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All Journal Jurnal Komunikasi Pembangunan Jurnal Penyuluhan Sodality: Jurnal Sosiologi Pedesaan JRK (Jurnal Riset Komunikasi) Jurnal Resolusi Konflik, CSR dan Pemberdayaan (Jurnal CARE) Martabe : Jurnal Pengabdian Kepada Masyarakat JISIP: Jurnal Ilmu Sosial dan Pendidikan Jurnal Abdimas Madani dan Lestari (JAMALI) Nivedana : Jurnal Komunikasi dan Bahasa Jurnal Risalah Kebijakan Pertanian dan Lingkungan Jurnal Komunikasi Islam (J-KIs) Jurnal Digital Media dan Relationship Edutik : Jurnal Pendidikan Teknologi Informasi dan Komunikasi Jurnal Penyuluhan Pertanian CITIZEN: Jurnal Ilmiah Mulitidisiplin Indonesia KOMUNIKATA57 Journal Media Public Relations International Journal of Education and Social Science (IJESS) Edu Society: Jurnal Pendidikan, Ilmu Sosial dan Pengabdian Kepada Masyarakat Journal of Innovation Research and Knowledge Nalar: Jurnal Pendidikan dan Kebudayaan Mamangan Social Science Journal Golden Ratio of Data in Summary EDUCTUM: Journal Research Jurnal Penelitian Ilmu Pendidikan Indonesia Journal of Artificial Intelligence and Digital Business All Fields of Science Journal Liaison Academia and Sosiety Jurnal Sarjana Ilmu Komunikasi (J-SIKOM) Educatoria : Jurnal Ilmiah Ilmu Pendidikan Indonesian Research Journal on Education Innovative: Journal Of Social Science Research Da'watuna: Journal of Communication and Islamic Broadcasting Jurnal Indonesia : Manajemen Informatika dan Komunikasi Jurnal Intelek Insan Cendikia Bumi: Jurnal Hasil Kegiatan Sosialisasi Pengabdian Kepada Masyarakat Jurnal Penyuluhan Pembangunan J-CEKI JURNAL SOSIAL TERAPAN (JSTR) Edutik : Jurnal Pendidikan Teknologi Informasi dan Komunikasi
Leonard Dharmawan
Sekolah Vokasi IPB, Institut Pertanian Bogor
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Signifikansi Fitur Postingan Ulang di TikTok terhadap Ekspresi Diri pada Generasi Z Ainii, Dian Fitri Nuur’; Santoso, Hudi; Dharmawan, Leonard
Educatoria : Jurnal Ilmiah Ilmu Pendidikan Vol. 6 No. 1 (2026): January (In Progress)
Publisher : Lembaga Pendidikan, Penelitian, dan Pengabdian Kamandanu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/educatoria.v6i1.846

Abstract

The increasing use of the repost feature on TikTok among Generation Z has prompted a study on how the feature plays a role in shaping self-expression in the digital space. This study uses a quantitative method with a survey of 92 students of SMA Negeri 6 Tangerang Regency to identify the effect of the intensity of repost feature use on the level of self-expression. Data were analyzed using reliability tests, validity, simple linear regression, t-test, and f-test. The results of the analysis show that the repost feature has a significant influence, indicated by the correlation coefficient and R regression value of 0.625 with an R Square of 0.391, meaning 39.1% of the variation in self-expression is explained by the use of the repost feature. The t-test produces a value of 7.602 (p = 0.000), further confirming this influence. The higher the intensity of repost feature use, the greater the level of self-expression shown by users, so this feature plays an important role as a means of self-representation and a means of building social connectedness for Generation Z on the TikTok platform.
Tingkat Engagement terhadap Konten Confession pada Akun Instagram @noelalexxander Utami, Mirta Riski; Santoso, Hudi; Dharmawan, Leonard
Educatoria : Jurnal Ilmiah Ilmu Pendidikan Vol. 6 No. 1 (2026): January (In Progress)
Publisher : Lembaga Pendidikan, Penelitian, dan Pengabdian Kamandanu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/educatoria.v6i1.934

Abstract

This study aims to analyze the relationship between confession content on the Instagram account @noelalexxander and the level of follower engagement. Confession content is a post in the form of a confession or personal story sent anonymously by users and has the potential to increase digital interaction through likes, comments, and shares. This study uses a quantitative descriptive-correlational approach with a sample of 100 followers whose data were obtained through a questionnaire. The research instrument was tested for validity and reliability, and analyzed using descriptive tests, normality tests, Spearman correlation, and linear regression. The results show that confession content significantly affects follower engagement. The more relevant and emotional the uploaded content, the higher the audience engagement. This finding supports the uses and gratifications theory which states that audiences actively choose content that meets their psychological and social needs, and strengthens the evidence that personal and authentic content can build emotional closeness and more intense interactions on social media. This study provides practical implications for social media account managers to create authentic, relevant, and ethical content.
Strategi Pengelolaan Media Sosial Instagram @elemes_group dalam Pemasaran Digital Sukma Elvinawati; Leonard Dharmawan
J-CEKI : Jurnal Cendekia Ilmiah Vol. 5 No. 2: Februari 2026
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v5i2.13685

Abstract

Penelitian ini bertujuan untuk mengetahui strategi pengelolaan media sosial Instagram @elemes_group dalam mendukung aktivitas pemasaran digital dan menganalisis jenis konten yang paling efektif dalam meningkatkan keterlibatan audiens. Metode penelitian yang digunakan adalah pendekatan kualitatif melalui observasi, wawancara, partisipasi aktif, dan studi pustaka untuk pengumpulan data. Hasil penelitian menunjukkan bahwa strategi pengelolaan media sosial Instagram Elemes Group menggunakan empat kerangka kerja utama dalam pemasaran media sosial, yaitu konteks, komunikasi, kolaborasi, dan koneksi. Elemes Group menerapkan strategi untuk menentukan target audiens, menggunakan bahasa, dan konsisten dengan identitas mereknya agar pesan yang disampaikan melalui konten atau visual dapat menjangkau target audiens. Pemilihan konten yang sesuai dengan target audiens dan mengikuti tren viral terkini. Secara keseluruhan, media sosial sebagai alat pemasaran digital mampu membangun keterlibatan dan hubungan jangka panjang. Kata Kunci : Elemes Group, Instagram, Media Sosial, Pemasaran Digital, Strategi Konten
Persepsi Gen Z Pada Konten Promosi Akun Instagram @bogoraquagame Untuk Meningkatkan Brand Awareness: Gen Z's Perception Of Promotional Content On The @bogoraquagame Instagram Account To Increase Brand Awareness Maharani, Mezayya; Priatna, Wahyu Budi; Dharmawan, Leonard
Citizen : Jurnal Ilmiah Multidisiplin Indonesia Vol. 5 No. 6 (2025): CITIZEN: Jurnal Ilmiah Multidisiplin Indonesia
Publisher : DAS Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53866/jimi.v5i6.1079

Abstract

Penelitian ini bertujuan untuk menganalisis persepsi Generasi Z terhadap konten promosi pada akun Instagram @bogoraquagame serta menilai pengaruhnya terhadap peningkatan brand awareness destinasi wisata yang dipromosikan. Pendekatan penelitian yang digunakan adalah kuantitatif, dengan pengumpulan data melalui kuesioner tertutup berskala Likert empat poin yang dibagikan kepada 34 responden menggunakan metode sensus. Instrumen penelitian dinyatakan valid (r > 0,4227) dan reliabel (Cronbach’s Alpha = 0,929). Analisis data menggunakan uji korelasi Spearman’s rho untuk menentukan hubungan antara persepsi terhadap konten promosi dan brand awareness. Hasil penelitian menunjukkan adanya hubungan positif yang sangat kuat dan signifikan antara kedua variabel, dengan nilai koefisien korelasi sebesar 0,845 dan signifikansi 0,000 (< 0,01). Temuan ini mengindikasikan bahwa semakin positif persepsi Gen Z terhadap aspek visualisasi, interaktivitas, dan relevansi pesan pada konten promosi, semakin tinggi pula tingkat brand awareness mereka terhadap @bogoraquagame. Secara keseluruhan, penelitian ini menegaskan bahwa Instagram merupakan media pemasaran digital yang efektif dalam meningkatkan brand awareness, khususnya di kalangan Generasi Z.
Persepsi Gen Z Terhadap Konten Viral Tiktok @bogoraquagame Dalam Meningkatkan Brand Awareness: Gen Z's Perception of Viral TikTok Content @bogoraquagame in Increasing Brand Awareness Fadia, Nur Anisah; Priatna, Wahyu Budi; Dharmawan, Leonard
Citizen : Jurnal Ilmiah Multidisiplin Indonesia Vol. 5 No. 6 (2025): CITIZEN: Jurnal Ilmiah Multidisiplin Indonesia
Publisher : DAS Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53866/jimi.v5i6.1083

Abstract

This research aims to analyze Generation Z’s perception of viral TikTok content on @BogorAquaGame and its relationship with brand awareness. The study employs a quantitative approach using a survey method with data collected from 33 respondents, all of whom are students of the Digital Communication and Media Study Program, IPB University, representing the Gen Z demographic and active TikTok users. The data were gathered through a closed-ended questionnaire based on Likert scale 1–4 and analyzed using SPSS with validity, reliability, and Spearman’s Rho correlation tests. The results indicate that all instrument items are valid and reliable, with a Cronbach’s Alpha value of 0.908, signifying strong internal consistency. Furthermore, the Spearman correlation value of 0.927 (Sig. = 0.000) demonstrates a very strong and significant relationship between viral content perception and brand awareness. These findings confirm that creative, relevant, and authentic TikTok content can effectively enhance brand recognition and recall among Gen Z audiences. The study implies that local creators and businesses should strategically utilize viral marketing to strengthen brand positioning through culturally resonant content. However, the research is limited by a small sample size and focus on a single account, suggesting the need for broader future studies involving diverse social media platforms and audiences.
Eksplorasi Pandangan Gen Z Terhadap Pemanfaatan Web Digital Sebagai Media Promosi Wisata Bogoraquagame: Exploration Of Gen Z's Views On The Use Of The Digital Web As A Medium For Bogoraquagame Tourism Promotion Nursyahbani, Muhamad Aditya; Priatna, Wahyu Budi; Dharmawan, Leonard
Citizen : Jurnal Ilmiah Multidisiplin Indonesia Vol. 5 No. 6 (2025): CITIZEN: Jurnal Ilmiah Multidisiplin Indonesia
Publisher : DAS Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53866/jimi.v5i6.1117

Abstract

This study aims to explore Generation Z’s perceptions of utilizing digital web platforms as promotional media for Bogor Aquagame tourism. The rapid development of digital technology has transformed how tourists search for information and choose travel destinations, particularly among Generation Z, who are recognized as digital natives. This research employs a descriptive quantitative approach with a total sample of 31 respondents, consisting of students from the Digital Communication and Media Study Program, Class of 61. Data were collected through a Likert-scale questionnaire measuring perceptions of information accessibility, content quality, interactivity, information credibility, destination image, and visit intention. The research findings are expected to illustrate the effectiveness of digital web platforms in building the image of Bogor Aquagame and determine their influence on Generation Z’s intention to visit. This study contributes to the development of more effective and youth-oriented digital tourism promotion strategies.
Peran Redaksi Sebagai Gatekeeper dalam Produksi Berita di Sukabumiupdate.com Cahyaning Ati, Rembulan; Dharmawan, Leonard
Journal Media Public Relations Vol. 5 No. 2 (2025): Journal Media Public Relations (JMP)
Publisher : Program Studi Ilmu Komunikasi Universitas Tulang Bawang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37090/3dy9bc19

Abstract

Perkembangan teknologi komunikasi dan informasi telah mengubah pola konsumsi berita masyarakat dari media konvensional menuju media daring. Perubahan ini menuntut media untuk beradaptasi tanpa mengabaikan prinsip akurasi dan kredibilitas. Maka dari itu, peran redaksi sebagai gatekeeper menjadi semakin penting, termasuk pada media lokal seperti Sukabumiupdate.com yang berfungsi sebagai penyedia informasi utama bagi masyarakat Sukabumi. Penelitian ini bertujuan menganalisis peran redaksi berita menggunakan teori lima level gatekeeping Shoemaker & Vos (2009), yaitu level individual, rutinitas media,  organisasi,  extramedia, dan sistem sosial. Metode penelitian yang digunakan adalah kualitatif dengan desain deskriptif melalui observasi, wawancara, serta partisipasi aktif dalam kegiatan redaksi. Hasil penelitian menunjukkan bahwa redaksi menjalankan fungsi gatekeeper secara komprehensif pada kelima level tersebut. Studi ini menegaskan bahwa meskipun media digital mempercepat arus informasi, peran gatekeeper tetap menjadi pilar utama dalam menjaga kualitas dan integritas berita.
Co-Authors Abung Supama Wijaya, Abung Supama Adi Firmansyah Adi Firmansyah Adi Firmansyah Adi Firmansyah Afgani, Chairul Anam Agief Julio Pratama Agnia, Arba Wildan Agung Prayudha Hidayat Ahmad Aulia Arsyad, Ahmad Aulia Ainii, Dian Fitri Nuur’ Ajiba, Indi Deraya Akbar , Rizal Akmal Pijar Aradhana Akromah, Rahillatul Alamsyah, Muhammad Yusuf Aliana Bekti Fajarwati Amanu, Zhevio Aufa Amirah Inas Andika Prasetya, Andika Anggi Widia Khairunisa Anggi Widia Khairunisa Anggi Widia Khairunnisa Anna Sabrina Asyifa Rozen, Auliya Aulia, Dhiva Luthfi Aura Assahra Mahadiva Awalina, Salwa Putri Azalia, Muthiah Azkyah, Sylvina Azzahra, Fauziah Azzahra, Maharani Azzahra, Vania Trixie Bachtiar, Willy Bagas Sarsya Dwiantoro Bagus Priyo Purwanto Balqis Khasyafi Beata Ratnawati Budiarto, Tri Cahyaning Ati, Rembulan Camila Hamdani, Tasya Danishara, Anabella Fathi Dara Nurhaliza Prihantira, Shafira Darmawan, Muhammad Hafizh Aufa Dewi, Ratih Kemala Dwi Retno Hapsari, Dwi Retno Edi Wiraguna Enden Darjatul Ulya Erika Difa Nadia Kharisma Erika Difa Nadia Kharisma Fachrurrizal, Fikry Fadia, Nur Anisah Faisal, M.Fadli Febri Astuti, Vivien Fitriani, Syahayyunur Galih Surya Aditama Ghozali Meonawar, Mohamad Ghozali Moenawar, Mohamad Grace Happy Hotmauli Simbolon Hidayah, Deviana Rahma Hikmah Hikmah HUDI SANTOSO Ika Sartika Indies, Yasser Intan Kusuma, Zefania Intan Sari, Sekar Iqbal Nurulhaq Irvan Roberto Karimah, Sofwa Nurul Kariri, Muhamad Bagus Kasmanhadi Saputra, Henri Khairunisa, Anggi Widia Kuntoro, Diadji La Dono lestari, winda M. Agung Zaim Adzkiya M. Iqbal Nurulhaq Maharani, Mezayya Mangasih, Yessy Octavia Rungkat Tuani Manisya, Nabhila Mardisiwi, Ririh Sekar Marithasari, Harries Maulania, Maghfira Izzani Mawar Pratiwi, Irda Mega Rifandiah Sahra Meisykla, Rafilza Meonawar, Mohamad Ghozali Moenawar, Mohamad Ghozali Mohamad Ghozali Meonawar Muhamad Bagus Kariri Muhammad Hasjim Bintoro Djoefrie Hasjim Bintoro Djoefrie Muhammad Latif Fadilah muhammad rizky, muhammad Mulyawaty, Siska Mumpuni, Restu Puji Murod, Ma’mun Murod, Ma’mun Muthmainnah, Muthiah Mutiara Maharani, Maylani Mutohar, Nabil Ahmad Nabhila Manisya Niswatun Choirina, Nora Nurman, Farrel Wiratama Raisyah Nursya'ban, Hanifah Nursyahbani, Muhamad Aditya Nurul Amri Komarudin Nurulhaq, M. Iqbal Nurulhaq, Muhammad Iqbal Otang Sasmita, Hari Pramudya Bagas Utama Pudji Muljono Putra, Dandi Rukmana Putri Awalina, Salwa Qisti, Hanifah Zul Qorirah Iftinani Qothrunnada, Adinda Ramadhan, Revan Khaira Ramdani, Guruh Raya, Mohamad Arr Syal Regita Fatya Azzahra Revalina Sulaeman Rhynanda, Hafiz Septio Rici Tri Harpin Pranata Rifqi Rahmat Hidayatullah Rinaldi, Sultan Alif Ritonga, Lia Rahmaida Rizki, Ananda Rully Nur Septiana Embisa S. Suparman Sahra, Mega Rifandiah Salsabila, Safitri Salwa Putri Awalina Salwa Putri Awalina Sandi Saputra Santoso, Hudi Savitri, Shakilla Ghina Sekar Diana Putri Setara Bulan, Bening Shena Wahyu Wulandari, Antika Sukma Elvinawati Sulaeman, Revalina Sumardjo Supama Wijaya, Abung Suparman suparman suparman Suparman Suparman Suparman Suparman Suriaatmaja, Bayu Surya Aditama, Galih Sutisna Riyanto Sutisna Riyanto Syahayyunur Fitriani Syamsul Hidayat Syarifudin, Rajwa Shaliha Permata Tabita, Dinda Hersya Tafuzi Fauriana Tarigan, Kevin Aditia Pemerena Taufan Latif, Alfa Tiara Rismawanti Tri Susanto Tri Susanto Trinandhi, Syafira Ramadanti Tumpak Panggabean, Yohanes Ulya, Enden Darjatul Utami, Mirta Riski Wahyu Budi Priatna Widia Khairunisa, Anggi Widya Hasian Situmeang Widyani Lailinur Yulianto, Aziz Yuni Yolanda Yuza, Feimas Beringin