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All Journal Jurnal Gizi dan Pangan Jurnal Manajemen dan Organisasi Jurnal Penyuluhan Jurnal Manajemen dan Agribisnis Cakrawala Pendidikan Economic Journal of Emerging Markets MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN Sosiohumaniora Jurnal Konseling dan Pendidikan Jurnal Keuangan dan Perbankan Jurnal Wira Ekonomi Mikroskil Gadjah Mada International Journal of Business JAM : Jurnal Aplikasi Manajemen Indonesian Journal of Business and Entrepreneurship (IJBE) Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Journal of Family Science Journal of Consumer Science Agrokreatif Jurnal Ilmiah Pengabdian kepada Masyarakat MIX : Jurnal Ilmiah Manajemen Binus Business Review Jurnal Bisnis dan Manajemen Jurnal Manajemen Indonesia Jurnal Studi Manajemen dan Bisnis Journal of Consumer Sciences Jurnal Ilmu Keluarga dan Konsumen Jurnal Riset Ekonomi dan Bisnis TIJAB (The International Journal of Applied Business) Tadbir Muwahhid Agrisocionomics: Jurnal Sosial Ekonomi Pertanian Jurnal Entrepreneur dan Entrepreneurship Jurnal Perilaku dan Strategi Bisnis Jurnal Doktor Manajemen (JDM) Maker: Jurnal Manajemen BISNIS & BIROKRASI: Jurnal Ilmu Administrasi dan Organisasi Asian Management and Business Review ASEAN Marketing Journal Buletin Psikologi Jurnal Indonesia Sosial Teknologi Journal of Child, Family, and Consumer Studies Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan Policy Brief Pertanian, Kelautan, dan Biosains Tropika International Research Journal of Business Studies Benefit: Jurnal Manajemen dan Bisnis Jurnal Pengabdian Masyarakat Inovasi Indonesia

Megawati Simanjuntak

Department Of Family And Consumer Sciences, Faculty Of Human Ecology, IPB University Gedung FEMA W1 - L2., Kampus IPB Dramaga, Jalan Kamper, Babakan, Kec. Dramaga, Bogor, Jawa Barat 16680

Author-ID : 318964

Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Neuroscience Nursing Public Health Social Sciences Other

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MODELLING CONSUMER EMPOWERMENT LEVEL Megawati Simanjuntak; Siti Amanah; Herien Puspitawati; Pang Asngari
Economic Journal of Emerging Markets Volume 5 Issue 2, 2013
Publisher : Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/ejem.vol5.iss2.art4

AbstractThis study aimed to analyze the effect of socioeconomic characteristics, consumer reference group, and the intensity of having consumer education on consumer empowerment among the residents of urban and rural area in Bogor. Better socio-economic characteristics were associated with better consumer empowerment, i.e. more the subjects were more skillful, more to acknowledge their rights, and more assertive. Reference group had no direct effect on the consumer empowerment, but indirectly affected it through its consumer educational aspect. The intensity of consumer education was found to improve the consumer empowerment. All results applied to both in rural and urban areas.Keywords: socio-economic, consumer empowerment, consumer education, reference groupJEL Classification Number : D100, D180AbstrakTujuan penelitian adalah menganalisis pengaruh karakteristik sosial ekonomi, kelompok rujukan dan intensitas mengikuti pendidikan konsumen terhadap keberdayaan konsumen. Karakteristik sosial ekonomi yang semakin baik dan jumlah kelompok rujukan semakin banyak akan meningkatkan intensitas mengikuti kegiatan pendidikan konsumen. Karakteristik sosial ekonomi berpengaruh baik langsung maupun tidak langsung terhadap keberdayaan konsumen, artinya kondisi sosial ekonomi yang lebih baik akan meningkatkan keberdayaan konsumen menjadi lebih terampil, tahu hak-haknya dan lebih tegas. Kelompok rujukan secara langsung tidak meningkatkan keberdayaan konsumen, namun secara tidak langsung melalui pendidikan konsumen yang lebih intensif dapat meningkatkan keberdayaan konsumen. Intensitas mengikuti pendidikan konsumen mampu meningkatkan keberdayaan konsumen baik di perdesaan maupun perkotaan.Keywords: sosial ekonomi, keberdayaan, konsumen, pendidikan, kelompok rujukanJEL Classification Number: D100, D180

Self-esteem, money attitude, credit card usage, and compulsive buying behaviour Megawati Simanjuntak; Ambar Susan Rosifa
Economic Journal of Emerging Markets Volume 8 Issue 2, 2016
Publisher : Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/ejem.vol8.iss2.art5

The study aims to analyze the impact of self-esteem, money attitude, and credit card usage behaviour on compulsive buying behaviour of working women. The study usescross sectional design with electronic survey methods (e-survey) involves 60 working women that use credit card. The Pearson correlation and multiple regression analysis are used as statistical tools. The result indicates that power prestige, anxiety, retention-time, and credit card usage behaviour significantly correlate to compulsive buying behaviour. Furthermore, compulsive buying behaviour is positively influenced by credit card usage behaviour. This paper suggests the Indonesian government to provide consumers education on aspects of financial planning and using credit card properly.

ANALISIS DAN STRATEGI MENINGKATKAN KEPUASAN MAHASISWA IPB TERHADAP PENYELENGGARAAN ASRAMA TINGKAT PERSIAPAN BERSAMA (TPB) IPB Andhika Safaat; Diah Krisnatuti Pranadji; Megawati Simanjuntak
Jurnal Ilmu Keluarga dan Konsumen Vol. 1 No. 2 (2008): Jurnal Ilmu Keluarga dan Konsumen
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

Consumer is the determinant factor for the quality of services. Students as the stakeholder of Bogor Agricultural University (IPB) need to receive the best services. The aimed of this research were to analyze students’ satisfaction on dormitory in Bogor Agricultural University (IPB) and to identify strategy to improve students’ satisfaction. The design of this research was cross sectional study, which carried out in IPB campus, Darmaga-Bogor, West Java for six months since September 2006 to February 2007. Numbers of samples were 289 students. The result showed that the attributes needed to be improved at man’s dormitory were bath room, water availability, the adjustment program for new students, the material construction of dormitory program, the activity of dormitory program, the access to complaint, the dormitory management, the waste management, the safety at room, the tasteof food at canteen, the menu variation, the nutrition of food, the price of food at canteen, the hygiene of food at canteen, and the cleanliness at canteen. Meanwhile, at women dormitory the main priorities to be improved were bathroom, water availability, the place to iron, dispenser, the license for being late, the night’s alarm, the adjustment program, the material construction of dormitory, the activity of dormitory program, the place for complaint, the waste management, the safety at room, the taste of food at canteen, the menu variation, the hygiene of food and the cleanliness at canteen.

ANALISIS PERILAKU PENGADUAN KONSUMEN MELALUI YAYASAN LEMBAGA KONSUMEN INDONESIA (YLKI) DAN HARIAN KOMPAS TAHUN 2007 Moh. Djemdjem Djamaludin; Henny Rochany; Megawati Simanjuntak
Jurnal Ilmu Keluarga dan Konsumen Vol. 1 No. 2 (2008): Jurnal Ilmu Keluarga dan Konsumen
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

The general objective of this study was to analyze consumer’s complaint behavior through Indonesia Consumer Organization and Kompas Daily in 2007. This study used a traditional approach analysis and behavior approach of consumer’s loyalty. Data were collected from February to May 2008, located in Jakarta-Bogor-Depok-Tangerang-Bekasi (JABODETABEK). The case report of descriptive consumer study was used in collecting secondary data obtained by Indonesian Consumer Organization and Kompas Information Centre. Frequency and descriptive statistics were used to analyze single variable. Cross tabulations and Chi Square were utilized to examine the relation between two variables. The results of study showed that the highest percentage of sample had told disappointment to their friend or relatives. Generally, based on the respond of the company or shop, samples were satisfied with the action, speed, and completeness in complaint handling. Almost 75% samples were still loyal after process of complaint handling. There were significant relation between personal action (utilizing good or service during complaint handling) and satisfaction of respond and speed in handling complaint. There was significant relation between: gender and loyalty, and also between loyalty and satisfaction of action in complaint handling.

SIFAT, KEPRIBADIAN, TUJUAN HIDUP MAHASISWA, DAN KAITANNYA DENGAN PERSEPSI TENTANG PERGAULAN LAWAN JENIS Monika Yuliantin; Herien Puspitawati; Megawati Simanjuntak
Jurnal Ilmu Keluarga dan Konsumen Vol. 3 No. 1 (2010): Jurnal Ilmu Keluarga dan Konsumen
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

Globalization that develops in line with development of science and technology such as film, soap opera, and music do not only give positive influence but also have brought negative influence for Indonesian people who still extremely hold norms especially religion norm. The aimed of this research was to analyze the perception about interaction of opposite gender of college students. This research used cross sectional study design. The research was done in Bogor Agricultural University (IPB) Bogor. Respondents of this research were 146 students of undergraduate of 2nd and 3rd grade in the year 2008, consist of 43 men and 103 women. Almost all of respondents had conservative perception about interaction of opposite gender. The study found significant correlation between: (1) respondents perception about interaction of opposite gender with type of gender, cumulative achievement index, trait and personality, (2) interaction of opposite gender respondents’ behaviour with type of gender, trait and personality, monthly pocket money, and respondents’ perception about interaction of opposite gender. Multiple regression analysis showed that type of gender and trait and personality variables had significant effect on perception of interaction of opposite gender.

FAKTOR-FAKTOR PENENTU PENGAMBILAN KEPUTUSAN PEMILIHAN MAYOR MAHASISWA S1 TAHUN AKADEMIK 2005/2006 Megawati Simanjuntak; Irni Rahmayani Johan
Jurnal Ilmu Keluarga dan Konsumen Vol. 1 No. 1 (2008): Jurnal Ilmu Keluarga dan Konsumen
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

In determining major choosing, students as consumers were influenced by internal and external factors. The aimed of this research was to study the determinant factors in decision making of undergraduate students academicyear 2005/2006. The research was conducted in Bogor Agricultural University (IPB) Dramaga, Bogor since May to November 2006 by using one time cross sectional study. Sampling technique used was stratified random sampling with 331 samples. Data were collected by using questionnaire as a guide. Most of samples had determined their major since they entered IPB. Alumni job prospect was the first information they looked when read major’s information. For most samples, open house and promotion activities in Graduate Square influenced their major decision making. In addition, self interest (66.6%) and alumni job prospect (53.2%) influenced major decision making. This time, most samples (61.9%) had first major choosing and according to them the major suited their desire (74.0%). Logistic regression showed that samples with cumulative grade index > 2.75 had opportunity 3.5 times to obtain major suited to their desire compare with samples with cumulative grade index < 2.75. Major determine based on self interest had opportunity 1.467 times to obtain major suit to their desire compare with samples not based on self interest. The active seeking information samples had opportunity 1.489 times to obtain major suited their desire compare with passive seeking information samples.

Relasi Gender, Tekanan Ekonomi, Manajemen Keuangan, Strategi Nafkah, dan Kualitas Hidup pada Keluarga Nelayan Berti Kumalasari; Tin Herawati; Megawati Simanjuntak
Jurnal Ilmu Keluarga dan Konsumen Vol. 11 No. 2 (2018): JURNAL ILMU KELUARGA DAN KONSUMEN
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

The high cost of living in various aspects becomes a challenge that must be faced by the family today, so that family must have a strategy in the management of resources to prevent the occurrence conflict and trigger economic pressure on the family, especially among fishermen families. This study aimed to determine the effect of gender relations, economic pressures, financial management and livelihood strategies on the quality of life of fishermen families. This research used quantitative study design. The research location was Mayangan Village, Legon Kulon Subdistrict, Subang Regency, West Java. The place of this study was selected based on the livelihood of the dominant fisherman population, is Mayangan Village. Respondents in this research were fisherman's wife and willing to be the respondent. The respondents were 60 fishermen's wives. Respondents were selected by using simple random sampling technique. Primary data were collected directly using interview techniques using structured questionnaires. The results showed that economic pressure and financial management influence significantly toward quality of life, financial management and gender relations influence significantly toward livelihood strategy. The implication of this research is the government should provide assistance to the wife in the form of tips in overcoming the economic pressure, so it is necessary to develop family empowerment program with issues in gender relation, financial management and livelihood strategy to solve family problems.

Perilaku Pembelian Hedonis Generasi Z: Promosi Pemasaran, Kelompok Acuan, dan Konsep Diri Andre Fachrun Ramadhan; Megawati Simanjuntak
Jurnal Ilmu Keluarga dan Konsumen Vol. 11 No. 3 (2018): JURNAL ILMU KELUARGA DAN KONSUMEN
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

Sometimes consumers can not understand their needs and desaires that can cause hedonic buying behavior.The aim of this research was to analyze the effects of marketing promotion, reference group and self-concept onhedonic buying behavior in generation Z. The study was conducted by online survey. Data analysis useddescriptive analysis, factor analysis, structural equation modeling (SEM) and independent sample t-test. SEManalysis in this study used statistical software of Smart PLS 3 and Analisis of Moment Structures (AMOS) 22,0.Two hundred and twenty two collage students have been selected by stratified proportionate random samplingand divided into science group and social group. The result showed that self-concept had significant effect on thehedonic buying in the science group. The marketing promotion and reference group have significant effects onhedonic buying behavior both in science group and social groups. The research also showed a significantdifference in the variable promotion, reference group, self-concept and hedonic buying behavior between sciencegroup and social group.

THE INFLUENCE FACTORS OF ELECTRONIC WORD OF MOUTH BEHAVIOUR IN FACULTY OF NURSING GARUT CLASS PADJADJARAN UNIVERSITY Novita Kamaruddin; Megawati Simanjuntak; Lilik Noor Yuliati
Sosiohumaniora Vol 23, No 2 (2021): Sosiohumaniora: Jurnal Ilmu-Ilmu Sosial dan Humaniora, JULY 2021
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/sosiohumaniora.v23i2.31754

Higher education in increasing competition needs to provide excellent quality services for students to college. Students satisfaction will be encouraged to disseminate their campus information through electronic word of mouth (eWOM). EWOM is a form of consumer willingness to voluntarily provide recommendations for others to buy or use products from companies through the internet. This research was conducted to analyze the quality of service, promotion, brand image and motivation towards eWOM. The research was quantitative research using a descriptive approach. The data were analyzed using SEM Lisrel (Structural Equation Modeling). This study was conducted of student from Faculty of Nursing Garut class who actively carry out lecture with total sample of 309. The findings of this research showed that there was a significant relationship between service quality on brand image, there is a meaningful relationship between the promotion of brand image, there is no significant relationship between service quality on eWOM, brand image has a significant to eWOM and motivation has a significant relationship to eWOM.

Consumer’s Attitude and Willingness to Pay for Organic Rice Qisthy Nur Fathia; Rita Nurmalina; Megawati Simanjuntak
Indonesian Journal of Business and Entrepreneurship (IJBE) Vol. 4 No. 1 (2018): IJBE, Vol. 4 No. 1, January 2018
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.4.1.11

Government’s support for Go Organic program provides a significant effect on the increasing organic land from only 71 thousand hectares in 2010 to 113 thousand hectares in 2014. This is caused by the shifting lifestyle of consumers who are more concerned about health. Rice as one of carbohydrate sources consumed by Indonesian people has an organic variant which is favored by many consumers. This study involved 100 households which were intentionally selected based on their convenience and readiness to be interviewed. This research was also conducted to analyze the comparison of consumer’s attitudes on organic and non-organic rice and to analyze consumer’s willingness to pay (WTP) for organic rice. Fishbein and Contingent Valuation Method were used as an analytical tool to find out the consumers’ attitudes and the maximum values that they are willing to pay. Consumers of non-organic rice had a more positive attitude on non-organic rice compared to organic rice with a WTP value of Rp 20,000 and the potential opportunity value that can be projected for organic rice in Bogor City is IDR291,788,621,400 per month.Keywords: consumer’s attitude, contingent valuation method, fishbein, organic rice, willingness to pay

Co-Authors A'yuni, Aufa Hayya Qurrota Abdul Hakim Aditya Nugraha Adiwinata, Novie Nostalgia Agus Maulana Ajeng Nugrahaning Dewanti Akmalia, Laely Rahmawati Alexander Joseph Ibnu Wibowo Alla Asmara Alsyah, Aurelia Vania Am, M. Ro’is Amalia Khairati Ambar Susan Rosifa Amelia, Reggina Amir Fikri Ammi Salamah Ananda Khairana Andhika Safaat Andini , Putri Fildzah Andini, Putri Fildzah Andre Fachrun Ramadhan Andreas Samudro Anggi Mayang Sari Ani Ruwani, Ani Anna Maria Tri Anggraini Annisa Ikhwanus Annisa Nisrina Insyiroh Anton Nugroho Aprilia, Nurazizah Arthur, Kevin Michael Asep Taryana Ayu Arba Zaman Ayu Marlika Leni Putri, Ayu Marlika Leni Azizah, Sheila Nur Azzara, Rana Chyntia Bagus Sartono Baihaqi, Ihsan Banafie, Syahfira Berti Kumalasari Berti Kumalasari Budi Suharjo Budiarti, Raden Rara Arifah Mulyo Bulan Hilaliyah Chandra, Nirmala Eka Deni Surya Kencana Devi Rahmawati Dewantara, Muhammad Mardi Dewi, Santi Utami Diah Krisnatuti Diana Hartatin, Diana Dwi Hastuti Eko Ruddy Cahyadi Emy Rosiana Euis Sunarti Eva Z Yusuf Eva Z Yusuf Fadhillah, Muhammad Daffa Yafie Fakhira, Nisrina Nur Famila, Shanina Rosa Fandi Yanuar Rahman Farisa Dwi Elnora Febrian, Defni Fibria Mustikarini, Fibria Fitri , Ismaul Fitri Lutfiani Fitri, Aisyah Zulsa Fulan Sri Utami, Fulan Sri Gilar Cahya Nirmaya, Gilar Cahya Gina Fithria Gita Fahmi Lestari Goranda, Iqra Rizky Gufron, R Ery Bunyamin Hafizh Akbar Hamimi, Ulfa Khairunnisa Handaru Wulan, Asvianti Hanggrita, Elvindia Puja Hanum Fauziah Ramadhanti Hanum Rachmawati Nur Hartoyo Hartoyo Hayati Hayati Hayati Hendri Tanjung Henny Rochany Heny Kuswanti Suwarsinah Heppy Setiawati Herien Puspitawati Heti Mulyati Hutajulu, Virna Keryn Patricia Iffa Afia Amin Kitabi Imam Teguh Saptono Imam Teguh Saptono Indah Sukmawati Indri Nurbidari Indri Nurfitriani Ine Rahmatin Intan Ika Putri Heryani Iqra, Iqra Rizky Goranda Irma Awwaliyah Irni Rahmayani Johan Istiqlaliyah Muflikati Istiqlaliyah Muflikhati Jinan , Ariana Amany Khanifa Fajria Kirana, Leo Candra Kirbrandoko Kirbrandoko Latifatul Hayati Lia Shafira Arlianty Lilik Noor Yuliati Lutfi Sri Legowo Utami m, Istiqlaliyah M. Syamsul Maarif Machfud Machfud Mahanani , Raditya Kasih Mahanani, Raditya Kasih Martha, Elsyahra Rieskiza Mas Siti Rifani Wulandari Maulidina, Avia Mayong Ajiwinanto Melly Latifah Moh. Djemdjem Djamaludin Mohamad Djemdjem Djamaludin Mohamammad Nasarullah Monika Yuliantin Muhammad Mardi Dewantara Muhammad, Larastyan Yang Bogaan Mukhamad Najib Mutia Rahmah Nafila, Nidya Luthfi Nandike Ayudiah Poeteri Nani, Irvan Neneng Nurul Sopiah, Neneng Nurul Nimmi Zulbainarni Ninuk , Purnaningsih Noor Yuliati, Lilik Novita Kamaruddin Novsa Fakhira Nur Hasanah Nur Rochimah Nurdewi Azizah Safitri Nurfadillah, Mursidah Nur’aini, Rista Junita Oktriyanto Oktriyanto, Oktriyanto Olivia Sabrina, Olivia Palowa , Nur Luthfiah Pang Asngari Pang S Asngari Pang S Asngari Pangestu, Frishe Maulidiannisa Panji Septiaji Panji Septiaji Pelitaputri, Salsabila Azka Perangin-Angin, Fini Anjela Poeteri, Nandike Ayudiah Popong Nurhayati Prabowo Tjitropranoto Prakoso , Yuda Surya Pramesty, Dinta Windyaning Pratiwi Ismayanti, Pratiwi Priliadita Hidayanti Pujianti, Ajeng Pujowati, Penny Putra, Occa Adeta Bima Putri, Aisyah Puspita Putri, Marietta Krisnaya Nandika Putri, Pranadya Tania Qisthy Nur Fathia Rahayu, Ismie Leona Rahma Indina Harbani Rahmawati, Laeli Rahmi Parhati Rahmi, Fauzia Ramos, Ivan Rani Andriani Budi Kusumo Resty Anugrah Kusmarini Restystika Dianeswari Retnaningsih Retnaningsih Retnaningsih Rico J. Artanto Risda Rizkillah, Risda Riska Rahma Eka Putri Ristya Primadi Rita Nurmalina Rizal Edy Halim Rossalia, Deasy Rumbiati, Rumbiati Sadewa , Novandi Aldi Safari , Arif Safari, Arief Saleh, Andika Januar Salsabila, Farhah Azizah Samosir, Miracle Samuel Saniyya, Raisha Ulfa Sarifudin sarifudin, Sarifudin Shahirah, Ilfia Siska Ayu Tiara Dewi Siti Aisyah Siti Editha Raisa Sitompul, Firdaus Marihot Slamet Riyadi Sofyan Sjaf Sonya Dwi Rachmawati Sonya Dwi RachmawatiI Sri Anna Marliyati Sri Harijati Sri Rezki Utami Sugiarto, Indra Surya, Mulyana Susanti, Vonny Syaprudin, R. Syarifa , Rizka Syarifa Nadhrah Mustamin Syarifa, Rizka Syifa Salsabila Sylvianti Angraini Tanti Novianti Tegar Graha Adiwiguna Tiffani Dias Anggraeni Tin Herawati Ujang Sumarwan Utami, Sri Pangesti Venti Sanditya Septiana, Venti Sanditya Vonny Susanti Wahpiyudin , Cep Abdul Baasith Wahpiyudin, Cep Abdul Baasith Wandani, Dwi Yandri Yudha Heryawan Asnawi Yulina Eva Riany Yurita Yurita Yusuf, Eva Z Zaky , Abdullatif Zefanya, Harita Julie Zikri, Zikri Zulfa Maulida Nadzir Zuliyanti Shabrina

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