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All Journal Eksos LPPM JURIKOM (Jurnal Riset Komputer) Shirkah: Journal of Economics and Business MBIA Jurnal Ilmiah Edunomika (JIE) International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Al-MIKRAJ: Jurnal studi Islam dan Humaniora Populer: Jurnal Penelitian Mahasiswa Jurnal Bisnis Manajemen dan Akuntansi Journal of Student Research Transformasi: Journal of Economics and Business Management Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Mestaka: Jurnal Pengabdian Kepada Masyarakat Jurnal Penelitian Ekonomi Manajemen dan Bisnis Jurnal Publikasi Ilmu Manajemen Jurnal Manajemen Kreatif dan Inovasi Jurnal bintang manajemen Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Manajemen Kreatif Jurnal Journal of Management and Creative Business Jurnal Manajemen Dan Bisnis Ekonomi Jurnal Riset Manajemen Jurnal Riset Manajemen dan Ekonomi Jurnal Ilmiah Dan Karya Mahasiswa Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Riset Ilmu Manajemen Bisnis dan Akuntansi Neraca Manajemen, Akuntansi, dan Ekonomi Jurnal Ilmiah Manajemen Ekonomi Dan Akuntansi (JIMEA) Master Manajemen JURNAL ILMIAH PENELITIAN MAHASISWA Jurnal Manajemen Bisnis Era Digital Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Green Inflation: International Journal of Management And Strategic Business Leadership Jurnal Pemimpin Bisnis Inovatif Jukerdi: Jurnal Kewirausahaan Cerdas Dan Digital Demokrasi: Jurnal Riset Ilmu Hukum, Sosial dan Politik International Journal of Management, Accounting & Finance Journal of Economic and Economic Education Jurnal Ekonomi, Manajemen, Akuntansi JIMEK Jurnal Ilmiah Manajemen Dan Kewirausahaan Jurnal Manajemen, Bisnis dan Kewirausahaan Proceedings Law, Accounting, Business, Economics and Language (LABEL) Optimal: Jurnal Ekonomi dan Manajemen
Esti Dwi Rahmawati
Universitas Duta Bangsa Surakarta
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mechanical Engineering Medicine & Pharmacology Public Health Social Sciences Other

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Pengaruh Kualitas Pelayanan dan Physical Evidence terhadap Loyalitas Pelanggan Onti Coffe Steviana Al Fitran; Esti Dwi Rahmawati; Triana Triana
Jurnal Manajemen, Bisnis dan Kewirausahaan Vol. 6 No. 2 (2026): Agustus : Jurnal Manajemen, Bisnis dan Kewirausahaan (JUMBIKU)
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jumbiku.v6i2.7645

Abstract

Fierce rivalry within the food and beverage (F&B) industry drives business operators to consistently enhance the quality of their service while cultivating an appealing physical environment in order to sustain customer loyalty. Maintaining loyal customers has become an essential strategy for ensuring long-term business growth and competitiveness in an increasingly dynamic market. The present study seeks to examine the effect of service quality and physical evidence on customer loyalty at Onti Coffee. A quantitative, associative research design was applied for this purpose. A total of 100 customers were selected as respondents through the purposive sampling technique. Data were gathered by distributing structured questionnaires and subsequently processed using the Statistical Package for the Social Sciences (SPSS) using multiple linear regression analysis. The findings reveal that service quality and physical evidence each exert a positive and significant influence on customer loyalty, both independently and jointly. These results suggest that improving service quality alongside the provision of a comfortable, attractive, and well-maintained physical setting can serve as an effective strategy for reinforcing customer loyalty at Onti Coffee. The findings are also expected to provide practical insights for managers in developing customer-oriented service strategies and creating a more satisfying customer experience.
Pengaruh Affiliate Marketing dan Live Streaming terhadap Keputusan Pembelian Produk Fashion di Tiktok Shop pada Generasi Z Eva Setyani; Esti Dwi Rahmawati; Rayhan Gunaningrat
Jurnal Manajemen, Bisnis dan Kewirausahaan Vol. 6 No. 2 (2026): Agustus : Jurnal Manajemen, Bisnis dan Kewirausahaan (JUMBIKU)
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jumbiku.v6i2.7655

Abstract

The rapid development of digital technology has fundamentally transformed shopping behavior, particularly among Generation Z in Surakarta, who are currently highly inclined to purchase fashion products through the TikTok Shop platform. This study employs a quantitative approach with a survey method involving 100 respondents aged 13–29 years selected through purposive sampling. It is specifically designed to analyze the influence of affiliate marketing and live streaming variables on consumer purchasing decisions, utilizing multiple linear regression analysis with SPSS version 25 software. Based on the data analysis, the partial test results indicate that affiliate marketing has a positive and significant influence on consumer purchasing decisions t-statistic = 3.169 and sig.= 0.002. A similar impact is found in the live streaming variable, which is proven to make a positive and significant independent contribution to convincing customers t-statistic = 4.443 and sig. = 0.000. Meanwhile, when tested simultaneously, both digital marketing strategies are proven to collectively have a significant effect on purchasing decisions F-statistic = 40.304 and sig. = 0.000 with a total contribution of 45.4% (R2 = 0.454). Through these scientific findings, this study offers practical implications for MSMEs and fashion brands to optimize their affiliate marketing strategies by partnering with credible affiliates, while continuously enhancing the quality of live streaming broadcasts through interactive, responsive engagement and clear product demonstrations to sustainably drive purchasing decisions among Generation Z.  
HEALTHY AND SUSTAINABLE FOOD CONSUMPTION: ORGANIC FOOD PURCHASE INTENTION THROUGH HEALTH CONSCIOUSNESS, PERCEIVED VALUE, AND CONSUMER ATTITUDE Rahmawati Setiyani; Esti Dwi Rahmawati; Annisa Nugraheni Afridhianika
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 5 No. 10 (2026): SEPTEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The transition toward a healthy and sustainable food system requires a better understanding of the factors influencing consumers’ organic food choices. This study examines the effects of health consciousness and perceived value on organic food purchase intention, with attitude as a mediating variable. A quantitative survey was conducted among 110 consumers in Surakarta, Indonesia, using purposive sampling. Data were analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM). The results show that attitude significantly influences purchase intention. Health consciousness positively affects both attitude and purchase intention, while perceived value significantly influences attitude and purchase intention. Furthermore, attitude significantly mediates the relationships between health consciousness and purchase intention, as well as between perceived value and purchase intention. Importance-Performance Map Analysis identifies perceived value as the highest-priority area for improvement because it demonstrates high importance but relatively lower performance. The findings suggest that strategies to promote organic food consumption should strengthen consumers’ perceptions of health, quality-of-life, emotional, and environmental benefits relative to price while maintaining positive attitudes toward organic products. By encouraging healthier and more sustainable consumption patterns, this study contributes to the achievement of SDG 3 (Good Health and Well-being), and SDG 12 (Responsible Consumption and Production).
Cooperative Facilitation and MSME Digital Outcomes: The Role of Co-Created Digital Dynamic Capabilities Indra Hastuti; Esti Dwi Rahmawati
Shirkah: Journal of Economics and Business Vol. 11 No. 2 (2026)
Publisher : Universitas Islam Negeri Raden Mas Said Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22515/shirkah.v11i2.1234

Abstract

As MSMEs increasingly depend on digital technologies for competitiveness and resilience, an unresolved issue is how external facilitation translates digitalisation support into firm-level capabilities, digital maturity, and business performance. This study examines whether cooperative facilitation practices build co-created digital dynamic capabilities (CDDC) and how these capabilities relate to MSME digital maturity and performance. Survey data were obtained from 120 cooperative and MSME facilitators in Central Java, Indonesia. The unit of analysis was the facilitator, with respondents providing assessments based on the MSMEs they supported. Five reflective constructs were assessed through 41 indicators using a two-stage composite procedure. The measurement model was evaluated with SmartPLS, and the structural model was estimated from loading-weighted scores with 5,000 bootstrap resamples. Facilitation intensity and interactive methods strongly predicted CDDC (β = 0.625, p < 0.001), while relational embeddedness contributed positively (β = 0.257, p = 0.002). Both facilitation dimensions directly increased digital maturity, particularly relational embeddedness (β = 0.571, p < 0.001). CDDC improved MSME performance (β = 0.261, p = 0.006), and digital maturity was the strongest predictor (β = 0.591, p < 0.001). However, CDDC did not independently predict digital maturity. The findings support sustained, trust-based facilitation rather than episodic technology training.
Peran Kepuasan Dan Motivasi Pengunjung Terhadap Niat Berkunjung Kembali Ke Taman Satwa Taru Jurug Shalli Habiibika Baaq; Sarah Fadila; Esti Dwi Rahmawati; Haris Novy Admadianto
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 2 No. 4 (2022): Desember : Jurnal Ekonomi dan Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v2i4.692

Abstract

Tourism is a very important sector in supporting economic development in Indonesia. The existing potential, natural resources, historical and cultural heritage can be developed into attractive leading tourist destinations that encourage tourists to make repeat visits to the same destinations. One of them is the Taru Jurug Animal Park in Surakarta City, Central Java. The purpose of this study was to analyze the role of visitor satisfaction and motivation on the intention to return to the same destination. The method used in this research is descriptive quantitative with a survey method for all tourists visiting Taru Jurug Surakarta Animal Park using a questionnaire. And using convenience sampling technique, with a total of 100 respondents. Then the data were analyzed using multiple linear regression analysis using SPSS.
Budaya Organisasi, Kecerdasan Emosional dan Motivasi terhadap OCB Dimediasi Kinerja Karyawan PT Angkasa Pura 1 Ratna Ariyanti; Agus Suyatno; Esti Dwi Rahmawati
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 4 No. 3 (2024): September: Jurnal Ekonomi dan Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v4i3.4106

Abstract

This research aims to determine how the influence of organizational culture, emotional intelligence and motivation on Organizational Citizenship Behavior is mediated by employee performance. The approach used in this research is a quantitative approach. data collection techniques using a questionnaire using a 1-5 Likert scale. The sample used in this research was 100 respondents who were employees of PT Angkasa Pura 1 Surakarta. Data analysis in this study used Structural Equation Modeling-Partial Least Square (SEM-PLS). Based on research results, organizational culture does not have a significant influence on the performance of PT Angkasa Pura 1 Surakarta employees, emotional intelligence and motivation have a significant influence on the performance of PT Angkasa Pura 1 Surakarta employees, organizational culture and emotional intelligence have a significant influence on Organizational Citizenship Behavior, motivation does not have significant influence on Organizational Citizenship Behavior, employee performance has a significant influence on Organizational Citizenship Behavior. Organizational culture has a positive and significant effect on Organizational Citizenship Behavior not through mediated employee performance, emotional intelligence and motivation have a positive and significant effect on Organizational Citizenship Behavior through mediated employee performance.
Pengaruh Just in Time terhadap Kinerja Operasional di PT TMNC Manufacturing International Ngadirojo Fajar Alfadhil; Esti Dwi Rahmawati; Rayhan Gunaningrat
Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 6 No. 2 (2026): Juli : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan (JIMEK)
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimek.v6i2.12587

Abstract

The competitive dynamics of the manufacturing industry compel organizations to continuously modernize their operational systems to maintain efficiency, productivity, and competitiveness. In an increasingly challenging business environment, companies are required to implement effective management strategies that can reduce waste, improve production processes, and optimize resource utilization. The implementation of the Just in Time (JIT) method has proven effective as a management strategy to minimize inefficiencies and improve overall production workflows through precise inventory control and timely production processes. This research aims to measure the significance of JIT's impact on operational productivity at PT TMNC Manufacturing International Ngadirojo. Through a quantitative study involving 97 production unit employees as respondents, data were collected using saturated sampling techniques to ensure the validity and accuracy of the research results. Subsequent analysis using simple linear regression indicates that JIT has a positive and significant effect on the improvement of operational performance. The study concludes that strengthening JIT-based production systems is a vital necessity for the company. By consistently optimizing internal governance, production efficiency, and operational management practices, the company can enhance its operational capabilities while maintaining a competitive edge amidst a rapidly changing market environment.
Pengaruh Suasana Kerja dan Konflik Interpersonal terhadap Kinerja Karyawan di Dinas Kependudukan dan Pencatatan Sipil Surakarta Muhammad Zulfikar R; Indra Hastuti; Esti Dwi Rahmawati
Populer: Jurnal Penelitian Mahasiswa Vol. 3 No. 3 (2024): September : Jurnal Penelitian Mahasiswa
Publisher : Universitas Maritim AMNI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/populer.v3i3.2437

Abstract

This study aims to analyze the effect of work atmosphere and interpersonal conflict on employee performance at the Surakarta City Population and Civil Registration Office (Dukcapil). The research population includes all employees of Dukcapil Surakarta, totaling 74 people. The variables studied include work atmosphere, interpersonal conflict, and employee performance. Data collection was conducted through a combination of primary and secondary data. Primary data collection methods used interviews and questionnaires, while secondary data were obtained through documentation. Data analysis used Structural Equation Modeling method with Partial Least Squares (SEM-PLS) approach, and data processing was done using SmartPLS software. The results showed that. Interpersonal conflict and work atmosphere are proven to have a significant impact on the performance of employees of the Surakarta City Dukcapil Office.
Co-Authors Abdul Azis Abu Prabowo Agus Suyatno Agus Suyatno Ainaro Adi Sutomo Alfania Ananda Putri Amanda Yuniarta Amanda Yuniarta Ana Arum Janah Anita Nurul Cahyani Annasya Al Sadhilla Annisa Nugraheni Afridhianika Aprilia Prihartini Aprilia Widya Cahyaningrum Atala Cindy Fatya Azizah Qoirotu Fadhillah Cahya Aninda Chandra Gita Damar Putranto Dewi Aprilia Ningtias Dewi Aprilia Nugraheni Dinnova Ryo Kristanto Dyah Sugandini Efi Pertiwi Rahayu Enik Tri Afrika Eva Setyani Evi Elisanti Fajar Alfadhil Fani Anisa Rahmawati Fauzan Muflih Prakoso Febyola Puspa Dewani Habib Fajar Aditya Haris Novy Admadianto Haris Novy Admadianto Hasanudin Hasanudin Hasanudin Hasanudin Hasfi Fathul Hakim Tri Pujiono Hidayatulloh, M. Syarif Hidayatulloh Ica Fadya Listyani Indra Hastuti Indra Hastuti Indra Hastuti Indra Hastuti Intan Isra’ Nur Laily Brilian Intana Wahyu Putri Irawan, Ridwan Dwi Irwanda Ardhi Wijaya Ismi Munfarida KHABIB ALIA AKHMAD Kurniasih Kurniasih Latifatun Nikmah M. Yogi Riyantama Isjoni Marta Ardiyanto Melani Alifia Monica Farissa Zain Monyka Dayu Astuti Muftiyanto, Taufiq Nur Muhammad Annang Fahmi Roziq Muhammad Irhas Effendi, Muhammad Irhas Muhammad Zulfikar R Munawaroh - Nadia Arbila Oresta Nanda Ayu Silviani Nissa Awalia Nissa Gayuh K Nissa Gayuh K Nugraheni Dama Rasintha Nugroho, Yoseph Adi Nur Fajar Ali Maulana Nur Hadi Nurullia Rizkyani Oktafianis Oktafianis Olivia Stephanie Sarwono Putri Pudya, Yehezkiel Narhendra Puji Mulyati Putri Intan Prastiwi R. Taufik Nur Muftiyanto Rahajeng Arundati Rahayu Pancaningsih Rahmat Subagyo Rahmawati Setiyani Ratna Ariyanti Ratna Ariyanti Rayhan Gunaningrat Rayhan Gunaningrat Rayhan Gunaningrat Ridwan Faizal Ramdhani Riski Apriani Risma Nur Pratiwi Rista Matdiasih Rita Haju Kaesti Sarah Fadila Sarah Fadila Sarah Fadila Shalli Habiibika Baaq Shalli Habiibika Baaq Shalli Habiibika Baaq Silvia Putri Riswardani Singgih Purnomo Siti Maryam Steviana Al Fitran Sukma Bayu Sumarah Budi Santoso Syahri Romadhon Taufik Nur Muftiyanto Taufiq NM Taufiq Nur Muftiyanto Tiara Kartika Sari Triana Triana Vitaloka Martha Maharani Wiedy Rahmawati Wiedy Rahmawati Wina Yuniarti Yulia Aji Puspitasari Yulianti Wardaningtri Yuni Istanto Zakina Eva C Zakina Eva C