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All Journal International Journal of Biosciences and Biotechnology Proceedings of Annual International Conference Syiah Kuala University - Life Sciences & Engineering Chapter Proceeding International Conference on Global Resource Conservation Biology, Medicine, & Natural Product Chemistry BIOLINK (Jurnal Biologi Lingkungan, Industri, Kesehatan) Jurnal Penelitian Pendidikan IPA (JPPIPA) JMM (Jurnal Masyarakat Mandiri) Ganaya: Jurnal Ilmu Sosial dan Humaniora Martabe : Jurnal Pengabdian Kepada Masyarakat JURNAL AGRICA Jurnal Entomologi Indonesia Jurnal Pembelajaran dan Biologi Nukleus Dinasti International Journal of Education Management and Social Science Community Development Journal: Jurnal Pengabdian Masyarakat AGRISAINS: Jurnal Ilmiah Magister Agribisnis Pelita Masyarakat Jurnal Ilmiah Pertanian ( JIPERTA) Jurnal Ilmiah Agribios Journal of Natural Sciences International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Mediagro International Journal of Science and Environment Jurnal Multidisiplin West Science
Retna Astuti Kuswardani
Universitas Medan Area
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Immunology & microbiology Languange, Linguistic, Communication & Media Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Physics Public Health Social Sciences Other

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INTERVENSI TEKNOLOGI TEPAT GUNA BERBASIS DIGITAL ECONOMY UNTUK PENGOPTIMALAN USAHA UMKM DODOL BENGKEL KOTA PERBAUNGAN KABUPATEN SERDANG BEDAGAI Astuti Kuswardani, Retna; Syah, Rahmad; Ariani Safitri, Sri
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 7, No 12 (2024): MARTABE : JURNAL PENGABDIAN MASYARAKAT
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v7i12.5435-5439

Abstract

Penggunaan teknologi telah menjadi salah satu strategi kunci dalam meningkatkan daya saing dan jangkauan pasar bagi Usaha Mikro, Kecil, dan Menengah (UMKM) dodol Bengkel. Pengabdian Kepada Masyarakat ini bertujuan untuk  a) membantu UMKM dalam pengadaan peralatan proses pembuatan dodol dan melakukan differensiasi produk dodol dengan berbagai bentuk, warna dan rasa serta kemasan sehingga dapat menarik konsumen dan b) membantu UMKM dalam menerapkan digital marketing sehingga produk dodol pasar bengkel dapat dipasarkan secara online dan melakukan dokumentasi pembukuan secara digital. Pengabdian Kepada Masyarakat dilakukan dengan menggunakan metode forum group discussion dan melakukan pelatihan pada pemilik usaha UMKM Dodol Bengkel dan karyawan. Hasil dari pengabdian menunjukkan bahwa peserta pelatihan memahami penggunaan mesin pengaduk dodol, pembuatan produk dodol dengan variasi bentuk, rasa dan warna, pemahaman terkait design kemasan produk, pemasaran digital dan pembuatan laporan keuangan secara digital.
Edukasi Pencegahan Perbuatan LGBT Di Lingkungan Sekolah Agama Berasrama Penuh Maahad Ahmadi Negeri Sembilan (SABP MANS) Malaysia: Edukasi Pencegahan Perbuatan LGBT Di Lingkungan Sekolah Agama Berasrama Penuh Maahad Ahmadi Negeri Sembilan (SABP MANS) Malaysia Taufik Siregar; Retna Astuti Kuswardani; Dewi Siregar, Fitri Yanni; Ida Sari Siregar; Erwin Hasibuan
Pelita Masyarakat Vol. 6 No. 2 (2025): Pelita Masyarakat, Maret
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/pelitamasyarakat.v6i2.12953

Abstract

LGBT behavior is a form of sexual deviance. Deviant sexual behavior in adolescents is caused by the way teenagers socialize freely and tends to be limitless, caused by the sexual urges that are developing in adolescents. Education about faith so far seems to have not been able to produce a generation that is steadfast, strong, and has high dedication to their religion. The method of implementing direct counseling is the method used in this community service activity. Counseling is carried out by visiting the location and providing materials related to Education on Preventing LGBT Acts in the Full Boarding Religious School Environment of Maahad Ahmadi Negeri Sembilan (SABP MANS) Malaysia. The results of the service show that the emergence of the LGBT phenomenon in schools is caused by various factors, such as lack of affection from parents, watching on social media, bad company, and having been a victim. Among the roles that the school can play include, first, providing socialization about LGBT. However, preventing LGBT students will not produce maximum results if it only relies on the school. Support and supervision from parents and the government are also very much needed, such as parental supervision of student viewing.
Path Analysis Pendapatan Dan Produktivitas Perempuan Pemanen Kopi Arabika Gayo Ferdiansyah, Yudi; Kuswardani, Retna Astuti; Simanullang, Endang Sari
JURNAL AGRICA Vol. 18 No. 1 (2025): JURNAL AGRICA
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/agrica.v18i1.13180

Abstract

Coffee agribusiness has various problems, female workers work for a week in Central Aceh Regency as freelance agricultural workers to help household income. Not all female harvesters work all day, there are female harvesters who work from morning to evening and there are those who only work from morning to afternoon. This research aims to analyze the influence of age, number of dependents, working hours, work experience and plant age through productivity on the income of women arabica gayo coffee harvesters. This research was carried out in Lukup Sabun Tengah Village, Kuta Panang District, Central Aceh Regency, Aceh Province with the number of samples used in this research totaling 45 samples taken by simple random sampling with the analytical tool used was path analysis. The results of this research show that the variables that have a greater direct influence on the income of women who harvest Gayo Arabica coffee are the number of dependents, working hours, work experience and age of the plant, while the variable age has a greater indirect influence through productivity on the income of women who harvest arabica gayo coffee.
Analisis Saluran Pemasaran Semangka (Citrullus Lanatus) Di Desa Paya Itik Kecamatan Galang Kabupaten Deli Serdang Fauzi, Rahmad; Kuswardani, Retna Astuti; Salqaura, Siti Sabrina
Jurnal Ilmiah Pertanian (JIPERTA) Vol 7, No 1 (2025): Jurnal Ilmiah Pertanian (JIPERTA), Maret
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jiperta.v7i1.5230

Abstract

This study aims to analyze the marketing channels and efficiency of watermelon marketing in Paya Itik Village, Galang District, Deli Serdang Regency. The research location was chosen purposively, with watermelon farmers selected using purposive sampling, while marketing institutions were chosen using snowball sampling. Data were analyzed using both qualitative and quantitative descriptive methods. Qualitative descriptive analysis was used to examine the marketing channels, while quantitative analysis was employed to calculate marketing margins, farmer’s share, and marketing efficiency. The results identified three marketing channels, with the third channel having the highest marketing margin, while the first channel provided the highest farmer’s share. In terms of efficiency, marketing channels I and II for grade A watermelons were considered efficient, with marketing efficiency between 0-33%. This study offers insights into efficient watermelon marketing patterns and has the potential to help farmers improve profitability by optimizing their choice of marketing channels.
BUSINESS ANALYSIS OF CERTIFIED COCOA (THEOBROMA CACAO) SEED NURSERIES IN NORTH SUMATRA PROVINCE (CERTIFIED COCOA (THEOBROMA CACAO) SEED BUSINESS ANALYSIS IN NORTH SUMATRA PROVINCE) Eva Sriana; Retna Astuti Kuswardani; Erwin Nyak Akoeb
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 3 No. 4 (2023): August
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v3i4.1080

Abstract

This study aims 1) to find out and analyze how to determine the criteria for certified seeds and 2) to find outand analyze the difference in income levels of certified cocoa seed nursery farms in North Sumatra Province. This research was conducted at seed breeders located in Deli Serdang Regency and Pematang Siantar City. This area was chosen because in these two areas there are certified cocoa seed breeders in the province of North Sumatra. The number of respondents is 5 certified seed breeders who have met several predetermined criteria. The research method used in this study was a survey method, data collection was carried out onJanuary to March 2023.The objectives of this research are answered quantitatively by using the analysis of Total Revenue, Nett Revenue, R/C Ratio and B/C Ratio. The results of the study showed that the cocoa nursery farming carried out provided benefits to all cocoa seed breeders. In the feasibility analysis it is known that the cocoa nursery farming business shows that the cocoa nursery business has received an appropriate assessment of PT. Sahabat Sejati, CV. Prince Agung, CV. Putera perkasa and CV. Dharma Nusantara but the nursery business carried out by CV. Wana Bhakti received an unworthy rating.
FEASIBILITY ANALYSIS OF CARP (Cyprinuscarpio) FARMING AND MARKETING IN DELI SERDANG DISTRICT Zul Fadhly; Retna Astuti Kuswardani; Endang Sari Simanullang
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 4 No. 3 (2024): June
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v4i3.1749

Abstract

The aim of this research isto analyze the income of carp farmers(Cyprinus carpio)in Deli Serdang Regency and Simalungun Regency, to analyze the comparative feasibility of goldfish farming(Cyprinus carpio)between Deli Serdang Regency and Simalungun Regency.The sampling technique in this research was carried out using provocative sampling with categories: privately owned land, land area 1.5-2 ha. to 20 farmers each. Financial analysis methods, feasibility analysis, analysis and efficient analysis with analysis of business costs, revenues and profits, break even point (BEP), R/C Ratio, B/C Ratio. The research results show that: Profits in Deliserdang Regency are averageRp.9,024,492 per harvest The marketing efficiency of carp farming in Deliserdang Regency is an average of 9.73%, so marketing is efficient.
Analysis of Entrepreneurial Intentions in the Agricultural Sector (Agri-Preneur) of Agribusiness Students at Universities in Medan City Ramadhana, Muhammad Bobby; Kuswardani, Retna Astuti; Kardhinata, Emmy Harso; Aulia, Muhammad Reza
Dinasti International Journal of Education Management And Social Science Vol. 6 No. 5 (2025): Dinasti International Journal of Education Management and Social Science (June
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v6i5.4728

Abstract

This study aims to identify students' entrepreneurial intentions at universities in Medan City. This research was conducted due to the issue of unemployment caused by the skill competencies of agribusiness graduates, the generally low interest among students in creating job opportunities, and the declining enthusiasm for entrepreneurship in the agricultural sector. This study employed a survey method with a research population consisting of 920 agribusiness students from the Faculty of Agriculture in Medan City, spread across three universities: UMA, UMSU, and USU. The sample for this study consisted of 90 students from the three universities. The results show that students' entrepreneurial intentions, particularly at universities in Medan City, demonstrate a high level of interest; however, there is a need for accelerated learning and hands-on practice in entrepreneurship. Entrepreneurial intention in Indonesia, especially at universities in Medan City, falls into the high category. The higher the personal values and personalities aligned with entrepreneurship among students, the higher their level of entrepreneurial intention. This indicates that the students' entrepreneurial intentions reflect a positive response toward entrepreneurship.
Jenis Ekstrak Tanaman sebagai Mollusida Nabati terhadap Hama Parmarion martensi pada Tanaman Kubis secara In Vitro Azwana, Azwana; Kuswardani, Retna Astuti; Sarumaha, Agustinus
Journal of Natural Sciences Vol 6, No 2 (2025): Journal of Natural Sciences Juli
Publisher : Mahesa Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34007/jonas.v6i2.680

Abstract

Parmarion martensi is a major pest of cabbage crops, causing damage that reduces both quality and market value. The use of botanical pesticides as an alternative control method has not been widely studied. This study aimed to evaluate the effectiveness of extracts from Aegle marmelos (maja fruit), Azadirachta indica (neem leaves), and Carica papaya (papaya leaves) in controlling P. martensi. The experiment was conducted using a Completely Randomized Design (CRD) with 11 treatments and 3 replications. Treatments included a negative control (A0), synthetic pesticide (A1), and plant extracts at concentrations of 20%, 25%, and 30% (A2–A10). The results showed that neem leaf extract at 30% (A7) produced the highest mortality rate, reaching 93.3% at 5 days after application (DAA), with an average feed consumption of 0.39 g/day. Probit analysis indicated an LC₅₀ of 20.3% and an LT₅₀ of 3.6 days, suggesting a strong toxic effect. These findings indicate that neem leaf extract at 30% concentration has potential as a botanical molluscicide to replace chemical pesticides.
Analysis of Income From Rice Farming Business in Tanjung Morawa District, Deli Serdang Regency Ginting, Dian Dominika br; Kuswardani, Retna Astuti; Simanullang, Endang Sari; Aulia, Muhammad Reza
Dinasti International Journal of Education Management And Social Science Vol. 6 No. 5 (2025): Dinasti International Journal of Education Management and Social Science (June
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v6i5.5075

Abstract

Lowland rice farming is the main source of income for farmers in rural Indonesia and plays a strategic role in national food security. However, structural challenges such as high production costs, fluctuations in grain prices, and limited access to modern agricultural technology still limit improvements in farmer welfare. This study aims to analyze the level of income and cost efficiency of lowland rice farming in Tanjung Morawa District, Deli Serdang Regency. Using a quantitative descriptive approach through a case study design, primary data were collected from 46 farmers selected purposively, supported by secondary data from related agencies. Analysis techniques include calculating fixed and variable costs, revenues, and net income, complemented by an analysis of the business efficiency ratio using the Revenue/Cost (R/C) indicator. The results of the study indicate that rice farming in this area provides significant economic benefits with adequate cost efficiency, although labor and production input components are dominant burdens. These findings emphasize the importance of optimizing the allocation of production inputs and utilizing efficient agricultural technology as a strategy to increase farmer income. The main contribution of this study is to provide a relevant empirical basis for regional agricultural policy making and encourage the adoption of a data-based approach in evaluating the economic feasibility of sustainable rice farming.
Analisis Preferensi Konsumen Dalam Memilih Coffee Shop di Kota Padangsidimpuan Dalimunthe, Arpan; Kuswardani, Retna Astuti; Hernosa, Siswa Panjang
Ganaya : Jurnal Ilmu Sosial dan Humaniora Vol 8 No 4 (2025): Article in Press
Publisher : Jayapangus Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37329/ganaya.v8i4.4881

Abstract

Coffee Shop business is considered very promising with various characteristics that exist at this time. The purpose of this study is to determine the characteristics of coffee shop respondents, attributes and levels of coffee shops, the order of coffee shop attributes in Padangsidimpuan City. The data used in this study are primary data and secondary data, the sample in this study amounted to 100 respondents with the judgment sampling method. The data analysis method used is using conjoint analysis. For the order of coffee shop attributes are location, price, coffee shop atmosphere, coffee shop service, products and facilities. This shows that the attribute considered most important by consumers in choosing a Coffee Shop in Padangsidimpuan City is the location attribute. The results of the Pearson's R and Kendall's tests show significant results between consumer preferences in choosing a Coffee Shop in Padangsidimpuan City. It is necessary to understand the characteristics of respondents, so that coffee shops will be able to make more appropriate decisions about marketing strategies, determine products and atmospheres to increase respondent satisfaction and increase sales. The attributes and levels of coffee shops in Padangsidimpuan are: Location close to residence, Prices of Rp. 16,000 – Rp. 25,000, outdoor coffee shop atmosphere, responsive coffee shop service, attractive product displays and wifi facilities so that by understanding these consumer preferences, coffee shops can increase satisfaction and increase sales by meeting consumer needs and expectations.
Co-Authors Abdul Rahman Abidah Ayu Aisar Novita alqindi, muhammad iqbal Aminuyati Ariani Safitri, Sri Azwana Azwana Azwana Azwana B. Sengli J. Damanik Bidasari bidasari bidasari, Bidasari Butar-Butar, Alfons Dwi Putra Chairani Hanum Chairani Hanum Dalimunthe, Arpan Darma Bakti Darma Bakti Dewi Siregar, Fitri Yanni E. Harso Kardhinata Effendi, Ihsan Ellen Lumisar Panggabean Emmy Harso Kardhinata Endang Sari Simanullang Erwin Hasibuan Erwin Nyak Akoeb Erwin Nyak Akoeb, Erwin Nyak Erwin Pane, Erwin Eryanto, Okto Eva Sriana Ferdiansyah, Yudi Firmansyah, Dimas Ginting, Dian Dominika br Ginting, Natal Haliatur Rahma, Haliatur Hanny Hafiar Harahap, Abdul Anas Harahap, Darmadi Erwin Hasanuddin Hasanuddin Hasibuan, Syahbuddin Hernosa, Siswa Panjang HS Siregar, Tumpal Ida Ayu Putu Sri Widnyani Ida Sari Siregar Ika Listiana Indah Apriliya Indri Yanil Vajri Irawan, Maya Novita Sari Lamria Sidauruk Lubis, Susilawati M. Akbar Siregar Magdalena Saragih Maya Novita Sari Irawan Mitra Musika Lubis Muhammad Darwis Muhammad Deaprama Aydra Muhammad Reza Aulia Napitupulu, Beatrix Sofranes Nasution, Jamilah Nasution, Lita Natal Ginting Nina Salmaniah Siregar Noer, Zulhery Nurhidayana Nurhidayana Nurhidayana, Nurhidayana Puspita, Diah Eka Rahmad Fauzi Rahmad Syah, Rahmad Rahmanta Rahmanta, Rahmanta Ramadhana, Muhammad Bobby Saipul Sihotang Saipul Sihotang Saipul Sihotang, Saipul Salqaura, Siti Sabrina Saragih, Bahdan Saragih, Magdalena Sartini Sartini Sarumaha, Agustinus Seca Gandaseca Seri Sekar Sari Setya, Rezki Tri Silvia Nora, Silvia Sina sina Sina sina, Sina Siregar, Agus Saputra Siregar, Awaluddin M Siregar, M. Akbar Siregar, Nina Salmaniah Siti Mardiana Situmorang, Sudiwan Sri Milfayetty Surip Mawardi Suswati Syahbudin Hasibuan, Syahbudin Taufik Siregar Trizelia . Tumpal H.S. Siregar Vajri, Indri Yanil Wijoyo, Hadi Wiwik Handayani Yabani, Yabani Yusniar Lubis Zahari Zen Zul Fadhly Zul Fadhly