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Peran Fitur Lirik Spotify Premium terhadap Minat Berlangganan Mahasiswa Komunikasi Digital dan Media Sekolah Vokasi IPB University Rangkuti, Michelia Aisha; Priatna, Wahyu Budi; Pranata, Rici Tri Harpin; Riyanto, Sutisna
Jurnal Interaksi: Jurnal Ilmu Komunikasi Vol 10, No 1 (2026): Jurnal Interaksi: Jurnal Ilmu Komunikasi
Publisher : UMSU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/interaksi.v10i1.27314

Abstract

Penelitian ini bertujuan menganalisis hubungan dan pengaruh fitur lirik Spotify Premium terhadap minat berlangganan mahasiswa Program Studi Komunikasi Digital dan Media, Sekolah Vokasi IPB University. Menggunakan metode survei kuantitatif dengan desain cross-sectional, data dikumpulkan dari 85 responden melalui kuesioner daring berskala Likert empat poin. Analisis dilakukan menggunakan statistik deskriptif, uji validitas dan reliabilitas, korelasi Spearman, serta regresi linier sederhana melalui IBM SPSS 25. Hasil penelitian menunjukkan bahwa fitur lirik dipersepsikan secara positif dari aspek aksesibilitas, kualitas tampilan, interaktivitas, serta manfaat hiburan dan edukatif. Terdapat hubungan positif yang signifikan antara persepsi terhadap fitur lirik dan minat berlangganan (r = 0,513; p 0,001). Selain itu, fitur lirik berpengaruh secara signifikan terhadap minat berlangganan (B = 0,371; t = 5,438; p 0,001) dan mampu menjelaskan 26,3% variasinya. Temuan ini menegaskan bahwa fitur lirik berkontribusi dalam meningkatkan minat berlangganan Spotify Premium melalui pemenuhan kebutuhan pengguna dan peningkatan kualitas pengalaman mendengarkan musik.
KONSUMSI KONTEN FERRY IRWANDI SEBAGAI FAKTOR PEMBENTUK PERSEPSI MAHASISWA BEM IPB MENGENAI ISU NASIONAL Muhammad Zaki Ilham; Hudi Santoso; Enden Darjatul Ulya; Rici Tri Harpin Pranata
Journal of Innovation Research and Knowledge Vol. 5 No. 8 (2026): Januari 2026
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

: Perkembangan media digital telah mengubah cara individu mengakses dan memaknai informasi, terutama di kalangan mahasiswa yang aktif mengikuti isu sosial dan politik nasional melalui platform seperti YouTube. Salah satu figur yang menonjol dalam ranah ini adalah Ferry Irwandi, seorang komunikator independen yang dikenal melalui analisis dan komentar berbasis data terhadap isu-isu aktual. Penelitian ini bertujuan mengkaji pengaruh konten Ferry Irwandi terhadap persepsi anggota Badan Eksekutif Mahasiswa (BEM) Institut Pertanian Bogor (IPB) Bidang Sosial dan Politik mengenai isu nasional. Penelitian menggunakan metode kuantitatif eksplanatori. Data primer dikumpulkan melalui kuesioner daring kepada 56 responden yang ditentukan menggunakan rumus Slovin dengan margin kesalahan 10 persen. Instrumen penelitian disusun berdasarkan teori Uses and Gratifications dan Source Credibility dengan indikator relevansi topik, kredibilitas komunikator, dan teknik penyampaian pesan. Analisis data dilakukan secara deskriptif dan inferensial menggunakan SPSS. Hasil penelitian diharapkan memberikan kontribusi bagi kajian komunikasi digital dengan menjelaskan peran konten politik independen dalam membentuk persepsi mahasiswa terhadap isu nasional.
DAMPAK SIGNIFIKAN VIDEO YOUTUBE SATU PERSEN TERHADAP KOMUNIKASI INTERPERSONAL MAHASISWA Muhammad Raihan Ath Thaariq; Hudi Santoso; Enden Darjatul Ulya; Rici Tri Harpin Pranata
Journal of Innovation Research and Knowledge Vol. 5 No. 8 (2026): Januari 2026
Publisher : Bajang Institute

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Abstract

Penelitian ini bertujuan mengetahui pengaruh video YouTube edukatif Satu Persen terhadap kemampuan komunikasi interpersonal mahasiswa Ilmu Komunikasi Universitas Pakuan angkatan 2023. Metode yang digunakan adalah kuantitatif dengan analisis regresi linier sederhana. Hasil penelitian menunjukkan nilai t-hitung sebesar 12,463 dengan signifikansi 0,000 < 0,05, menandakan adanya pengaruh signifikan antara video edukatif Satu Persen dan kemampuan komunikasi interpersonal mahasiswa. Nilai koefisien determinasi (R²) sebesar 0,783 menunjukkan bahwa 78,3% variasi kemampuan komunikasi interpersonal dijelaskan oleh video YouTube Satu Persen. Dengan demikian, semakin sering mahasiswa menonton dan memahami konten tersebut, semakin baik kemampuan komunikasi interpersonal mereka.
Hubungan Intensitas Penggunaan LinkedIn dengan Personal Branding Mahasiswa Komunikasi Digital dan Media Shabila, Ailsha; Priatna, Wahyu Budi; Pranata, Rici Tri Harpin; Riyanto, Sutisna
Arus Jurnal Sosial dan Humaniora Vol 5 No 3: Desember (2025)
Publisher : Arden Jaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57250/ajsh.v5i3.1893

Abstract

Penelitian ini bertujuan untuk menganalisis hubungan antara intensitas penggunaan LinkedIn dengan personal branding mahasiswa Program Studi Komunikasi Digital dan Media. Di era digital saat ini, LinkedIn sebagai platform profesional memainkan peran penting dalam membangun jaringan dan identitas diri, terutama bagi mahasiswa yang sedang menghadapi persaingan karir yang ketat. Penelitian ini menggunakan metode kuantitatif dengan pendekatan korelasional, melibatkan 71 responden mahasiswa tahun ketiga yang dipilih melalui teknik purposive sampling. Data dikumpulkan menggunakan kuesioner tertutup dengan skala Likert 5 tingkat, kemudian dianalisis secara deskriptif, uji validitas dan reliabilitas, serta korelasi Spearman. Hasil penelitian menunjukkan bahwa intensitas penggunaan LinkedIn berada pada kategori sedang (mean 3.21), sedangkan personal branding mahasiswa secara umum tinggi (mayoritas indikator >3.70). Uji korelasi menghasilkan koefisien 0.653 dengan signifikansi p < 0.001, yang menunjukkan hubungan kuat dan positif yang signifikan antara kedua variabel. Temuan ini mendukung Teori Uses and Gratification, di mana penggunaan aktif LinkedIn berkontribusi pada pembentukan personal branding yang kuat. Penelitian ini merekomendasikan mahasiswa untuk meningkatkan intensitas penggunaan LinkedIn melalui aktivitas seperti posting konten profesional dan networking. Keterbatasan penelitian terletak pada sampel yang spesifik sehingga disarankan perluasan ke populasi lebih luas untuk generalisasi yang lebih baik
Kualitas Konten Promosi Instagram @Atedoz.Photobooth terhadap Minat Beli Pelanggan Cabang Malabar Cikawati, Nabila; Santoso, Hudi; Ulya, Enden Darjatul; Pranata, Rici Tri Harpin
SCIENTIFIC JOURNAL OF REFLECTION : Economic, Accounting, Management and Business Vol. 9 No. 1 (2026): SCIENTIFIC JOURNAL OF REFLECTION: Economic, Accounting, Management, & Business
Publisher : Sekolah Menengah Kejuruan (SMK) Pustek

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/sjr.v9i1.1360

Abstract

This study examines how the quality of promotional content on the Instagram account @atedoz.photobooth influences customer purchase intention at the Malabar branch. The research was motivated by the increasing role of social media content in shaping consumer decision-making, particularly in visually driven industries such as photobooth services. Using a quantitative explanatory approach, data were collected from 96 customers through online and offline surveys. The instrument’s validity and reliability were confirmed using Spearman’s Rho and Cronbach’s Alpha, with all items meeting the required standards. The data were further analyzed through descriptive statistics, a normality test using the Kolmogorov Smirnov method, and a correlation test applying Spearman’s Rank. The results indicate that all dimensions of content quality informativeness, relevance, visual appeal, and interactivity were perceived as high by respondents. The study also found a strong and significant positive correlation between content quality and purchase intention (? = 0.772; sig. 0.000). These findings demonstrate that well-designed promotional content on Instagram plays a meaningful role in enhancing transactional, referential, preferential, and exploratory interest among customers. The outcomes reinforce the importance of maintaining high-quality digital content as part of an effective promotional strategy.
Keterkaitan Konten Reels Instagram pada Minat Beli Pengikut @Cannie.Gift pada Aplikasi Instagram Maharani, Elisabeth Mellyana Dea; Santoso, Hudi; Ulya, Enden Darjatul; Pranata, Rici Tri Harpin
SCIENTIFIC JOURNAL OF REFLECTION : Economic, Accounting, Management and Business Vol. 9 No. 1 (2026): SCIENTIFIC JOURNAL OF REFLECTION: Economic, Accounting, Management, & Business
Publisher : Sekolah Menengah Kejuruan (SMK) Pustek

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/sjr.v9i1.1404

Abstract

The rapid growth of short-video features on social media has encouraged businesses to optimize Instagram Reels as a digital marketing tool to stimulate consumer purchase intention. However, empirical evidence on how Reels content influences purchase intention in emotionally driven businesses such as florist and gift shops remain limited. This study aims to analyze the relationship between Instagram Reels content and the purchase intention of followers of the Cannie Gift and Florist Instagram account. A quantitative explanatory approach was employed, with data collected from 92 active followers using purposive sampling. Reels content was measured through visual-audio quality, creativity and message clarity, posting frequency, and interactivity, while purchase intention was assessed through product interest, information-seeking behavior, willingness to buy, and recommendation tendency. Data were analyzed using Spearman Rank correlation after validity and reliability tests confirmed the robustness of the instrument (Cronbach’s Alpha = 0.812). The results indicate a strong and significant positive relationship between Reels content and purchase intention (? = 0.687; p < 0.001). Among the indicators, presentation style and visual-audio quality showed the strongest association with purchase intention. These findings demonstrate that well-designed and engaging Reels content plays a crucial role in enhancing consumer interest and encouraging purchasing intentions in florist and gift businesses.
Penerapan Human Interest Dalam Penulisan Berita Feature Media Online Radar Bogor Nur 'Aini, Yumna Siti; Pranata, Rici Tri Harpin; Soelistiyowati, Rr. Renny
JURNAL MANAJEMEN PENDIDIKAN Vol 14, No 1 (2026): Jurnal Manajemen Pendidikan
Publisher : Universitas Pakuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jmp.v14i1.13185

Abstract

APPLICATION OF HUMAN INTEREST IN FEATURE NEWS WRITING FOR RADAR BOGOR ONLINE MEDIAThe rapid development of digital technology has compelled mass media to adapt from print to online platforms in order to remain relevant and retain audiences. Radar Bogor, a local media outlet in Bogor City, has responded to this transformation by providing various types of content, including feature news that emphasizes human interest elements. This study aims to explain the process of writing feature news by journalists at Radar Bogor’s online media and to analyze the application of human interest in feature news writing. A qualitative research approach was employed, with data collected through in-depth interviews with the editor-in-chief of Radar Bogor and document analysis of ten culinary feature articles published between September 1 and October 31, 2025. The findings indicate that the feature news production process at Radar Bogor is conducted in a structured and systematic manner, encompassing editorial meetings, field reporting, news writing, and editing. The application of human interest is realized by positioning human stories at the center of the narrative, highlighting struggles, uniqueness, family heritage, and personal experiences of culinary business actors. These practices align with Harcup and O’Neill’s news values, particularly human interest, relevance, entertainment, and unexpectedness. Furthermore, high audience engagement with culinary feature articles supports the Uses and Gratification Theory, showing that audiences actively select content to fulfill cognitive needs, affective needs, social integration, and tension release. Thus, human interest plays a crucial role in enhancing the appeal and relevance of Radar Bogor’s feature news as a local online media outlet.
HUBUNGAN PENGGUNAAN TIKTOK SEBAGAI MEDIA REFERENSI KONTEN TERHADAP KREATIVITAS MAHASISWA KOMUNIKASI DIGITAL DAN MEDIA SEKOLAH VOKASI IPB Manoppo, Nathaniela Anya Jeconia; Wahyu Budi Priatna; Rici Tri Harpin Pranata; Sutisna Riyanto
Jurnal Netnografi Komunikasi Vol. 4 No. 2 (2025): Vol. 4 No. 2 (2025): JNK National Accredited Rank. SINTA 5 based on SK Kemdikti
Publisher : Communication Science Department - Faculty of Social and Political Sciences, Universitas Satya Negara Indonesia (USNI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59408/jnk.v4i2.130

Abstract

The rapid dominance of TikTok among Generation Z students has shifted consumption patterns, positioning it as a primary source of creative reference. This phenomenon poses a dilemma between mere imitation and genuine originality in the academic creative process. This study aims to analyze the correlation between using TikTok as a content reference medium and the creativity of Digital Communication and Media students at IPB Vocational School. A quantitative correlational survey approach was employed with a sample of 77 active students determined by random sampling. Data analysis utilized the Spearman correlation technique due to non-normal distribution, revealing a significant and moderately strong positive correlation between the two variables (r = 0.562, p = 0.001). This positive correlation is primarily driven by the students' high Creative Self-Efficacy (CSE) and the effective use of TikTok to boost Fluency and Flexibility dimensions. Creativity is actualized when students engage in Redefinition by recontextualizing viral trends, confirming that the platform acts as a constructive creative tool when supported by a strong internal drive.  
The use of social media in the communication patterns of IPB University vocational school students Mubarok, Tubagus Ahmad Naufal; Sasmita, Hari Otang; Pranata, Rici Tri Harpin; Riyanto, Sutisna
EDUCTUM: Journal Research Vol. 5 No. 1 (2026): Eductum: Journal Research
Publisher : Lembaga Riset Mutiara Akbar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/ejr.v5i1.1409

Abstract

Social media plays a crucial role in shaping students' increasingly rapid, flexible, and digital communication patterns. This study aims to analyze the intensity of social media use, identify the communication patterns that are formed, and examine the influence of social media use on the communication patterns of students in the Agribusiness Management Study Program, IPB Vocational School. This study used a quantitative method with a Likert scale survey technique on 91 respondents. Data were analyzed through validity, reliability, normality, linearity, and simple linear regression analysis. The results showed that the majority of students used social media with a high level of intensity, with WhatsApp, Instagram, and TikTok as the most dominant platforms used. The regression test results showed an R value of 0.565 and an R Square of 0.319, indicating that social media use had a significant effect of 31.9% on students' communication patterns. These findings confirm that social media significantly contributes to shaping the communication patterns of agribusiness students, although other factors such as direct interpersonal communication and organizational experience also influence students' overall communication patterns.
Visual Content Exposure on the @Folkative Instagram Account to Increase Reading Interest Among Students of SMAN 3 Cibinong Kusnandar, Muhammad Qidam; Santoso, Hudi; Ulya, Enden Darjatul; Pranata, Rici Tri Harpin
EDUCTUM: Journal Research Vol. 4 No. 6 (2025): Eductum: Journal Research
Publisher : Lembaga Riset Mutiara Akbar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/ejr.v4i6.1415

Abstract

The purpose of this study was to examine the effectiveness of visual content on the Instagram account @folkative and its impact on the interest in reading information at SMAN 3 Cibinong students. This study used a quantitative approach with a descriptive correlational method. The required sample was 94 respondents, obtained through the Slovin formula and purposive sampling technique. The statements used in the study have passed the validity and reliability testing process, with all statements declared valid and reliable. The results of the descriptive analysis showed that the visual content of @folkative was considered quite effective to effective, with most indicators being above the average value. Students' interest in reading information was in the good category. The results of the Pearson correlation test showed a strong and significant positive relationship between the effectiveness of visual content and students' interest in reading information. Furthermore, the regression analysis revealed that the effectiveness of visual content contributed 48.4% to students' interest in reading information. Thus, it can be concluded that the visual content of Instagram @folkative plays a role in increasing students' interest in reading information at SMAN 3 Cibinong.
Co-Authors Adila, Fatimah Azzahra Citra Amiruddin Saleh Amiruddin Saleh Anagatha Kilan Sashikirana Anastasya, Audrey Andriyono Kilat Adhi Anggia Widia Khairunnisa Anggia Widia Khairunnisa Apriana, Siti Arif Satria Assyifa Uzzahro Khoerunnisa Asty Khairi Inayah Syahwani Awinda, Tania Azizah, Auliya Azza, Aulia Azzahra, Putri Balqis Bachtiar, Willy Bayu Suriaatmaja Suwanda Budiarto, Tri Chahya, Dhiyaa Riznieqia Cholagi, Fahmi Fuad Cikawati, Nabila Dardanella, Derry Denariansyah, Azqia Aulia Desianti, Salsa Dewanto, Berlian Rahmah Efliani, Novita Enden Darjatul Ulya Fachrurrizal, Fikry Fajar Muttaqin Febri Astuti, Vivien Febriansyah, Shapta Maulana Firman Muhammad Basar Ghiyats Muhammad Shafa Gracia Zephaniah Hakim, Nisrina Nur Haq, Najwa Maulita HUDI SANTOSO Ika Sartika Ika Sartika Kayleen Nicole, Gusti Khairani, Halwa Khalila Zahra Maharani Khalila Zahra Maharani Khalila Zahra Maharani Khoerunnisa, Assyifa Uzzahro Kusnandar, Muhammad Qidam Leonard Dharmawan Maha, Khalila Zahra Maharani Azzahra Maharani Azzahra Maharani Azzahra Maharani, Elisabeth Mellyana Dea Maharani, Khalila Zahra Manisya, Nabhila Manisya, Nabila Manoppo, Nathaniela Anya Jeconia Marithasari, Harries Maulida, Kania Syifa Mubarok, Tubagus Ahmad Naufal Muhammad Naufal Fadhlurrahman Muhammad Rafly Muhammad Raihan Ath Thaariq Muhammad Zaki Ilham Muhammad, Badar Nabhila Manisya Nabhila Manisya Nabila Manisya Nabila Manisya Novinuryani Putri, Sosa Nugrani, Syabita Salma Nur 'Aini, Yumna Siti Nur Fajri Rahmawati Nur Hannah Muthohharoh Nuranijiwa, Nadila Nurfadhilah, Ananda Nurrahmawati, Tania Otang Sasmita, Hari Pebrianti, Nispia Putra, Fawwaz Hanis Radika Rahayu, Alma Ramadhani, Azhar Ramadhani, Dian Eka Ramdani, Guruh Rangkuti, Michelia Aisha Rifki Mesa Riski, Astari Rizky Cakra Bintang Permana Saepudiqri, Saepudiqri Salsabila, Aliya Salsabila, Davina Elmaliya Santoso, Hudi Sasmita, Hari Otang Savaira Yuktana Vidyasmara Savitri, Aisy Andini Sawitri, Louisa S U Shabila, Ailsha Shafinas, Citra Ayu Shauma Putri, Indira Galuh Sindy Bella Rahimah Siti Sakinah, Siti Soelistiyowati, Rr. Renny Sufyan , Ahmad Baihaqi Suhendi Irawan Supama Wijaya, Abung Suparman Suparman Suparman suparman suparman Suparman Suparman Suparman Suparman Suriaatmaja, Bayu Suryana, Syifa Rachmania Sutisna Riyanto Sutisna Riyanto Syahwani, Asty Tania Nurrahmawati Tania Nurrahmawati Tasya Camila Hamdani Tekad Urip Pambudi Sujarnoko Tri Budiarto Ulil Azmi Nurlaili Afifah Ulya, Enden Darjatul Vivien Febri Astuti Wahyu Budi Priatna Widia, Anggi Zahra Maharani, Khalila Zahra, Salsa Aulia Zephaniah, Gracia Zulfahnur, Aisyah Saharani