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All Journal Jurnal Manajemen dan Agribisnis Jurnal Ilmu Sosial dan Humaniora Jurnal Pariwisata Khasanah Ilmu - Jurnal Pariwisata Dan Budaya Jurnal Ilmiah Pariwisata SEEIJ (Social Economics and Ecology International Journal) YUME : Journal of Management Jurnal Mantik JURNAL MANAJEMEN Tourism Scientific Journal Business Journal : Jurnal Bisnis Dan Sosial Jurnal MEBIS (Manajemen dan Bisnis) Jurnal Ilmiah Manajemen Kesatuan Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences International Journal of Economy, Education and Entrepreneurship (IJE3) TEKIBA : Jurnal Teknologi dan Pengabdian Masyarakat eScience Humanity Journal Jurnal Pemberdayaan Pariwisata Cultoure: Jurnal Ilmiah Pariwisata Budaya Hindu International Journal of Applied Sciences in Tourism and Events SENTRI: Jurnal Riset Ilmiah Media Bina Ilmiah Journal of Management and Administration Provision Jurnal Indonesia Sosial Teknologi Journal of Business on Hospitality and Tourism Ranah Research : Journal of Multidisciplinary Research and Development NHI Hospitality International Journal Barista : Jurnal Kajian Bahasa dan Pariwisata Masyarakat Pariwisata: Journal of Community Services in Tourism Jornal Of Tourism Sciences (Toursci) Dharma: Jurnal Pengabdian Masyarakat IPSSJ TRJ (Tourism Research Journal) Jurnal Ilmiah Pariwisata
Rahmat Ingkadijaya
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Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mechanical Engineering Public Health Social Sciences Transportation Other

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Journal : Media Bina Ilmiah

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DIGITALIZATION MARKETING STRATEGY: CASE STUDY OF TERONG CREATIVE TOURISM VILLAGE, BELITUNG REGENCY Nexen Alexandre Pinontoan; willy arafah; Hera Oktadiana; Rahmat Ingkadijaya
Media Bina Ilmiah Vol. 19 No. 3: Oktober 2024
Publisher : LPSDI Bina Patria

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Abstract

This research examines the role of digitalization in sustainable tourism marketing in the Creative Tourism Village of Terong. The primary focus of this study is on how the use of digital technology enhances operational efficiency, expands market reach, and strengthens sustainable practices within the tourism context. The findings indicate that the adoption of digital technology, such as websites, mobile applications, and social media, plays a crucial role in promoting the Creative Tourism Village of Terong to a broader audience. Digitalization has enabled more effective communication with tourists, more efficient reservation management, and rapid and accurate information dissemination. Additionally, digital technology supports innovation in delivering engaging and interactive tourism content, thereby enhancing the tourist experience. In conclusion, the implementation of digital-based marketing strategies in the Creative Tourism Village of Terong has significantly contributed to achieving sustainable tourism development goals by leveraging technology to support economic, social, and environmental sustainability. Ongoing collaboration among all stakeholders and adaptation to technological changes are key to successfully marketing tourist destinations in the digital era.
DIGITAL MARKETING STRATEGY FOR EXPLORE MISTER ALADIN PRODUCTS TO ATTRACT PURCHASES AT MISTER ALADIN Janu Dimas Permadi; Rahmat Ingkadijaya; Sri Mariati
Media Bina Ilmiah Vol. 19 No. 8: Maret 2025
Publisher : LPSDI Bina Patria

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Abstract

Digital developments in Indonesia currently also affect the tourism sector, with the growth of digitalization having an impact, increasing competitiveness in the Online Travel Agent (OTA) industry. The existence of this competitiveness makes competitors innovate to provide the best service in order to attract purchases. The purpose of this study is to analyze customer interest in purchasing Explore Mister Aladin products, on the current Mister Aladin Platform, analyze the current digital marketing strategy of Explore Mister Aladin products, and build and develop a digital marketing strategy for Explore Mister Aladin products through the right social media channels to increase purchases at Mister Aladin. The approach to this research is qualitative with descriptive and SWOT analysis methods. The results of the study show that customer interest is influenced by trust and promotion, the current strategy is to use social media but is not yet optimal, and the resulting strategy is an aggressive strategy by developing technology that makes it easier for customers and building cooperation with vendors and business partners. To strengthen competitiveness, Mister Aladin must intensify digital advertising, expand partnerships with Key Opinion Leaders (KOLs), and improve social listening strategies and data-based customer loyalty programs.
Co-Authors Adhi Trirachmadi Mumin Agus Maulana Aldora, Mega Amrullah Amrullah Angela, Patricia Naomi Anggara, Ary Anis Darsiah Anjarani, Puti Minang Arafaf , Willy Ardiansyah, Syauqi Boediman, Surya Fadjar Bunasor Sanim Chotibul Umam Chotibul Umam Dewantara, Yudhiet Fajar Dewi, Triana Rosalina Doni Muhardiansyah Elissa Letsoin Emenina Tarigan, Emenina Emier Osman, Ismeth Ervina Taviprawati Fachrul Husain Habibie, Fachrul Husain Ferdi Emansyah Fetty Asmaniati Fetty Asmaniaty Grace Mailo Gratia Wirata Laksmi Gratia Wirata Laksmi Haryono, Joko Heddy Shri Ahimsa Putra FIB UGM Heddy Shri Ahimsa Putra FIB UGM Heny Ratnaningtyas Heny, henyratnaningtyas Hera Oktadiana Hera Oktadiana, Hera Husain Habibie, Fachrul Irfal Janianton Damanik - FISIP UGM Janianton Damanik - FISIP UGM Janu Dimas Permadi Jason, Jason Kusnedi, Rahmat Lasut, Flavina M.O Linda Desafitri RB Luh Putu Ratna Sundari M. Rahmad M. Rahmad, M. Rahmad Marintan br Gurning, Linda Rotua Mulyani, Irma Myrza Rahmanita Nopirin - FEB UGM Nopirin - FEB UGM Novita Widyastuti, Novita Nurbaeti Nurbaeti Nurbaeti Nurlaila, R. Nirmalasari Nurlatifah Ismail Nurmalinda, Elda Osman, Ismeth Emier Pambudi, Bondan Pelliyezer Karo Karo Permatasari, Mustika Pinontoan, Nexen Alexandre Purwanti Dyah Pramanik Qur'ani, Jasmine Rachman, Arief Faizal Rahayu, Nurti Rahmat Indra Pratama Anom Ratu Balqis, Linda Desafitri Reinaldilas, Reinaldilas Riky Ramadani Prabowo Rosadi, Hadori RR. Ella Evrita Hestiandari Salwa Octaviani Mardi Saptarining Wulan, Saptarining Sari Suryanti Sheila Canistha Angelina Sri Mariati Sudjana, I Made Tania, Luthfia Renalda Tofiani, Sandra Vienna Artina Sembiring, Vienna Artina Willy Arafah Willy Arafah, Willy Yudian, Rais A Yulius, Kevin G Zitao, Liu