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All Journal International Journal of Biosciences and Biotechnology Proceedings of Annual International Conference Syiah Kuala University - Life Sciences & Engineering Chapter Proceeding International Conference on Global Resource Conservation Biology, Medicine, & Natural Product Chemistry BIOLINK (Jurnal Biologi Lingkungan, Industri, Kesehatan) Jurnal Penelitian Pendidikan IPA (JPPIPA) JMM (Jurnal Masyarakat Mandiri) Ganaya: Jurnal Ilmu Sosial dan Humaniora Martabe : Jurnal Pengabdian Kepada Masyarakat JURNAL AGRICA Jurnal Entomologi Indonesia Jurnal Pembelajaran dan Biologi Nukleus Dinasti International Journal of Education Management and Social Science Community Development Journal: Jurnal Pengabdian Masyarakat AGRISAINS: Jurnal Ilmiah Magister Agribisnis Pelita Masyarakat Jurnal Ilmiah Pertanian ( JIPERTA) Jurnal Ilmiah Agribios Yayasan Cita Cendikiawan Al Khwarizmi Journal of Natural Sciences International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Mediagro Prioritas : Jurnal Pengabdian Kepada Masyarakat International Journal of Science and Environment Jurnal Multidisiplin West Science
Retna Astuti Kuswardani
Universitas Medan Area
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Path Analysis Pendapatan Dan Produktivitas Perempuan Pemanen Kopi Arabika Gayo Ferdiansyah, Yudi; Kuswardani, Retna Astuti; Simanullang, Endang Sari
JURNAL AGRICA Vol. 18 No. 1 (2025): JURNAL AGRICA
Publisher : Universitas Medan Area

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Abstract

Coffee agribusiness has various problems, female workers work for a week in Central Aceh Regency as freelance agricultural workers to help household income. Not all female harvesters work all day, there are female harvesters who work from morning to evening and there are those who only work from morning to afternoon. This research aims to analyze the influence of age, number of dependents, working hours, work experience and plant age through productivity on the income of women arabica gayo coffee harvesters. This research was carried out in Lukup Sabun Tengah Village, Kuta Panang District, Central Aceh Regency, Aceh Province with the number of samples used in this research totaling 45 samples taken by simple random sampling with the analytical tool used was path analysis. The results of this research show that the variables that have a greater direct influence on the income of women who harvest Gayo Arabica coffee are the number of dependents, working hours, work experience and age of the plant, while the variable age has a greater indirect influence through productivity on the income of women who harvest arabica gayo coffee.
Analisis Saluran Pemasaran Semangka (Citrullus Lanatus) Di Desa Paya Itik Kecamatan Galang Kabupaten Deli Serdang Fauzi, Rahmad; Kuswardani, Retna Astuti; Salqaura, Siti Sabrina
Jurnal Ilmiah Pertanian ( JIPERTA) Vol 7, No 1 (2025): Jurnal Ilmiah Pertanian (JIPERTA), Maret
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jiperta.v7i1.5230

Abstract

This study aims to analyze the marketing channels and efficiency of watermelon marketing in Paya Itik Village, Galang District, Deli Serdang Regency. The research location was chosen purposively, with watermelon farmers selected using purposive sampling, while marketing institutions were chosen using snowball sampling. Data were analyzed using both qualitative and quantitative descriptive methods. Qualitative descriptive analysis was used to examine the marketing channels, while quantitative analysis was employed to calculate marketing margins, farmer’s share, and marketing efficiency. The results identified three marketing channels, with the third channel having the highest marketing margin, while the first channel provided the highest farmer’s share. In terms of efficiency, marketing channels I and II for grade A watermelons were considered efficient, with marketing efficiency between 0-33%. This study offers insights into efficient watermelon marketing patterns and has the potential to help farmers improve profitability by optimizing their choice of marketing channels.
Analysis of Entrepreneurial Intentions in the Agricultural Sector (Agri-Preneur) of Agribusiness Students at Universities in Medan City Ramadhana, Muhammad Bobby; Kuswardani, Retna Astuti; Kardhinata, Emmy Harso; Aulia, Muhammad Reza
Dinasti International Journal of Education Management And Social Science Vol. 6 No. 5 (2025): Dinasti International Journal of Education Management and Social Science (June
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v6i5.4728

Abstract

This study aims to identify students' entrepreneurial intentions at universities in Medan City. This research was conducted due to the issue of unemployment caused by the skill competencies of agribusiness graduates, the generally low interest among students in creating job opportunities, and the declining enthusiasm for entrepreneurship in the agricultural sector. This study employed a survey method with a research population consisting of 920 agribusiness students from the Faculty of Agriculture in Medan City, spread across three universities: UMA, UMSU, and USU. The sample for this study consisted of 90 students from the three universities. The results show that students' entrepreneurial intentions, particularly at universities in Medan City, demonstrate a high level of interest; however, there is a need for accelerated learning and hands-on practice in entrepreneurship. Entrepreneurial intention in Indonesia, especially at universities in Medan City, falls into the high category. The higher the personal values and personalities aligned with entrepreneurship among students, the higher their level of entrepreneurial intention. This indicates that the students' entrepreneurial intentions reflect a positive response toward entrepreneurship.
Jenis Ekstrak Tanaman sebagai Mollusida Nabati terhadap Hama Parmarion martensi pada Tanaman Kubis secara In Vitro Azwana, Azwana; Kuswardani, Retna Astuti; Sarumaha, Agustinus
Journal of Natural Sciences Vol 6, No 2 (2025): Journal of Natural Sciences Juli
Publisher : Mahesa Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34007/jonas.v6i2.680

Abstract

Parmarion martensi is a major pest of cabbage crops, causing damage that reduces both quality and market value. The use of botanical pesticides as an alternative control method has not been widely studied. This study aimed to evaluate the effectiveness of extracts from Aegle marmelos (maja fruit), Azadirachta indica (neem leaves), and Carica papaya (papaya leaves) in controlling P. martensi. The experiment was conducted using a Completely Randomized Design (CRD) with 11 treatments and 3 replications. Treatments included a negative control (A0), synthetic pesticide (A1), and plant extracts at concentrations of 20%, 25%, and 30% (A2–A10). The results showed that neem leaf extract at 30% (A7) produced the highest mortality rate, reaching 93.3% at 5 days after application (DAA), with an average feed consumption of 0.39 g/day. Probit analysis indicated an LC₅₀ of 20.3% and an LT₅₀ of 3.6 days, suggesting a strong toxic effect. These findings indicate that neem leaf extract at 30% concentration has potential as a botanical molluscicide to replace chemical pesticides.
Analysis of Income From Rice Farming Business in Tanjung Morawa District, Deli Serdang Regency Ginting, Dian Dominika br; Kuswardani, Retna Astuti; Simanullang, Endang Sari; Aulia, Muhammad Reza
Dinasti International Journal of Education Management And Social Science Vol. 6 No. 5 (2025): Dinasti International Journal of Education Management and Social Science (June
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v6i5.5075

Abstract

Lowland rice farming is the main source of income for farmers in rural Indonesia and plays a strategic role in national food security. However, structural challenges such as high production costs, fluctuations in grain prices, and limited access to modern agricultural technology still limit improvements in farmer welfare. This study aims to analyze the level of income and cost efficiency of lowland rice farming in Tanjung Morawa District, Deli Serdang Regency. Using a quantitative descriptive approach through a case study design, primary data were collected from 46 farmers selected purposively, supported by secondary data from related agencies. Analysis techniques include calculating fixed and variable costs, revenues, and net income, complemented by an analysis of the business efficiency ratio using the Revenue/Cost (R/C) indicator. The results of the study indicate that rice farming in this area provides significant economic benefits with adequate cost efficiency, although labor and production input components are dominant burdens. These findings emphasize the importance of optimizing the allocation of production inputs and utilizing efficient agricultural technology as a strategy to increase farmer income. The main contribution of this study is to provide a relevant empirical basis for regional agricultural policy making and encourage the adoption of a data-based approach in evaluating the economic feasibility of sustainable rice farming.
Analisis Preferensi Konsumen Dalam Memilih Coffee Shop di Kota Padangsidimpuan Dalimunthe, Arpan; Kuswardani, Retna Astuti; Hernosa, Siswa Panjang
Ganaya : Jurnal Ilmu Sosial dan Humaniora Vol 8 No 4 (2025)
Publisher : Jayapangus Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37329/ganaya.v8i4.4881

Abstract

Coffee Shop business is considered very promising with various characteristics that exist at this time. The purpose of this study is to determine the characteristics of coffee shop respondents, attributes and levels of coffee shops, the order of coffee shop attributes in Padangsidimpuan City. The data used in this study are primary data and secondary data, the sample in this study amounted to 100 respondents with the judgment sampling method. The data analysis method used is using conjoint analysis. For the order of coffee shop attributes are location, price, coffee shop atmosphere, coffee shop service, products and facilities. This shows that the attribute considered most important by consumers in choosing a Coffee Shop in Padangsidimpuan City is the location attribute. The results of the Pearson's R and Kendall's tests show significant results between consumer preferences in choosing a Coffee Shop in Padangsidimpuan City. It is necessary to understand the characteristics of respondents, so that coffee shops will be able to make more appropriate decisions about marketing strategies, determine products and atmospheres to increase respondent satisfaction and increase sales. The attributes and levels of coffee shops in Padangsidimpuan are: Location close to residence, Prices of Rp. 16,000 – Rp. 25,000, outdoor coffee shop atmosphere, responsive coffee shop service, attractive product displays and wifi facilities so that by understanding these consumer preferences, coffee shops can increase satisfaction and increase sales by meeting consumer needs and expectations.
Analisis Preferensi Konsumen Dalam Memilih Coffee Shop di Kota Padangsidmpuan Kuswardani, Retna Astuti; Hernosa, Siswa Panjang; Dalimunthe, Arpan
Jurnal Multidisiplin West Science Vol 4 No 08 (2025): Jurnal Multidisiplin West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jmws.v4i08.2526

Abstract

Industri coffe shop dianggap sangat menjanjikan berkat beberapa atribut unik yang dimilikinya saat ini.  Penelitian ini bertujuan untuk mengidentifikasi karakteristik responden coffe shop, kualitas dan tingkat coffe shop, serta hierarki atribut coffe shop di kota Padangsidimpuan.  Penelitian ini menggunakan data primer dan sekunder, dengan sampel sebanyak 100 pengunjung coffe shop. Teknik analitis yang digunakan adalah analisis konjungtif melalui perangkat lunak SPSS versi 26.0.  Hasil penelitian menunjukkan bahwa konsumen lebih mengutamakan kualitas seperti jarak yang dekat dengan tempat tinggal, harga antara Rp. 16.000 dan Rp. 25.000, serta suasana coffe shop di luar ruangan.  Kriteria yang paling signifikan adalah lokasi, harga, suasana, layanan, kualitas produk, dan fasilitas. Hal ini menunjukkan bahwa atribut yang dianggap paling signifikan oleh konsumen saat memilih coffe shop di Kota Padangsidimpuan adalah lokasi. Hasil uji Pearson’s R dan Kendall’s menunjukkan korelasi yang signifikan dalam preferensi konsumen saat memilih coffe shop di Kota Padangsidimpuan.
FEASIBILITY ANALYSIS OF CARP (Cyprinuscarpio) FARMING AND MARKETING IN SIMALUNGUN DISTRICT Zul Fadhly; Retna Astuti Kuswardani; Endang Sari Simanullang
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 8 (2024): JULY
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i8.509

Abstract

The aim of this research isto analyze the income of carp farmers(Cyprinus carpio)in Simalungun Regency, to analyze the feasibility of goldfish farming(Cyprinus carpio)Simalungun Regency,.The sampling technique in this research was carried out using provocative sampling with categories: privately owned land, land area 1.5-2 ha. to 20 farmers each. Financial analysis methods, feasibility analysis, and efficient analysis with analysis of business costs, revenues and profits, break even point (BEP), R/C Ratio, B/C Ratio. The research results show that: Profits in Simalunngun Regency are averageRp.8,668,415per harvest The marketing efficiency of carp farming in Simalungun Regency is an average of 9.73%, so marketing is efficient.
INTERVENSI TEKNOLOGI TEPAT GUNA BERBASIS DIGITAL ECONOMY UNTUK PENGOPTIMALAN USAHA UMKM DODOL BENGKEL KOTA PERBAUNGAN KABUPATEN SERDANG BEDAGAI Astuti Kuswardani, Retna; Syah, Rahmad; Ariani Safitri, Sri
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 7, No 12 (2024): MARTABE : JURNAL PENGABDIAN MASYARAKAT
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v7i12.5435-5439

Abstract

Penggunaan teknologi telah menjadi salah satu strategi kunci dalam meningkatkan daya saing dan jangkauan pasar bagi Usaha Mikro, Kecil, dan Menengah (UMKM) dodol Bengkel. Pengabdian Kepada Masyarakat ini bertujuan untuk  a) membantu UMKM dalam pengadaan peralatan proses pembuatan dodol dan melakukan differensiasi produk dodol dengan berbagai bentuk, warna dan rasa serta kemasan sehingga dapat menarik konsumen dan b) membantu UMKM dalam menerapkan digital marketing sehingga produk dodol pasar bengkel dapat dipasarkan secara online dan melakukan dokumentasi pembukuan secara digital. Pengabdian Kepada Masyarakat dilakukan dengan menggunakan metode forum group discussion dan melakukan pelatihan pada pemilik usaha UMKM Dodol Bengkel dan karyawan. Hasil dari pengabdian menunjukkan bahwa peserta pelatihan memahami penggunaan mesin pengaduk dodol, pembuatan produk dodol dengan variasi bentuk, rasa dan warna, pemahaman terkait design kemasan produk, pemasaran digital dan pembuatan laporan keuangan secara digital.
DETERMINAN PRODUKSI DAN PEMASARAN KOPI ARABIKA DI KABUPATEN KARO Alqindi, Muhammad Iqbal; Kuswardani, Retna Astuti; Simanullang, Endang Sari
AGRIBIOS Vol 23 No 02 (2025): NOVEMBER
Publisher : Program Studi Agribisnis Fakultas Pertanian

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/agribios.v23i02.6662

Abstract

Tujuan dari penelitian ini adalah untuk menganalisis berbagai faktor yang berpengaruh terhadap tingkat determinan produksi petani kopi arabika di wilayah Karo, Sumatera Utara. Faktor-faktor yang dianalisis meliputi varietas kopi, tinggi tempat penanaman, manajemen perkebunan, teknik panen seta penyimpanan, pengolahan dan penyortiran. Metode yang digunakan dalam penelitian regresi linier, uji validitas dan uji realibitas. Teknik penarikan sampel dalam penelitian ini dilakukan ekplanatory survey dengan kusioner yang terdiri dari 3 kelompok tani di masing-masing Kabupaten yang berjumlah 175 sampel yang semuanya merupakan petani kopi di wilayah yang menjadi objek penelitian. Serta 20 orang pedagang pengepul. Hasil penelitian ini menunjukkan bahwa dari lima faktor determinan produksi yang dianalisis, varietas kopi memiliki pengaruh yang signifikan dan nyata terhadap determinan produksi kopi. Selain varietas kopi, faktor-faktor lain seperti tinggi tempat penanaman, manajemen perkebunan, teknik panen seta penyimpanan, pengolahan dan penyortiran. juga berpengaruh terhadap determinan produksi.
Co-Authors Abdul Rahman Abidah Ayu Ady Pratama, Ramadhan Aisar Novita alqindi, muhammad iqbal Aminuyati Azwana Azwana Azwana Azwana B. Sengli J. Damanik Bidasari bidasari bidasari, Bidasari Budi Hartono Butar-Butar, Alfons Dwi Putra Chairani Hanum Chairani Hanum Dadan Ramdan Dalimunthe, Arpan Darma Bakti Darma Bakti E. Harso Kardhinata Effendi, Ihsan Ellen Lumisar Panggabean Emmy Harso Kardhinata Endang Sari Simanullang Erianto Ongko Erwin Hasibuan ERWIN NYAK AKOEB Erwin Nyak Akoeb, Erwin Nyak Erwin Pane, Erwin Eryanto, Okto Eva Sriana Ferdiansyah, Yudi Firmansyah, Dimas Fitri Yanni Dewi Siregar Ginting, Dian Dominika br Ginting, Jordanta Ginting, Natal Haliatur Rahma, Haliatur Hanny Hafiar Harahap, Abdul Anas Harahap, Darmadi Erwin Hartono Hartono Hartono Hartono Hasanuddin Hasanuddin Hasibuan, Syahbuddin Hernosa, Siswa Panjang HS Siregar, Tumpal Ida Ayu Putu Sri Widnyani Ida Sari Siregar Ika Listiana Indah Apriliya Irawan, Maya Novita Sari Khahfi Zuhanda, Muhammad Lamria Sidauruk Lili Suryati Lubis, Susilawati M. Akbar Siregar Martini, Dewi Maya Novita Sari Irawan Mitra Musika Lubis Muhammad Darwis Muhammad Deaprama Aydra Muhammad Reza Aulia Muhammad Zen, Muhammad Napitupulu, Beatrix Sofranes Nasution, Jamilah Nasution, Lita Natal Ginting Nina Salmaniah Siregar Noer, Zulhery Nurhidayana Nurhidayana Nurhidayana, Nurhidayana Pradana, Mahardika Gama Puspita, Diah Eka Rahmad Fauzi Rahmad Syah, Rahmad Rahman, Sayuti Rahmanta Rahmanta, Rahmanta Ramadhana, Muhammad Bobby Raudha Anggraini Tarigan Saipul Sihotang Salqaura, Siti Sabrina Saragih, Bahdan Saragih, Magdalena Sartini Sartini Sarumaha, Agustinus Seca Gandaseca Sembiring, Arnes Seri Sekar Sari Setya, Rezki Tri Silvia Nora, Silvia Sina sina Sina sina, Sina Siregar, Agus Saputra Siregar, Awaluddin M Siregar, M. Akbar Siregar, Nina Salmaniah Siti Mardiana Situmorang, Sudiwan Sri Ariani Safitri Sri Milfayetty Surip Mawardi Suswati suswati suswati Syahbudin Hasibuan Taufik Siregar Trizelia . Tumpal H.S. Siregar Vajri, Indri Yanil Wijoyo, Hadi Wiwik Handayani Yabani, Yabani Yanil Vajri, Indri Yusniar Lubis Zahari Zen Zuhanda, M. Khahfi Zul Fadhly