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Pengaruh Word of Mouth, Social Media Marketing dan Kepercayaan terhadap Kepuasan Konsumen Pengguna IPhone Utomo, Sulistyo Budi; Arif MarjukI; Arvin Hardian; I Wayan Adi Pratama; M. Imron Mas'ud
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 10 No. 2 (2024): April 2024
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini dilakukan dengan bertujuan untuk mengetahui pengaruh word of mouth, social media marketing dan kepercayaan terhadap kepuasan konsumen pengguna iPhone. Penelitian ini menggunakan pendekatan penelitian kuantitatif. Populasi penelitian adalah konsumen pengguna iPhone. Jumlah sampel sebanyak 100 responden. Model yang digunakan dalam penelitian ini analisis regresi linier berganda. Hasil penelitian secara parsial mengindikasikan bahwa setiap variabel kualitas pelayanan, komunikasi pemasaran dan kepercayaan berpengaruh positif dan signifikan terhadap kepuasan konsumen pengguna iPhone. Hasil uji penelitian memperoleh hasil nilai R Square diperoleh sebesar 45% dan sisanya sebesar 55% dapat dijelaskan oleh variabel lain diluar penelitian ini misalnya citra merek, promosi harga dan emosional dan lain-lain. Hasil uji simultan penelitian diperoleh bahwa pengaruh word of mouth, social media marketing dan kepercayaan berpengaruh positif dan signifikan terhadap kepuasan konsumen pengguna iPhone.
Analisis Pengaruh Digital Marketing, Komunikasi Pemasaran dan Kualitas Pelayanan Terhadap Kepuasan Konsumen Kusumawardhani, Trisnawati; Rahula Hananuraga; Sulistyo Budi Utomo; Arvin Hardian; Yanti Setianti
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 10 No. 5 (2024): Oktober 2024
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v10i5.3222

Abstract

Di era digital dengan perkembangan teknologi yang begitu pesat telah membuat perubahan pola komunikasi kehidupan bermasyarakat. Penelitian ini bertujuan menganalisis pengaruh digital marketing, komunikasi pemasaran, dan kualitas pelayanan terhadap kepuasan konsumen. Studi empiris pada konsumen pengguna smartphone Samsung Galaxy di Kota Bekasi. Penelitian menggunakan metode pengambilan sampel adalah nonprobability sampling dengan teknik purposive sampling. Responden dalam penelitian berjumlah 93 orang dan kuesioner dibagikan sebagai instrument penelitian. Model penelitian analisis regresi linier berganda. Hasil penelitian bukti empiris bahwa variabel digital marketing berpengaruh positif dan signifikan terhadap kepuasan konsumen. Komunikasi pemasaran secara parsial berpengaruh positif dan signifikan terhadap kepuasan konsumen. Kualitas pelayanan secara parsial berpengaruh positif dan signifikan terhadap kepuasan konsumen.. Adapun uji simultan dari hasil penelitian ini menunjukkan bahwa digital marketing, komunikasi pemasaran dan kualitas pelayanan berpengaruh positif dan signifikan terhadap kepuasan konsumen. Hasil penelitian yang memperoleh hasil nilai Adjusted R Square dengan hasil sebesar 57,3%. Sisanya sebesar 42,7% dapat dijelaskan oleh variabel lain diluar penelitian ini misalnya Web E-Commerce, persepsi harga dan lain-lain.
PENDAMPINGAN LEGALITAS DAN PERANCANGAN EKOSISTEM KOPERASI JASA Sulistyo Budi Utomo; Mega Arisia Dewi; R. Yudi Sidharta; Heru Suprihhadi; Widiarma, In'am
PROFICIO Vol. 5 No. 2 (2024): PROFICIO : Jurnal Abdimas FKIP UTP
Publisher : FKIP UNIVERSITAS TUNAS PEMBANGUNAN SURAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36728/jpf.v5i2.3366

Abstract

Peranan Usaha Mikro Kecil dan Menengah (UMKM) sebagai penopang perekonomian dan cukup berkontribusi besar terhadap pengerakan ekonomi di Indonesia serta sebagai pencipta lapangan pekerjaan yang merata. Menurut data yang ada, UMKM memberikan kontribusi 60% terhadap PDB (Pendapatan Domestik Bruto) secara nasional, maka pemerintah sangat memperhatikan UMKM dan Koperasi, keduanya yang saling mendukung untuk kemajuan ekonomi yang berasaskan kerakyatan. Koperasi sebagai lembaga yang dapat memberdayakan para pelaku usaha kecil dan menengah kepada peningkatan kesejahteraan anggota dan sekelilingnya sehingga patut disyukuri dan diapresiasi. Dengan pelatihan dan sosialisasi yang berkelanjutan terhadap UMKM perlu membentuk ekosistem Koperasi agar dapat mampu menjalankan fungsi-fungsinya dengan baik dan memberikan manfaat yang telah dijanjikan sehingga tidak mengecewakan masayarakat, ekosistem koperasi yang dimaksud adalah selalu adaptif pada kondisi yang menuntut untuk maju dan berinovasi pada digitalisasi demi memperluas akses pasar di dalam negeri serta luar negeri. Metode pelaksanaannya dengan cara melakukan pelatihan secara offline terkait peranan penting pendirian koperasi untuk UMKM bersama Dekopinda Kota Surabaya, kemudian untuk menindaklanjuti acara tersebut dilakukan pendampingan secara menyeluruh bagi semua pelaku UMKM yang terlibat. Hasil Kegiatan pengabdian kepada masyarakat bagi anggota UMKM di Kota Surabaya ini telah berjalan dengan baik dan memberikan manfaat bagi para anggota UMKM
Pemberdayaan Masyarakat Desa Pranggang melalui Pelatihan Kewirausahaan (Kegiatan Bakti Sosial Himpunan Mahasiswa Manajemen STIESIA Surabaya) Sidharta, R Yudi; Sulistyo Budi Utomo
Ekobis Abdimas Vol 5 No 1 (2024): Juni 2024
Publisher : Fakultas Ekonomi, Universitas PGRI Adi Buana Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36456/ekobisabdimas.5.1.9086

Abstract

Kegiatan bakti sosial yang dilaksanakan oleh Himpunan Mahasiswa (HIMA) Manajemen Sekolah Tinggi Ilmu Ekonomi Indonesia (STIESIA) Surabaya di Desa Pranggang, Kediri, dari tanggal 24 Februari hingga 3 Maret. Kegiatan ini bertujuan untuk meningkatkan kesejahteraan masyarakat melalui berbagai inisiatif, termasuk pembagian sembako, edukasi untuk anak-anak, dan pelatihan keterampilan untuk ibu-ibu PKK. Selain itu, dosen STIESIA memberikan pelatihan kewirausahaan kepada masyarakat desa untuk meningkatkan pengetahuan dan keterampilan dalam mengelola usaha kecil dan menengah. Pelatihan ini mencakup topik-topik seperti identifikasi peluang usaha, pengelolaan keuangan, strategi pemasaran, pengembangan produk, dan manajemen operasional, yang didasarkan pada teori-teori keuangan dan kewirausahaan terkemuka. Kehadiran Sekretaris Desa Pranggang menunjukkan dukungan penuh dari pemerintah desa terhadap kegiatan ini. Artikel ini diakhiri dengan harapan bahwa kegiatan bakti sosial serupa dapat dilaksanakan secara berkelanjutan dan memberikan manfaat jangka panjang bagi masyarakat. Kata kunci : Kewirausahaan, Pengabdian Masyarakat, Pendidikan, Desa Pranggang, STIESIA Surabaya
Pengaruh Digital Marketing, E-Commerce Dan Pengetahuan Kewirausahaan Terhadap Minat Berwirausaha Generasi Milenial Rendro Laksmono; M. Toyib; Ainil Mardiah; Sulistyo Budi Utomo; Donny Juliandri Prihadi
Indo-Fintech Intellectuals: Journal of Economics and Business Vol. 4 No. 5 (2024): Indo-Fintech Intellectuals: Journal of Economics and Business (in-Press)
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/ifijeb.v4i5.2168

Abstract

Minat berwirausaha akan menghasilkan para pelaku usaha yang penuh semangat kewirausahaan.Generasi milenial perlu memiliki efikasi diri yang tinggi untuk berwirausaha di bidang ekonomi kreatif. Penelitian yang dilakukan ini untuk mengetahui pengaruh digital marketing, e-commerce, pengetahuan kewirausahaan terhadap minat berwirausaha generasi milenial. Metode penelitian yang dipilih peneliti adalah jenis penelitian kuantitatif. Populasi dalam penelitian ini pada generasi milenial di Kota Yogyakarta. Data diperoleh secara primer melalui kuesioner Sampel yang digunakan dalam penelitian terdapat 100 responden. Hasil penelitian secara parsial menunjukkan bahwa digital marketing berpengaruh positif dan signifikan terhadap minat berwirausaha, e-commerce berpengaruh positif dan signifikan terhadap minat berwirausaha, dan pengetahuan kewirausahaan berpengaruh positif dan signifikan terhadap minat berwirausaha. Hasil nilai Adjusted R Square sebesar 45,2%. Terdapat pengaruh positif dan signifikan secara bersama-sama bahwa digital marketing, e-commerce, pengetahuan kewirausahaan terhadap minat berwirausaha generasi milenial.
The Role of E-Service Quality and Brand Image on Purchase Intention of Smartphone Products Utomo, Sulistyo Budi; Setiadi, Bekti; Astuti, Enny Diah; Wahyuningratna, Ratu Nadya; Hendra, Hendra; Nusyirwan, Nusyirwan
International Journal of Engineering, Science and Information Technology Vol 5, No 1 (2025)
Publisher : Malikussaleh University, Aceh, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52088/ijesty.v5i1.714

Abstract

The smartphone industry has witnessed remarkable growth over the past decade, becoming one of the most dynamic and competitive markets globally. With technological advancements and increasing internet penetration, consumers increasingly rely on e-commerce platforms to purchase smartphones. Consequently, the quality of e-services provided by companies has emerged as a critical determinant of consumer purchase behaviour. Simultaneously, brand image remains a key factor influencing consumer preferences and loyalty. This study investigates the impact of e-service quality and brand image on consumers' purchase intentions for smartphone products. In an era where online shopping has become a dominant trend, understanding how these factors influence consumer behaviour is crucial for businesses seeking a competitive edge. Data for this research was collected from 100 respondents using structured questionnaires, and multiple regression analysis was employed to assess the relationships between the variables. The findings reveal that e-service quality and brand image significantly positively affect purchase intention. High-quality e-services, characterized by website functionality, responsiveness, and security, enhance consumer trust and encourage purchasing decisions. Simultaneously, a strong brand image fosters consumer loyalty and preference, further amplifying purchase intention. Moreover, the interplay between e-service quality and brand image shows a synergistic effect, where combining both factors results in even higher purchase intention. This research underscores the importance of seamless online experiences and robust branding strategies for companies operating in the smartphone market. Practical implications include businesses needing to continually improve their e-service platforms by investing in user-friendly designs, efficient customer service, and secure transaction systems. Maintaining a consistent and appealing brand image through targeted marketing and corporate social responsibility initiatives is critical. These efforts attract new customers and retain existing ones, driving long-term success in the competitive landscape of smartphone products. By addressing both e-service quality and brand image, companies can effectively influence consumer behaviour, enhance satisfaction, and foster brand loyalty.
Pendampingan penguatan manajemen dan akuntansi bagi UMKM melalui legalitas NPAK menjadi badan hukum koperasi Utomo, Sulistyo Budi; Dewi, Mega Arisia; Sidharta, R. Yudi; Suprihhadi, Heru; Widiarma, Inam
ABDIMASY: Jurnal Pengabdian dan Pemberdayaan Masyarakat Vol. 5 No. 2 (2024): ABDIMASY: Jurnal Pengabdian dan Pemberdayaan Masyarakat
Publisher : STAI Auliaurrasyidin Tembilahan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46963/ams.v5i2.2312

Abstract

The establishment of cooperatives is inseparable from the role of the Cooperative Deed Drafting Notary (NPAK), an authorized official responsible for drafting cooperative establishment deeds. Through legal recognition as a legal entity, NPAK provides specialized services in drafting cooperative deeds, which cannot be performed by general notaries. Cooperatives play a strategic role in empowering micro, small, and medium enterprises (MSMEs) to improve members' welfare and strengthen management and accounting practices to ensure business operations align with their objectives. This activity involved guidance by NPAK in collaboration with Dekopinda Surabaya City on the importance of establishing cooperatives for MSMEs. The stages included comprehensive assistance in the application, drafting, and signing of cooperative establishment deeds and the subsequent approval process. The results indicated that the cooperative establishment process for MSME members in Surabaya City was successfully implemented, providing significant benefits in enhancing members' welfare
Efforts to Improve The Economy of Communities in The Trade and Services Sector in Beach Destinations Miska Irani Tarigan; Lusiah Lusiah; Errie Margery; Aulia Kusuma Wardani; Sulistyo Budi Utomo; Mazzlida Mat Deli
International Journal of Economics Development Research (IJEDR) Vol. 4 No. 6 (2023): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v5i2.4523

Abstract

Every year, the Bau Nyale festival always has a unique concept that attracts the attention of domestic and foreign tourists. Tourism has become a leading sector of Central Lombok Regency in order to realize social welfare for its entire community. This can be seen from the program launched by the Regional Government to become a major tourist destination, not only for local tourists but also foreign tourists. The purpose of this study is to analyze and describe the Bau Nyale festival as an effort to improve the community's economy in the trade and service sector in Selong Belanak beach destination. The research used the descriptive method with qualitative analysis and data were collected through interviews, observation and documentation. The secondary data were collected from documents and texts related to the research topic, be it books, articles journals, or others. The results of this study show that the contribution of tourist attractions and Bau Nyale festival at Selong Belanak Beach has a natural impact, namely increasing the number of tourist visits and increasing employment opportunities for the community and has an effect on the economic income of the local community. This can lead to new business opportunities and open up job opportunities, the needs of the population are met, control and ownership can be fully held by the community. Village government and regency government must provide support to MSMEs around Selong Belanak Beach by improving facilities to improve the community's economy, further campaign for the cultural tourism by managing various facilities and infrastructure that can facilitate tourists in visiting.  
Pengaruh Brand Activism, Persepsi Konsumen Terhadap Loyalitas Merek: Analisis dalam Konteks Industri Fast Fashion di Jawa Barat Budi Utomo, Sulistyo; Utami, Eva Yuniarti; Ardhiyansyah, Andri
Jurnal Bisnisman : Riset Bisnis dan Manajemen Vol 5 No 2 (2023): Jurnal Bisnisman : Riset Bisnis dan Manajemen
Publisher : Universitas Nusa Putra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52005/bisnisman.v5i2.157

Abstract

This study investigates the dynamics between brand activism, consumer perceptions, and brand loyalty in the fast fashion industry in West Java. A diverse sample of 250 consumers provided insights into their perceptions and preferences. The study revealed that most respondents had positive perceptions of brand activism initiatives by fast fashion brands, highlighting its resonance with West Java consumers. Regression analysis confirmed a significant positive relationship between consumer perceptions of brand activism and brand loyalty. This research contributes to understanding the impact of brand activism and underscores its potential to drive brand loyalty in culturally diverse markets.
Pendampingan Pemasaran Digital, Analisis Data dan Akuntansi pada Koperasi Produsen Berkah Sejahterah Bersama di Surabaya Utomo, Sulistyo Budi; Dewi, Mega Arisia; Sidharta, R Yudi; Suprihhadi, Heru; Widiarma, In’am
Jurnal Pengabdian Masyarakat (ABDIRA) Vol 5, No 3 (2025): Abdira, Juli
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/abdira.v5i3.740

Abstract

The formation of a cooperative cannot be separated from the cooperative's articles of association itself, the cooperative's articles of association are guidelines or rules of the game for all activities and operations of the Cooperative. The agreement that has been stated in the articles of association and of course adjusted to the Cooperative's SOP. The Berkah Sejahterah Bersama producer cooperative is a forum for developing the businesses of MSMEs, most of whom are producers who have businesses that produce food and beverages. The implementation method is by holding a meeting held at the place of one of the Cooperative members with direction given by the STIESIA Academics such as digital marketing, data analysis and Accounting, then to follow up on the event, comprehensive assistance is provided for all MSME actors involved, providing supervision based on Cooperative law. The results of community service activities for MSME members in the city of Surabaya have gone well. This activity is quite important for cooperative members on how to run according to the rules agreed upon together and is useful for improving the welfare of Cooperative members
Co-Authors Abid Ramadhan Ainil Mardiah Alfiana , Alfiana Amin, Al- Andiani, Paramita Andri Ardhiyansyah Arif MarjukI Arvin Hardian Asriany Astuti, Enny Diah Aulia Kusuma Wardani Burhanuddin Burhanuddin Burhanuddin Burhanuddin Caka Gatot Priambodo Devi Yuliantina Dikky Mooy Donny Juliandri Prihadi Edi Susilo Eka Hendrayani Elizabeth Elizabeth Endang Sri Wahyuningsih, Endang Sri Errie Margery Erwina Kartika Devi Eva Andriani Eva Desembrianita Eva Yuniarti Utami Feliks Anggia Binsar Kristian Panjaitan Garcia Krisnando Nathanael Hamka Hamka Hamka Hamka, Hamka Hendra Hendra Hening Widi Oetomo Henky Hendrawan Heru Suprihhadi Heru Suprihhadi Heru Suprihhadi Heru Suprihhadi Hisnol Jamali I Wayan Adi Pratama Ilham Arief Ilham Ilham In'am Widiarma In'am Widiarma In'am Widiarma Indra Wijaya Iswahyu Pranawukir Jefri Putri Nugraha Judijanto, Loso Karnawi Kamar Kusumawardhani, Trisnawati LISTIANA SRI MULATSIH Listiana Sri Mulatsih Loso Judijanto Luckhy Natalia Anastasye Lotte Lusiah Lusiah M Toyib M. Imron Mas’ud M. Novan Saputra Mahmudin, Tono Mazzlida Mat Deli Mega Arisia Dewi Minggar Anggri Prihati Muh. Zakaria Muhammad Syafri, Muhammad Musran Munizu Nathanael, Garcia Krisnando Ngurah Pandji Mertha Agung Durya Nurhasanah, Dila Padila Nurhayaty, Ety Nusyirwan Nusyirwan Pramudi Harsono Pujowati, Yenik R. Yudi Sidharta Rachmadi Indrapraja Rahmat Aji Nur Yakin Rahula Hananuraga Ratnawati Ratnawati Rendro Laksmono Rendro Laksmono Reza Nurul Ichsan Rini Novianti Rudi Kurniawan Rudy Irwansyah Sari, Risca Kurnia Setiadi, Bekti SETIAWAN JODI, I WAYAN GEDE ANTOK Sherly Ernawaty Susanto Sidharta, R Yudi Sidharta, R. Yudi Sidharta, Yudi Soni Suharmono Sonny Santosa Suharmono, Soni Sumarwanto Suprihhadi, Heru Suriadi Syarif, Azmi Tarigan, Miska Irani Tribowo Rachmat Fauzan Tugas Tri Wahyono Utami, Eva Yuniarti Wahyono, Tugas Tri Wahyuningratna, Ratu Nadya Widiarma, Inam widiarma, In’am Widiastuti Furbani Widyananta, Antonius Satria Wijaya, Indra Wiryawan, Dedik Yanti Setianti Yenik Pujowati Zulfikar, Mochammad Reza