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Sulistyo Budi Utomo
Sekolah Tinggi Ilmu Ekonomi Indonesia Surabaya
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The Influence of Digital Payment Convenience and Cashless Promotion on Tourist Purchase Frequency with Perceived Ease of Transaction in Tourist Areas in Bogor Sulistyo Budi Utomo
West Science Interdisciplinary Studies Vol. 4 No. 04 (2026): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v4i04.2798

Abstract

This study examines the impact of digital payment convenience and cashless promotions on tourists' purchase frequency and perceived transaction convenience in a tourist area in Bogor, Indonesia. The research employs a quantitative approach with a sample size of 225 tourists, using a structured questionnaire based on a Likert scale. Data analysis was performed using Structural Equation Modeling (SEM-PLS 3) to test the hypothesized relationships. The results show that both digital payment convenience and cashless promotions significantly influence tourists' purchase frequency and perceived transaction convenience. Specifically, digital payment convenience positively affects both purchase frequency and transaction convenience, while cashless promotions enhance both purchase frequency and transaction convenience. Additionally, perceived transaction convenience mediates the relationship between digital payment convenience and purchase frequency. These findings provide practical insights for tourism businesses looking to improve the customer experience and increase revenue by integrating digital payments and offering attractive cashless promotions.
The Influence of Digital Payment Convenience and Cashless Promotion on Tourist Purchase Frequency with Perceived Ease of Transaction in Tourist Areas in Bogor Sulistyo Budi Utomo
West Science Interdisciplinary Studies Vol. 4 No. 04 (2026): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v4i04.2798

Abstract

This study examines the impact of digital payment convenience and cashless promotions on tourists' purchase frequency and perceived transaction convenience in a tourist area in Bogor, Indonesia. The research employs a quantitative approach with a sample size of 225 tourists, using a structured questionnaire based on a Likert scale. Data analysis was performed using Structural Equation Modeling (SEM-PLS 3) to test the hypothesized relationships. The results show that both digital payment convenience and cashless promotions significantly influence tourists' purchase frequency and perceived transaction convenience. Specifically, digital payment convenience positively affects both purchase frequency and transaction convenience, while cashless promotions enhance both purchase frequency and transaction convenience. Additionally, perceived transaction convenience mediates the relationship between digital payment convenience and purchase frequency. These findings provide practical insights for tourism businesses looking to improve the customer experience and increase revenue by integrating digital payments and offering attractive cashless promotions.
The Influence of Environmental Knowledge, Social Media Influence, and Green Marketing Communication on Green Consumer Behavior of Consumers of Sustainable Fashion Products Sulistyo Budi Utomo; Anton Nurcahyo; Iwan Henri Kusnadi; Yusnindar Yusnindar; Rezky Nurbakti
Indonesian Journal of Innovation Multidisipliner Research Vol. 4 No. 3 (2026): Juli - September
Publisher : Institute of Advanced Knowledge and Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69693/ijim.v4i3.1342

Abstract

The purpose of this research is to analyze the effect of Environmental Knowledge, Social Media Influence and Green Marketing Communication toward Green Consumer Behavior on consumers of sustainable fashion products. The study adopted a quantitative design and survey method with 220 respondents who had purchased sustainable fashion products, selected through purposive sampling technique. Data collection was by online questionnaire and data analysis was by multiple linear regression. The results show that Environmental Knowledge, Social Media Influence and Green Marketing Communication have a positive and significant effect on Green Consumer Behavior both partially and simultaneously. The research result shows that the higher environmental knowledge, social media positive influence and green marketing communication can improve the environmentally friendly consumption behavior. It makes theoretical contributions to the green marketing and consumer behavior literature, and provides practical implications for sustainable fashion companies in developing marketing strategies for sustainability.
Co-Authors Abid Ramadhan Ainil Mardiah Al-Amin Alfiana Alfiana , Alfiana Amin, Al- Andri Ardhiyansyah Anton Nurcahyo Arif MarjukI Arvin Hardian Astuti, Enny Diah Aulia Kusuma Wardani Azmi Syarif Burhanuddin Burhanuddin Burhanuddin Burhanuddin Caka Gatot Priambodo Devi Yuliantina Dila Padila Nurhasanah Donny Juliandri Prihadi Edi Susilo Eka Hendrayani Elizabeth Elizabeth Endang Sri Wahyuningsih, Endang Sri Errie Margery Erwina Kartika Devi Eva Andriani Eva Desembrianita Eva Yuniarti Utami Feliks Anggia Binsar Kristian Panjaitan Garcia Krisnando Nathanael Hamka Hamka Hamka Hamka, Hamka Hening Widi Oetomo Henky Hendrawan Heru Suprihhadi Heru Suprihhadi Heru Suprihhadi Heru Suprihhadi Hisnol Jamali I Wayan Adi Pratama Ilham Arief Ilham Ilham In'am Widiarma In'am Widiarma In'am Widiarma Indra Wijaya Iswahyu Pranawukir Iwan Henri Kusnadi Jefri Putri Nugraha Judijanto, Loso Karnawi Kamar Kusumawardhani, Trisnawati LISTIANA SRI MULATSIH Listiana Sri Mulatsih Loso Judijanto Luckhy Natalia Anastasye Lotte Lusiah Lusiah M Toyib M. Imron Mas’ud M. Novan Saputra Mahmudin, Tono Mazzlida Mat Deli Mega Arisia Dewi Mega Fatimah Rosana Minggar Anggri Prihati Muh Zakaria Muh. Zakaria Muhammad Syafri, Muhammad Muhammad Syafrie Musran Munizu Ngurah Pandji Mertha Agung Durya Nurhayaty, Ety Nusyirwan Nusyirwan Paramita Andiani Pramudi Harsono Pujowati, Yenik R. Yudi Sidharta Rachmadi Indrapraja Rahmat Aji Nur Yakin Rahula Hananuraga Ratnawati Ratnawati Rendro Laksmono Rendro Laksmono Reza Nurul Ichsan Rezky Nurbakti Rini Novianti Rudi Kurniawan Setiadi, Bekti SETIAWAN JODI, I WAYAN GEDE ANTOK Sidharta, R Yudi Sidharta, R. Yudi Soni Suharmono Sonny Santosa Suharmono, Soni Sumarwanto Suprihhadi, Heru Suriadi Susanto, Sherly Ernawati Syarif, Azmi Tarigan, Miska Irani Tribowo Rachmat Fauzan Tugas Tri Wahyono Utami, Eva Yuniarti Wahyono, Tugas Tri Wahyuningratna, Ratu Nadya Widiarma, Inam widiarma, In’am Widiastuti Furbani Widyananta, Antonius Satria Wiryawan, Dedik Yanti Setianti Yenik Pujowati Yusnindar Yusnindar