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All Journal Jurnal Gizi dan Pangan Jurnal Manajemen dan Organisasi Jurnal Penyuluhan Jurnal Manajemen dan Agribisnis Cakrawala Pendidikan Economic Journal of Emerging Markets MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN Sosiohumaniora Jurnal Konseling dan Pendidikan Jurnal Keuangan dan Perbankan Jurnal Wira Ekonomi Mikroskil Gadjah Mada International Journal of Business JAM : Jurnal Aplikasi Manajemen Indonesian Journal of Business and Entrepreneurship (IJBE) Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Journal of Family Science Journal of Consumer Science Agrokreatif Jurnal Ilmiah Pengabdian kepada Masyarakat MIX : Jurnal Ilmiah Manajemen Binus Business Review Jurnal Bisnis dan Manajemen Jurnal Manajemen Indonesia Jurnal Studi Manajemen dan Bisnis Journal of Consumer Sciences Jurnal Ilmu Keluarga dan Konsumen Jurnal Riset Ekonomi dan Bisnis Tadbir Muwahhid Agrisocionomics: Jurnal Sosial Ekonomi Pertanian Jurnal Entrepreneur dan Entrepreneurship Jurnal Perilaku dan Strategi Bisnis Jurnal Doktor Manajemen (JDM) Maker: Jurnal Manajemen BISNIS & BIROKRASI: Jurnal Ilmu Administrasi dan Organisasi Asian Management and Business Review ASEAN Marketing Journal Journal of Child, Family, and Consumer Studies Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan Policy Brief Pertanian, Kelautan, dan Biosains Tropika International Research Journal of Business Studies Benefit: Jurnal Manajemen dan Bisnis

Megawati Simanjuntak

Department Of Family And Consumer Sciences, Faculty Of Human Ecology, IPB University Gedung FEMA W1 - L2., Kampus IPB Dramaga, Jalan Kamper, Babakan, Kec. Dramaga, Bogor, Jawa Barat 16680

Author-ID : 318964

Religion Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Nursing Public Health Social Sciences Other

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The Rational Factors of Perceived Quality and Perceived Value as the Drivers of Customer Satisfaction and Brand Loyalty Susanti, Vonny; Sumarwan, Ujang; Simanjuntak, Megawati; Yusuf, Eva Z
BISNIS & BIROKRASI: Jurnal Ilmu Administrasi dan Organisasi Vol. 26, No. 3
Publisher : UI Scholars Hub

Show Abstract | Download Original | Original Source | Check in Google Scholar

This empirical study seeks to investigate which rational factors influence customer satisfaction and brand loyalty stronger. For the purpose of obtaining more accurate findings, the research limits to the common rational factors that influence customer satisfaction to brand loyalty, which is rational perceived quality and rational perceived value. We conduct SEM-PLS (Structural Equation Model-Partial Least Square) to analysis the field data to get the answer of the research question. The finding confirms that buyer’s brand loyalty is driven by customer satisfaction, meanwhile the satisfaction is driven by the rational quality aspects. Furthermore, the service dimensions of reliability and responsiveness are the stronger dimensions of perceived quality than tangible product quality; to conclude that services play a crucial role on the chemical industries. The empirical finding provides a basis for practitioners to manage the brand and the price in such a way as to optimize their profits.

SOSIAL EKONOMI DAN INDEKS MASSA TUBUH (IMT) PRIA DEWASA DALAM KAITANNYA DENGAN FAKTOR RISIKO PENYAKIT JANTUNG KORONER DI PERDESAAN DAN PERKOTAAN BOGOR-JAWA BARAT Sri Anna Marliyati; Megawati Simanjuntak; Deni Surya Kencana
Jurnal Gizi dan Pangan Vol. 5 No. 1 (2010)
Publisher : Food and Nutrition Society of Indonesia

The objectives of this research was to study social economy and body mass index of men andit’s correlation with risk factor of coronary heart disease in rural and urban of Bogor, West Java. The amount of samples were 100 adult men aged 25-39 of years. Samples were devided into two categories of expense which as < Rp 500.000/capita/month (low income) and ³ Rp 500.000/cap/month,- (high income). Results of this study showed that using independent t-test there was a significant difference between low income and high income samples in rural area in the case of family size, education level, income per capita, total expenditure, nutritional knowledge score and HDL cholesterol level. In urban area, we found significance difference in the case of family size, education level, income per capita, total expenditure, total cholesterol level, LDL and HDL cholesterol level between low income and high income samples. Spearman rank correlation test in rural area showed significance correlation between education level, income per capita, total expenditure, and nutritional knowledge score with HDL cholesterol level. Income per capita and total expenditure correlated significantly with total cholesterol level and BMI correlated significantly with level of triglyceride. Meanwhile, in urban area we found significant correlation between education level, total expenditure, nutritional knowledge score, and BMI with total cholesterol level. Education level and nutritional knowledge score correlated significantly with LDL cholesterol level, and BMI correlated significantly with level of triglyceride.

Consumerism Behaviour of Indonesian Consumer: The Role of Self-Sufficiency and Information-Seeking Megawati Simanjuntak; Rahma Indina Harbani
Jurnal Manajemen dan Organisasi Vol. 13 No. 1 (2022): Jurnal Manajemen dan Organisasi
Publisher : IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jmo.v13i1.40434

This study aimed to analyze the influence of information-seeking, knowledge, and self-sufficiency on Indonesian consumerism behaviour. There were 2100 data determined by using systematic random sampling. Data analyses applied Structural Equation Modeling using LISREL 8.7. The results confirmed that information-seeking significantly influence consumers’ knowledge. However, consumers’ self-sufficiency did not considerably affect information-seeking. It also revealed a significant positive effect of information-seeking and self-sufficiency toward consumerism behaviour, but no significant impact between consumers’ knowledge and consumerism behaviour. The government and consumer protection institutions need to be more intensive in conducting socialization to increase consumer knowledge and consumerism behaviour.

KEPUASAN KERJA KADER POSYANDU DI DESA CIHERANG KECAMATAN DRAMAGA Megawati Simanjuntak; Siti Amanah; Prabowo Tjitropranoto; Sri Harijati
Jurnal Penyuluhan Vol. 9 No. 1 (2013): Jurnal Penyuluhan
Publisher : Department of Communication and Community Development Sciences and PAPPI (Perhimpunan Ahli Penyuluhan Pembangunan Indonesia)

Posyandu is one of the community participation approach in health sector that is managed by cadres, with the main problem arises is the declining number of visits of mothers of infants and toddlers.The aimed of this research were to analyze the level of job satisfaction of posyandu cadres, and to analyze the factors that influence job satisfaction.Research conducted in Ciherang village with 30 samples that was selected using random sampling. The result showed that most of cadreâ€™s job satisfaction can be categorized high, despite the visit of mother and toddlers tended to decline. It means that the decline was more due to the factor of the target or the mothers themselves, not the factor of posyandu organizers. The higher the incentives received by the cadres and the more participation of cadres in training influenced significantly for the improving of cadreâ€™s job satisfaction. In term of the strategies to increase the job satisfaction, in general, all the items associated with the work of posyandu cadres should be retained or categorized low priority, in other words there is no necessary to increase the job satisfaction posyandu cadres.Keywords : Posyandu, Job Satisfaction, Cadre

Karakteristik Sosial Demografi dan Faktor Pendorong Peningkatan Kinerja Kader Posyandu Megawati Simanjuntak
Jurnal Penyuluhan Vol. 10 No. 1 (2014): Jurnal Penyuluhan
Publisher : Department of Communication and Community Development Sciences and PAPPI (Perhimpunan Ahli Penyuluhan Pembangunan Indonesia)

Posyandu is one of the community participation approach in health sector that is managed by cadres, with the main problem arises is the declining number of visits of mothers of infants and toddlers. The aimed of this research were to analyze the level of performance of posyandu cadres, and to analyze the factors that influence performance. Research conducted in Ciherang Village with 30 samples that was selected using random sampling. Most of the cadres including productive age, junior secondary education, medium families size, and has been married to a third have children under five. The average of job length was 9 years old, had attended training related to posyandu, a cadre motivation is the desire to help the community. Average cadre incentives was Rp20,000 per person per month with the support of family and community leaders. The result showed that most of cadreâ€™s performance can be categorized high. The higher the incentives received by the cadres and the more participation of cadres in training at least once influenced significantly for the improving of cadreâ€™s performance.Keywords: cadre, demography, performance, posyandu, social

Faktor Determinan Preferensi dan Perilaku Konsumsi Teh Hitam dan Hijau Aditya Nugraha; Ujang Sumarwan; Megawati Simanjuntak
Jurnal Manajemen & Agribisnis Vol. 14 No. 3 (2017): JMA Vol. 14 No. 3, November 2017
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

The objectives of this study were: 1) to analyze the preference, attitude, and consumer behavior toward black and green tea; 2) to analyze the beverage choice factor and its impact on consumer preference on black and green tea; 3) to analyze the impact of consumer attitudes on consumer preference of black and green tea; and 4) to analyze the impact of consumer preference on black and green tea consumption behavior. This research employed a descriptive approach. The data were gathered using online survey method toward 131 respondents with a requirement of consuming black tea and green tea within the last three months. The data were analyzed with the Partial Least Square analysis using SmartPLS program and Fishbein Multi-Attribute. The result of this study showed that the primary benefit felt by the respondents was that the tea was quenching thirsty and serving freshness. The beverage choice factor had a significant effect on consumer preference while the attitude had no effects on consumer preference. In addition, the consumer preference had a significant effect on purchasing behavior of the green and black tea. The product development which should be performed includes taste and flavor innovation that can offer a benefit of quenching thirsty and serving freshness.Keywords: attitude, beverage choice factor, preference, purchasing behavior, tea

Analysis on Intention of Purchasing Organic Foods by The Undergraduate Students of IPB Using The Theory of Planned Behavior Approach Heppy Setiawati; Hartoyo Hartoyo; Megawati Simanjuntak
Jurnal Manajemen & Agribisnis Vol. 15 No. 2 (2018): JMA Vol. 15 No. 2, July 2018
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

This study aims to identify factors that can increase the intention of buying organic foods and its implications in the design of organic food marketing strategy. The main model adopts Theory of Planned Behavior. Six variables were used in this study, namely, health awareness, environmental awareness, attitudes toward organic foods, subjective norms, perceptions of behavior control and organic food purchase intentions. The data to test the research model were collected from 140 respondents and were analyzed using statistical structural equation modeling method. The results of the study indicate that health awareness, environmental awareness, attitudes on organic foods, subjective norms and behavior control perceptions significantly influence the intention of buying organic foods. Furthermore, health awareness and environmental awareness have no significant effects on organic food purchase intention. The results of this study then become the basis in designing strategies to build a positive attitude on organic foods, subjective norms, and perceptions of consumer behavior control of organic foods that is by promoting organic foods through online or on certain events, creating new innovations so that the foods look attractive, and broadening market reach for organic food products to be more easily available.Keywords: purchase intention, organic food, SEM-LISREL, marketing strategic, Theory of Planned Behavior

The Effect of Reputation on Online Repurchase Intention of Fruits/Vegetables in Indonesia With Emotional and Perceived Risk as Antecedent: Based on The Stimulus-Organism-Response Model Amir Fikri; Rita Nurmalina; Mukhamad Najib; Megawati Simanjuntak
Jurnal Manajemen & Agribisnis Vol. 16 No. 2 (2019): JMA Vol. 16 No. 2, July 2019
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

As the trend of online business shopping began to develop it is necessary to have a number of factors anticipated, among others, fresh vegetables/fruit online repurchase intention. The aim of this study is to explain the determinant which influences repurchase intention of customer who buys fruits and vegetables by using e-commerce in Indonesia. Stimulus-Organism-Response Model are used as the basic concepts in this study. The sample collection methods in this study is convenience sampling from 331 respondents who met the criteria. Collected data is analysed using Structural Equation Model (SEM) Lisrel 8.8 and SPSS 24.0 program for all variables. The result of the findings show that there is a significant influence between emotion and risk perceived towards online repurchase intention, and perceived risk give a negative impact to online repurchase intention and emotion. The reputation of e-retailers has no significant effect on perceived risk. Perceived risk has a significant influence on emotion and online repurchase intentions.This study found that emotion significantly influences willingness to online repurchase intention toward fresh vegetables/fruits in Indonesian’s e-shopper. This study will be useful to vegetables and fruits e-retailers as well as future researchers.Keywords: online repurchase intention, e-commerce, stimulus-organism-response model, reputation, emotion, perceived risk

Consumer Empowerment Index in the Telecommunications Sector: The Role Of Socio-Demographic and Lifestyle Riska Rahma Eka Putri; Megawati Simanjuntak
Jurnal Manajemen Indonesia Vol 22 No 1 (2022): Jurnal Manajemen Indonesia
Publisher : Fakultas Ekonomi dan Bisnis, Telkom University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/jmi.v22i1.3214

Consumer empowerment is a benchmark for business, especially in the telecommunications sector, for economic fundamentals. This study aims to analyze the effect of social, demographic and economic characteristics and lifestyles on consumer empowerment in the telecommunications sector. This study applied a cross-sectional study with data collection by online survey. Cluster analysis and logistic regression were used to analyze 100 data. The results showed that consumer empowerment in the telecommunications sector was still relatively low. The average level of consumer empowerment in the telecommunications sector was 51.61, including the capable category. Based on dimensions, the index of information seeking was 80.8, knowledge of laws and consumer protection institutions was 52.8, service selection was 63.8, usage behavior was 71.0, tendency to talk was 43.7, and complaint behavior was 27.7. The full-filled lifestyle had a significant negative effect on consumer empowerment in the telecommunications sector. Thus, respondents who had a lifestyle other than a fulfilled lifestyle had more opportunities to be empowered than a fulfilled lifestyle. This research is a breakthrough in the study of thematic consumer empowerment, so it needs to be developed in the future. Keywords—Consumer Empowerment; Demographics; Economic; Lifestyle; Social

FAMILY PERCEPTION AND PARTICIPATION AND ITS INFLUENCE ON THEIR WEALTH Lutfi Sri Legowo Utami; Istiqlaliyah Muflikati; Megawati Simanjuntak
Economic Journal of Emerging Markets Volume 3 Issue 1, 2011
Publisher : Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/ejem.v3i1.pp%p

Micro Financial Institution (MFI) is an alternative financial institution that helps micro entrepreneurs and poor families to get flexible loans. This study analyzes family perception and participation on micro financial institution and their influence on family welfare. It analyzes the cases of Bina Sejahtera Posdaya, Pasir Mulya, West Bogor sub-district, Bogor district. The sample consists of 32 MFI members and 38 non-MFI members. The result shows that experiences in financial institutions and cosmopolitans significantly influence welfare. Factors influence the family welfare are family income, members’ perception to MFI, and members participation. Keywords: Family welfare, perception, family participation, micro financial institution JEL classification number: G21, G29

Co-Authors A'yuni, Aufa Hayya Qurrota Abdul Hakim Aditya Nugraha Agus Maulana Ajeng Nugrahaning Dewanti Alexander Joseph Ibnu Wibowo Alla Asmara Amalia Khairati Ambar Susan Rosifa Amelia, Reggina Amir Fikri Ammi Salamah Ananda Khairana Andhika Safaat Andini , Putri Fildzah Andre Fachrun Ramadhan Andreas Samudro Anggi Mayang Sari Ani Ruwani Anna Maria Tri Anggraini Annisa Ikhwanus Annisa Nisrina Insyiroh Anton Nugroho Aprilia, Nurazizah Arthur, Kevin Michael Asep Taryana Asvianti Handaru Wulan Avia Maulidina Ayu Arba Zaman Ayu Marlika Leni Putri Bagus Sartono Baihaqi, Ihsan Berti Kumalasari Berti Kumalasari Budi Suharjo Bulan Hilaliyah Cep Abdul Baasith Wahpiyudin Chandra, Nirmala Eka Deni Surya Kencana Devi Rahmawati Dewantara, Muhammad Mardi Dewi, Santi Utami Diah Krisnatuti Diana Hartatin, Diana Dinta Windyaning Pramesty Dwi Hastuti Dwi Wandani Eko Ruddy Cahyadi Elvindia Puja Hanggrita Emy Rosiana Euis Sunarti Eva Z Yusuf Eva Z Yusuf Famila, Shanina Rosa Fandi Yanuar Rahman Farisa Dwi Elnora Febrian, Defni Fibria Mustikarini Fitri , Ismaul Fitri Lutfiani Fitri, Aisyah Zulsa Fulan Sri Utami Gilar Cahya Nirmaya Gina Fithria Gita Fahmi Lestari Goranda, Iqra Rizky Hanum Fauziah Ramadhanti Hanum Rachmawati Nur Hartoyo Hartoyo Hayati Hayati Hayati Hendri Tanjung Henny Rochany Heny Kuswanti Suwarsinah Heppy Setiawati Herien Puspitawati Heti Mulyati Hutajulu, Virna Keryn Patricia Iffa Afia Amin Kitabi Imam Teguh Saptono Imam Teguh Saptono Indah Sukmawati Indra Sugiarto Indri Nurbidari Indri Nurfitriani Ine Rahmatin Intan Ika Putri Heryani Iqra Rizky Goranda Iqra Irma Awwaliyah Irni Rahmayani Johan Ismie Leona Rahayu Ismie Leona Rahayu Istiqlaliyah Muflikati Istiqlaliyah Muflikhati Ivan Ramos Jinan , Ariana Amany Khanifa Fajria Kirbrandoko Kirbrandoko Laeli Rahmawati Laely Rahmawati Akmalia Larastyan Yang Bogaan Muhammad Latifatul Hayati Leo Candra Kirana Lia Shafira Arlianty Lilik Noor Yuliati Lutfi Sri Legowo Utami m, Istiqlaliyah M. Ro’is Am Machfud Machfud Mahanani , Raditya Kasih Martha, Elsyahra Rieskiza Mas Siti Rifani Wulandari Mayong Ajiwinanto Melly Latifah Miracle Samuel Samosir Moh. Djemdjem Djamaludin Mohamad Djemdjem Djamaludin Mohamammad Nasarullah Monika Yuliantin Muhammad Daffa Yafie Fadhillah Muhammad Mardi Dewantara Mukhamad Najib Mutia Rahmah Nandike Ayudiah Poeteri Nani, Irvan Neneng Nurul Sopiah Nidya Luthfi Nafila Nimmi Zulbainarni Ninuk , Purnaningsih Nisrina Nur Fakhira Novie Nostalgia Adiwinata Novita Kamaruddin Novsa Fakhira Nur Hasanah Nur Hasanah Nur Rochimah Nurdewi Azizah Safitri Nurfadillah, Mursidah Nur’aini, Rista Junita Oktriyanto Oktriyanto Olivia Sabrina Palowa , Nur Luthfiah Pang Asngari Pang S Asngari Pang S Asngari Panji Septiaji Panji Septiaji Pelitaputri, Salsabila Azka Perangin-Angin, Fini Anjela Poeteri, Nandike Ayudiah Popong Nurhayati Prabowo Tjitropranoto Prakoso , Yuda Surya Pratiwi Ismayanti, Pratiwi Priliadita Hidayanti Pujianti, Ajeng Pujowati, Penny Putra, Occa Adeta Bima Putri Fildzah Andini Putri, Pranadya Tania Qisthy Nur Fathia R Ery Bunyamin Gufron Raden Rara Arifah Mulyo Budiarti Raditya Kasih Mahanani Rahayu, Ismie Leona Rahma Indina Harbani Rahmawati, Laeli Rahmi Parhati Rahmi, Fauzia Rana Chyntia Azzara Rana Chyntia Azzara Rani Andriani Budi Kusumo Resty Anugrah Kusmarini Restystika Dianeswari Retnaningsih Retnaningsih Retnaningsih Rico J. Artanto Risda Rizkillah, Risda Riska Rahma Eka Putri Ristya Primadi Rita Nurmalina Rizal Edy Halim Rizka Syarifa Rizka Syarifa Rossalia, Deasy Rumbiati, Rumbiati Sadewa , Novandi Aldi Safari , Arif Safari, Arief Salsabila, Farhah Azizah Saniyya, Raisha Ulfa Sarifudin Sarifudin Shahirah, Ilfia Sheila Nur Azizah Siska Ayu Tiara Dewi Siti Aisyah Siti Editha Raisa Sitompul, Firdaus Marihot Slamet Riyadi Sofyan Sjaf Sonya Dwi Rachmawati Sonya Dwi RachmawatiI Sri Anna Marliyati Sri Harijati Sri Rezki Utami Surya, Mulyana Susanti, Vonny Syahfira Banafie Syaprudin, R. Syarifa Nadhrah Mustamin Syarifa, Rizka Syifa Salsabila Sylvianti Angraini Tanti Novianti Tegar Graha Adiwiguna Tiffani Dias Anggraeni Tin Herawati Ujang Sumarwan Ulfa Khairunnisa Hamimi Venti Sanditya Septiana Vonny Susanti Wahpiyudin , Cep Abdul Baasith Wahpiyudin, Cep Abdul Baasith Yandri Yulina Eva Riany Yurita Yurita Yusuf, Eva Z Zaky , Abdullatif Zefanya, Harita Julie Zikri Zikri Zulfa Maulida Nadzir Zuliyanti Shabrina

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