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Evy Maharani
Jurusan Agribisnis Fakultas Pertanian Universitas Riau
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ANALISIS PEMASARAN KARET PETANI EKS UPP TCSDP DI DESA LUBUK SAKAI KECAMATAN KAMPAR KIRI TENGAH KABUPATEN KAMPAR Dotik Komala Dewi; Evy Maharani
Indonesian Journal of Agricultural Economics Vol 7, No 1 (2016)
Publisher : Fakultas Pertanian, Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/ijae.7.1.56-68

Abstract

This research aim to analyze the marketing channel, marketing margin, farmer’s share, marketing efficiency of rubber for EX UPP TCSDP farmers at Lubuk Sakai Village Kampar Kiri Tengah District in Kampar Regency. The research method used survey method. The sampling method in this research used purposive sampling with criteria of rubber crop age ranging from 21-23 years for 30 rubber farmers. Intake of sample to rubber compiler and factory used snowball sampling method by following its marketing channel. The research result in Lubuk Sakai Village Kampar Kiri Tengah District in Kampar Regency that two marketing channel. The research result show that one marketing channel is good and efficient for marketing channel I, that was rubber farmers to small compiler next to big compiler to factory. Total cost of marketing channel I equal Rp. 2.319,00/kg total value of margin equal to Rp. 2.250,00/kg , farmer’s share equal to 73,84% and marketing efficiency equal to 26,97%. Total cost of marketing channel II equal Rp. 2.370,13/kg total value of margin equal to Rp. 2.028,00/kg , farmer’s share equal to 76,42% and marketing efficiency equal to 27,56%.
ANALISIS EFISIENSI PRODUKSI PERTANIAN SAYURAN DI KOTA DUMAI Algi Variski; Djaimi Bakce; Evy Maharani
Indonesian Journal of Agricultural Economics Vol 12, No 1 (2021)
Publisher : Fakultas Pertanian, Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/ijae.12.1.23-32

Abstract

Dumai city has excellent potential in agriculture sector. Vegetables production in Dumai City in the last five years has fluctuated. The common problems faced by vegetable farmers in Dumai City are pests and diseases, floods, and land tenure. The objective of this study is to analyze the efficiency of vegetables production in Dumai City. Data Envelopment Analysis (DEA) which is nonparametric method based on linear programming was used to answer the objective of this study. The main findings of this study indicate: firstly, most vegetable farming has been technically efficient, this is because the farming cultivation techniques done by the farmers are in accordance with its purpose. Secondly, most vegetable farming in Dumai City is inefficiently allocative, this is because the excessive use of input, especially in the use of organic fertilizers, and the high ratio of input prices to output prices which is also the cause of allocative inefficiency. Thirdly, vegetable farming in Dumai City is mostly inefficient economically. The government should develop local specific cultivation techniques because the cultivation technique used by farmers is still equivalent to the provincial level, there is no local specific cultivation technique. Besides that, it is necessary to control the increases of input price and the increases of the vegetable selling price that affect to the increases of farmers’ income.
STRATEGI PENGEMBANGAN AGROINDUSTRI SARI COCO DI KOTA PEKANBARU Evy Maharani; Rani Astuti; Susy Edwina; Yeni Kusumawaty
Indonesian Journal of Agricultural Economics Vol 14, No 2 (2023)
Publisher : Fakultas Pertanian, Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/ijae.14.2.64-78

Abstract

One of the agro-industrial activities carried out in Pekanbaru is the nata de coco agro-industry. Nata de coco is made from coconut water waste which can be a form of fresh drink that resembles jelly or jelly. This study aims to determine the strengths, weaknesses, opportunities and threats of Sari Coco agro-industry and formulate a development strategy for Sari Coco agro-industry in Pekanbaru City. This research was conducted in Sari Coco agro-industry in Rumbai Sub-district, Pekanbaru City. Descriptive analysis was conducted to analyse the strengths, weaknesses, opportunities and threats of Sari Coco agro-industry. To formulate the development strategy of Sari Coco agro-industry in Pekanbaru City, SWOT analysis (strengths, weaknesses, opportunities, threats) and AHP (Analytic Hierarchy Process) were used. The strengths of Sari Coco agro-industry are MUI Halal certified, having regular customers, cheaper product prices and being able to compete with similar production, as well as diverse flavours and shapes. The priority strategies for the development of Sari Coco agro-industry in Pekanbaru City are maintaining competitive product prices, utilising technology to attract customers, improving product marketing, utilising technological advances, innovating packaging sizes and taking advantage of market opportunities.
ANALISIS PENDAPATAN PETANI PADI SAWAH DI DESA SIHEPENG KECAMATAN SIABU KABUPATEN MANDAILING NATAL PROVINSI SUMATERA UTARA Endro Freddy; Roza Yulida; Evy Maharani
Indonesian Journal of Agricultural Economics Vol 7, No 2 (2016)
Publisher : Fakultas Pertanian, Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/ijae.7.2.89-100

Abstract

Agricultural extension as part of the national life (especially farmers) and promote the general welfare is one of the keys to success for strengthening farmer groups. The purpose of this research were: 1) To analyze the cost of production of paddy rice farming in the village SihepengSiabu District Mandailing Natal Regency of North Sumatera Province. 2) To analyze the income of rice farmers in the village Sihepeng Siabu District Mandailing NatalRegency was conducted in the village Sihepeng Siabu District Mandailing Natal Regency began in May through July 2015. The method used in this study is a survey and sampling techniques disproportionately stratified Random Sampling. The sampling of 50% of the population, consisting of beginner classes as much as 54 (fifty-four) advanced classes as much as 9 (nine) farmers. The results showed the average total cost of production of 0.1-1 ha land area amounting to Rp 3,321,868 and the average total cost of production land area> 1 ha Rp 18,840,333 total net income received by farmers with land area 0,1-1 Rp 545 132 800 ha with an average income of Rp 8,016,659. Total net revenues received by farmers with land area of> 1 Ha Rp 638 586 400 with an average net income of Rp 42,572,427. Comparison of the results of the income of farmers with an area of 0.1-1 ha of rice field and> 1 ha much greater level of income of farmers in land area> 1 ha due to differences in the area of land owned by farmers. Results expected that the income of farmers in the village Sihepeng better to have a land area of 0.2 ha to be more efficient in the utilization of paddy fields in the village Sihepeng.
ANALISIS PEMASARAN PADI SAWAH DI DESA KEMUNING MUDA KECAMATAN BUNGARAYA KABUPATEN SIAK Evy Maharani; Susy Edwina; Sopan Sujeri
Indonesian Journal of Agricultural Economics Vol 6, No 1 (2015)
Publisher : Fakultas Pertanian, Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/ijae.6.1.56-72

Abstract

The agricultural sector has a very important meaning in determining the formation of various economic and social realities in different regions of Indonesia. Potential agricultural sector developed in Indonesia one of which is a sub-sector of food crops, especially rice plants. This study aimed to analyze the marketing of paddy in the village of Kemuning Muda District of Bungaraya Siak. This research was conducted in Desa Kemuning Muda District of Bungaraya in January 2015. Young Desa Kemuning village has a land area and highest rice producer in Sub Bungaraya. The results showed the marketing of paddy in the village of Kemuning Muda there are two marketing channels. In the marketing channel I includes paddy rice farmers, rice mills employer, and the final consumer. Marketing channel II includes paddy rice farmers, millers employer, retailers, and end customers. Marketing functions performed by marketing agencies include exchange function, physical function and function facilities or facilitating function. The highest marketing margin is the marketing channel II amounted to 10.89 percent. The most efficient marketing channel I with the efficiency of 3.89 percent.
STRATEGI PEMASARAN GULA SEMUT DI KABUPATEN ROKAN HULU PROVINSI RIAU Evy Maharani; Yeni Kusumawaty
Indonesian Journal of Agricultural Economics Vol 1, No 02 (2010)
Publisher : Fakultas Pertanian, Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/ijae.1.02.%p

Abstract

Currently, granulated palm sugar (palm suiker) with local name “gula semut” becameknown and generally produced for export market and partly for domestic food industry.Great market prospects for granulated palm sugar can not be utilized by communitybecause majority of producers make solid (molded) palm sugar. In the district of RokanHulu, granulated palm sugar is only produced by one producer. This research is a casestudy of granulated palm sugar producer with the aims to study: (1) marketing strategyof granulated palm sugar; (2) external and internal marketing factors, and (3) alternativemarketing strategy. Analysis of qualitative description is to describe the marketing ofgranulated palm sugar in the form of marketing mix (product, price, promotion anddistribution). A quantitative analysis carried out to develop a marketing strategy withSWOT analysis. Conclusions of research: (1) product strategy of granulated palm sugaris applied through packaging attributes of halal label, barcode, license, product benefits,and area of origin; (2) the price of the sugar is Rp 30,000 per kg which is considered tooexpensive; (3) promotion strategy is still limited on personal selling by word of mouth;(4) strategy is direct distribution to consumers, and (5) recommended strategy is tomaintain the label and the brand and introduce product to general public, encourageproducers not to make wine to maintain continuity of the sugar production, set priceaccording to production costs while considering purchasing power, maintain healthstandard, and do continuous promotional activities.
PENGARUH BAURAN PEMASARAN TERHADAP KEPUTUSAN KONSUMEN DALAM PEMBELIAN FRANCHISE O’CHICKEN DI KECAMATAN BUKITRAYA KOTA PEKANBARU Azizah Azmi; Yusmini Yusmini; Evy Maharani
Indonesian Journal of Agricultural Economics Vol 10, No 2 (2019)
Publisher : Fakultas Pertanian, Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/ijae.10.2.102-114

Abstract

This study aims was analyze the marketing mix that influences consumer purchasing decisions O’Chicken, Analyzing the relationship between the marketing mix of consumer purchasing decisions O’Chicken. This research using purposive sampling method with the respondents of the study amounted to 50 respondents who have aged > 15 years, shop at O’Chicken more than 1 times. The data were analyzed using Likert scale, validity test, reliability test and Cartesian diagram. The results showed that of the five marketing mix variables, all of which are in the category of "influential". Cartesian diagram analysis shows consumer evaluation based on the level of interest expected by consumers. Quadrant I there is no variable in it, quadrant II which included in that is product and price variable is factor which is considered important for consumer, quadrant III there is promotion variable and location that felt less important for consumer, quadrant IV variable which included in that is service considered exaggerated for consumer but very satisfying. It is recommended that the O'Chicken should improve the marketing mix such as: product, price, place, promotion, service, and evaluate consumer expectation in accordance with the level of importance that has been analyzed using katesius diagram so that consumers will continue to shop and not switch to the fried chicken brand competitors
ANALISIS PENDAPATAN WANITA PADA AGROINDUSTRI LEPAT BUGI DI DESA PALUNG RAYA KECAMATAN TAMBANG KABUPATEN KAMPAR Rosnita Rosnita; Evy Maharani; Reana Andam Dewi
Indonesian Journal of Agricultural Economics Vol 11, No 1 (2020)
Publisher : Fakultas Pertanian, Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/ijae.11.1.22-29

Abstract

The purpose of this research are, to analyze women income agroindustry lepat bugi. The data of this research was conduted from Agustus 2016 till Maret 2017. This research use census method, the technique sampling of this method population of lepat bugi euntreprenuer of regency Kampar taken from 20. The selection of the research site with the consideration that many agroindustri lepat bugi that are owned by women. The result of the analysis women  income agroindustry lepat bugi Rp.1.707,119 and efficiency value of 1,40 which means the business is worth developing.
ANALISIS PENDAPATAN WANITA TANI PADI SAWAH MENGGUNAKAN METODE JAJAR LEGOWO DI DESA EMPAT BALAI KECAMATAN KUOK KABUPATEN KAMPAR Rezki Putra; Evy Maharani; Yulia Andriani
Indonesian Journal of Agricultural Economics Vol 11, No 2 (2020)
Publisher : Fakultas Pertanian, Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/ijae.11.2.175-183

Abstract

This research aims to analyze the income women rice farmers use jajar legowo method in Empat Balai village and it's efficiency. The research was conducted in Empat Balai village of Kuok district Kampar  regency. Sampling was done deliberately (purposive sampling) that women farmers are using jajar legowo method with the total sample as many as 71 women farmers. The results showed the total fixed cost (TFC) for 71 respondents amounted to Rp 37.289.017 planting season with an average of Rp 525,197 planting season, while the total variable cost (TVC) was Rp 102.142.164 planting season or with average variable cost amounting to Rp 1.703.964 planting seasons for each respondent and total cost (TC) production effort women farmers rice method using jajar legowo method in Empat Balai village was Rp 139,431,169 mt, with an average of Rp 1,963,819 mt. Amount of income received women rice farmers using the jajar legowo method was Rp 255,272,331 mt, with an average of Rp 3.595385 mt.  And the value of R/C ratio business women farmers rice method using jajar legowo in Empat Balai village was 1.83 > R/C or 1 with an average R/C ratio of 3.56 and the average R/C ratio of the smallest 106, meaning farming is done efficiently
PERSEPSI PETANI TERHADAP PERAN KELEMBAGAAN PENYULUHAN SISTEM INTEGRASI SAPI-KELAPA SAWIT (SISKA) DIKABUPATEN INDRAGIRI HULU Ridudi Yoresta; Susy Edwina; Evy Maharani
Indonesian Journal of Agricultural Economics Vol 7, No 2 (2016)
Publisher : Fakultas Pertanian, Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/ijae.7.2.58-71

Abstract

This study aims to identify institutions and to know the perception of oil palm farmer’s for institutional support Integration System of Oil Palm Cattle Programs (SISKA) in Indragiri Hulu. Methods of data collection using survey methods. The population in this study were farmer’s who applied this SISKA Program and farmer’s are no longer valid SISKA this program. Samples of this technique is 57 people, including respondents who applied and did not apply this SISKA program. Data analysis used descriptive methods. Variables characteristic role of extension were analyzed using Likert Scale. Results shows that the role of Institutional Extension Support (SISKA) by indicator of education with quite a role category, dissemination or innovation information in quite a role category, facilitation in of quite arole category, consultancy in quite a role category, supervision or coaching quite a role category, monitoring and evaluation in quite a role category. The farmer’s perceptions of the SISKA program on the role of education institutions in Indragiri Hulu obtained with quite a role category.
Co-Authors ', Kausar ', Nurafni ', Rosnita ', Selpitasari ', Yusmini ', Yusmini ' Ade ' Saputra ADI SETIANTO Afri ' Firman Afri, Reza Azalita Afrizal Ahmad Rifai Ahmad Rifai Ahmad Rifai Akhmad Sarifudin aldo mulya dharma Algi Variski Andeska ' Anestika, Saffira Angga Pramana Angraini, Elisya Annisa Zada Nugroho Arie Shandy Arif Rahman Zikri Arif Rahman Zikri, Arif Rahman Arifudin Arifudin arifudin Armaini Armaini Assad Triafrian Alhamdani Astuti, Nesri Awaluddin Awaluddin Azizah Azmi Bamba Indalis Cepriadi Cindy Frisca Dame Rohani Siahaan Denisyah, Denisyah Derita Lamtiar Pasaribu Desty Inayatul Munawaroh Devi Wulan Suci Dhany Wibowo Dhartie Sartika Novionita DIAN WULANDARI Didi Muwardi Dina Kurniati Djaimi Bakce Donald Jhon Frengki Dotik Komala Dewi Dwi Agsriyani Ebrila, Rabela Eka Sunarya Putri El Syabrina Eliza Eliza Eliza ' Eliza Eliza Eliza Eliza Endro Freddy Ermi Tety Ermi Tety Ermi Tety ' Evi Sribudiani Fajar Restuhadi Fanny Septya Fauzi Ardiansyah Febro Sarjana Purba Fitri Bayu Masanda Fitria Ningsih ' Fujiastari Satriati, Fujiastari Hafiz Fauzan Azim Hamdan Yasid Hamidi, Muhammad Rasyid Hanifaturrahmi Andrina Heriyanto Heriyanto Ihsan Ramadhan Al-'Afif Imam Fahrorozi Isro Nadiyah Jelianti Lubis Joko Prestiwo Joko Saputra Jumatri Yusri Jum’atri ' Yusri Junia Safitri, Dela Kausar ' Kurnia, Deby Kusnanto ' Latipa Hannum, Latipa Linnia Sundary Lubis Liskawati Sihaloho Mai Oni Sandra Manurung, Nuraini Mario Francisco Tamba Masrayani Siregar, Masrayani Maulidya Triyananda Mitha Aprilia Muhammad Arif Ansori Muhammad Radix Mahardhika Muhammad Reza Nurhedianto Muhammad Setiawan Nadia Martin Nella Nikita Salsabila NIRMALA SARI Nooky Anggita Sari Novi Dwi Ningsih Novia Dewi Novia Dewi Nur Khadijah Nur Meganingsih Nurfitasari, Mimi Nurhazanah Nurhazanah Nurhidayati Nurhidayati Nurkhadijah Nurkhadijah NURUL HIDAYAH Pertiwi, Dina Anggun Purba, Reno A Puspita Sari Dewi Putra Mandala R, Syukri. Rahmadhani, Putri Rahmayuni Rahmayuni Rahmayuni Ramadhana, Trisca Rani Astuti Rani Astuti Reana Andam Dewi Rezki Putra Ridudi Yoresta Rindi Tiara Rischa Nurul Alfath Syam Rita Aprilia Sari Rizal Rizal Romi Effendi Ros Ardiyani Rosnita ' Rosnita Rosnita Rosnita Rosnita Roza Yulida Sakti Hutabarat Sartono Silaban Selviana Deswita Shakira Dwi Kurnia Putri Shorea Khaswarina SISPA PEBRIAN Sispa Pebrian Sispa Pebrian Siti Muslimah Sonia Magdalena Sopan Sujeri Sri Anita Suardi Tarumun Sunarti Sunarti Susy Edwina Syaiful Hadi Tanti Oktaria Tantino, Jesiani Tengku Harunur Rasyid Tengku Harunur Rasyid Tengku Harunur Rasyid Tia Widiya Astuti, Tia Widiya Usiska, Gebby Vera Riantika Putri Vivin Mayang Sari Wage Taurusandika, Wage Widia Ariaty, Widia Wijaya, Alwa Wulandari Wulandari Yeni Kusmawaty Yeni Kusumawaty Yogi Hiro Yulia Andriani, Yulia Yulian Artha Yusmini Yusmini Yusmini Yusmini Yusmini Yusmini Yusmini Yusmini Yusmini Yusmini, Yusmini Yusri, Jum'atri Yuyunisari Yuyunisari Zara, Talitha Dwi