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Peran Strategis Sistem Informasi Bisnis dalam Sinkronisasi Pengelolaan Talenta, Penguatan Branding, Inovasi Layanan, dan Peningkatan Daya Saing UMKM di Era Ekonomi Digital Arjang, Arjang; Yani, Ahmad; Suparwata, Dewa Oka
Jurnal Minfo Polgan Vol. 14 No. 1 (2025): Artikel Penelitian
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33395/jmp.v14i1.14839

Abstract

Transformasi digital telah menjadi pendorong utama perubahan lanskap bisnis, terutama bagi Usaha Mikro, Kecil, dan Menengah (UMKM) yang menjadi tulang punggung perekonomian Indonesia. Penelitian ini bertujuan untuk mengkaji secara mendalam peran strategis sistem informasi bisnis dalam mendukung sinkronisasi pengelolaan talenta, penguatan branding, inovasi layanan, dan peningkatan daya saing UMKM di era ekonomi digital. Penelitian dilakukan dengan metode tinjauan pustaka menggunakan pendekatan kualitatif-deskriptif terhadap 32 artikel ilmiah dan sumber kredibel yang dipublikasikan antara tahun 1964 hingga 2025. Hasil kajian menunjukkan bahwa sistem informasi bisnis berperan sebagai katalisator utama dalam pengelolaan SDM berbasis data (melalui Human Resource Information System), peningkatan nilai merek melalui Customer Relationship Management, serta akselerasi inovasi layanan berbasis digital. Teori Resource-Based View dan Dynamic Capabilities menegaskan bahwa sistem informasi menjadi aset strategis yang mampu memperkuat keunggulan bersaing secara berkelanjutan. Studi kasus UMKM seperti Brodo, Sate Ratu, dan Haus! memperkuat argumen bahwa integrasi sistem informasi mampu meningkatkan ketahanan, adaptivitas, dan inovasi bisnis UMKM dalam menghadapi tekanan pasar yang dinamis. Penelitian ini memberikan kontribusi penting dalam pemahaman peran sistem informasi sebagai strategi kunci dalam pemberdayaan dan penguatan daya saing UMKM di tengah disrupsi digital yang kian masif.
The Effect of Nutrient Composition on the Growth of Kale Plants in Hydroponic Systems Soelistianto, Farida Arinie; Yohan, Yohan; Suparwata, Dewa Oka; Marjan, M; Amaludin, Moh. Baitullah
West Science Agro Vol. 3 No. 02 (2025): West Science Agro
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsa.v3i02.1924

Abstract

This study reviews the impact of nutritional composition on the growth of kale (Brassica oleracea var. acephala) in hydroponic systems, synthesizing findings from 15 Scopus-indexed studies. The analysis highlights the critical roles of macronutrients (nitrogen, phosphorus, potassium) and micronutrients (iron, magnesium, zinc) in optimizing plant growth, yield, and quality. Additionally, it examines the importance of nutrient solution management, including pH, electrical conductivity, and nutrient concentration, for efficient nutrient uptake. Innovative practices such as organic additives and advanced monitoring systems are also discussed for their potential to enhance productivity and sustainability. The review identifies gaps in existing research, particularly in standardizing nutrient formulations and assessing the long-term impact on nutritional quality. These findings provide actionable insights for researchers and practitioners aiming to advance hydroponic kale cultivation.
The Role of Modern Harvesting Tools in Supporting Agricultural Modernization and National Food Security Judijanto, Loso; Suparwata, Dewa Oka; Marjan, M; Andriyani, Liz Yanti
West Science Agro Vol. 3 No. 02 (2025): West Science Agro
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsa.v3i02.1925

Abstract

Modern harvesting tools have become essential in supporting agricultural modernization and strengthening food security in Indonesia. This study uses a qualitative approach, interviewing five farmers to explore their experiences with adopting and utilizing these tools. The findings reveal that modern harvesting tools significantly reduce labor requirements, save time, and improve crop quality, directly benefiting farmers' productivity. However, the adoption process is hindered by financial constraints, limited technical knowledge, and maintenance challenges. The study highlights the need for government support in providing subsidies, affordable credit, and local technical training to ensure the sustainable use of modern tools. These findings underscore the transformative potential of modern agricultural technologies in achieving national food security goals.
Paradigmatic Transition: Social Entrepreneurship as a Catalyst for Enhancing the Competitiveness and Sustainability of SMEs in the Digital Business Context Diawati, Prety; Sutrisno; Suparwata, Dewa Oka
Jurnal Minfo Polgan Vol. 13 No. 1 (2024): Artikel Penelitian
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33395/jmp.v13i1.13511

Abstract

In recent decades, there has been a paradigm shift in how we perceive business. It is no longer solely about profit-making but also about considering the social and environmental impacts of business activities. This research aims to delve deeper into how social entrepreneurship can be implemented in the context of digital business to support the competitiveness and sustainability of SMEs. The research method employed is a qualitative literature review drawing data from Google Scholar within the timeframe of 2020-2024. A qualitative approach is used to understand and analyze various perspectives, theories, research findings, and concepts relevant to the research topic. The study findings indicate that the paradigmatic transition occurring in the business world today reflects the rapid and complex global changes. The evolving digital era has triggered a shift from traditional business paradigms towards more inclusive and sustainable approaches. Social entrepreneurship emerges as a significant catalyst in strengthening the competitiveness and sustainability of micro, small, and medium enterprises (SMEs) in the digital business environment. It is important to understand that social entrepreneurship is not just about seeking financial profit alone but also about advocating for social and environmental change.
Strategies to Enhance Citizen Participation through Innovation in Environmental Education Programs Based on Multi-Stakeholder Collaboration and Digital Technology Azzaakiyyah, Hizbul Khootimah; Suherlan; Suparwata, Dewa Oka
Tirakat: Jurnal Terobosan Peduli Masyarakat Vol 2 No 3 (2025): September 2025
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/j.tirakat.v2i3.286

Abstract

This study aims to analyze strategies for enhancing citizen participation in environmental education through program innovations based on multi-stakeholder collaboration and the use of digital technology. The method employed is a literature review with a qualitative approach and descriptive analysis, primarily intended to enrich references related to community service in the field of environmental studies. Data were collected from scholarly articles in Google Scholar and credible websites within the period of 1977–2025. From the initial 50 articles identified, 27 were selected through a strict screening process based on relevance, quality, and contribution to the research topic. The findings reveal that enhancing citizen participation is influenced by cross-sector collaboration, innovative learning design, and the application of interactive and inclusive digital technologies. Theories such as Civic Engagement, Collaborative Governance, the Technology Acceptance Model, Self-Determination Theory, Social Learning, and Diffusion of Innovations provide relevant conceptual foundations for understanding the dynamics of participation. Case studies such as the Climate Village Program (ProKlim), Digital Waste Bank in Bandung, and Pentingsari Tourism Village in Yogyakarta provide empirical evidence of the successful implementation of these strategies. This research makes an important contribution to the development of participatory-based environmental education, strengthens multi-stakeholder collaboration, and enriches sustainable community service practices.
Product and Service Innovation Strategies to Expand MSME Markets Yani, Ahmad; Suparwata, Dewa Oka; Hamka
ADMAN: Journal of Contemporary Administration and Management Vol 1 No 3 (2023): December 2023
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/adman.v1i3.67

Abstract

Micro, Small, and Medium Enterprises are one of the important pillars in a country's economy. Despite their strategic role, MSMEs often face a number of challenges, such as intensifying competition, changing consumer tastes, evolving technology, and access to a wider market. This study aims to analyse product and service innovation strategies to expand the MSME market. This research employs a qualitative research approach, more precisely, a literature review, where data will be examined and explained by drawing upon information and textual materials collected from a variety of sources. The study results show that innovation in products and services plays a key role in the growth and sustainability of micro, small and medium enterprises. MSMEs play a vital role in the economy by creating jobs and contributing to sustainable economic growth. Innovation differentiates MSMEs from their competitors in an increasingly globalised and dynamic business environment. Innovative products and services can attract customer attention, provide a competitive advantage, improve product quality, and build long-term relationships with customers.
Revolutionary Marketing Strategy: Optimising Social Media Utilisation as an Effective Tool for MSMEs in the Digital Age Ohara, Muammar Revnu; Suparwata, Dewa Oka; Rijal, Syamsu
ADMAN: Journal of Contemporary Administration and Management Vol 2 No 1 (2024): April 2024
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/adman.v2i1.125

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The development of information technology, especially in the field of social media, has created a new paradigm in the business world. Micro, Small, and Medium Enterprises (MSMEs) as the backbone of the national economy, need to adapt to these changes to be able to compete in an increasingly complex digital era. This research aims to identify revolutionary marketing strategies that can help MSMEs optimise the utilisation of social media as an effective tool in facing the challenges of the digital era. This research method is a descriptive qualitative literature review that uses primary data sources from scholarly articles found through Google Scholar. This research will conduct an in-depth analysis of relevant and current literature that has been published in the 2021-2023 timeframe. The study results show that revolutionary marketing strategies through optimising the use of social media have proven to be a solid foundation for the success of Micro, Small and Medium Enterprises (MSMEs) in the digital era. Through this approach, MSMEs can build stronger relationships with customers, increase brand visibility, and expand market share. By understanding the target audience, creating creative content, utilising innovative features, and building online communities, MSMEs can transform into key players in a rapidly changing market.
Pemberdayaan peternak muda melalui pelatihan pembuatan silase pakan komplit untuk meningkatkan produktivitas ternak sapi lokal Ervandi, Mohamad; Repi, Terri; Mokoginta, Meity Melani; Sulistyo, Wahyu; Rijal S., Ahmad Syamsu; Jaya, Risman; Prahara, Sandi; Suparwata, Dewa Oka; Razak, Darmawaty Abd.
SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Vol 9, No 5 (2025): September (In Progress)
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jpmb.v9i5.33773

Abstract

Abstrak Kelompok Peternak Muda ‘Bulalo Cerdas’ di Desa Bulalo memiliki potensi sumber daya alam yang sangat mendukung kegiatan peternakan, seperti padang rumput yang luas dan ketersediaan bahan pakan lokal. Namun, potensi ini belum dimanfaatkan secara optimal karena sebagian besar peternak masih menerapkan metode konvensional tanpa dukungan teknologi tepat guna. Tantangan yang dihadapi antara lain kurangnya efisiensi dalam pemanfaatan pakan, manajemen pemeliharaan ternak yang belum sistematis, serta lemahnya sistem pengawasan kesehatan ternak. Masalah utama yang kerap muncul adalah kekurangan pakan berkualitas, terutama saat musim kemarau, yang berdampak pada penurunan produktivitas ternak sapi lokal. Program PkM ini bertujuan meningkatkan kapasitas peternak muda melalui edukasi dan pelatihan pembuatan silase pakan komplit berbasis bahan lokal. Metode pelaksanaan PkM meliputi tahap persiapan dan observasi lapangan, implementasi program berupa penyuluhan dan pelatihan, serta kegiatan monitoring dan evaluasi. Sebanyak 15 anggota kelompok “Bulalo Cerdas” berpartisipasi aktif dalam pelaksanan program ini. Hasil kegiatan pengabdian menunjukkan peningkatan signifikan dalam pengetahuan dan keterampilan mitra, khususnya dalam pengolahan silase pakan komplit sebagai solusi cadangan pakan saat musim kering. Selain itu, silase ini terbukti dapat disimpan dalam jangka panjang dan memiliki nilai ekonomis tinggi, menjadikannya alternatif pakan strategis yang mendukung keberlanjutan usaha peternakan sapi lokal. Kata kunci: pemberdayaan; peteranak muda; pelatihan dan pendampingan; silase pakan komplit; produktivitas ternak. Abstract The ‘Bulalo Cerdas’ Young Breeders Group in Bulalo Village has potential natural resources that are very supportive of livestock activities, such as vast grasslands and the availability of local feed ingredients. However, this potential has not been optimally utilised because most farmers still apply conventional methods without the support of appropriate technology. Challenges faced include a lack of efficiency in feed utilisation, unsystematic livestock rearing management, and a weak livestock health monitoring system. The main problem that often arises is the lack of quality feed, especially during the dry season, which has an impact on reducing the productivity of local cattle. This PkM programme aims to increase the capacity of young farmers through education and training in making complete feed silage based on local ingredients. The PkM implementation method includes preparation and field observation stages, programme implementation in the form of counselling and training, as well as monitoring and evaluation activities. A total of 15 members of the ‘Bulalo Cerdas’ group actively participated in the implementation of this programme. The results of the service activities showed a significant increase in partners' knowledge and skills, especially in the processing of complete feed silage as a feed reserve solution during the dry season. In addition, this silage is proven to be able to be stored in the long term and has high economic value, making it a strategic feed alternative that supports the sustainability of local cattle farming businesses. Keywords: empowerment; youth; training and mentoring; complete feed silage; livestock productivity.
The Role of MSME Product Innovation in Enhancing Competitiveness, Economic Independence, and Family Welfare in the Creative and Digital Economy Era Sudirjo, Frans; Suparwata, Dewa Oka; Irjanto, Bambang
Tirakat: Jurnal Terobosan Peduli Masyarakat Vol 2 No 3 (2025): September 2025
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/j.tirakat.v2i3.294

Abstract

This study aims to analyze the role of MSME (Micro, Small, and Medium Enterprises) product innovation in enhancing competitiveness, economic independence, and family welfare in the era of the creative and digital economy. The method employed is a literature review with a qualitative approach, primarily focused on enriching references related to community service. Data were obtained from scholarly articles on Google Scholar and credible websites covering the period 1962–2025. Out of a total of 50 articles retrieved, only 24 were selected through a rigorous screening process based on relevance and quality. Analysis was conducted descriptively by examining relevant theories, previous studies, and real-world case studies of MSMEs in Indonesia. The findings indicate that product innovation plays a strategic role in creating competitive advantages, strengthening economic independence through the utilization of local resources, and improving family welfare of entrepreneurs through income growth and business sustainability. These findings confirm that product innovation not only impacts business success but also serves as an essential instrument in community service programs to reinforce the role of MSMEs as drivers of the creative and digital economy.
ANALISIS POTENSI EKONOMI DAN KELAYAKAN INVESTASI USAHA KOPRA DI KABUPATEN GORONTALO Nasaru, Yurni; Suparwata, Dewa Oka; Indrianti, Ayu; Djibran, Moh Muchlis
Jurnal Ilmiah Sosio-Ekonomika Bisnis Vol 28 No 01 (2025): Jurnal Ilmiah Sosio Ekonomika Bisnis
Publisher : Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jiseb.v28i01.46153

Abstract

ABSTRACT This study aims to analyze the economic potential and investment feasibility of copra business in Gorontalo Regency, using a SWOT analysis and financial analysis approach. The results of the financial analysis indicate that the business is feasible, with a Net Present Value (NPV) of IDR 63,167,388, an Internal Rate of Return (IRR) of 40%, and a Benefit-Cost Ratio (BCR) of 5.67. In the SWOT analysis, the key strength lies in the support from the local community and the availability of coconut raw materials, while the greatest weakness is the limited capital and dependence on the local market. Opportunities include technological advancements and partnerships with exporters, while the main Threats are fluctuations in copra prices and strict export-import regulations. The conclusion of this study recommends strategies to maximize local community support, utilize the latest technology to improve product quality and distribution, and establish partnerships with exporters to open access to global markets, which are expected to address existing challenges and support the sustainability of the copra business. Keywords: Economic Feasibility, SWOT Analysis, Copra Business, Latest Technology, Exporter Partnerships
Co-Authors A. Hasan, Zuarni Aditya Djaini Adnani Adnani Ahmad Junaidi ahmad yani Amaludin, Moh. Baitullah Amruddin Amruddin Amruddin Andriya Risdwiyanto Anisa Kasim Arief Sudrajat Arjang, Arjang Ausat, Abu Muna Almaududi Azzaakiyyah, Hizbul Khootimah Cakranegara, Pandu Adi Darmawan Listya Cahya Denny Bernardus Dewi Shinta Achmad Diawati, Prety Djibran, Moh Muchlis Djibran, Moh. Muchlis Eko Sutrisno Elvin Sukri Tangio Emmy Hamidah Ervandi, Mohamad Etty Sri Hertini Fahrina Mustafa Fahrullah Fahrullah Fatma Sarie Femi Umar Firmansyah Firmansyah Fitriah S. Jamin Frans Sudirjo Gobel, Yusriyah Atikah Gusti Rusmayadi Hamka Hazmi, Muhammad Humaira A Musa Imam Widodo Indri Afriani Yasin Indri Afriyani Yasin Indrianti, Ayu Intes, Amina Irjanto, Bambang Ishak Korompot Iwan Harsono Jaya, Risman Judijanto, Loso Karma Karma Lili Fadli Muhamad Liz Yanti Andriyani Loso Judijanto Lubis, Mitra Musika MARIFANI FITRI ARISA Marjan, M Merita Ayu Indrianti Moh Muchlis Djibran Muchlis Moh. Muchlis Djibran Mokoginta, Meity M Muchlis Djibran Muh. Saleh Nurdin Muhammad Ade Kurnia Harahap Nasaru, Yurni Ninik Sri Rahayu, Ninik Sri Nurhayati Nurhayati Nurhikmah Paddiyatu Ohara, Muammar Revnu Panji Sukma Putri Ramdhini Potale Putu Doddy Heka Ardana Rachmawati Novaria Ramlan Pomolango Ramlan Pomolango Ratnawati Yuni Suryandari Razak, Darmawaty Abd. Rijal S., Ahmad Syamsu Riko Mersandro Permana Robby D.J. Rempas, Robby D.J. Safruddin Safruddin Sandi Prahara Sari, Ade Risna Soelistianto, Farida Arinie Sri Chatun Sriyulianti Humolungo Sufa, Siska Armawati Suherlan Sukirman Ishak Sulandjari, Kuswarini Sunarso, Budi Susan Mokoolang SUTRISNO Sutrisno Sutrisno Syamsu Rijal Syamsu Rijal Tahrayani Purnama Sari A.N Haming Talha Dangkua Terri Repi Umi Salawati Utami, Cahyaning Rini Voni Arman Ajuba Wahyu Sulistyo Wardani, Dini Tri Widi, Riantin Hikmah Widiyanto, Sigit Wily Mohammad Winarto Ramlan Yohan Yohan Yusriyah Atikah Gobel Zainal Arifin