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Journal : Social Landscape Journal

MIE GACOAN'S CULINARY HEGEMONY IN MAKASSAR Amsal, Bahrul; Mario, Mario; Jusnawati, Jusnawati
Social Landscape Journal Vol 5, No 3 (2024): November
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56680/slj.v5i3.66222

Abstract

This article reviews the culinary franchise Mie Gacoan in the city of Makassar. As a brand, Mie Gacoan has captured the attention of the people of Makassar, especially students, college students, and families. The spicy flavor and affordable prices make its outlets popular among many visitors. The appeal of Mie Gacoan is also evident from the long lines of visitors also highlight Mie Gacoan's appeal. The Mie Gacoan outlet in Makassar, despite its crowded customer base, boasts comfortable seating, internet access, and an Instagram-worthy ambiance, attracting young people who use it as a destination for selfies and social media engagement. Mie Gacoan's success has had an impact on the Makassar people's culinary culture. Market expansion, which establishes six outlets, signifies a form of hegemony aimed at influencing the public's consumption preferences. This article's research method employs a qualitative descriptive approach in the form of written narratives based on data collected through interview instruments. The conclusion of this article is that, first, Mie Gacoan's dominance in Makassar represents a form of culinary power that has the potential to shift the culinary preferences of the Makassar people, who are rich in traditional cuisine. The strategy is to provide cheap products, leverage influencers, and create viral content. Secondly, Mie Gacoan, as an affordable food offering, poses a threat to the diversity and richness of Makassar's local culinary scene.
Co-Authors A.A. Ketut Agung Cahyawan W Adharamadinka, Muhammad Agung Danur Widyaputra, I Gusti Ahdi, Muhammad Aufil Ahmad Rusdi Aldrino, Aldrino Alvina Alvina Amirullah -, Amirullah Amsal, Bahrul Ananda, Ahmad Rafi Hanif Andi Aco Agus, Andi Aco Anggar Erdhina Adi Anggaraksa Wiprahutama, Farrel Anniza K, Nur Alia Ariandi, Syafina Zaskia Ariq, Muhammad Aris Rahmansyah Avidy, Robbyan Banuaji, Salsabil Zharfa Bayuaji, Lalu Drasca Binekas, Nauval Boni Pahlanop Lapanporo Bustam, Bustam Defritama, Rafly Dwi Rahadianto, Irfan Falatehan, Falatehan Fauziyyah, Fakhirah Ferina, Mutiara Fida Oktavia, Alya Hadian Satria Utama Hairunisa , Nany Handini, Delvi Poppy Hani Dewi Ariessanti Hanifa Humaira, Amanda Hara Wikrama, Anak Agung Gde Hargiani, Fransisca Xaveria Haris, Andi Muhammad Arif HASNAWI HARIS, HASNAWI Idrus, Idham Irwansyah Ilmy, Miftahul Imran Siswadi, Imran Irawan, Musfira Putri Irfan Dwi Rahadianto Ismail, Ashari Jumadi Jumadi Jusnawati, Jusnawati Kalandaraputra Keswani, Heykhal Khalipty Shauma, Nakita Khayyira, Salsabila Winra Laksmi Maharani Lie Tanu Merijanti, Lie Tanu Mandra, Mohammad Ahsan S. Mashabi, Yasmine Muh Nasrullah, Muh Muhammad Aksha Wahda Muhammad Guntur, Muhammad Novalisa, Yoan Melliana Nurwijayanti Kusumaningrum Okolie, Ugo Chuks PB, Notopuro Permadi, Jibril Satrio Pratama, Muhammad Rifki Primadi, Albert Yudi Primahana, Gian Pusparini Pusparini Putra Wansa, Rafif Rajendra Putri Manik, Angelina Qatrunnada, Sekardilla Nur Aisyah Rahandito, Irfan Dwi Rahim, Hariashari Rahman, Luthfi Nur Ras, Atma Riri Amandaria Riska Damayanti, Riska Rizky Prima, Sylvia Rully Ayu Nirmalasari, Rully Ayu Rully Sumarlin Saifuddin Saifuddin Salwia, Salwia Samatha, Felisca Satrio, Annisa Salsabilla Azharia Sihombing, Stephanie Jessie Margaret Siraj, Muhammad Luthfi Suedi, Reski Sunaniah Surjadi, Lily Marliany Tampubolon, Naomi Oktavia Tiara Radinska Deanda Ulfa Utami Mappe Usman, Musrayani Utami, Ayu Puspita Jurnalis Wachyu, Kyra Labiqa Wibisono Prayitno, Baihaqi Yohanes, Jonathan