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All Journal Jurnal Teknik Kimia Jurnal Kependidikan Panggung Syntax Literate: Jurnal Ilmiah Indonesia Dinamika : Jurnal Ilmiah Ilmu Administrasi Negara Tarbawi: Jurnal Keilmuan Manajemen Pendidikan JIPIS Community Engagement and Emergence Journal (CEEJ) Perspektif : Jurnal Ilmu Administrasi Journal of Management and Bussines (JOMB) Journal of English Language and Education AKADEMIK: Jurnal Mahasiswa Humanis Jurnal Kependidikan Benefit : Journal of Bussiness, Economics, and Finance Journal of International Multidisciplinary Research Jurnal Ar Ro'is Mandalika (Armada) Indonesian Journal of Economics and Strategic Management International Journal of Education, Vocational and Social Science Panggung CITACONOMIA : Economic and Business Studies Jurnal Teknologi dan Bisnis Cerdas
Edi Mulyadi
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Religion Arts Humanities Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Journal : Journal of International Multidisciplinary Research

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How Does PT Surya Sembada Integrate Corporate Social Responsibility into Its PR Strategy? Lisdiantini, Netty; Mulyadi, Edi; Mashudi; Fauziah, Luluk Fauziah; Brumadyadisty, Garry
Journal of International Multidisciplinary Research Vol. 2 No. 7 (2024): Juli 2024
Publisher : PT. Banjarese Pacific Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62504/jimr718

Abstract

This study explores the important role of public relations (PR) in shaping and maintaining PT Surya Sembada's corporate reputation. As a cornerstone of organizational success, reputation serves as a critical asset in a competitive business landscape. The research utilizes a comprehensive approach of qualitative methods to assess the multifaceted dimensions of the PR strategy implemented by PT Surya Sembada. The investigation begins by examining the theoretical underpinnings of corporate reputation and the evolving landscape of PR practice in the contemporary business environment. It then delves into case-specific analysis, evaluating the effectiveness of PT Surya Sembada's PR initiatives in enhancing brand image, fostering stakeholder relationships, and mitigating potential crises. Key findings highlight the strategic alignment between PR efforts and corporate objectives, emphasizing the role of transparent communication in fostering trust among stakeholders. The study also underscores the impact of digital platforms and social media in shaping public perception, requiring proficient management by PR practitioners. In addition, this research highlights the challenges faced by PT Surya Sembada in maintaining a positive reputation amidst dynamic market conditions. It offers actionable insights to refine PR strategies, emphasizing the importance of adaptability and proactive communication to navigate unexpected challenges. This analysis enhances the understanding of the symbiotic relationship between PR and corporate reputation, offering practical recommendations for PT Surya Sembada and other companies to enhance their reputational resilience in the current business environment.
Co-Authors Abdul Rohman Adianto Agus Hidayat, Handi Akbar, Tarmizi Athar Ismail, Muhammad Bambang Wahyudi Beben, Machbuba Brumadyadisty, Garry Brumadyadisty, Garry Brumadyadisty Buana, Tenri Buceu, Gartina Budi Rahman Budiyanto, Gatot Cakra, Mustofa Chairunissa, Aisha Aprilia Dafyar Eliadi H Darmojo, Hardjito S. Dewi Hastuti, Ade Dewi, Wahi Sari Dian Wibowo Diyanto, Waluyo Donny Ferdiansyah Dwi Agustini, Dwi Eliadi , Dafyar Eliadi Hardian, Dafyar Endah Puspaningrum, Florentina Erialdy Ertini Halwatiah Hamdani, Rizki Hardian, Dafyar Eliadi Harmoko Haryadi, Budhi Helmin Ibraim Aji Ide Raunas Imammudin, Muhamad irma yunita Iwan Iwan Jannah, Fadhillah Zahrotul Jannah Zahrotul Jarnawi Afgani Dahlan Juhri Juhri Kamaruddin Karmansyah, Karmansyah Khusoy U, Mochamad Koswara, D Deni Kusnadi, Rudi La Ilman Laksmono, Rudy Lalan Ramlan Lisnah Lisnah Luluk Fauziah Lusi Susanti, Lusi Mahdiar Mahfudlon Majuri Mashudi , Maulida, Fathiyyah Merahwan, Cut MMSI Irfan ,S. Kom Mubarok Muhaemin, Yosi Muhamad Solehudin Muhammad Ruhunussa Muhammad Syukri Muhammad Umar Kalibia Mulyati, Agustine Susi Munib Munib, Munib Mustofa Kamil, Mustofa Mustofa, Muhammad Ali Musyanti, Ade Netty Lisdiantini Ni’mah, Istiqomah Nooraeni, Endah Nopia Handayani Nugraha, Andhika Nurmi Nursyah, Muhammad Oktavioni, Dewi Oruw, Arikus Panggabean, Swandi Permana, Sandy Eka Pramulya, Diwan Prasetyo, Dika Pulungan, Setyo Budi Purbawati Naprilia, Tania Raden Giri Raineldis Bero Rasyid, Dwinarto Rengganis, Rofiah Rismayanti , Ria Romdhoni, Ahmad Rudy Rudy Ruhunussa, Muhammad Rumalutur, Ima Fudri Rusmana Sabur, Ambuy Samrin Samsul Hadi Sandi Sandi, M. Yusuf Silvester Nusa Soemargono Soemargono Solahudin, Mamat Sri Yanti Suardi Subhan Sudhana, Harry Suhaimi Suhaya Suhaya, Suhaya Suhendar Nurdiansyah Suhifatullah, M. I. Sulaeman, Mulki Sulistyaningrum, Wiwiek supena, cecep cahya Syahril Syamsudin, AA Chaerul Syamsul Bahri Teuku Fajar Shadiq Toyib Zainal Trianna, Nurul Widji Usman Venden , Yuda Negara Wahyu Fitriana, Fevi Wahyudi, Fakri Wahyudin, Irmansyah Wicaksono, Risti Murtias Wuryani, Etti Dwi Yopita S.S, Nova Rosa Yusfika Ely Nur Afifah Zuhri, Mochammad Saifuddin Zuniarti, Astrini  Abd. Karman