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MODEL KONSEPTUAL PERILAKU WISATAWAN MANCANEGARA PADA SUATU DESTINASI PARIWISATA: STUDI KASUS BALI SEBAGAI DESTINASI PARIWISATA INTERNASIONAL I Nyoman Sudiarta; I Wayan Suardana
Jurnal Ilmiah Hospitality Management Vol 5 No 1 (2014)
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (417.785 KB) | DOI: 10.22334/jihm.v5i1.39

Abstract

Understanding consumer behavior is an important entity in the marketing strategy, particularly in tourism destination marketing strategy. This study is a preliminary study to understand the behavior of foreign tourists at a tourist attraction in Bali, especially Sangeh tourist attraction, Kintamani and Besakih (SAKIBE). Aims to study the behavior of tourists after visiting the tourist attraction in Bali. This study uses two approaches or a combination of qualitative methods (exploratory) and quantitative (confirmatory). Exploratory studies conducted with activities focus group discussion (FGD), with tourism stakeholders especially with ASITA and HPI. The population in this study were foreign tourists who visited the three major tourist attraction of the sample size using Sugiyono, 2013 approach. While the focus group presents 8-12 resource in accordance with the rules Malhotra (2002: 351); Jennings (2001: 172). Each location will take a sample of 40, 30 and 30 on each tourist attraction that is Sangeh, Kintamani and Besakih. Data collection confirmatory studies using questionnaires given to tourists who have been in three of the major tourist attraction.       
MULTIDIMENSIONAL SCALING: STRATEGI MEMASARKAN DESTINASI PARIWISATA BALI I Nyoman Sudiarta; I Wayan Suardana; Nyoman Ariana
Jurnal Ilmiah Hospitality Management Vol 5 No 1 (2014)
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (318.198 KB) | DOI: 10.22334/jihm.v5i1.40

Abstract

Various strategies used by the company, organization, and a tourism destination to be able to win the competition and retain customer loyalty even increase. This paper aims to develop a research model using one of the multivariate analysis tool that call Multidimensional Scaling (MDS) and Coresponden Analysis (Anacor) so that it can be known the position of 12 tourist attraction in Bali, namely the similarities, differences and preferences of domestic tourists. Twelve of tourist attraction in Bali, Kuta and Sanur is the attractiveness of the most known and desirable while the less popular and less known is Medewi beach. Medewi Beach perceived as a tourist attraction because of its location differs considerably compared with Kuta. Tourist attraction which is also considered to have to be defferent is Tanah Lot and Sanur. While the rest are considered to have equal or proximity including Tanjung Benoa, Tulamben, Kuta, Nusa Dua and Ubud. Tanah Lot and Ubud are considered to have more advantages in terms of art and culture and spiritual destination.
CRUISE TOURISM : PERSAINGAN IMAGE, VALUES DAN BRANDING DESTINASI WISATA I Nyoman Sudiarta
Jurnal Ilmiah Hospitality Management Vol 2 No 1 (2011)
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (79.37 KB) | DOI: 10.22334/jihm.v2i1.73

Abstract

Cruise tourism is a part of tourism industry, which kown as floating hotel or floating resort (Dowling (2006). It’s be  a new industry in  the world, that  evidenytly the  growth of cruises principal. Such as Holland American Line, Costa Cruise dan Carnival P&O Cruises, Silversea, Tui cruises, Star cruises. This opportunities supported The Growth of people travel used of cruise line average 4,5 % annual. Hence It’s will bring  a tight competition especially in pricing play  (Papatheodorou,2006). Bali as internation destination, owning opportunity as cruise tourist destination, with various weakness require or conducted research  and  correction of  infrastructure and superstructure and also human resource that have  ability in  cruise tourism. Rivalry in the future between image and creating of value to the customer.
PENGARUH KUALITAS PELAYANAN TERHADAP TINGKAT KEPUASAN PELANGGAN DI F&B SERVICE DEPARTEMENT NUSA DUA BEACH HOTEL BALI I Gede Witayasa; I Nyoman Sudiarta
Jurnal Ilmiah Hospitality Management Vol 10 No 2 (2020)
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (192.985 KB) | DOI: 10.22334/jihm.v10i2.169

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh kualitas pelayanan yang terdiri dari variable tangible, reliability, responsiveness, assurance,dan empathy secara simultan untuk mengetahui variabel dominan yang berpengaruh terhadap kepuasan pelanggan. Jumlah responden dalam penelitian ini sebanyak 100 reponden yang menggunakan jasa F&B Service Departement Nusa Dua Beach Hotel Bali. Teknik pengambilam sampel menggunakan teknik purposive sampling dan metode pengumpulan data berupa kuisioner. Teknik analisis data yang digunakan adalah uji instrumen (validitas dan reliabilitas) serta analisis regresi linier berganda. Hasil penelitian menunjukan, berdasarkan analisis koefisien determinasi diperoleh hasil R square (koefisien determinasi) sebesar 0,270 artinya bahwa 27,0% variabel kepuasan pelanggan dipengaruhi oleh variabel kualitas pelayanan, yang terdiri dari tangible, reliability, responsiveness, assurance dan empathy, sedangakan sisanya dipengaruhi oleh variabel lain yang tidak dibahas dalam penelitian ini. Terdapat pengaruh signifikan secara parsial (individu) pada variabel reliability, responsiveness, assurance, dan empathy terhadap kepuasan pelanggan dengan hasil signifikansi t (0,010) < α 0,005. Sedangkan pengaruh variabel tangible menunjukkan hasil yang tidak signifikan terhadap kepuasan pelanggan dengan nilai t (0,000) > α 0,05.
ANALISIS DAMPAK DAN DAYA DUKUNG PARIWISATA DAYA TARIK WISATA TANAH LOT DI KECAMATAN KEDIRI, KABUPATEN TABANAN I Nyoman Sudiarta; Ni Made Oka Karini
Jurnal Ilmiah Hospitality Management Vol 10 No 2 (2020)
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (303.802 KB) | DOI: 10.22334/jihm.v10i2.170

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Penelitian ini bertujuan untuk menganalisis dampak dan daya dukung pariwisata daya tarik wisata Tanah Lot. Metode pengumpulan data dengan , melakukan wawancara dan observasi langsung ke Daya Tarik Wisata Tanah Lot. Analisis data menggunakan analisis deskriptif kuantitatif. Secara umum dampak pariwisata di daya tarik wisata Tanah Lot sangat positif., baik dilihat dari dampak pembangunan fisik, sosial dan budaya, lingkungan serta ekonomi. Analisis daya dukung pariwisata yang dilihat dari daya dukung fisik, riil dan efektif. Daya dukung fisik adalah sebesar 4.436, yang menunjukkan batas maksimum dari kunjungan wisatawan yang secara fisik tercukupi oleh ruang yang disediakan pada waktu tertentu. Terjadi kelebihan kunjungan pada musim sepi maupun musim ramai, yaitu sebanyak 96 orang setiap harinya. Daya Dukung riil daya tarik wisata Tanah Lot adalah 1.109, artinya jumlah maksimum kunjungan wisatawan yang diperbolehkan dalam satu hari dengan berbagai aktifitas wisatanya tanpa merusak lingkungan atau ekosistem yang ada. Daya dukung efektif, merupakan jumlah kunjungan wisatawan dimana kawasan tetap lestari, dengan mempertimbangkan kapasitas manajemen yang dimiliki. Daya dukung efektif menunjukkan jumlah wisatawan yang dapat ditangani dengan optimal oleh sumber daya manusia yang disediakan manajemen, dengan hasil sebesar 1.109, menunjukkan jumlah wisatawan yang dapat ditangani dengan optimal di daya tarik wisata Tanah Lot.
PENGARUH PELAYANAN DAN FASILITAS HOMESTAY CANGGU TERHADAP KEPUASAN BACKPACKER I Nyoman Sudiarta; I Gusti Ayu Eka Suwintari
Jurnal Ilmiah Hospitality Management Vol 11 No 1 (2020)
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (245.963 KB) | DOI: 10.22334/jihm.v11i1.174

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Pariwisata adalah bisnis yang memiliki banyak dampak positif terhadap munculnya bisnis lain, salah satunya akomodasi dalam bentuk homestay. Homestay di Canggu menjadi tempat favorit wisatawan selama berkunjung ke Bali. Potensi ini harus dijaga agar dapat meningkatkan jumlah orang yang tertarik untuk akomodasi. Penelitian ini bertujuan untuk mengetahui bagaimana pengaruh kualitas layanan dan fasilitas yang disediakan oleh sebuah homestay di Canggu Bali. Teknik analisis yang digunakan adalah analisis kuantitatif menggunakan program SPSS dengan beberapa metode analisis regresi linear. Hasil analisis ini menunjukkan bahwa fasilitas dan layanan berpengaruh pada variabel kepuasan backpacker secara bersamaan dengan nilai penentuan 65,4% yang berpengaruh pada kepuasan backpacker dan sisanya (34,6%) adalah faktor lain yang tidak diperiksa.
PENGGUNAAN STRATEGI SNOWBALL THROWING UNTUK MENINGKATKAN HASIL BELAJAR MENYIMAK BAHASA BALI BAGI PESERTA DIDIKKELAS VIIIB SMP NEGERI 2 TEMBUKU PADA SEMESTER I TAHUN PELAJARAN 2019/2020 I Nyoman Sudiarta
Daiwi Widya Vol 7, No 2 (2020)
Publisher : Universitas Panji Sakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37637/dw.v7i2.252

Abstract

Kemajuan mutu pendidikan utamanya peningkatan proses pembelajaran yang dilakukan guru di sekolah akan mampu diupayakan lewat sebuah penelitian tindakan. Oleh karenanya penulis mencoba melakukan penelitian ini demi adanya upaya perbaikan tersebut. Tujuan tersebut lebih jelas lagi dan lebih terfokus lagi adalah untuk meningkatkan hasil belajar siswa. Penelitian ini mengambil objek pada kelas VIIIC di SMP Negeri 2 Tembuku yang belajar pada semester I tahun pelajaran 2019/2020. Peningkatan hasilbelajar tersebut datanya diperoleh lewat observasi, setelah data diperoleh, selanjutnya dianalisis menggunakan analisis deskriptif. Perolehan data hasil penelitian ini, ternyata menggembirakan setelah cara pembelajaran yang konvensional dirubah menggunakan strategiSnowball Throwing. Kegiatan penelitian ini menghasilkan suatu peningkatan yang diharapkan yaitu meningkatnya perolehan data awal yang baru mencapai 63,27 dengan ketuntasan belajar 57,69% pada siklus I naik menjadi 71,34 dengan ketuntasan belajar 76,92%. Hasil tersebut membuktikan keberhasilan penelitian ini sehingga peneliti berkesimpulan bahwa penerapan strategiSnowball Throwing dalam pelaksanaan proses pembelajaran mampu meningkatkan hasil belajar Bahasa Bali siswa kelas VIIIB di SMP Negeri 2 Tembuku.
PENGARUH BAURAN PROMOSI TERHADAP KEPUTUSAN PELANCONG KE M-BLOC SPACE JAKARTA PADA ERA NEW NORMAL Natasha Audrey; I Nyoman Sudiarta; Ni Putu Eka Mahadewi
Jurnal IPTA (Industri Perjalanan Wisata) Vol 10 No 2 (2022): Jurnal IPTA (December 2022)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/IPTA.2022.v10.i02.p08

Abstract

Promotion mix is one way that can be done by the company to market a product or service. With promotion mix, consumers can find out information about a product or a tourist destination. One of the tourist destinations that carry out promotional mix activities is the M-Bloc Space Jakarta area. The purpose of this study was to determine the effect of promotional scatter on the decision to visit M-Bloc Space Jakarta in the New Normal Era. The operational definition of the variables used in this study is the Promotional Mix which consists of four sub-variables advertising (X1), sales promotion (X2), public relations (X3) direct marketing (X4) and visiting decision variables (Y). Data was collected using observation, literature study, documentation and distributing questionnaires with the help of google form to 85 respondents with purposive sampling. The data analysis technique in this study used multiple linear regression analysis. Based on the results of the research, it is known that the promotion mix variables which consist of advertising (X1), public relations (X3) and direct marketing (X4) affect the decision to visit M-Bloc Space Jakarta. While the sales promotion variable (X2) has no effect on the decision to visit M-Bloc Space Jakarta. Furthermore, based on the results of the F test, it shows that the promotion mix variable simultaneously influences the decision to visit M-Bloc Space Jakarta in the New Normal Era with a coefficient of determination value of 63% and the rest is influenced by other factors.
ANALISIS TINGKAT KEPUASAN WISATAWAN NUSANTARA PADA MASA PANDEMI COVID 19 DI BALI BIRD PARK, GIANYAR Cokorda Istri Avrilya Shinta Sanjaya; I Nyoman Sudiarta; Putu Agus Wikanatha Sagita
Jurnal IPTA (Industri Perjalanan Wisata) Vol 10 No 2 (2022): Jurnal IPTA (December 2022)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/IPTA.2022.v10.i02.p18

Abstract

There has been a decline in domestic visits due to the Covid-19 pandemic, which has created a crisis in Bali Bird Park as a conservation area. The crisis due to the Covid 19 pandemic makes the attraction of animal conservation must strive to get income, not only the income sought by tourist satisfaction also needs to be considered. This research aims to find out the level of satisfaction of domestic tourists in Bali Bird Park during the Covid 19 pandemic. Referring to service management and Adaptation of New Habits (AKB) adapted to health protocols, the expected results can show the priority of the level of satisfaction of archipelago tourists when visiting in the new normal. This study was conducted at Bali Bird Park using 90 respondents determined based on the concept of Supranto (2011) indicator multiplied by 5, the sample in this study was selected using the purposive sampling method. The data was collected through questionnaires distributed to tourists who had been to Bali Bird Park during the Covid 19 pandemic, then analyzed using Importance Performance Analysis. The results of this study are: 1) The level of satisfaction of archipelago tourists in Bali Bird Park during the Covid 19 pandemic was in the category of less satisfied overall. During the Covid 19 pandemic, health attributes and health protocols were assessed as top priorities by travelers. Priority that takes precedence in improvement is the ability of employees to communicate, and employees provide fast / responsive service. 2) The priority service attributes desired by tourists during the Covid 19 pandemic are the ability of employees to communicate and employee budget in serving. So this research had recommendation to Bali Bird Park the need to educate employees, in order to be able to provide responsive services.
STRATEGI BAURAN PEMASARAN DALAM MENINGKATKAN TINGKAT HUNIAN KAMAR PADA GLAMPING DI TAMAN DANU CAMP, BEDUGUL Fachlepi, Imam; Sudiarta, I Nyoman; Sendra, I Made
Jurnal IPTA Vol 11 No 2 (2023): Jurnal IPTA (December 2023)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/IPTA.2023.v11.i02.p13

Abstract

Glamping activities have become one of the trends in the world of tourism, making many tourism industry managers compete in fulfilling this trend. Taman Danu Camp is one of the Glamping areas in Bedugul. The existence of this competition makes Taman Danu Canp have to maximize marketing strategies to increase sales of Glamping rooms. This study used data collection techniques, namely observation, library studies, questionnaires, interviews, and distributing questionnaires to obtain data. The results showed that the marketing strategy at Taman Danu Camp, SO (strength Opportunity) Strategy: strategies to increase and maintain excellence and strategies to expand market share. WO (weakness opportunity) strategy: a strategy to improve product quality and a strategy to improve service quality to tourists. ST strategy (strength threats): strategies to maintain a positive image of Glamping both in the community and in the perception of tourists and strategies to expand cooperation. WT (weakness threats) strategy: strategies to improve the quality of products and services and strategies to improve the quality of resources.
Co-Authors A.A. Ayu Arun Suwi Arianty Agatha Fransiska Tarigan Ainun Sabila Akbar Isawatul Jariah Akrom, Akrom Amir, Firlie Lanovia Anak Agung Istri Sri Wiadnyani Anak Agung Putu Agung Suryawan Wiranatha Ander Sriwi, Ander Andhika, I Made Wisnu Andriana, Kiki Rizki Fista Anggitha, I Putu Nanda Anindya Putri Lestari Anom Hery Suasapha Antara, I.B Ketut Soma Arnawa, I Gusti Suka Arthacoca, I Gede Sidhi Arya Adi Palguna Astina, Made Arya Basilius Redan Werang Benedict, Maverick Paulus Chintiya Betari Avinda Christian Hamonangan Sinaga Cokorda Istri Avrilya Shinta Sanjaya Dendy Baskara Permana, I Dewa Made Denok Lestari Dewa Ayu Putu Putri Krisnadewi Dewi Handriana N. Meo Dewi, Ni Made Ayu Candra Diana Martalia Dianasari, Dewa Ayu Made Lily E.P, Dewa Putu Kiskenda Erick Kevin Perangin-Angin Fachlepi, Imam GUSTI AYU PRAMINATIH Heidy Amelia Helena Ratu Hibatullah, Naufal Hidayanti, Sofiyana I Gede Noviana Putra I Gede Witayasa I Gusti Ayu Eka Suwintari I Gusti Ngurah Widyatmaja I Gusti Putu Bagus Sasrawan Mananda I Ketut Suda I Ketut Suda I Ketut Suwena I Made Antara I Made Budiarsa I Made Darsana I Made Gede Darma Susila I Made Sendra I Made Weda Satia Negara I Nyoman Darma Putra I Nyoman Sunarta I Putu David Adi Saputra I Putu Gde Sukaatmadja I Putu Pradipa Aditya Utama I PUTU SUDANA I Putu Sudhyana Mecha I Wayan Agus Slamet I Wayan Eka Mahendra I Wayan Suardana I Wayan Suardana I Wayan Suardana I. M. K. Negara Iswarini, Ni Ketut Juniarta, I Kadek Wahyu Juniarta, Pande Putu Kadek Utami Wirya A. Kresnanda Yuliono Kusuma, Bintang Cahaya Kusuma, Gde Tiao Arya L.G.L.K. Dewi Latupeirissa, Grasyeli Luh Eka Susanti Made Antara Made Antara Made Antara MADE KUSUMA NEGARA Mananda, I Gusti Putu Bagus Sasrawan Martina, Claudia Dwi May Sandy Br. Ginting Meitisrilatifatulain Fitriadewi Mariana Mozes, Getruida Nita N. M. O. Karini N. Putri Sumaryani N.G.A.S. Dewi N.M.S. Wijaya Nani Eunike Manoach Natalia Siska Katerina Natasha Audrey Ni Ketut Riska Dewi Prawita Ni Luh Putu Pebri Artayani . Ni Luh Putu Septiani Ni Made Oka Karini Ni Made Suwijati Ni Made Tirtawati Ni Putu Ayu Savitri Ni Putu Eka Mahadewi Ni Putu Eka Mahadewi, Ni Putu Ni Putu Ratna Sari Ni Wayan Ayu Sekarningsih Ni Wayan Ria Agustini Ni Wayan Sri Suprapti Ni Wayan Vitha Wahyundari Nilam, Allysa Nyoman Ariana Nyoman Surya Wijaya Pakniany, Yamres Pangkerego, Paulus Davidson Parasutha , I Gede Pramana, I Made Manggala Pratama, I Wayan Yoga Putri Siona Putu Agus Wikanatha Sagita Putu Eka Wirawan Putu Gede Subhaktiyasa Putu Putri Susanti Putu Sabda Jayendra Rosvita Flaviana Osin Sakti, Dimas Panca Sang Nyoman Harta Mulia Sanjaya, I Made Arya Sintari, Silvia Ni Nyoman Sudjana, I Made Sundring Pantja Djati Tamaulina Br Sembiring Trimandala, Nyoman Agus Utik Kuntariati Via Reza Efrida Vinna Lauw W. Citra Juwitasari W.C.J. Sari Wiartha, Nyoman Gede Mas Widhyadanta, I Gede Dirga Surya Arya Yasa, A.A Kompiang Agus Nuarta Yayu Indrawati Yohanes Kristianto Yundari, Yundari