significant and positive effect on the performance of UINSI Samarinda lecturers, (2) whether organizational culture has a significant and positive effect on the performance of UINSI Samarinda lecturers, (3) whether job satisfaction has a significant and positive effect on the performance of UINSI Samarinda lecturers, (4) whether career maturity, organizational culture, and job satisfaction together have a significant and positive effect on the performance of UINSI Samarinda lecturers. The research population was 211, while the number of samples taken in this study was 122 using the Taro Yamane formula using non-proportionate cluster random sampling. The instrument used is a questionnaire, then analyzed utilizing multiple linear regression. Based on the results of statistical tests and discussions, the researchers concluded that (1) Career maturity has a significant and positive effect on the performance of UINSI Samarinda lecturers. There is an influence of career maturity on the performance of lecturers at the medium category level with the percentage contribution of the X1 variable to Y being 23.23%. (2) Organizational culture has a significant and positive effect on the performance of UINSI Samarinda lecturers. There is a positive and significant influence of organizational culture on the performance of lecturers at the low category level with the percentage contribution of the X2 variable to Y being 11.09%. (3) Job satisfaction has a significant and positive effect on the performance of UINSI Samarinda lecturers. There is a positive and significant effect of job satisfaction on the performance of lecturers in the low-level category with the percentage contribution of the X3 variable to Y being 8.58%. (4) Career maturity, organizational culture, and job satisfaction together have a significant and positive effect on the performance of UINSI Samarinda lecturers. There is a positive and significant effect of career maturity variables (X1), organizational culture (X2), and job satisfaction (X3) together on lecturer performance (Y) at the medium level category with the percentage contribution of variables X1, X2, and X3 to Y is 29.45%.
Penerapan Buku Cerita Bergambar Dalam Pengembangan Kosa kata Anak Usia 5-6 Tahun di Taman Kanak-Kanak Putri Nadhea Paradilla; Hasbi Sjamsir; Ayu Aprilia Pangestu Putri
Jurnal PG-PAUD Vol 9, No 2 (2023): Jurnal Pendidikan Anak
Publisher : FKIP UNILA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk mengetahui penerapan menggunakan buku cerita bergambar, perkembangan kosakata anak usia 5-6 tahun dan mengetahui faktor penghambat dan pendukung pada penerapan buku cerita bergambar dalam pengembangan kosakata anak usia 5-6 tahun di TK Negeri 03 Tenggarong. Penelitian ini menggunakan pendekatan kualitatif studi kasus dengan subjek penelitian ini 2 orang guru dan 24 anak usia 5-6 kelompok B. Teknik pengumpulan data yang digunakan dalam penelitian ini adalah  wawancara, observasi, dan dokumentasi. Analisis data yang digunakan adalah model Miles and Huberman yang meliputi tahapan pengumpulan data, reduksi data, data display, dan penarikan kesimpulan. Hasil penelitian ini menunjukkan bahwa buku cerita bergambar diterapkan pada kegiatan pembuka dalam pembelajaran, dilanjutkan kegiatan inti, dan terakhir kegiatan penutup pembelajaran. Pada perkembangan kosakata anak usia 5-6 tahun di TK Negeri 03 Tenggarong berada pada kriteria berkembang sangat baik, namun pada penerapannya terdapat 2 faktor penghambat dan mendapatkan faktor pendukung dari TK Negeri 03 Tenggarong.
Pelatihan Pemberdayaan Sumber Daya Alam Hutan Kalimantan dalam Pembuatan APE Bagi Pendidik PAUD di Kota Samarinda Wilda Isna Kartika; Heny Djoehaeni; Febry Maghfirah; Adharina Dian Pertiwi; Ayu Aprilia Pangestu Putri; Malpaleni Satriana; Hasbi Sjamsir; Evie Palenewen; Tri Wahyuningsih; Fachrul Rozie
ABDI: Jurnal Pengabdian dan Pemberdayaan Masyarakat Vol 6 No 4 (2024): Abdi: Jurnal Pengabdian dan Pemberdayaan Masyarakat
Publisher : Labor Jurusan Sosiologi, Fakultas Ilmu Sosial, Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/abdi.v6i4.969

Abstract

Pemberdayaan sumber daya alam dapat menghasilkan beragam alat permainan edukatif. Tujuan kegiatan pengabdian kepada masyarakat (PkM) ini untuk melatih pendidik PAUD di kota Samarinda dalam pemberdayaan sumber daya alam hutan kalimantan menjadi APE. Kegiatan PkM ini menggunakan pendekatan Participatory Action Research (PAR) dengan tahap to know, to understand, to plan, to act, dan to change. Pelaksana kegiatan adalah Program Studi Pendidikan Guru Pendidikan Anak Usia Dini, Fakultas Keguruan dan Ilmu Pendidikan, Universitas Mulawarman berkolaborasi dengan Program Studi Pendidikan Guru Pendidikan Anak Usia Dini, Fakultas Ilmu Pendidikan, Universitas Pendidikan Indonesia dan Dinas Pendidikan Kota Samarinda. Peserta kegiatan adalah 116 pendidik PAUD di kota Samarinda. Kegiatan PkM ini menghasilkan sembilan APE berbahan dasar sumber daya alam Kalimantan yang dapat menstimulasi berbagai kemampuan anak, diantaranya kemampuan matematika, literasi, motorik, dan pemecahan masalah. Kegiatan PkM selanjutnya diharapkan dapat menggunakan sumber daya alam Kalimantan lainnya utuk menstimulasi perkembangan anak.
Pengaruh Pola Asuh Terhadap Sosial Emosional Anak Kembar. Andi Dea Aprilliyani; Dian Wahyu Putri Bintang; Mania Natasya Juliani Keni; Wanda Lestari; Hasbi Sjamsir; Adharina Dian Pertiwi
Jurnal Pelita PAUD Vol 7 No 1 (2022): Jurnal Pelita PAUD
Publisher : STKIP Muhammadiyah Kuningan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33222/pelitapaud.v7i1.2444

Abstract

Tujuan dari dilakukannya penilitian ini adalah untuk melihat dampak dari pemberian pola asuh, perbedaan karakter dan perilaku anak yang ditemukan, nilai karakter apa yang diberikan atau didapat serta akibat apa yang diperoleh dari pola asuh yang diterapkan oleh orang tua anak. Metode penilitian yang digunakan dalam penilitian ini ialah menggunakan metode pendekatan kualitatif. Dengan menggunakan teknik wawancara terencana yaitu pewawancara menyiapkan pedoman wawancara dan melakukan observasi secara langsung. Hasil penelitian yang diperoleh dapat disimpulkan bahwa terdapat perbedaan pola asuh yang diterapkan oleh orang tua anak yaitu pola asuh demokratis dan pola asuh permisif. Pada anak kembar subyek pertama peneliti menemukan bahwa orang tua sang anak menerapkan pola asuh demokratis yaitu adanya musyawarah di dalam keluarga, pengarahan anak dari dan pada anak kembar subyek kedua peneliti menemukan bahwa orang tua sang anak menerapkan pola asuh permisif yaitu memberikan kebebasan dan keterbukaan pada sang anak serta mengizinkan anak melakukan kegiatan yang ia inginkan. Peneliti juga menemukan kesamaan pada kedua obyek yaitu terdapat sibling rivalry diantara keduanya.
Pola Asuh Terhadap Anak Attention Deficit Hyperactivity Disorder (ADHD) Mutiara Efendi; Yusrina Nadila Putri; Nur Azizah Baitul Atiq; Putri Ramadani Sarah; Adharina Dian Pertiwi; Hasbi Sjamsir
Jurnal Pelita PAUD Vol 7 No 1 (2022): Jurnal Pelita PAUD
Publisher : STKIP Muhammadiyah Kuningan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33222/pelitapaud.v7i1.2500

Abstract

Pola Asuh Anak dengan Gangguan Pemusatan Perhatian Hiperaktif. Suatu kondisi perhatian dan hiperaktivitas disebut Attention Deficit Hyperactivity Disorder (ADHD). Anak-anak dengan ADHD berjuang untuk mempertahankan kendali diri, kesulitan memusatkan perhatian atau memperhatikan, dan menunjukkan perilaku hiperaktif dan impulsif. Tujuan penelitian ini adalah untuk melihat bagaimana pola asuh dari anak ADHD dari dua subjek yang dilihat dari segi lingkungan sekolah dan lingkungan rumah, serta cara penanganan terhadap anak ADHD. Metode penelitian ini menggunakan kualitatif. Adapun analisis data yang digunakan dalam penelitian ini yaitu studi kasus, wawancara, observasi, dan dokumentasi. Hasil dari penelitian ini menunjukkan bahwa pola asuh yang diberikan orang tua kepada anak gangguan ADHD sangat berpengaruh terhadap semua aspek perkembangan anak. Hal ini karena pola asuh yang kebanyakan diterapkan oleh orang tua ialah pola asuh otoriter dan permisif. Dengan begitu orang tua sehendaknya dapat menerapkan pola asuh demokratis terhadap anak sehingga dapat mengetahui segala perkembangan anak.
Advokasi Pengelolaan dan Layanan PAUD Berkualitas di Kota Samarinda Hasbi Sjamsir; Heppy Liana; Andi Aslinda; Syahri Bulan
TAAWUN Vol. 2 No. 02 (2022): TA'AWUN AUGUST 2022
Publisher : Pusat Penelitian Pengabdian Pada Masyarakat Sekolah Tinggi Ilmu Tarbiyah Al-Fattah Siman Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37850/taawun.v2i02.641

Abstract

This community service activity aims to advocate for Quality ECD Management and Services in Samarinda City. Furthermore, through this PKM activity PAUD educators are expected to understand that quality PAUD is determined by the quality of services, the quality of the learning process and the quality of management of PAUD units (PP SNP no. 57 of 2021). In other words, quality ECD is an integral part of holistic integrative learning services so that they can implement more effective learning in developing aspects and skills of AUD development in ECD units as well as motivating children to be more enthusiastic in learning activities. Therefore. It must be understood that educators and education personnel are the foundation of quality ECD. The capacity and welfare of PTK needs to be a concern so that the four elements of quality PAUD can be realized. The methods used in this PKM consist of various methods, namely lectures, active discussions, FGDs, DARING and simulations on the application of LURING Quality ECD Management and Services. The level of understanding of the concept of the Four Elements of service program in PAUD is quite adequate as seen when given a kind of summative test, and the average participant gets a score of 78 on a scale of 100. In the future, it is still necessary to monitor the application of these Quality ECD Management and Service to make this PKM activity more effective.
Pengenalan Structural Equation Modeling dengan Lisrel dalam Olah Data Kuantitatif Sugeng; Chelda Yuliana; Muhammad Yamin; Abd. Wahab Syahrani; Hasbi Sjamsir
TAAWUN Vol. 3 No. 02 (2023): TA'AWUN AUGUST 2023
Publisher : Pusat Penelitian Pengabdian Pada Masyarakat Sekolah Tinggi Ilmu Tarbiyah Al-Fattah Siman Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37850/taawun.v3i02.642

Abstract

Processing data as a way to generate meaningful information to support accurate decision-making. Quantitative data processing training was conducted at SDN 004 Samarinda Ilir and SMA IT Granada Samarinda, attended by 13 S3 Education Management (MP) students, 8 S2 MP students, and elementary school teachers. Training materials include theory and continued practice of SEM analysis with LISREL. The results of the training showed that some participants successfully practised PRELIS analysis and continued LISREL investigation successfully, but some were still at the level of familiarity with the application. Based on feedback, participants gave "Excellent" and "Good" responses for the training material aspect 93,181%, an average of 95,454% for the resource person aspect, and 82,954% of participants stated that the provision of room and consumption facilities was feasible. Participants admitted that this SEM training material supports completing the S3 and S2 MP final projects. For further training, it is necessary to implement other applications, even with qualitative data, to provide a more varied data processing experience.
Sosialisasi dan Lokakarya Akreditasi Badan Akreditasi Nasional (BAN) PAUD dan PNF di Kecamatan Penajam Kabupaten Paser Utara Kalimantan Timur Heppy Liana; Kartika Fajriani; Yeni Aslina; Hasbi Sjamsir
TAAWUN Vol. 3 No. 02 (2023): TA'AWUN AUGUST 2023
Publisher : Pusat Penelitian Pengabdian Pada Masyarakat Sekolah Tinggi Ilmu Tarbiyah Al-Fattah Siman Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37850/taawun.v3i02.646

Abstract

Currently, the government continues to encourage PAUD institutions to apply for accreditation. Several institutions in Penajam District, North Paser Regency, and East Kalimantan have not submitted on the grounds that (1) Teachers are still unfamiliar with the use of technology related to uploading documents in the system, (2) Teachers experience confusion related to providing the types of documents for each accreditation item, (3) Teacher incomprehension of the document format for each accreditation item. This community service activity was carried out in collaboration with the East Kalimantan Nahdlatul Ulama University together with the National Accreditation Board for PAUD and PNF Kaltim located in North Penajam Paser Regency and the participants consisted of supervisors and supervisors as well as heads of PAUD and PNF units who in their implementation combined theory and practice of filling out the SISPENA application. The aim is to help achieve the level of achievement of the quota for PAUD and PNF units that will participate in accreditation. The result was a common perception about accreditation, understanding of accreditation documents, and PAUD units were ready to upload documents to SISPENA
Kompetensi Pedagogik Guru dalam Menanamkan Pendidikan Karakter Disiplin Anak Usia Dini 4-5 Tahun di TK/KB Islam Istiqamah Balikapan Agustriyana Triyana; Hasbi Sjamsir; Adharina Dian Pertiwi
Early Childhood Journal Vol. 6 No. 1 (2025)
Publisher : Program Studi Pendidikan Guru PAUD FKIP Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Kompetensi pedagogik guru dalam menanamkan pendidikan karakter disiplin anak usia dini 4-5 tahun di TK/KB Islam Istiqamah Balikpapan. Tujuan penetian ini untuk mengetahui kompetensi pedagogik guru dalam menanamkan pendidikan karakter disiplin anak usia dini 4-5 tahun di tk/kb islam istiqamah balikpapan. penelitian ini menggunakan pendekatan kualitatif. jenis penelitian ini adalah studi kasus. Subjek penelitian ini tiga guru kelas di tk/kb islam  istiqamah balikpapan. Teknik pengumpulan data pada penelitian ini meliputi : (1) observasi, (2) wawancara, (3) dokumentasi. Teknik analisis data yang digunakan teknik pengumpulan data, (2) reduksi data, (3) display data, (4) penarikan verifikasi. Hasil penelitian ini adalah kompetensi pedagogik guru dalam menanamkan pendidikan karakter disiplin anak usia dini 4-5 tahun di tk/kb islam istiqamah balikapapan. Berdasarkan hasil penelitian dapat disimpulkan bahwa kompetensi pedagogik guru dalam menanamkan pendidikan karakter anak usia dini sebagai panutan bagi peserta didik untuk menjadi pribadi yang baik dan bermanfaat.