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RELIGIUSITAS, DUKUNGAN SOSIAL, STRES, DAN PENYESUAIAN WANITA BERCERAI Larastyan Yang Bogaan Muhammad; Istiqlaliyah Muflikhati; Megawati Simanjuntak
Jurnal Ilmu Keluarga dan Konsumen Vol. 12 No. 3 (2019): JURNAL ILMU KELUARGA DAN KONSUMEN
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (44.915 KB) | DOI: 10.24156/jikk.2019.12.3.194

Abstract

Divorce rates in Indonesia are increasing annually and caused by many factors such as infidelity, economics factor, and domestic violence. Divorce has an impact on many aspects of a woman's life including physical health, mental health, financial status, child custody, education, and social status. This study aimed to analyze the effect of religiosity, social support, and stress on the adjustment of divorced women. The samples were chosen by purposive technique sampling with the criteria of women who have divorced between 1 and 12 months and the numbers of samples are 100 divorced women. The research location was chosen purposively, in the city of Tangerang, West Java Province. The results showed religiosity, stress, and adjustment as a moderate category but low categorized social support. The divorced women in this study were in early adulthood who more than half of them are high school graduated and working in the private sector. Infidelity is the main cause of divorce with a divorce period of three months after the decision and divorce are understood by women as plaintiffs. The results revealed that high categorized religiosity (trust, commitment, and religious behavior) of divorced women have a significant positive effect on the adjustment of divorced women. Religiosity has a significant negative effect on the level of stress, which means that if religiosity is high then the stress level in divorced women will below, and vice versa. Stress levels have a significant negative effect on the adjustment of divorced women, which means that if the stress level of divorced women is high then the adjustment of divorced women will below, and vice versa. In this study, social support did not affect the adjustment of divorced women.
Intergenerational Self Concept, Life Style, Marketing Strategy, and Impulsive Buying Dinta Windyaning Pramesty; Megawati Simanjuntak
Jurnal Ilmu Keluarga dan Konsumen Vol. 13 No. 1 (2020): JURNAL ILMU KELUARGA DAN KONSUMEN
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (292.62 KB) | DOI: 10.24156/jikk.2020.13.1.87

Abstract

Impulsive buying is an act of buying that was not previously recognized consciously. This study aimed to analyze the influence of self-concept, lifestyle, and marketing strategies on impulsive buying behavior in the Baby Boomer generation, X generation, and Y generation. This study used a cross sectional study design with direct interviews using questionnaires in DKI Jakarta Province. Ninety housewives were selected using the quota sampling method. Data analysis using one way anova and SEM-PLS. The results showed that the respondents' self-concept tended to be negative. Lifestyle of social orientation, family and productive orientation, and productive orientation dominate the baby boomer generation. In X generation, family and productive orientation, productive orientation, and social orientation dominate this generation. In Y generation, family orientation dominates the lifestyle orientation of this generation. The marketing strategy is in the medium category. Almost all respondents were classified as low on impulsive buying. It menas that three generations tend to shop by plan and not spontaneous in making buying decision. This research also found that there isi no significant differences in self-concept, lifestyle, marketing strategy, and impulsive buying between the three generations. Lifestyle significantly influence impulsive buying in all generations, the baby boomer generation, and X generation, except Y generation. Other variables in this study have no significant effect on impulsive buying.
NILAI DAN KONTROL DIRI SEBAGAI FAKTOR PEMBENTUK SIKAP DALAM PERILAKU PEMBELIAN IMPULSIF ANTARGENERASI M. Ro’is Am; Megawati Simanjuntak
Jurnal Ilmu Keluarga dan Konsumen Vol. 13 No. 3 (2020): JURNAL ILMU KELUARGA DAN KONSUMEN
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (543.27 KB) | DOI: 10.24156/jikk.2020.13.3.262

Abstract

Saat ini perkembangan pasar semakin kompleks, namun apabila hal ini tidak diimbangi dengan kemampuan konsumen untuk mengelola pembeliannya dapat menyebabkan munculnya pembelian impulsif. Penelitian ini bertujuan untuk menganalisis pengaruh nilai, kontrol diri, dan sikap terhadap pembelian impulsif generasi Baby Boomer, generasi X, dan generasi Y. Penelitian ini adalah studi kuantitatif dengan menggunakan desain cross-sectional study. Pengambilan data dilakukan dengan wawancara menggunakan kuesioner di lima komplek perumahan di Surabaya, Jawa Timur. Responden adalah ibu rumah tangga sebanyak 90 orang yang terbagi dalam tiga generasi yang dipilih dengan menggunakan teknik penarikan contoh non-probability secara quota sampling. Hasil penelitian menunjukkan bahwa pada variabel kontrol diri, sikap, dan pembelian impulsif terdapat perbedaan yang signifikan antargenerasi. Uji pengaruh variabel nilai, kontrol diri, dan sikap terhadap perilaku pembelian impulsif menggunakan metode Stuctural Equation Modelling (SEM). Hasil menunjukkan variabel kontrol diri memengaruhi sikap dan pembelian impulsif secara signifikan. Kontrol diri berpengaruh positif terhadap sikap dan berpengaruh negatif terhadap pembelian impulsif.
FAKTOR-FAKTOR YANG MEMENGARUHI PERILAKU KONSUMSI KOPI DI ERA PANDEMI COVID-19 Novie Nostalgia Adiwinata; Ujang Sumarwan; Megawati Simanjuntak
Jurnal Ilmu Keluarga dan Konsumen Vol. 14 No. 2 (2021): JURNAL ILMU KELUARGA DAN KONSUMEN 14.2
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (276.028 KB) | DOI: 10.24156/jikk.2021.14.2.189

Abstract

Pada masa pandemi Covid-19, terjadi perubahan gaya hidup masyarakat salah satunya pada pola perilaku konsumsi kopi. Tujuan dari penelitian ini adalah menganalisis perilaku konsumsi yang dipengaruhi oleh beberapa faktor yaitu perceived behavioral control, motivasi, dan gaya hidup dan merumuskan implikasi menajerial yang dapat digunakan oleh para produsen kopi untuk mampu memasarkan produknya pada masa pandemi Covid-19. Penelitian ini menggunakan desain cross-sectional study dengan pendekatan kuantitatif. Data diperoleh dengan menyebarkan kuesioner secara online menggunakan media sosial. Pada penelitian ini teknik yang digunakan untuk mengambil contoh adalah voluntary sampling sebanyak 200 responden. Metode analisis yang digunakan dalam penelitian ini yaitu Structural Equation Modeling (SEM). Hasil dari penelitian ini yaitu terdapat pengaruh positif signifikan antara motivasi dan gaya hidup terhadap perilaku konsumen. Tidak terdapat pengaruh signifikan antara perceived behavioral control terhadap perilaku konsumsi. Implikasi manajerial yang dapat digunakan oleh para produsen kopi adalah produsen selalu konsisten menjaga mutu produk, selalu menggunakan inovasi terbaru pada produk minuman kopi agar lebih bervariasi, dan meningkatkan promosi produknya dengan memanfaatkan media sosial atau acara atau promo.
CONSUMER COMPLAINT BEHAVIOUR IN INDONESIA: ROLE OF KNOWLEDGE AND SELF-CONFIDENCE Sheila Nur Azizah; Megawati Simanjuntak; Istiqlaliyah Muflikhati
Jurnal Ilmu Keluarga dan Konsumen Vol. 15 No. 1 (2022): JURNAL ILMU KELUARGA DAN KONSUMEN 15.1
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (209.648 KB) | DOI: 10.24156/jikk.2022.15.1.90

Abstract

Complaint behavior is a person's response to dissatisfaction with the goods or services used. Complaints are feedback from customers that tend to be negative towards the company. Self-confidence can be interpreted as one aspect of personality in the form of belief in one’s abilities so that others do not influence him, can act according to his will, are happy, optimistic, relatively tolerant, and responsible. This study generally aims to analyze the effect of knowledge and self-confidence on complaints in Indonesia. The study used a cross-sectional study design. The samples were married or employee consumers aged between 17 to 60 years determined by multi-stage random sampling. The number of samples in this study was 2.100 respondents. This study used descriptive analysis, independent t-test, and SEM using Linear Structural Relationship (LISREL) 8.72. The findings of this study indicate that the knowledge and respondents' complaint behavior are relatively low, whereas self-confidence was in the moderate category. Knowledge had a significant effect on complaint behavior but insignificant on self-confidence. Other results also indicate that self-confidence had no significant effect on complaint behavior.
THE INFLUENCE OF RELIGIOSITY, ECONOMIC PRESSURE, FINANCIAL MANAGEMENT, AND STRESS LEVELS TOWARDS FAMILY QUALITY OF LIFE DURING COVID-19 PANDEMIC IN INDONESIA Rana Chyntia Azzara; Megawati Simanjuntak; Herien Puspitawati
Jurnal Ilmu Keluarga dan Konsumen Vol. 15 No. 1 (2022): JURNAL ILMU KELUARGA DAN KONSUMEN 15.1
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (252.424 KB) | DOI: 10.24156/jikk.2022.15.1.27

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An increased number of coronavirus cases infection has resulted in instability of household, which has an impact on family quality of life (QoL), and the facts during Covid-19 pandemic are contrary to the structural-functional theory, which emphasizes system stability and balance. This study aims to analyze the effect of religiosity, economic pressure, stress levels, and family management on family QoL during the Covid-19 pandemic and to analyze family typology based on stress levels, economic pressure, and family QoL. This study uses a quantitative approach and voluntary sampling method with 270 respondents selected based on criteria of working mothers or homemakers with working husbands. The higher frequency of religiosity and the smaller the economic pressure, the lower risk of high-stress levels. The high-stress levels and economic pressure decrease the family QoL, but the QoL increase if the family can carry out good financial management. Increasing the frequency of religiosity would improve family QoL by reducing stress levels. The typology is dominated by economic pressure and low QoL, while the typology of stress level and balanced QoL is dominated by the best type (low-stress levels, high QoL) and both low types. Reduced economic pressure, improved financial management, and stress management are important to preserve or improve QoL.
FAKTOR-FAKTOR YANG MEMENGARUHI KEPUTUSAN PEMBELIAN DI INSTAGRAM: PERAN TRUST SEBAGAI VARIABEL MEDIATOR Abdul Hakim; Megawati Simanjuntak; Nur Hasanah
Jurnal Ilmu Keluarga dan Konsumen Vol. 14 No. 3 (2021): JURNAL ILMU KELUARGA DAN KONSUMEN 14.3
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (291.484 KB) | DOI: 10.24156/jikk.2021.14.3.296

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Makin banyaknya pelaku bisnis online dan tidak sedikit yang melakukan penipuan mengharuskan konsumen lebih selektif dalam memilih online shop sebelum memutuskan melakukan pembelian. Penelitian ini bertujuan untuk menganalisis pengaruh brand image, perceived risk, e-service quality, dan Electronic Word of Mouth (eWOM) terhadap keputusan pembelian di Instagram melalui trust sebagai variabel mediator. Desain penelitian yang digunakan yaitu cross-sectional study dengan pendekatan kuantitatif. Responden adalah masyarakat Indonesia yang pernah berbelanja di Instagram minimal satu kali selama enam bulan terakhir, berusia di atas 17 tahun dan berdomisili di Jabodetabek dengan jumlah 300 orang yang ditentukan secara voluntary sampling. Data dikumpulkan dengan cara mengisi kuesioner secara daring. Riset membuktikan terdapat pengaruh signifikan dan positif brand image dan eWOM terhadap keputusan pembelian melalui trust. Sebaliknya, tidak ada pengaruh yang signifikan antara perceived risk dan e-service quality terhadap keputusan pembelian melalui trust. Konsumen harus selektif dalam memilih merek, mencari, dan mengumpulkan informasi barang yang akan dibeli. Dalam hal ini, peran Pemerintah pun sangat penting untuk meningkatkan keberdayaan konsumen.
THE INFLUENCE FACTORS OF ELECTRONIC WORD OF MOUTH BEHAVIOUR IN FACULTY OF NURSING GARUT CLASS PADJADJARAN UNIVERSITY Novita Kamaruddin; Megawati Simanjuntak; Lilik Noor Yuliati
Sosiohumaniora Vol 23, No 2 (2021): Sosiohumaniora: Jurnal Ilmu-Ilmu Sosial dan Humaniora, JULY 2021
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/sosiohumaniora.v23i2.31754

Abstract

Higher education in increasing competition needs to provide excellent quality services for students to college. Students satisfaction will be encouraged to disseminate their campus information through electronic word of mouth (eWOM). EWOM is a form of consumer willingness to voluntarily provide recommendations for others to buy or use products from companies through the internet. This research was conducted to analyze the quality of service, promotion, brand image and motivation towards eWOM. The research was quantitative research using a descriptive approach. The data were analyzed using SEM Lisrel (Structural Equation Modeling). This study was conducted of student  from Faculty of Nursing Garut class who actively carry out lecture with total sample of 309. The findings of this research showed that there was a significant relationship between service quality on brand image, there is a meaningful relationship between the promotion of brand image, there is no significant relationship between service quality on eWOM, brand image has a significant to eWOM and motivation has a significant relationship to eWOM.
Consumer’s Attitude and Willingness to Pay for Organic Rice Qisthy Nur Fathia; Rita Nurmalina; Megawati Simanjuntak
Indonesian Journal of Business and Entrepreneurship (IJBE) Vol. 4 No. 1 (2018): IJBE, Vol. 4 No. 1, January 2018
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.4.1.11

Abstract

Government’s support for Go Organic program provides a significant effect on the increasing organic land from only 71 thousand hectares in 2010 to 113 thousand hectares in 2014. This is caused by the shifting lifestyle of consumers who are more concerned about health. Rice as one of carbohydrate sources consumed by Indonesian people has an organic variant which is favored by many consumers. This study involved 100 households which were intentionally selected based on their convenience and readiness to be interviewed. This research was also conducted to analyze the comparison of consumer’s attitudes on organic and non-organic rice and to analyze consumer’s willingness to pay (WTP) for organic rice. Fishbein and Contingent Valuation Method were used as an analytical tool to find out the consumers’ attitudes and the maximum values that they are willing to pay. Consumers of non-organic rice had a more positive attitude on non-organic rice compared to organic rice with a WTP value of Rp 20,000 and the potential opportunity value that can be projected for organic rice in Bogor City is IDR291,788,621,400 per month.Keywords: consumer’s attitude, contingent valuation method, fishbein, organic rice, willingness to pay
The Effects of Religiousity, Pricing and Corporate Image on The Attitude and The Intention to Use Sharia Micro Financing Zuliyanti Shabrina; Lilik Noor Yuliati; Megawati Simanjuntak
Indonesian Journal of Business and Entrepreneurship (IJBE) Vol. 4 No. 2 (2018): IJBE, Vol. 4 No. 2, May 2018
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.4.2.197

Abstract

The Developing of Micro, Small and Medium Enterprises (MSMEs) in Indonesia could not be separated from the support of banking system in bank credit disbursement to MSMEs sector. Mandiri Sharia Bank (BSM) is one of the sharia banks that had disbursed sharia micro financing (micro credit). The objective of this research was to analyze the influence of religiosity, pricing and corporate image toward the attitude and the intention to use sharia micro financing. This research, hopefully, could give recommendations of marketing strategies to increase the number of debtors to use sharia micro financing (micro credit). This research used 150 respondents that had been chosen purposively with some criteria, such as entrepreneurs (prospective customers) who have a company in MSMEs sector but they have never experienced using sharia micro financing. The data were analyzed using SEM with SmartPLS3 software. This is a quantitative research using a descriptive approach. The data of respondents were collected by face-to-face interview using a questionnaire tool. The result showed that pricing and corporate image through the attitude provided significant influence on the intention to use sharia micro financing. Meanwhile, the religiosity and corporate image provide insignificant influence on the intention to use sharia micro financing. The fixed pricing and good corporate image would increase the attitude and the intention to use sharia micro financial services.Keywords: MSMEs, SEM, intention to use, pricing, sharia micro financing
Co-Authors A'yuni, Aufa Hayya Qurrota Abdul Hakim Aditya Nugraha Agus Maulana Ajeng Nugrahaning Dewanti Alexander Joseph Ibnu Wibowo Alla Asmara Amalia Khairati Ambar Susan Rosifa Amelia, Reggina Amir Fikri Ammi Salamah Ananda Khairana Andhika Safaat Andini , Putri Fildzah Andre Fachrun Ramadhan Andreas Samudro Anggi Mayang Sari Ani Ruwani Anna Maria Tri Anggraini Annisa Ikhwanus Annisa Nisrina Insyiroh Anton Nugroho Aprilia, Nurazizah Arthur, Kevin Michael Asep Taryana Asvianti Handaru Wulan Avia Maulidina Ayu Arba Zaman Ayu Marlika Leni Putri Bagus Sartono Baihaqi, Ihsan Berti Kumalasari Berti Kumalasari Budi Suharjo Bulan Hilaliyah Cep Abdul Baasith Wahpiyudin Chandra, Nirmala Eka Deni Surya Kencana Devi Rahmawati Dewantara, Muhammad Mardi Dewi, Santi Utami Diah Krisnatuti Diana Hartatin, Diana Dinta Windyaning Pramesty Dwi Hastuti Dwi Wandani Eko Ruddy Cahyadi Elvindia Puja Hanggrita Emy Rosiana Euis Sunarti Eva Z Yusuf Eva Z Yusuf Famila, Shanina Rosa Fandi Yanuar Rahman Farisa Dwi Elnora Febrian, Defni Fibria Mustikarini Fitri , Ismaul Fitri Lutfiani Fitri, Aisyah Zulsa Fulan Sri Utami Gilar Cahya Nirmaya Gina Fithria Gita Fahmi Lestari Goranda, Iqra Rizky Hanum Fauziah Ramadhanti Hanum Rachmawati Nur Hartoyo Hartoyo Hayati Hayati Hayati Hendri Tanjung Henny Rochany Heny Kuswanti Suwarsinah Heppy Setiawati Herien Puspitawati Heti Mulyati Hutajulu, Virna Keryn Patricia Iffa Afia Amin Kitabi Imam Teguh Saptono Imam Teguh Saptono Indah Sukmawati Indra Sugiarto Indri Nurbidari Indri Nurfitriani Ine Rahmatin Intan Ika Putri Heryani Iqra Rizky Goranda Iqra Irma Awwaliyah Irni Rahmayani Johan Ismie Leona Rahayu Ismie Leona Rahayu Istiqlaliyah Muflikati Istiqlaliyah Muflikhati Ivan Ramos Jinan , Ariana Amany Khanifa Fajria Kirbrandoko Kirbrandoko Laeli Rahmawati Laely Rahmawati Akmalia Larastyan Yang Bogaan Muhammad Latifatul Hayati Leo Candra Kirana Lia Shafira Arlianty Lilik Noor Yuliati Lutfi Sri Legowo Utami m, Istiqlaliyah M. Ro’is Am Machfud Machfud Mahanani , Raditya Kasih Martha, Elsyahra Rieskiza Mas Siti Rifani Wulandari Mayong Ajiwinanto Melly Latifah Miracle Samuel Samosir Moh. Djemdjem Djamaludin Mohamad Djemdjem Djamaludin Mohamammad Nasarullah Monika Yuliantin Muhammad Daffa Yafie Fadhillah Muhammad Mardi Dewantara Mukhamad Najib Mutia Rahmah Nandike Ayudiah Poeteri Nani, Irvan Neneng Nurul Sopiah Nidya Luthfi Nafila Nimmi Zulbainarni Ninuk , Purnaningsih Nisrina Nur Fakhira Novie Nostalgia Adiwinata Novita Kamaruddin Novsa Fakhira Nur Hasanah Nur Hasanah Nur Rochimah Nurdewi Azizah Safitri Nurfadillah, Mursidah Nur’aini, Rista Junita Oktriyanto Oktriyanto Olivia Sabrina Palowa , Nur Luthfiah Pang Asngari Pang S Asngari Pang S Asngari Panji Septiaji Panji Septiaji Pelitaputri, Salsabila Azka Perangin-Angin, Fini Anjela Poeteri, Nandike Ayudiah Popong Nurhayati Prabowo Tjitropranoto Prakoso , Yuda Surya Pratiwi Ismayanti, Pratiwi Priliadita Hidayanti Pujianti, Ajeng Pujowati, Penny Putra, Occa Adeta Bima Putri Fildzah Andini Putri, Pranadya Tania Qisthy Nur Fathia R Ery Bunyamin Gufron Raden Rara Arifah Mulyo Budiarti Raditya Kasih Mahanani Rahayu, Ismie Leona Rahma Indina Harbani Rahmawati, Laeli Rahmi Parhati Rahmi, Fauzia Rana Chyntia Azzara Rana Chyntia Azzara Rani Andriani Budi Kusumo Resty Anugrah Kusmarini Restystika Dianeswari Retnaningsih Retnaningsih Retnaningsih Rico J. Artanto Risda Rizkillah, Risda Riska Rahma Eka Putri Ristya Primadi Rita Nurmalina Rizal Edy Halim Rizka Syarifa Rizka Syarifa Rossalia, Deasy Rumbiati, Rumbiati Sadewa , Novandi Aldi Safari , Arif Safari, Arief Salsabila, Farhah Azizah Saniyya, Raisha Ulfa Sarifudin Sarifudin Shahirah, Ilfia Sheila Nur Azizah Siska Ayu Tiara Dewi Siti Aisyah Siti Editha Raisa Sitompul, Firdaus Marihot Slamet Riyadi Sofyan Sjaf Sonya Dwi Rachmawati Sonya Dwi RachmawatiI Sri Anna Marliyati Sri Harijati Sri Rezki Utami Surya, Mulyana Susanti, Vonny Syahfira Banafie Syaprudin, R. Syarifa Nadhrah Mustamin Syarifa, Rizka Syifa Salsabila Sylvianti Angraini Tanti Novianti Tegar Graha Adiwiguna Tiffani Dias Anggraeni Tin Herawati Ujang Sumarwan Ulfa Khairunnisa Hamimi Venti Sanditya Septiana Vonny Susanti Wahpiyudin , Cep Abdul Baasith Wahpiyudin, Cep Abdul Baasith Yandri Yulina Eva Riany Yurita Yurita Yusuf, Eva Z Zaky , Abdullatif Zefanya, Harita Julie Zikri Zikri Zulfa Maulida Nadzir Zuliyanti Shabrina