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All Journal Jurnal Gizi dan Pangan Jurnal Manajemen dan Organisasi Jurnal Penyuluhan Jurnal Manajemen dan Agribisnis Cakrawala Pendidikan Economic Journal of Emerging Markets MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN Sosiohumaniora Jurnal Konseling dan Pendidikan Jurnal Keuangan dan Perbankan Jurnal Wira Ekonomi Mikroskil Gadjah Mada International Journal of Business JAM : Jurnal Aplikasi Manajemen Indonesian Journal of Business and Entrepreneurship (IJBE) Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Journal of Family Science Journal of Consumer Science Agrokreatif Jurnal Ilmiah Pengabdian kepada Masyarakat MIX : Jurnal Ilmiah Manajemen Binus Business Review Jurnal Bisnis dan Manajemen Jurnal Manajemen Indonesia Jurnal Studi Manajemen dan Bisnis Journal of Consumer Sciences Jurnal Ilmu Keluarga dan Konsumen Jurnal Riset Ekonomi dan Bisnis TIJAB (The International Journal of Applied Business) Tadbir Muwahhid Agrisocionomics: Jurnal Sosial Ekonomi Pertanian Jurnal Entrepreneur dan Entrepreneurship Jurnal Perilaku dan Strategi Bisnis Jurnal Doktor Manajemen (JDM) Maker: Jurnal Manajemen BISNIS & BIROKRASI: Jurnal Ilmu Administrasi dan Organisasi Asian Management and Business Review ASEAN Marketing Journal Buletin Psikologi Jurnal Indonesia Sosial Teknologi Journal of Child, Family, and Consumer Studies Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan Policy Brief Pertanian, Kelautan, dan Biosains Tropika International Research Journal of Business Studies Benefit: Jurnal Manajemen dan Bisnis Jurnal Pengabdian Masyarakat Inovasi Indonesia
Megawati Simanjuntak
Department Of Family And Consumer Sciences, Faculty Of Human Ecology, IPB University Gedung FEMA W1 - L2., Kampus IPB Dramaga, Jalan Kamper, Babakan, Kec. Dramaga, Bogor, Jawa Barat 16680
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Neuroscience Nursing Public Health Social Sciences Other

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PEMASARAN BERBASIS HUBUNGAN PADA KERJASAMA PERGURUAN TINGGI NEGERI: KASUS INSTITUT PERTANIAN BOGOR Sonya Dwi RachmawatiI; heti mulyati; megawati simanjuntak
TADBIR MUWAHHID Vol. 3 No. 2 (2019): Tadbir Muwahhid
Publisher : Universitas Djuanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30997/jtm.v3i2.2066

Abstract

IPB University should implement its function: teaching, research and community services through collaboration with external partners, especially in national scope.  However, the Memorandum of Understanding sometimes did not follow by concrete programs.  In addition, the university should maintain string relationship to improve it partner’s commitment. Therefore, it is necessary to analyze the factors of relationship marketing to IPB’s partners.  This study used survey methods to 100 respondents with questionnaire as the tool. The study used descriptive analysis to describe partner profiles and answers with top three boxes method.  The results identified that based on location, partners were concentrated in Java with the most types of institutions are district and city governments. Cooperation initiators generally come from partners. The maximum duration of cooperation is 1-5 years. Number of collaboration 1-5 activities dominate partners. In general, partners are still actively collaborating with IPB, with more active MoU compared to those that are non-active. Trust has the highest perception value of respondents and followed by communication and shared values. Partner's perception of commitment to cooperation and satisfaction is good, while the benefits of cooperation are categorized sufficient. The variable relationship benefits need to be of concern to IPB and be improved by increasing competencies, human resources and appropriate technology that are applicable to the industrial world and local governments.
The Influence Of Marketing Mix On Usage Decision Of Auto Clean Waterless Car Wash Services Tegar Graha Adiwiguna; Megawati Simanjuntak; Kirbrandoko -
Jurnal Studi Manajemen dan Bisnis Vol 8, No 2 (2021): Desember
Publisher : Trunojoyo University of Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/jsmb.v8i2.12159

Abstract

Increasing the number of vehicles makes a great business opportunity for car wash services. AutoClean Waterless is a company engaged in car wash services that utilise innovation by using special fluids so that it saves water. The problem faced by AutoClean in Bogor City is AutoClean’s sales have not been stable because there is still a decrease in transaction and termination of partners. Sample in this research were 185 respondents. Data were analysed using descriptive analysis and SEM LISREL. The result of this research shows that consumer use behaviour is influenced by weather, priority factors in using car wash services are quality, price, ease for access, and customers more often come to outlets that are not in the mall and majority customers use silver packages. Consumer perception of AutoClean innovation shows that innovation is one of the most essential factors in usage decisions of the consumer. The marketing mix (7P) has a significant influence on usage decisions. Marketing strategies to increase sales in AutoClean Waterless can be applied by making AutoClean customer segmentation based on customer characteristics. Then the company can make priority targets  following following predetermined segmentation. Next, AutoClean can make positioning by looking at the priority factors when customers choose car wash services, such as quality, price and ease of access
Pengaruh Persepsi Bauran Pemasaran, Penjualan Kendaraan, Dan Program Loyalitas Terhadap Pembelian Ban Di Pasar Replacement Panji Septiaji; Megawati Simanjuntak; Imam Teguh Saptono
Jurnal Doktor Manajemen (JDM) Vol 3, No 1 (2020): APRIL 2020
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jdm.v3i1.10144

Abstract

Pasar untuk ban mobil terus tumbuh dan berkembang, karena hingga saat ini belum ada kendaraan massal yang bisa berjalan tanpa menggunakan ban, sehingga ban merupakan komponen utama dalam mobilisasi kendaraan. Semakin banyak jumlah mobil yang beredar, maka semakin banyak juga penjualan ban di pasar. Pemilihan strategi pemasaran pada industri ban harus memberikan efek yang cukup signifikan terhadap penjualan karena terkait dengan biaya yang dikeluarkan. Pada suatu kondisi tertentu jumlah biaya yang dikeluarkan untuk mengadakan aktifitas promosi maupun program loyalitas besarnya bisa mencapai 50 persen jika dibandingkan dengan net profit yang didapatkan. Berdasarkan penelitian terdapat perbedaan persepsi bauran pemasaran, penjualan kendaraan, dan program loyalitas yang dilakukan oleh merek ban ABC, XYZ, dan BCD. Pada merek ABC, persepsi produk merupakan variabel yang berpengaruh signifikan terhadap sikap sedangkan untuk merek XYZ dan BCD persepsi produk, harga, dan promosi berpengaruh signifikan terhadap sikap. Hal tersebut sama dengan hasil perhitungan SEM dengan menggabungkan tiga merek tersebut dengan hasil persepsi produk, harga, dan promosi berpengaruh signifikan hanya terhadap sikap. Hasil penelitian juga menunjukkan tidak terdapat pengaruh signifikan antara sikap terhadap pembelian.
Phenomenological Study of Elderly Quality of Life in Pandemic Covid-19: Phenomenological Study of Elderly Quality of Life in Pandemic Covid-19 Zulfa Maulida Nadzir; Khanifa Fajria; Iffa Afia Amin Kitabi; Megawati Simanjuntak
Journal of Family Sciences Vol. 7 No. 1 (2022): Journal of Family Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jfs.v7i1.36552

Abstract

Changes that occur during the pandemic COVID-19 greatly affect the quality of life of every individual, including the elderly. The elderly are one of the clusters most vulnerable to being exposed to a pandemic, which impacts the lives of the elderly. This study aims to analyze the phenomenon of the life of the elderly during the pandemic COVID-19. This research uses a qualitative approach with the type of phenomenological study that seeks to understand the meaning of events or symptoms as well as interactions with people or groups of people in certain situations. Although the results of this study found that the pandemic COVID-19 forced the elderly to have the ability to adapt to existing conditions, this adjustment affected the lifestyle of the elderly, especially in terms of health. Therefore, great attention to the elderly both from the elderly themselves, family support, and the surrounding environment is needed by the elderly in times of crisis, considering their characteristics are more at risk and to maintain the quality of life of the elderly.
Consumer Empowerment Profile in Rural and Urban Area Simanjuntak, Megawati; Amanah, Siti; Puspitawati, Herien; Asngari, Pang S
ASEAN Marketing Journal Vol. 6, No. 1
Publisher : UI Scholars Hub

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this research was to analyze the profile of consumer empowerment and the influence of demographic characteristics, socio-economic status and cosmopoliteness on consumer empowerment in rural and urban area. The research finding indicated a low consumer empowerment in urban and rural area. In general, most respondents who were not categorized as empowered consumer were aged >37 years old, working in rural areas, included in income category ranged IDR 397,874.57/capita/month both in rural and urban areas, family size of ≤ 4 persons in rural areas,length of education ≤9 years in rural areas and not cosmopolite in rural areas. Higher level of education and the more cosmopolite the respondents would increase consumer empowerment both in ruraland urban area. One of the attempts in empowering consumers is by intensifying consumer education involving government, NGOs, and private sector.
The Effects of Knowledge, Religiosity Value, and Attitude on Halal Label Reading Behavior of Undergraduate Students Simanjuntak, Megawati; Dewantara, Muhammad Mardi
ASEAN Marketing Journal Vol. 6, No. 2
Publisher : UI Scholars Hub

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Halal label is a label on food that justified according to Islamic law, qualified and did not harm our health. The purpose of this research was to analyze the effect of intrinsic factors (individual characteristics and family characteristics), extrinsic factors, knowledge, religiosity and the attitude towards behavior of reading the halal label on food products of undergraduate students. This study used cross sectional study with survey method. The research involved 400 students of Bogor Agricultural University that were chosen by multistage random sampling with gender as a layer. There was significant difference between female and male in knowledge, religiosity value, and attitude in reading halal label, whereas the behavior in reading label had no significant difference. Age, religiosity value, and attitude were found affected significantly behavior of reading halal label on food products.
The effect of mother's burden on learning from home, maternal-efficacy, and maternal care practices on emotion and negative behavior of children aged 5-6 years Devi Rahmawati; Dwi Hastuti; Megawati Simanjuntak
Jurnal Cakrawala Pendidikan Vol 41, No 3 (2022): Cakrawala Pendidikan (October 2022)
Publisher : LPMPP Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/cp.v41i3.40419

Abstract

Mothers play a big role in every aspect of their children’s lives. During learning from home (LfH) period, children's negative behavior can also change and is influenced by maternal-efficacy, maternal burden, and parenting practices. The purpose of this study was to analyze differences in maternal burden and parenting practices before and during LfH and to analyze the effect of mothers' burden on learning from home, maternal-efficacy, and parenting practices on the negative behavior of children aged 5-6 years. This study used a cross-sectional and retrospective study design. This research was conducted in three kindergartens with an A accreditation status in Jagakarsa Village, Jagakarsa District, South Jakarta City, DKI Jakarta Province. The study involved 100 working mothers who were selected using non-probability sampling with a voluntary sampling technique. The results of the influence test showed that the mother's burden during LfH period had a significant negative effect on the mother's maternal efficacy, while the mother's maternal efficacy had a significant positive effect on negative parenting practices and negative child behavior. Based on the research results, the maternal-efficacy of parents was assumed to be not strong enough to prevent negative parenting practices carried out by parents during the Covid-19 pandemic. Furthermore, negative parenting practices by mothers had a significant positive effect on children's negative behavior.
Car Sharing in Marketing Alexander Joseph Ibnu Wibowo; Ujang Sumarwan; Budi Suharjo; Megawati Simanjuntak
Jurnal Manajemen Indonesia Vol 22 No 2 (2022): Jurnal Manajemen Indonesia
Publisher : Fakultas Ekonomi dan Bisnis, Telkom University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/jmi.v22i2.4291

Abstract

The objective of this article is to explore several studies on Car Sharing (CS) in the marketing discipline. A total of 1,251 articles was collected from several journals in the Q1 Schimago category. Of these number 165 articles were chosen for research goals. A detailed investigation reduced this amount to 50 articles. The content analysis technique is applied by examining some key aspects, such as theme, authorship, research type, scope, and research design. The results of this study show that top-class journals have not published many articles about CS in the marketing discipline, but this does show an upward trend. Most articles are empirical papers. In general, the findings show a shift in the focus of CS studies in the marketing discipline over time. Keywords—Online transportation; Sharing economy; Car sharing; Marketing; Content analysis
The Effect of Work-Family Conflict, Communication Pattern, Social Support, and Stress Levels toward Family Quality of Life During The Covid-19 Pandemic: The Effect of Work-Family Conflict, Communication Pattern, Social Support, and Stress Levels toward Family Quality of Life During The Covid-19 Pandemic Hanum Fauziah Ramadhanti; Megawati Simanjuntak; Irni Rahmayani Johan
Journal of Family Sciences Vol. 7 No. 2 (2022): Journal of Family Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jfs.v7i2.41937

Abstract

Staying at home during the pandemic COVID-19 should be an opportunity to improve the family's quality of life (QoL). Positively, gathering with family at home provides an opportunity to get to know family members in-depth, but also prone to causing various frictions due to the boundary between office work, housework, and family becoming invisible. This study aims to analyze the effect of work-family conflict, communication patterns, social support, and stress levels on the family quality of life before and during the COVID-19 pandemic. The design of this study was a retrospective and cross-sectional study. The study was conducted on nuclear families with working mothers in Jabodetabek and involved 169 working mothers as respondents using voluntary sampling. This study used descriptive analysis, paired two-group analysis, and path analysis. As a result, work-family conflict, communication patterns, social support, stress levels, and quality of life increased during the pandemic. The results of the path analysis found that work-family conflict, communication patterns, and social support had a significant direct effect on family quality of life during a pandemic. The quality of life can be improved by increasing open communication patterns, more social support from husbands and extended families, and reducing work-family conflicts.
The Entrepreneurial Potential among Undergraduate Students Megawati Simanjuntak; Irma Awwaliyah; Hayati Hayati; Rico J. Artanto
Jurnal Bisnis Manajemen Vol 17, No 2 (2016): September 2016
Publisher : Fakultas Ekonomi dan Bisnis Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (328.93 KB) | DOI: 10.24198/jbm.v17i2.29

Abstract

Entrepreneurship plays a vital role in the economic development of any country and it can be linked to economic growth of any nations. The research aimed to identify formal education’s role and self-concept among undergraduate students and its influence towards their entrepreneurial potential. In accomplish the purpose, an online questionnaire was administered to 456 students of Bogor Agricultural University, Indonesia. The collected data was analyzed by multiple regression model. The results revealed that self-concept was positively influence the entrepreneurial potential. The universities can strengthen student self-concept by instilling the values of entrepreneurship and training to shape a good self-concept.
Co-Authors A'yuni, Aufa Hayya Qurrota Abdul Hakim Aditya Nugraha Adiwinata, Novie Nostalgia Agus Maulana Ajeng Nugrahaning Dewanti Akmalia, Laely Rahmawati Alexander Joseph Ibnu Wibowo Alla Asmara Alsyah, Aurelia Vania Am, M. Ro’is Amalia Khairati Ambar Susan Rosifa Amelia, Reggina Amir Fikri Ammi Salamah Ananda Khairana Andhika Safaat Andini , Putri Fildzah Andini, Putri Fildzah Andre Fachrun Ramadhan Andreas Samudro Anggi Mayang Sari Ani Ruwani, Ani Anna Maria Tri Anggraini Annisa Ikhwanus Annisa Nisrina Insyiroh Anton Nugroho Aprilia, Nurazizah Arthur, Kevin Michael Asep Taryana Ayu Arba Zaman Ayu Marlika Leni Putri, Ayu Marlika Leni Azizah, Sheila Nur Azzara, Rana Chyntia Bagus Sartono Baihaqi, Ihsan Banafie, Syahfira Berti Kumalasari Berti Kumalasari Budi Suharjo Budiarti, Raden Rara Arifah Mulyo Bulan Hilaliyah Chandra, Nirmala Eka Deni Surya Kencana Devi Rahmawati Dewantara, Muhammad Mardi Dewi, Santi Utami Diah Krisnatuti Diana Hartatin, Diana Dwi Hastuti Eko Ruddy Cahyadi Emy Rosiana Euis Sunarti Eva Z Yusuf Eva Z Yusuf Fadhillah, Muhammad Daffa Yafie Fakhira, Nisrina Nur Famila, Shanina Rosa Fandi Yanuar Rahman Farisa Dwi Elnora Febrian, Defni Fibria Mustikarini, Fibria Fitri , Ismaul Fitri Lutfiani Fitri, Aisyah Zulsa Fulan Sri Utami, Fulan Sri Gilar Cahya Nirmaya, Gilar Cahya Gina Fithria Gita Fahmi Lestari Goranda, Iqra Rizky Gufron, R Ery Bunyamin Hafizh Akbar Hamimi, Ulfa Khairunnisa Handaru Wulan, Asvianti Hanggrita, Elvindia Puja Hanum Fauziah Ramadhanti Hanum Rachmawati Nur Hartoyo Hartoyo Hayati Hayati Hayati Hendri Tanjung Henny Rochany Heny Kuswanti Suwarsinah Heppy Setiawati Herien Puspitawati Heti Mulyati Hutajulu, Virna Keryn Patricia Iffa Afia Amin Kitabi Imam Teguh Saptono Imam Teguh Saptono Indah Sukmawati Indri Nurbidari Indri Nurfitriani Ine Rahmatin Intan Ika Putri Heryani Iqra, Iqra Rizky Goranda Irma Awwaliyah Irni Rahmayani Johan Istiqlaliyah Muflikati Istiqlaliyah Muflikhati Jinan , Ariana Amany Khanifa Fajria Kirana, Leo Candra Kirbrandoko Kirbrandoko Latifatul Hayati Lia Shafira Arlianty Lilik Noor Yuliati Lutfi Sri Legowo Utami m, Istiqlaliyah M. Syamsul Maarif Machfud Machfud Mahanani , Raditya Kasih Mahanani, Raditya Kasih Martha, Elsyahra Rieskiza Mas Siti Rifani Wulandari Maulidina, Avia Mayong Ajiwinanto Melly Latifah Moh. Djemdjem Djamaludin Mohamad Djemdjem Djamaludin Mohamammad Nasarullah Monika Yuliantin Muhammad Mardi Dewantara Muhammad, Larastyan Yang Bogaan Mukhamad Najib Mutia Rahmah Nafila, Nidya Luthfi Nandike Ayudiah Poeteri Nani, Irvan Neneng Nurul Sopiah, Neneng Nurul Nimmi Zulbainarni Ninuk , Purnaningsih Noor Yuliati, Lilik Novita Kamaruddin Novsa Fakhira Nur Hasanah Nur Rochimah Nurdewi Azizah Safitri Nurfadillah, Mursidah Nur’aini, Rista Junita Oktriyanto Oktriyanto, Oktriyanto Olivia Sabrina, Olivia Palowa , Nur Luthfiah Pang Asngari Pang S Asngari Pang S Asngari Pangestu, Frishe Maulidiannisa Panji Septiaji Panji Septiaji Pelitaputri, Salsabila Azka Perangin-Angin, Fini Anjela Poeteri, Nandike Ayudiah Popong Nurhayati Prabowo Tjitropranoto Prakoso , Yuda Surya Pramesty, Dinta Windyaning Pratiwi Ismayanti, Pratiwi Priliadita Hidayanti Pujianti, Ajeng Pujowati, Penny Putra, Occa Adeta Bima Putri, Aisyah Puspita Putri, Marietta Krisnaya Nandika Putri, Pranadya Tania Qisthy Nur Fathia Rahayu, Ismie Leona Rahma Indina Harbani Rahmawati, Laeli Rahmi Parhati Rahmi, Fauzia Ramos, Ivan Rani Andriani Budi Kusumo Resty Anugrah Kusmarini Restystika Dianeswari Retnaningsih Retnaningsih Retnaningsih Rico J. Artanto Risda Rizkillah, Risda Riska Rahma Eka Putri Ristya Primadi Rita Nurmalina Rizal Edy Halim Rossalia, Deasy Rumbiati, Rumbiati Sadewa , Novandi Aldi Safari , Arif Safari, Arief Saleh, Andika Januar Salsabila, Farhah Azizah Samosir, Miracle Samuel Saniyya, Raisha Ulfa Sarifudin sarifudin, Sarifudin Shahirah, Ilfia Siska Ayu Tiara Dewi Siti Aisyah Siti Editha Raisa Sitompul, Firdaus Marihot Slamet Riyadi Sofyan Sjaf Sonya Dwi Rachmawati Sonya Dwi RachmawatiI Sri Anna Marliyati Sri Harijati Sri Rezki Utami Sugiarto, Indra Surya, Mulyana Susanti, Vonny Syaprudin, R. Syarifa , Rizka Syarifa Nadhrah Mustamin Syarifa, Rizka Syifa Salsabila Sylvianti Angraini Tanti Novianti Tegar Graha Adiwiguna Tiffani Dias Anggraeni Tin Herawati Ujang Sumarwan Utami, Sri Pangesti Venti Sanditya Septiana, Venti Sanditya Vonny Susanti Wahpiyudin , Cep Abdul Baasith Wahpiyudin, Cep Abdul Baasith Wandani, Dwi Yandri Yudha Heryawan Asnawi Yulina Eva Riany Yurita Yurita Yusuf, Eva Z Zaky , Abdullatif Zefanya, Harita Julie Zikri, Zikri Zulfa Maulida Nadzir Zuliyanti Shabrina