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All Journal JURNAL ILMIAH KESEHATAN KEPERAWATAN Semesta Teknika MNJ (Malang Neurology Journal) Jurnal Pilar Nusa Mandiri Jurnal Dimensi Pendidikan dan Pembelajaran Journal of ELT Research Techno Nusa Mandiri : Journal of Computing and Information Technology Jurnal Ilmiah Ilmu Keperawatan Indonesia (Indonesian Nursing Scientific Journal) Bunda Edu-Midwifery Journal (BEMJ) INTI Nusa Mandiri Jurnal Infortech Cakrawala Repositori Imwi BUDGETING : Journal of Business, Management and Accounting JPM: JURNAL PENGABDIAN MASYARAKAT JURNAL AKSIOMA AL-ASAS Majalah Ilmiah UPI YPTK Jurnal Pengabdian kepada Masyarakat Jurnal Agristan Empowerment Society Jurnal Minfo Polgan (JMP) Golden Ratio of Mapping Idea and Literature Format Jurnal Ilmu Multidisplin Jurnal Ilmiah Pendidikan dan Keislaman Innovative: Journal Of Social Science Research Jurnal Pariwisata, Bisnis Digital dan Manajemen Jurnal Pelita Manajemen Jurnal Sains dan Teknologi Informasi Indonesian Journal of Economics and Strategic Management Cakrawala: Jurnal Pendidikan Guru Madrasah Ibtidaiyah Awal Bros Journal of Community Development Jurnal Multidisiplin Pengabdian Masyarakat (JMPM) PESHUM SCIENTIA JOURNAL : Jurnal Ilmiah Mahasiswa Proceeding Mulawarman International Conference on Tropical Public Health
siti nurlela
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Journal : Golden Ratio of Mapping Idea and Literature Format

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The Impact of PayLater, Cash on Delivery, and Product Return Features on Consumer Buying Interest on Shopee in Asahan Regency Tampubolon, Erwin Cristian; Dailami, D.; Nurlela, Siti; Syafitri, Nadya; Irawan, Okta Saputra; Amanda, Sasa Aprilia; Pratiwi, Widya Ayu
Golden Ratio of Mapping Idea and Literature Format Vol. 6 No. 1 (2026): July - January
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmilf.v6i1.1378

Abstract

The development of digital technology has driven a significant transformation in consumer shopping behavior, primarily through e-commerce platforms. This study analyzes the influence of Shopee PayLater, Cash on Delivery (COD), and return of goods features on consumer purchasing interest in Asahan Regency. This study uses a quantitative approach with a survey technique. Data were obtained from 100 respondents through an online questionnaire based on a Likert scale and analyzed using multiple linear regression. The results showed that the return of goods feature significantly influences purchasing interest (sig. = 0.000), followed by the PayLater feature (sig. = 0.008). Meanwhile, the COD feature did not show a significant effect (sig. = 0.156). The Adjusted R Square value of 0.536 indicates that the three features can explain 53.6% of the variation in consumer purchasing interest. This finding shows that consumer perceptions of after-sales service and payment flexibility are key factors in purchasing decisions. This study provides strategic implications for e-commerce platform managers, especially Shopee, in developing service features that are more adaptive to the needs and behavior of digital consumers. The study also recommends testing other variables such as product quality, promotions, and customer reviews in further studies.
Co-Authors 'Aina 'Uruba, Huurul Achmad Fauzi Adelita, Rafanda Aditya Ananda, Aditya Adrianto, Ratno Agustini, Rina Tri Akmaludin Akmaludin, Akmaludin Alfarizzy, Vito Faza Amanda, Sasa Aprilia Amin, Mustangin Aminah Aatinaa Adhyatma Anggraini, Feny Savira Annisa Nurrachmawati Anton, A Antonius Yadi Kuntoro Aprida, Siti Nurul AR, Chaerunnisa Ariska, Dina Atikah, Fifi Auliya, Jumi Azizah , Siti Nur Azizah, Mirsa Nur Balqis, Salsabila Putri Cahyani Budihartanti, Cahyani Dailami, D. Daniati Uki Eka Saputri Denis, Rafael Fernando Deya Ramadhan, Indah Din Azwar Uswatun Diwani, Meftyane Liz Dwi Soegiarto, Dwi Edi Kurniadi Ekastuti, Zaidatun Eko Arisetijono Euriga, Epsi Fahlapi, Riza Fahmi Sahlan Fania, Liza febriyanti febriyanti Fikriy, Mohamad Galuh Putra, Rifqi Gunawan Suryoputro Gunawan Suryoputro, Gunawan Gutami, Anggie Dia Hendra Ts, Kartika Hermanto Hermanto Hidayat, Irwan Hurairah, Rizky Abu Iis Nurasiah Ilham, Muhamad INDAH PURNAMASARI Irawan, Okta Saputra isma yuniar juanda, muhammad Jumawan Jupriyanto Jupriyanto, Jupriyanto Khairudin Khairudin Khalisha, Nailah Kurnia, Lita Lasari, Aramika Laska, Yulinda Lasman Effendi Lenik Gah, Regina Lestari Yusuf Mardika, Nanda Harry maruloh Maulana, Ady Maulani, Rici Gusti Miftakhur Rizki Muhammad Iqbal Nainggolan, Lenni Lea Netty Herawaty Purba Nitra, Ridatu Oca Nugraha, Fitra Septia Nur Rohmah Nurfalah, Ridan Nurfauzan, Nabil Nurwahyuni, Linda Pakpahan, Yohana Fransiska Pasha, Yuliana Permana, Lies Pratiwi, Widya Ayu Primadani, Dimas Rahmawati, Dessika Rahmawati, Rahmawati rangga ramadhan saelan Rehani, Siti Rio Pratama, Salza Risca Lusiana Pratiwi Saelan, M. Rangga Ramadhan Sari, Sindi Ayu Permata Sarwani, Audi Aprilia Saryono, M.Or. S.Pd. Jas. Sasetio, Jalalludin Selasih Putri Isnawati Hadi Sembiring, David JM Sholeha, Bella Bina Sholihat, Siti Siti Maemunah Siti Masturoh Siti Masturoh Siti Rahayu Situmorang, Coky Atmajaya solihat, siti Sri Hadianti Sudarsono Sukarelawati, Sukarelawati Sulaeman, Sania Khaira Ikhsanti Supriatna Supriatna Susi Susanti Syafitri, Nadya Tampubolon, Erwin Cristian Taopik Hidayat Taqiyyah, Mia Risyah Teguh Prasetyo, Ery TIDIANA Undang Suryatna Wahyudi, Hegel Widiyanto, Aldi Widodo Mardi Santoso, Widodo Mardi Yohana, Dina Yulinda Laska Zulkarnain Zulkarnain