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ACHMAD JAELANI RUSDI
Institut Teknologi, Sains Dan Kesehatan RS Dr. Soepraoen Malang, Indonesia
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Journal : Jurnal Teknik Informatika (JUTIF)

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Qualitative Study on Data Integration Challenges for Implementing CRM in Health Promotion at Indonesian Primary Health Care Wijaya, Avid; Zein, Eiska Rohmania; Caesar Putra, Muhammad Dudayev; Rusdi, Achmad Jaelani; Sangkot, Hartaty Sarma
Jurnal Teknik Informatika (Jutif) Vol. 6 No. 6 (2025): JUTIF Volume 6, Number 6, Desember 2025
Publisher : Informatika, Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52436/1.jutif.2025.6.6.5616

Abstract

Primary health care (PHC) is increasingly required to implement targeted, adaptive, and evidence-based health promotion in line with the growth of digital health technologies. Nevertheless, the utilization of routine medical record data as a foundation for Customer Relationship Management (CRM) to support health promotion in PHC remains limited. Key constraints include fragmented information systems, high data processing burdens, and restricted analytic capacity. This study aimed to explore existing practices, barriers, and system development needs related to medical record based CRM to strengthen data-driven health promotion, with particular attention to data integration. A qualitative exploratory study was conducted in 2025 at PHC Wagir, Malang District, Indonesia. Data were obtained through semi-structured in-depth interviews with two key informants: a health promotion officer and a medical record and health information (RMIK) officer. Thematic analysis focused on five domains: current systems, use of data in PHC programs, challenges in data provision and utilization, information system requirements, and expectations for system development. The findings indicate that health promotion data are dispersed across multiple non-integrated applications, leading to double data entry, spreadsheet-based reprocessing, limited filtering, and minimal trend analysis or target segmentation. System instability and limited human resources further constrain analytic use. Informants emphasized the need for an integrated “single window” system featuring automated summaries, flexible filtering, disease trend visualization, multiuser access, and cross program integration. This study advances informatics in public health by proposing a socio technical framework for data-driven CRM implementation in resource limited primary care settings.
Co-Authors Abdur Rauf, Abdur Agung, Arnoldus Anugerah Agustina Rusfadir Akbar, Prima Soultoni Amalia Nur Kamila Amellia, Elsa Andara Dita Amellia Ana Fitriani Ancah Caesarina Novi Marchianti Anggraini, Retno Dwi Anis Ansyori Annastasia, Shinta Aprilia, Sendi Fantrri Arimbi Ulfa Nazira Aris Setyawan Ayu Indah Oktavia Ayu Indah Oktavia Ayuni, Amelia Septi Bulgis, Malikal Caesar Putra, Muhammad Dudayev Choiriyah, Ana Cininta, Sabila Nada Ayunani Diva Nur Asmianova Eka Agustina, Eka Faid, Roifatul Farma Duana Febrisari Putri Febrisari Putri Ramadani Fita Rusdian Ikawati Fita Rusdian Ikawati Fitriyani, Endang Hammam Abror Asminoto Ikawati, Fita Rusdian Jannah, syahfira nur jannah Khofiza Ardhani Ali Raharusun Khuriyana Patty Kirana, Erinia Rahayu Okta Kurniawan, Fendi Kusumaningrum, Tyas Lilik Afifah Lilik Afifah M. Yogi Riyantama Isjoni Ma'roef, Moch. Noer Hoedan Ma'ruf, Agus Sukron Maharani, Devi Maharani, Happy Eprilia Mahyuni, Ni Putu Reni Margareta, Ananda Agustin Marselina, Elystia Vidia Mawadda, Widdy Ma’ruf, Agus Syukron Melody Muna Anggraeni Moch.Noer Hoedan Ma’roef Moch.Noer Hoedan Ma’roef Mochamad Anshori Muslim, Saepul Nabila, Assiva Putri Nadhya Arie Twungga Dewi Murcahayaning Wulan Nayada Ilfania Arokhta Yunifa Nazira, Arimbi Ulfa Ni Putu Reni Mahyuni Ninda, Rahmaninda Putri Gading Ningsih, Dovi Dwi Mardiyah Nugraheni, Shevia Dwi Nuril Khabibatul Jamilah Oktariyono, Wisnu Rafi Oktoriani, Ervita Nindy Prabowo, Rahmadyo Yudhi Putri, Alya Nurryta Putri, Fenanda Berliana Putri Putri, Meuthia Berliana Qodar, Mita Lailatul R. A. Rengganis Ularan R.A. Rengganis Ularan Raharusun, Khofiza Ardhani Ali Rahma Putri Kasimbara Rengganis Ularan Retno Dewi Prisusanti Rifqi, Amir Muhammad Rizka Andika Sari Rusfadir, Agustina Sabila Nada Ayunani Cininta salsabila, Tsabita Amadea Sangkot, Hartaty Sarma Santy Irene Putri Saputri, Giovany Okvia Septya Anggari Salsa Hari Sukma Shoim, Achmad Slamet Suhariyono, Untung Slamet, Untung Suhairi, Ariski Yantika Suhariyono, Untung Slamet SUWITO SUWITO Syahira, Nurfathina Trisnanto, Puguh Yudho Umar Yasin, rana zakaria Untung Slamet Untung Slamet Suhariyono Untung Slamet Suhariyono Veninda, Nabella Wahandika, Akbar Novando Putra Widasari, Immaculata Vettha Sarasvati Y A Triana Ohoiwutun Yosin, Kresensia Dasilva Zein, Eiska Rohmania