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All Journal Jurnal Penyuluhan Jurnal Sosio Ekonomika Bisnis Jurnal Ilmu Lingkungan Jurnal Sosial Ekonomi Pertanian SOROT: Jurnal Ilmu-ilmu Sosial JIP (Jurnal Industri dan Perkotaan) Jurnal Social Economic of Agriculture AGRIEKONOMIKA Agrointek Jurnal Online Mahasiswa (JOM) Bidang Pertanian E-Dimas: Jurnal Pengabdian kepada Masyarakat Jurnal Agribisnis Jurnal Ilmiah Pertanian Jurnal Penelitian Pertanian Terapan Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis JURNAL ILMIAH MAHASISWA AGROINFO GALUH Journal of Agribusiness and Community Empowerment (JACE) Jambura Agribusiness Journal PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat ULIN: Jurnal Hutan Tropis Journal of Integrated Agribusiness Abdimas Galuh: Jurnal Pengabdian Kepada Masyarakat Reswara: Jurnal Pengabdian Kepada Masyarakat Jurnal Triton Journal of Rural and Urban Community Empowerment Jurnal Agroteknologi Pertanian dan Publikasi Riset Ilmiah (JAPPRI) PEKBIS Agribis Jurnal AGRISEP: Kajian Masalah Sosial Ekonomi Pertanian dan Agribisnis IJAE Dinamika Pertanian IPTEKIN : Jurnal Kebijakan Pembangunan dan Inovasi JP2N: Jurnal Pengembangan Dan Pengabdian Nusantara Agrinus: Jurnal Agro Marin Nusantara Hawa : Jurnal Pemberdayaan Dan Pengabdian Masyarakat (HAWAJPPM) Jurnal Agrisep
Evy Maharani
Jurusan Agribisnis Fakultas Pertanian Universitas Riau
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PEMASARAN GULA KELAPA DI KABUPATEN INDRAGIRI HILIR MELALUI PENDEKATAN STRUKTUR, PERILAKU & PENAMPILAN PASAR Evy Maharani; Susy Edwina; Yeni Kusumawaty
Indonesian Journal of Agricultural Economics Vol 2, No 1 (2011)
Publisher : Fakultas Pertanian, Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/ijae.2.1.87-104

Abstract

This research is aimed to analyze the marketing of coconut sugar based on the structure,conduct and performance of the market. This research is carried out in Indragiri HilirRegency by using survey method over the number of 32 samples. The samples are takenbay snowball sampling start with the sugar makers. The results of this research show thatmarket structure is likely to be monopsony, where trader middle man traders are moredominant while sugar makers are price taker. There are three marketing channels in thisresearch area. From market performance criteria it shows that the first channel is moreprofitable since the costs are much lower and more efficient compare to channel 2 and 3.Keywords: structure, coconut sugar, performance, margin.
ANALISIS SOSIAL PETANI PADI SAWAH DI DESA RAMBAH BARU KECAMATAN RAMBAH SAMO KABUPATEN ROKAN HULU Romi Effendi; Evy Maharani; Ermi Tety
Indonesian Journal of Agricultural Economics Vol 10, No 1 (2019)
Publisher : Fakultas Pertanian, Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/ijae.10.1.49-57

Abstract

The purpose of this research is to analyze the social factors of rice farmers in Rambah Baru Village, Rambah Samo Sub-District, Rokan Hulu Regency. The education level of respondents is moderate because the average of education is junior high school. Residential condition of respondents is considered good and habitable considering the type of building, building status, building area, floor conditions, roof conditions, number of rooms, lighting equipment and the type of wall. The health of respondents is high because the average of respondents do not have a serious or dangerous disease. Most respondents have private vehicles for daily activities. The status of land ownership managed by the respondents is private property with the average of the managed area is 1-2 hectares.
MANAJEMEN TENAGA KERJA PANEN KELAPA SAWIT DI KEBUN REDANG SEKO PT.TUNGGAL PERKASA PLANTATIONS KABUPATEN INDRAGIRI HULU Rita Aprilia Sari; Syaiful Hadi; Evy Maharani
Indonesian Journal of Agricultural Economics Vol 8, No 2 (2017)
Publisher : Fakultas Pertanian, Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/ijae.8.2.271-279

Abstract

The weakness in oil palm plantations in Indonesia is the plantation management and the control of plant pests and diseases and one of the concerns is employment aspect. Harvest labour have a very important role in supporting the company’s production. PT. Tunggal Perkasa Plantation Company engaged in the palm oil industry. One of its palm oil plantation namely Redang Seko Gardens SR6 consists of 185 labour worker. This research aimed to determine the labour management; and to know the gap between the target and realization of harvest labour. The research was carried out at Redang Seko PT. Tunggal Perkasa Plantations, regency of Indragiri Hulu, Riau. Research was conducted from  December 2015 to January 2017. The sample in the research were 30 harvest labour by using proportional stratified random sampling. The results showed that the harvest labour management has been implemented, although there are still many weaknesses in each management functions. The errors that occured due the harvest labour not suitable with the specified SOP. Based on the gap between the target and the realization with only 11 workers achieved the target, while 19 harvets workers did not achieve the target well which was caused by internal and external factors. The independent sample t test showed that the target was higher than the realization, however the result of analysis was not significant.
ANALISIS PENDAPATAN PETANI PADI SAWAH DI DESA SIHEPENG KECAMATAN SIABU KABUPATEN MANDAILING NATAL PROVINSI SUMATERA UTARA Endro Freddy; Roza Yulida; Evy Maharani
Indonesian Journal of Agricultural Economics Vol 8, No 2 (2017)
Publisher : Fakultas Pertanian, Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/ijae.8.2.189-202

Abstract

Agricultural extension is part of the national life, especially farmers, and important in promoting the general welfare and one of the keys to the success of strengthening farmer groups. The purpose of this research are: 1) to analyze the cost of production of paddy rice farming in the village Sihepeng Siabu District Mandailing Natal Regency of North Sumatera Province and 2) to analyze the income of rice farmers in Sihepeng Village, Siabu District Mandailing Natal Regency. This study was conducted from May to July 2015. The method used in this study was survey and sampling techniques used was disproportionate stratified Random Sampling. The sampling was 50% of the population, consisting of 54 beginner-class farmers, 9 advanced-class farmers. The results showed the average total cost of production of 0.1-1 ha land area was IDR 3.321.868 and the average total cost of production land area > 1 ha was IDR 18.840.333. Total net income received by farmers with land area of 0,1-1 ha was IDR 545.132.800 with an average income of IDR 8.016.659. Total net revenues received by farmers with land area of > 1 ha was IDR 638.586.400 with an average net income of IDR 42.572.427. Comparison of the results of the income of farmers with an area of 0.1-1 ha of rice field and > 1 ha much greater level of income of farmers in land area > 1 ha due to differences in the area of land owned by farmers. Results expected that the income of farmers in Sihepeng Village with a land area of 0.2 ha to be more efficient in the utilization of paddy fields. 
ANALYSIS OF SIAMESE ORANGE FARMER’S HOUSEHOLD INCOME IN KUOK DISTRICT OF KAMPAR REGENCY Fauzi Ardiansyah; Eliza Eliza; Evy Maharani
Indonesian Journal of Agricultural Economics Vol 12, No 2 (2021)
Publisher : Fakultas Pertanian, Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/ijae.12.2.168-179

Abstract

The study aims to analyze the household income of citrus farmers in Kuok Subdistrict, Kampar Regency based on agricultural income and non-farm income and analyze factors that affect the household income of siamese farmers. The research was conducted from March 2019 to April 2020 in Kuok District, Kampar Regency. The study was conducted by direct interview technique to siamese orange farmers, the number of respondents to 72 siamese orange farming households was taken accidentally from two villages namely Kuok Village and Four Halls. The data used is primary data and secondary data obtained from kuok subdistrict office, Kuok village office and four halls. The data is analyzed descriptively quantitaif and presented in table form. The results showed that based on the coefficient value of factors that affect the household income of siamese orange farmers, land area factors and total costs have a positive influence on the increase in household income of siamese orange farmers derived from farming. Income from farming contributes very much in household income which is 93.24 percent while outside the farm only contributes 6.76 percent. Income from siamese citrus farming contributes more than the oil palm farm. The average household income of siamese orange farmers is Rp. 6,392,359.77 per month. The value of R / C ratio obtained, siamese orange farming and palm oil is very feasible to develop because it has a R / C ratio above 1. Siamese citrus farming has an R/C ratio of 2.44 and palm oil farming has an R/C ratio of 3.31.
ANALISIS HUBUNGAN PATRON-CLIENT PETANI EKS UPP TCSDP DI DESA KOTO DAMAI KECAMATAN KAMPAR KIRI TENGAH KABUPATEN KAMPAR Wulandari Wulandari; Evy Maharani; Ermi Tety
Indonesian Journal of Agricultural Economics Vol 7, No 2 (2016)
Publisher : Fakultas Pertanian, Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/ijae.7.2.84-88

Abstract

The patron-client relationship was unbalanced relation between farmers with big compiler, at Koto Damai Village where the big compiler as patron and rubber farmers as client. patron-client relationship make a depedency beetwen each other. This research aim to analyze the patron-client relationship between farmers with big compiler for Ex UPP TCSDP farmers at Koto Damai Village Kampar Kiri Tengah District in Kampar Regency. The research method used survey methode. The sampling method in this research used purposive sampling with criteria of rubber crop age ranging from 21-23 years for 32 rubber farmers. Intake of sample to rubber compiler and factory used snowball sampling method by following its marketing channel. The research result at Koto Damai Village Kampar Kiri Tengah District in Kampar Regency that three marketing channel. Marketing channel 1 start from farmers to big compiler then big compiler sell to rubber factory at Medan. Marketing channel 2 starts from farmers to big compiler with intermediary traders then big compiler sell to rubber factory at Medan. Marketing channel 3 starts from farmers to big compiler with intermediary traders then big compiler sell to rubber factory at Pekanbaru.The relationship farmers with big compiler was patron-client relationship that was any depedent relationship where this relationship was most visible, resiprocity relationship, loyality relationship and personality relationship.
STRATEGI PEMASARAN AGROINDUSTRI KUE BOLU DI KECAMATAN KUOK KABUPATEN KAMPAR Evy Maharani; Dian Wulandari
Indonesian Journal of Agricultural Economics Vol 5, No 2 (2014)
Publisher : Fakultas Pertanian, Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/ijae.5.2.176-189

Abstract

Small business activities are agro-processing activities supported by the government both plantation and agro-industry agro-industry food as relatively well-established industrial and developing better than other sectors, and employment both for employers and the surrounding environment. This study aims to formulate a marketing strategy agroindustrial sponge cake in District Kuok Kampar regency. This research was conducted in the village of Kuok, Kuok District of Kampar regency in August 2014. The method used in this research is survey methods, sampling was done intentionally (purposive sampling) based on the largest cake production and the long business experience. The sample in this study consisted of an agro-industry entrepreneurs sponge cake and sponge cake 30 consumers. This study uses primary data and secondary data. The analysis is A'WOT, A'WOT is a combination of AHP and SWOT analysis. Determining factors of each component of SWOT and weighting obtained from interviews with respondents expert, and became expert in this study is the first person of entrepreneurs sponge cake, 1 of Industry and Trade, one person from the District, one person out of the workforce, and 1 person from consumers. The results showed that the marketing strategy a top priority can be applied in agroindustrial sponge cake is 1) Expanding marketing with a priority value of (0.165), 2) Maintaining the quality and quantity of products with a priority value of (0.161), 3) Improving the marketing of products with a priority value by (0.149), 4) creating packaging innovation by providing the brand with a priority value of (0.131), 5) Maintain product prices remain affordable to view market information with a priority value of (0.093), 6) Minimizing costs with a priority value of ( 0.086), 7) Following the exhibition and establish cooperation with food stores such as supermarkets to increase the sale with a priority value of (0,085), 8) Maintain product with a priority value of (0,074), and 9) promotion by following the events important to priority value of (0.056).
STRATEGI PENGEMBANGAN AGROINDUSTRI NATA DE COCO DI KABUPATEN INDRAGIRI HILIR Evy Maharani; Susy Edwina; Yeni Kusumawaty
Indonesian Journal of Agricultural Economics Vol 1, No 01 (2010)
Publisher : Fakultas Pertanian, Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/ijae.1.01.%p

Abstract

The potential of coconut as one of economical agriculture commodities that can be processedinto products such as nata de coco and others. This survey study was conducted in Tembilahan,Indragiri Hilir District as an area which has the nata de coco agroindustry. This research wasconducted from May to August 2008. The results concluded that development strategies for natade coco indsutry are as follow: improve production planning capability, increase productioncapacity, improve the standard of product quality, enhance marketing campaigns through widerdistribution, diversify market segments and use institutions such as Aspari.
ANALISIS PEMASARAN AGROINDUSTRI NATA DE COCO DI KOTA PEKANBARU Evy Maharani; Susy Edwina; Rani Astuti
Indonesian Journal of Agricultural Economics Vol 9, No 1 (2018)
Publisher : Fakultas Pertanian, Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/ijae.9.1.50-56

Abstract

Nata de coco is a product of processed agroindustry from coconut water fermented by using Acetobacter microbe. Nata de coco has a promising prospect as it is a worldwide product. This research aimed to identify marketing channel, analyze margin and marketing efficiency of Sari Coco agroindustry in Pekanbaru City. The data used in this research are primary and secondary data. Data analysis method used is margin and marketing efficiency. Sari Coco's marketing research results consist of two channels. Channel I sell directly to consumers who come to the business location to obtain Sari Coco has an efficiency value of 0% with a margin of IDR 0. While the value of marketing efficiency of channel II that is to retailers who are in Sorek Village Pelalawan District is of 0.12% with margin of IDR 7.000 and RCR value of 1.4.strategy, nata de coco, agroindustry, marketing, efficiency
ANALISIS PEMASARAN KOPI BUBUK MEREK SILVIA DI KECAMATAN BANGKINANG KOTA KABUPATEN KAMPAR Hafiz Fauzan Azim; Ermi Tety; Evy Maharani
DINAMIKA PERTANIAN Vol. 32 No. 3 (2016): Jurnal Dinamika Pertanian Edisi Desember 2016
Publisher : UIR Press

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Indonesia's population consume coffee as much as 0.98 kg/capita/year, coffee production any years necessary to review the Interior consumption ranged between 280,000 tons of coffee. Marketing strategy brand Silvia coffee powder can be known with how seeing funnel marketing, marketing efficiency, and marketing margins. The method is a method carried case studies. Ground coffee brand marketing Silvia there are two channels, direct marketing as much as 25.44% and indirect marketing as much as 74.56%. Efficiency direct marketing 0.52% margin Rp.0, indirect Marketing 0.60% margin Rp. 10,000.00. Product Strategy with attention to price, attributes, promotion and distribution. Product development is done with improvement production period, sustainability product and marketing accentuate attributes.
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