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Journal : IIJSE

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Price, Promotion, and Product Quality: Their Influence on Customer Satisfaction (Case Study of ‘Mie Gacoan’ in Bekasi) Marlinda, Marlinda; Purnamasari, Pupung
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 7 No 2 (2024): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v7i2.5042

Abstract

This study aims to determine how the influence of Price, Promotion, and Product Quality affects customer satisfaction in the case study of Mie Gacoan in Bekasi. Using quantitative methods, data from this study were collected from 100 respondents. using the Likert scale model assessment as the measurement model, which is filled in by the respondent on the questionnaire to be distributed. The preparation of the questionnaire uses a Likert scale, a scale used to measure the attitudes, opinions, and perceptions of a person or group of people about social phenomena with the help of SmartPLS 4 software as a tool for analysis. The results of this study indicate that the Price variable (X1) has a significant effect on Customer Satisfaction (Y) the t-statistic result for the Price variable is 4.913 and is declared significant because the t-statistic value > 1.66 (4.913 > 1.66). Promotion (X2) variables have a significant effect on customer satisfaction (Y), t-statistic > 1.66 (5,287 > 1.66). Product Quality (X3) variables have a significant effect on customer satisfaction (Y), t-statistic > 1.66 (3,258 > 1.66). variable Price (X1). Promotion (X2), Product Quality (X3) has a significant effect on Customer Satisfaction (Y), the F-statistic for the Price, Promotion, Product Quality variable is 195.109 and is declared significant because the F-statistic value > 2.70 (195.109 > 2.70).
Co-Authors AA Sudharmawan, AA Abdallah Al-Shreifeen, Iyad Abdiel Khaleil Akmal Abdul Rahman Adramisa, Yogi Afryaningsih, Yunika Ahmad Yani T Aini, Siti Dhea Nur Alam, Ahmad Noor Ali, Sulaiman Alwathan Alwathan Amanda, Dea Prisca ANDRI KURNIAWAN Andriani, Silvia Anggraeni, Sumi Aprilia, Nursyam Ardansyah, Ardansyah Ariansyah, Wanda Baehaqi Basuki , Bistari Daud, Daman huri Dewi, Cut Dara Elviana Elviana, Elviana Erlina Erlina Erviana, Jumarnis May Evayanti, Yulistiana Fahrudiana, Fuadah Fajar, Ulul Al Gusmawati Gusmawati, Gusmawati Hadi, Rizal Hadiyanto Hadiyanto Hafni Zahara Halim, Abd Harapan, Edi Hartati, Rita Hasan, Hasmulyadi Helmi Hasan Hendra Syahputra Hidayat, Finda Hidjrawan, Yusi Hikmah, Muziatun Indra Jaya Irmayani Irmayani Istikomah Istikomah Istiqomah, Dzul Jamil, Jannatul Juliana, Imroatul Juswandi Juswandi K.M. Aminuddin Kadri, Hanif Al Kaiman Turnip, Kaiman Kartika, Dinda Khairul Hadi Kurniasari, Devi Kusuma, Imam Fatwa Listiarini, Yuni M. Irwan M. Irwan, M. Irwan Madiyanti, Desi Ari Mahmud Alpusari Mahmud Basuki Mardhiyah Nadir, Mardhiyah Masri, Arfi Mauliana Mauliana, Mauliana Mei, Eka Meldi, Nadya Febriani Muh Irwan, Muh Muhammad Faisal Muliadi Mulyani Mulyani Nasrah, Rasidah Nayandra Hazara Assyabil Nellitawati Nellitawati Nissa Prasanti Nurdin, Ambia Nurfadilah Siregar Nurhadia, Nurhadia Nurul Nurul Oktavianti Oktavianti Oktavioni, Dea Olivia, Mirda Pupung Purnamasari Puspasari, Febriyati Putra, Dedi Fazriansyah Rahmadani, Aulia Rahmawati, Talisa Ramadhani, Eliza Ramli Ramli Ramli Thahir Rifma Rifma Rita Hartati Rustam Rustam Sadida, Wahyuni Safitriyawi, Roja Saumi , Fazrina Septiasari, Yeti Sofiyanurriyanti Sufyarma Marsidin Sukma Nur Ardini Sulastri Sulastri Suparno Suparno Syafri Hariansah Syam, Muhammad Taufik Syamsiar, Syamsiar Tiara, Tiara Tomo, Tomo Tussellawati, Hani Utami, Vida Wira Veithzal Rivai Zainal Wahyu Widayati, Wahyu Wahyudi Wahyudi Wahyuni, Srie Windrianatama, Egita Yandi, M. K. Yoserizal Yoserizal Yusi Hidjrawan Zahirah, Putri Zainuddin, Zainuddin Zulkifli Zulkifli