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STRATEGI BAURAN PEMASARAN WINE SEBAGAI PRODUK PENUNJANG PARIWISATA (STUDI KASUS PT. SABABAY WINERY BALI) Agatha Fransiska Tarigan; I Nyoman Sudiarta; Ni Putu Eka Mahadewi
Jurnal IPTA (Industri Perjalanan Wisata) Vol 6 No 1 (2018): Jurnal IPTA (July 2018)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (261.039 KB) | DOI: 10.24843/IPTA.2018.v06.i01.p03

Abstract

Recently wine tourism products are being developed in Bali. Bali’s Wine is produced from the wineries, processed and produced in Bali which can be used as a tourist activity. This study aims to determine the strengths and weaknesses in wine products marketing and opportunities also, threats and know the strategy and marketing program of wine product that can be applied in PT. Sababay Winery. Data collection techniques used observation, interview, literature study, questionnaire, and documentation. Determination of the sample in this study is to use purposive sampling. Informant determination using key informant. This research use descriptive qualitative data analysi combine with likert scale analysis. The purpose of this study is to determine the characteristics of tourists, to find out the factors those influenced the decision of tourists to buy some souvenirs and also to find the most influenced factors. The methods of collecting data were through observation, interviewed, questionnaire, documentation, and literature study methods. The methods of analysis data were using descriptive quantitative method, through validity test, reliability and analysis of factors those supported by SPSS program 17.0 version. From this research, there are fourteen strength indicators and two indicators of weakness and indicators of opportunity as many as seven indicators and three indicators of threats owned by PT. Sababay Winery. Strategies and marketing programs that can be applied by PT. Sababay Winery is a product creation and development strategy, a strategy to increase wine product promotions, market expansion strategies, and marketing enhancement strategies.
Dampak Pariwisata terhadap Kemiskinan di Kawasan Pariwisata di Bali I Nyoman Sudiarta; I Wayan Suardana
Jurnal Kajian Bali (Journal of Bali Studies) Vol 6 No 2 (2016): RUANG IMAJINER DAN RUANG PUBLIK DI BALI
Publisher : Pusat Kajian Bali Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (512.382 KB)

Abstract

This study aims to determine the typology of poverty, it causes and its impact on the poor in the tourism area of Tulamben Tourism and Candidasa in Karangasem regency. Research using purposive sampling method with a sample size 94 coastal residents. Data analyzed by using descriptive statistics. The research results are as follows: (i) Typology of poverty of coastal communities, among others: the age of majority is 60 years old and above, low education (graduated primary school), the average income of 300,000/ month, (ii) Causes of poverty included natural factors, cultural factors, and the lack of poor people to work in the tourism sector, and (iii) the impact of tourism on coastal communities positively impact the chances of opening new jobs like being a tour guide of diving, porter, and souvenir sellers.
Pengaruh Kepuasan Sebagai Variabel Intervening antara Media Sosial aan Niat Berkunjung Kembali Wisatawan Nusantara Generasi Milenial ke Bali Ni Wayan Ria Agustini; I Nyoman Sudiarta; I Wayan Suardana
JURNAL MASTER PARIWISATA Volume 08, Nomor 02, Januari 2022
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2022.v08.i02.p14

Abstract

Social media has become the preferred method for exchanging information. The biggest social media users are millennials, who are tech-savvy. The rise of social media users can certainly influence the decision of tourists in visiting a destination. Tourists' interest in visiting again is considered as a result of satisfaction. Satisfaction can provide several benefits, one of which is to provide a good basis for repurchase or re-visit intention. The purpose of this study is to (1) analyze the influence of social media on satisfaction; (2) analyze the influence of social media on revisit intention; (3) analyze the effect of satisfaction on revisit intention; and (4) and analyze the influence of social media on revisit intention through satisfaction. This research was conducted by distributing online questionnaire using google form to 100 National Tourists as respondents. Sampling is executed the use of purposive sampling. Furthermore, the data will be analyzed using descriptive statistical analysis and using SmartPLS SEM (Structural Equation Modelling). The results showed that social media has a significantly influence National Tourist satisfaction, social media has a significantly influence National Tourist revisit intention to Bali, satisfaction has a significant influence on the revisit intention. On the indirect effect the results that indirectly social media has a significantly influence on the revisit intention thru satisfaction. Keywords: Sociallmedia, Satisfaction, Revisit Intention, Millennials.
EVALUASI SITUS WEB PARIWISATA WONDERFUL INDONESIA BERDASARKAN MODEL ICTRT (INFORMATION, COMMUNICATION, TRANSACTION, RELATIONSHIP, AND TECHNICAL-MERIT) I Putu Sudhyana Mecha; Agung Suryawan Wiranatha; I Nyoman Sudiarta
JURNAL MASTER PARIWISATA Volume 05, Nomor 02, Januari 2019
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2018.v05.i02.p02

Abstract

Information technology, especially in industrial revolution 4.0 has changed the business practices of every sector, in which tourism is no exception. In Indonesia, the example can be found in case of tourism website Wonderful Indonesia. Given the important role of this website as a DMO (Destination Management Organization) website, then the evaluation was carried out in order to know its progress. This evaluation was based on ICTRT model that it consists of five dimensions, such as information, communication, transaction, relationship, and technical merit. There was 48 indicators on the ICTRT model, which can be divided as follows: information (18 indicators), communication (7 indicators), transaction (5 indicators), relationship (10 indicators), and technical-merit (8 indicators). Result of the Wonderful Indonesia website evaluation were obtained from a questionnaire distributed to 80 respondents, in which the sample came from travel agencies organization namely ASITA Bali. Based on evaluation result via IPA (Importance-Performance Analysis) graph, it showed that the indicators contained in Information, Transaction, and Relationship dimension needs to be considered, given the level of importance was high, but the performance was still low. Therefore, further development is required related to the indicators above, such as accommodation information, local weather information, attraction tickets, virtual tour, and privacy policy. Keywords: ICTRT model, tourism information, DMO website, Wonderful Indonesia
Antesenden Kepuasan dan Konsekuensi Terhadap Loyalitas Wisatawan Nusantara ke Daya Tarik Wisata Ulun Danu Beratan Tabanan I Made Gede Darma Susila; I Wayan Suardana; I Nyoman Sudiarta
JURNAL MASTER PARIWISATA Volume 08, Nomor 02, Januari 2022
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2022.v08.i02.p15

Abstract

Ulun Danu Beratan is one of the mascots of the global image of Bali tourism. This can be influenced by the quality of the attraction that makes tourists feel satisfied with their visit and want to visit again. The purpose of this study is to determine the relationship between quality and image on tourist satisfaction and loyalty to tourist attractions directly or indirectly. This study uses a quantitative approach by taking a sample of 100 domestic tourists with an accidental sampling technique. Then the data was analyzed using the SmartPLS version 3.0 software. The results of this study indicate that (1) quality does not affect the loyalty of Nusantara tourists while the image of attractiveness has a significant influence; (2) quality and image affect loyalty; (3) satisfaction affects loyalty; 4) satisfaction partially mediates quality and loyalty; (5) and satisfaction partially mediates image and loyalty of domestic tourists who visit the Ulun Danu Beratan Tourist Attraction. Keywords: Tourist attraction quality, image, satisfaction, loyalty, domestic tourists.
Customer Experience, Kepuasan Wisatawan dan Loyalitas Wisatawan di Floating Market Lembang Bandung Naufal Hibatullah; I Wayan Suardana; I Nyoman Sudiarta
JURNAL MASTER PARIWISATA Volume 08, Nomor 02, Januari 2022
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2022.v08.i02.p06

Abstract

Problems that arise in the Lembang Floating Market with the presence of new competitors for man made tourist destinations in the city of Bandung which have caused a decrease in tourist visits to Lembang Floating Market and also the inability of the Lembang Floating Market to provide a positive experience for tourists who come who are dissatisfied. Therefore, this study aims to 1) explain the influence of customer experience on tourist satisfaction at the Lembang Floating Market, 2) the influence of tourist satisfaction on their loyalty to the Lembang Floating Market, 3) the influence of customer experience on tourist loyalty at the Lembang Floating Market, 4) to explain the influence of customer experience on tourist loyalty through tourist satisfaction. The sample in this study was 100 respondents from domestic tourists. Determining respondents based on accidental sampling and the data analysis method used is a quantitative approach in the form of a structural equation model (SEM) with the SmartPLS version 3.0 analysis tool which is measured using a Likert scale. The results of this study indicate that a) customer experience has a positive and significant effect on tourist satisfaction, b) tourist satisfaction has a positive and significant effect on tourist loyalty, c) customer experience has a positive and significant effect on tourist loyalty at Floating Market Lembang Bandung, d) customers experience has a positive and significant effect on tourist loyalty through tourist satisfaction. Suggestions for the manager of the Lembang Floating Market is to maintain and improve the customer experience obtained by visiting tourists because this strategy will have a positive effect on tourist satisfaction and loyalty in the future. Keywords: Customer Experience, Tourist Satisfaction, Satisfaction, Tourist Loyalty.
Faktor yang Mempengaruhi Kepuasan Wisatawan Berkunjung di Serangan Denpasar Bali I Made Weda Satia Negara; I Nyoman Sudiarta; I Wayan Suardana
JURNAL MASTER PARIWISATA Volume 06, Nomor 01, Juli 2019
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2019.v06.i01.p07

Abstract

Serangan located in South Denpasar is a tourist destination, visited by many foreign and domestic tourists. The purpose of this study is to determine the characteristics of tourists and seeking the dominant factors affecting the satisfaction of tourists visiting tourist attractions in Serangan. This study uses a survey research design with a sample of 180 respondents. By using a factor analysis technique and processed using the IBM SPSS version 23. The results of the factor analysis have been identified that there are six factors form the satisfaction of tourists visiting tourist attractions in Serangan. First Factors include the beach, the attractive scenery , the peace and quiet and the tourist attraction factor. Factors 2 namely, hygiene, cultural activity, sports activity and information factors. Factors 3 namely, weather, food and cost factor. Factors 4 encompass lodging, historical place, attractive village and access factor. Factors 5 are the boat service and the local community life factor. Factor 6 is safety. From these 6 groups of factors found that the most dominant is beach factor which has influenced the satisfaction of tourists visiting tourist attractions in Serangan. Based on the findings of this study, it is hope that the government preserves the main factors forming the satisfaction of tourists who visit the tourist attraction in Serangan island.Keywords: Satisfaction, Attraction, Tourists, Serangan.
Faktor yang Mempengaruhi Keputusan Mahasiswa Berwisata ke Luar Negeri I Putu David Adi Saputra; Made Antara; I Nyoman Sudiarta
JURNAL MASTER PARIWISATA Volume 08, Nomor 02, Januari 2022
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2022.v08.i02.p16

Abstract

Tourism and hospitality is one of the largest service industries in the world that has an influence on global economic growth. Various factors can influence a person to travel There is a phenomenon that shows the increasing number of tourist visits abroad. This indicates that the need to travel by Indonesian tourists is getting higher. Indonesian tourists who travel both home and abroad consist of various ages and occupations. The purpose of this study was to analyze the pull and push factors that influence the decision of Bali tourism students to travel abroad. This study uses survey research methods with a total of 130 respondents. Researchers used factor analysis techniques and were processed using the IBM SPSS V.26 for Windows program. The results of the analysis of the results included that the motivation that became the push factors of Bali tourism students traveling abroad was to want to show prestige or lifestyle, while the motivation that became the pull factors of Bali tourism students traveling abroad was because the location, products, and services in the tourist destination area that can be accessed easily. Keywords: Push Factors, Pull Factors, Travel Decisions.
Pengaruh Pengalaman Terhadap Kepuasan dan Niat Berkunjung Kembali Wisatawan Nusantara Pada Masa Pandemi di Taman Nasional Baluran Diana Martalia; I Nyoman Sudiarta; I GPB. Sasrawan Mananda
JURNAL MASTER PARIWISATA Volume 09, Nomor 01, Juli 2022
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2022.v09.i01.p06

Abstract

The experience of domestic tourists during the pandemic can affect their satisfaction and intention to revisit Baluran National Park. This is because domestic tourists during the pandemic need destinations that are safe from Covid-19. The aims of this study were: (1) to determine the effect of the domestic tourist experience on satisfaction; (2) to determine the effect of satisfaction on the intention to revisit; (3) to determine the effect of domestic tourist’s experience on the intention to revisit; and (4) to determine the effect of the dosmestic tourist’s experience on the intention to revisit through satisfaction as a mediating variable. This research was conducted in Baluran National Park, East Java, from February to March 2022. The sample used was a random sample with 160 respondents, namely domestic tourists. The data were analyzed using a quantitative approach with the PLS-SEM method, strengthened by qualitative data from observations and interviews. The results showed that: (1) experience affects satisfaction; (2) satisfaction affects the intention to revisit; (3) experience has not affected the intention to revisit; and (4) experience influences the intention to revisit through satisfaction as a mediating variable. Keywords: experience, domestic tourists, satisfaction, intention to revisit, pandemic period, Baluran National Park.
Faktor Yang Mempengaruhi Keputusan Pengunjung Berwisata ke Taman Safari Indonesia di Kabupaten Bogor Selama Pandemi Covid-19 Ainun Sabila; I Nyoman Sudiarta; I Nyoman Sunarta
JURNAL MASTER PARIWISATA Volume 09, Nomor 01, Juli 2022
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2022.v09.i01.p07

Abstract

The occurrence of Covid-19 pandemic in Indonesia did not prevent the public's intention to travel. It can be seen because of the high their travel enthusiasm, especially to Puncak area and other tourist attraction of Taman Safari Indonesia (TSI) in Bogor. This study aims to: 1) analyze the factors which influence the decision of visitors to travel and 2) analyze the most dominant factors that can influence the decision of visitors to travel to TSI during the Covid-19 pandemic. The design of this research was exploratory research with a quantitative approach with 140 respondents from TSI visitors who were determined based on purposive sampling in this study. The analytical method used was factor analysis using SPSS software version 28 for windows. The results showed that, there were 5 (five) factors that influence the decision to visit TSI during the Covid-19. First factor was a tourist attraction, then followed by psychological as second factor, experience as third factor while awards and special events as fourth factor and fifth factor. The most dominant factor that influence the visitor's decision to travel to TSI during the Covid-19 was psychological as a push factor. Meanwhile the pulling factor was tourist attraction. The implication of this research was providing additional information related to push and pull factors that influence visitor behaviour in making travel decisions. The recommendations for further research were to be able to use more indicators that have not been used in this study such as playing, adventure, health, natural scenery, electronic word of mouth and others. So, it can provide various research for tourism field in the future. Keywords: covid-19 pandemic, travel motivation, push-pull factors, decision to visit, visitor, taman safari indonesia bogor.
Co-Authors A.A. Ayu Arun Suwi Arianty Agatha Fransiska Tarigan Ainun Sabila Akbar Isawatul Jariah Akrom, Akrom Amir, Firlie Lanovia Anak Agung Istri Sri Wiadnyani Anak Agung Putu Agung Suryawan Wiranatha Ander Sriwi, Ander Andhika, I Made Wisnu Anggitha, I Putu Nanda Anindya Putri Lestari Anom Hery Suasapha Antara, I.B Ketut Soma Arnawa, I Gusti Suka Arya Adi Palguna Astina, Made Arya Benedict, Maverick Paulus Chintiya Betari Avinda Christian Hamonangan Sinaga Cokorda Istri Avrilya Shinta Sanjaya Dendy Baskara Permana, I Dewa Made Denok Lestari Dewa Ayu Putu Putri Krisnadewi Dewi Handriana N. Meo Dewi, Ni Made Ayu Candra Diana Martalia Dianasari, Dewa Ayu Made Lily E.P, Dewa Putu Kiskenda Erick Kevin Perangin-Angin Fachlepi, Imam GUSTI AYU PRAMINATIH Heidy Amelia Helena Ratu Hibatullah, Naufal Hidayanti, Sofiyana I Gede Noviana Putra I Gede Witayasa I Gusti Ayu Eka Suwintari I Gusti Ngurah Widyatmaja I Gusti Putu Bagus Sasrawan Mananda I Ketut Suda I Ketut Suwena I Made Budiarsa I Made Gede Darma Susila I Made Sendra I Made Weda Satia Negara I Nyoman Darma Putra I Nyoman Sunarta I Putu David Adi Saputra I Putu Gde Sukaatmadja I Putu Pradipa Aditya Utama I PUTU SUDANA I Putu Sudhyana Mecha I Wayan Agus Slamet I Wayan Suardana I Wayan Suardana I Wayan Suardana I. M. K. Negara Iswarini, Ni Ketut Juniarta, I Kadek Wahyu Juniarta, Pande Putu Kadek Utami Wirya A. Kresnanda Yuliono L.G.L.K. Dewi Latupeirissa, Grasyeli Luh Eka Susanti Made Antara Made Antara Made Antara MADE KUSUMA NEGARA Mananda, I Gusti Putu Bagus Sasrawan Martina, Claudia Dwi May Sandy Br. Ginting Meitisrilatifatulain Fitriadewi Mariana Mozes, Getruida Nita N. M. O. Karini N.G.A.S. Dewi N.M.S. Wijaya Nani Eunike Manoach Natalia Siska Katerina Natasha Audrey Ni Luh Putu Pebri Artayani . Ni Luh Putu Septiani Ni Made Oka Karini Ni Made Suwijati Ni Made Tirtawati Ni Putu Ayu Savitri Ni Putu Eka Mahadewi Ni Putu Eka Mahadewi, Ni Putu Ni Putu Ratna Sari Ni Wayan Ayu Sekarningsih Ni Wayan Ria Agustini Ni Wayan Sri Suprapti Ni Wayan Vitha Wahyundari Nilam, Allysa Nyoman Ariana Osin, Rosvita Flaviana P. A. W. Sagita Pakniany, Yamres Parasutha , I Gede Paulus Davidson Pangkerego Pramana, I Made Manggala Pratama, I Wayan Yoga Putu Agus Wikanatha Sagita Putu Eka Wirawan Putu Putri Susanti Sakti, Dimas Panca Sanjaya, I Made Arya Tamaulina Br Sembiring Trimandala, Nyoman Agus Utik Kuntariati Via Reza Efrida Vinna Lauw W. Citra Juwitasari W.C.J. Sari Yasa, A.A Kompiang Agus Nuarta Yayu Indrawati Yohanes Kristianto Yundari, Yundari