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All Journal NUSANTARA : Jurnal Ilmu Pengetahuan Sosial LUGAS Jurnal Komunikasi Jurnal Review Pendidikan dan Pengajaran (JRPP) Jurnal Komunikasi Universitas Garut: Hasil Pemikiran dan Penelitian Jurnal Komunikasi Nusantara Jurnal Komunikasi Nusantara Akrab Juara : Jurnal Ilmu-ilmu Sosial Indonesian Journal of Engagement, Community Services, Empowerment and Development (IJECSED) Jurnal Pengabdian Masyarakat Madani Jurnal Public Relations (J-PR) Indonesian Collaboration Journal of Community Services (ICJCS) Jurnal Minfo Polgan (JMP) Al-MIKRAJ: Jurnal studi Islam dan Humaniora PENGABDIAN SOSIAL Journal of Innovation Research and Knowledge Jurnal Pengabdian Mandiri Journal of Artificial Intelligence and Digital Business Mestaka: Jurnal Pengabdian Kepada Masyarakat Indonesian Research Journal on Education Innovative: Journal Of Social Science Research West Science Interdisciplinary Studies Journal International Dakwah and Communication Global Komunika : Jurnal Ilmu Sosial dan Ilmu Politik West Science Interdisciplinary Studies International Journal of Management and Business Intelligence (IJMBI) Jurnal Ilmu Komunikasi dan Sosial Politik Jurnal Pengabdian Masyarakat dan Riset Pendidikan Journal of Dialogos Retorika: Jurnal Komunikasi, Sosial dan Ilmu Politik Brand Communication An Nafi’; Multidisciplinary Science Journal of Creative Power and Ambition (JCPA) Journal of Conflict and Social Class (JCSC) Tamilis Synex: Multidimensional Collaboration Journal of Dialogos International Journal of Educational Narratives
RR Roosita Cindrakasih
Universitas Bina Sarana Informatika
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Physics Public Health Social Sciences Other

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The Role of Social Media in Forming Public Opinion about Islamophobia in Indonesia Budiawan, Budiawan; Cindrakasih, Roosita; Puspitaningrum, Deby; Fajar, Adityo; Kurniawan, Fajar
Journal International Dakwah and Communication Vol. 5 No. 1 (2025)
Publisher : Sekolah Tinggi Agama Islam Al-Hikmah Pariangan Batusangkar, West Sumatra, Indonesia.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55849/jidc.v5i1.145

Abstract

Islamophobia, a growing concern worldwide, has been increasingly shaped by the spread of misinformation and negative stereotypes through social media platforms. In Indonesia, where Islam is the predominant religion, the rise of Islamophobic discourse on social media has created significant challenges for the Muslim community and interfaith relations. This study explores the role of social media in shaping public opinion about Islamophobia in Indonesia. The research investigates how social media platforms, particularly Twitter, Facebook, and Instagram, contribute to the formation and dissemination of Islamophobic narratives, and how these narratives influence public perceptions of Islam and Muslims. A mixed-methods approach was used, combining content analysis of social media posts with surveys of Indonesian internet users to assess their awareness of Islamophobic content and its effects. The findings reveal that social media platforms play a critical role in amplifying Islamophobic discourse, often without sufficient counter-narratives or fact-checking. The study concludes that social media has a dual role, both as a platform for disseminating negative stereotypes and as a potential space for countering Islamophobia through education and positive engagement.
EFFICIENCY OR EXCLUSION?, A CRITICAL STUDY OF CORPORATE COMMUNICATION IN MASS LAYOFF DECISIONS IN THE TELEVISION INDUSTRY Saeni, Eni; RR Roosita Cindrakasih; Marlina Rahmi; Agung Rahardjo
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol. 10 No. 2 (2025): Mei
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

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Abstract

This study examines corporate communication related to the decision to make mass layoffs in the television industry using a critical discourse analysis approach. The main focus of the study is to understand how the narratives of efficiency and social exclusion are framed and constructed in print and online media discourse. Data were collected from various news reports and official corporate statements during the period of mass layoffs. The results of the analysis show the dominance of the efficiency narrative used by companies to legitimize the decision to make layoffs, with an emphasis on restructuring and business optimization. However, alternative discourses emerging from the media and trade unions reveal the reality of social and economic exclusion experienced by affected workers, which is often hidden from the official corporate narrative. This study confirms that corporate communication functions as a tool for legitimization and image management, but tends to ignore the crucial social dimension of exclusion. These findings reinforce the importance of a critical approach in understanding the dynamics of power through language in the context of mass layoffs. This study also highlights the role of the media as an arena for discourse battles between corporate interests and workers' rights.
Implications of the Film "Walid" on the Stigma of Sufism in Islam: Penelitian Sholihin Shobroni; Gregorius Cristison Bertholomeus; Dwi Nurahman; RR Roosita Cindrakasih; Reza Fahlevi Nurpaiz
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 1 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 1 (Juli 2025 -
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i1.1887

Abstract

This research is a qualitative study with a descriptive approach, namely an approach that details one by one the main objects in the study which include the Film, the Film "Walid" / "Serial Bidaah", Sufism Teachings. The data used in this study are secondary data that researchers obtained from various credible sources such as books, scientific magazines, and various other sources commonly used in every research. The data obtained were analyzed through the stages of data collection, data reduction, data sampling, and drawing conclusions. The result in this article show First, the presence of the film "Walid"/"Serial Bidaah" can create a negative perception of Sufism, and it is suspected that those who distributed this film have a track record of negative sentiment towards Sufism. This film is suspected of aiming to propaganda so that Sufism is not popular and even ostracized by society. Second, the film can serve as a critique and preventative measure to avoid easily believing individuals who use religious.
Pengaruh Kemudahan Pembayaran Menggunakan QRIS, Komunikasi Pemasaran, Digital Marketing Terhadap Keputusan Pembelian Wulandari, Wulandari; Cindrakasih, RR Roosita; Setyorini, Efi Endang Dwi; Siregar, Achiruddin; Junianto, Pilifus
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 1 (2025): Februari - April
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i1.439

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh kemudahan pembayaran menggunakan QRIS, komunikasi pemasaran, digital marketing terhadap keputusan pembelian Gen Z di Kota Bandar Lampung. Metode yang digunakan pada penelitian adalah pendekatan kuantitatif yang meneliti populasi dan sampel tertentu. Pengumpulan data menggunakan instrumen penelitian dan analisis data bersifat kuantitatif (statistik). Hasil penelitian secara parsial bahwa kemudahan pembayaran menggunakan QRIS, komunikasi pemasaran, dan digital marketing berpengaruh positif dan signifikan terhadap keputusan pembelian Gen Z di Kota Bandar Lampung. Hasil penelitian secara simultan bahwa kemudahan pembayaran menggunakan QRIS, komunikasi pemasaran dan digital marketing memiliki pengaruh positif dan signifikan terhadap keputusan pembelian Gen Z di Kota Bandar Lampung.
GENDER AND POWER DISCOURSE: HEROINE REPRESENTATION IN MARVEL FILMS THROUGH RUTH WODAK'S APPROACH RR Roosita Cindrakasih; Rizki Hidayat; Amalliah; Flora Meliana Siahaan
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol. 10 No. 3 (2025): Agustus
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

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Abstract

This study aims to analyze the representation of female superheroes (heroines) in Marvel Studios films using Ruth Wodak's Critical Discourse Analysis approach. By examining three films: Captain America: The First Avenger, Black Panther: Wakanda Forever, and The Marvels, this study explores how the construction of gender and female power is presented in the narrative, dialogue, and visualization of female characters. Using Wodak's model, which focuses on historical, social, and political contexts, this study reveals how female representations are influenced by specific ideologies and social changes in the entertainment industry. The analysis reveals that despite the strengthening of women's roles as central and powerful characters, dominant narratives persist that subtly reproduce gender stereotypes and inequalities. This study demonstrates the importance of critically interpreting the representation of women in popular media, as well as how the construction of women's power and identity in fictional spaces also reflects gender dynamics in real society.
Strategi Komunikasi Perusahaan dalam Manajemen Keuangan Berbasis Teknologi terhadap Karyawan PT Katalis Sinergi Indonesia Novianita, Riastri; Cindrakasih, RR Roosita; Jurnaidi, Ahmad; Atmaja, Jaka; Aziz, Abdul
Indonesian Research Journal on Education Vol. 5 No. 2 (2025): Irje 2025
Publisher : Fakultas Keguruan dan Ilmu Pendidikan, Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/irje.v5i2.2587

Abstract

Penelitian ini bertujuan untuk menganalisis strategi komunikasi perusahaan dalam manajemen keuangan berbasis teknologi yang diterapkan oleh PT Katalis Sinergi Indonesia kepada karyawan. Metode penelitian yang digunakan adalah pendekatan kualitatif dengan studi kasus di PT Katalis Sinergi Indonesia. Pengumpulan data dilakukan melalui wawancara mendalam dengan manajer komunikasi, tim keuangan, dan beberapa karyawan yang terlibat langsung dalam proses komunikasi keuangan berbasis teknologi. Hasil penelitian menunjukkan bahwa penggunaan teknologi dalam manajemen keuangan dapat meningkatkan efisiensi dan transparansi, namun keberhasilan implementasinya sangat bergantung pada strategi komunikasi yang tepat. PT Katalis Sinergi Indonesia telah menerapkan beberapa strategi komunikasi, seperti pelatihan rutin, pemanfaatan platform digital internal, serta penyediaan informasi yang jelas dan mudah dipahami terkait kebijakan keuangan perusahaan. Penelitian ini merekomendasikan agar perusahaan terus meningkatkan strategi komunikasinya dengan memanfaatkan teknologi yang ada, serta memperhatikan aspek keterlibatan dan pemahaman karyawan dalam setiap langkah manajerial berbasis teknologi.
The Effect of Digital Marketing Strategy, Brand Trust, and Customer Expectations on Online Purchasing Decisions on E-Commerce in West Java Cindrakasih, RR Roosita; Mu'min, Halek; Jumui, Jumui; Utami , Eva Yuniarti; Agus Tapaningsih , Weni Indah Doktri
West Science Interdisciplinary Studies Vol. 2 No. 03 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i03.726

Abstract

This study investigates the impact of digital marketing strategy, brand trust, and customer expectations on online purchase decisions in the e-commerce sector in West Java, Indonesia. Through quantitative analysis involving 145 respondents, data was collected using a structured questionnaire to measure the specified constructs. Structural Equation Modeling (SEM) with Partial Least Squares (PLS) was used to analyse the relationships between variables. Drawing upon theoretical frameworks and empirical evidence, hypotheses are formulated to investigate the relationships between digital marketing strategy, brand trust, customer expectations, and online purchasing decisions. The findings contribute to a deeper understanding of consumer behaviour in digital marketplaces and offer actionable insights for businesses aiming to optimise their marketing strategies and increase consumer engagement in the e-commerce sector in West Java.
The Effect of Digital Marketing Strategy, Brand Trust, and Customer Expectations on Online Purchasing Decisions on E-Commerce in West Java Cindrakasih, RR Roosita; Mu'min, Halek; Jumui, Jumui; Utami , Eva Yuniarti; Agus Tapaningsih , Weni Indah Doktri
West Science Interdisciplinary Studies Vol. 2 No. 03 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i03.726

Abstract

This study investigates the impact of digital marketing strategy, brand trust, and customer expectations on online purchase decisions in the e-commerce sector in West Java, Indonesia. Through quantitative analysis involving 145 respondents, data was collected using a structured questionnaire to measure the specified constructs. Structural Equation Modeling (SEM) with Partial Least Squares (PLS) was used to analyse the relationships between variables. Drawing upon theoretical frameworks and empirical evidence, hypotheses are formulated to investigate the relationships between digital marketing strategy, brand trust, customer expectations, and online purchasing decisions. The findings contribute to a deeper understanding of consumer behaviour in digital marketplaces and offer actionable insights for businesses aiming to optimise their marketing strategies and increase consumer engagement in the e-commerce sector in West Java.
Efektivitas Pembelajaran Daring Menggunakan Media Online Selama Pandemi Covid-19 Pada Mata Kuliah PIK Dalam Pandangan Mahasiswa Cindrakasih, Roosita
Jurnal Public Relations (J-PR) Vol. 1 No. 1 (2020): April 2020
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jpr.v1i1.165

Abstract

Abstrak Perkembangan pendidikan saat ini dipengaruhi oleh pesatnya kemajuan teknologi informasi dan komunikasi. Salah satu teknologi informasi yang ikut berperan dalam dunia pendidikan adalah pembelajaran Daring. Pembelajaran daring berfungsi sebagai penghubung antar pendidik dengan siswanya dengan jaringan internet yang dapat diakses kapan saja dan dimana saja. Media daring yang digunakan subjek penelitian adalah bermacam- macam (WhatsApp, Google Classroom, Zoom, Website). Dampak dari pandemi covid– 19 juga berimbas kepada pola dan cara pembelajaran dan perkuliahan. Penelitian ini bertujuan untuk mengetahui gambaran efektivitas pembelajaran daring menggunakan media online selama pandemi covid-19 pada mata kuliah Dasar- Dasar Publik Relation di Universitas Bina Sarana Informatika. Tujuan dari penelitian ini adalah untuk menganalisis efektifitas komunikasi dalam pembelajaran daring. Metode yang dikumpulkan dalam pengumpulan data adalah tanya jawab kepada narasumber yaitu mahasiswa dan mahasiswi melalui WhatsApp. Hasil dari penelitian dapat disimpulkan bahwa Kemajuan teknologi memberikan dampak besar terhadap perkembangan pendidikan, para pendidik memanfaatkanya untuk mempermudah proses belajar mengajar serta meningkatkan kualitas pendidikan. Akhirnya, untuk meningkatkan kualitas pembelajaran daring selama pandemi covid-19, maka pendidik disarankan bisa memenuhi tujuh saran dari responden, yakni: (1) pembelajaran dilakukan melalui video call; (2) pemberian materi pembelajaran yang ringkas; (3) meminimalisir mengirim materi dalam bentuk video berat untuk menghemat kuota; (4) pemilihan materi dalam video harus berdasarkan kriteria bahasa yang mudah dipahami; (5) tetap memberikan materi sebelum penugasan; (6) memberikan tugas sesuai dengan jadwal pelajaran; dan (7) mengurangi tugas. Kata kunci: Daring, Komunikasi, Efektifitas
DINAMIKA GLOBALISASI BUDAYA KOREA DI INDONESIA DAN POLA KONSUMSI REMAJA “KOREAN WAVE” DI MEDIA SOSIAL INSTAGRAM Cindrakasih, Roosita
Jurnal Public Relations (J-PR) Vol. 2 No. 1 (2021): April 2021
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jpr.v2i1.213

Abstract

Fokus artikel ilmiah ini adalah perkembangan teknologi komunikasi dan informasi yang yang lahir dari globalisasi memiliki kekuatan dan pengaruh terhadap pola konsumsi budaya Korea remaja Indonesia di media sosial Instagram. Globalisasi menciptakan kompetisi dan saling ketergantungan di antara negara-negara di dunia. Selama ini, dominasi globalisasi selalu diidentikkan dengan Amerika Serikat. Namun ada fenomena menarik yang sedang populer akhir-akhir ini yang merupakan Korean Wave. Dalam determinisme teknologi dikatakan bahwa manusia adalah objek dari teknologi itu sendiri dan interaksi sosial suatu masyarakat sangat dipengaruhi oleh perkembangan serta teknologi yang mereka konsumsi. Konsumerisme dan pola hidup konsumtif telah menjadi budaya bagi remaja pecinta budaya Korea hal ini karena media menjadi faktor pembentuk gaya hidup dan pola konsumsi suatu masyarakat seperti yang dikatakan oleh Jean Baudrillard. Simbol dan ideologi budaya Korea telah berhasil diserap dan menjadi gaya hidup sehari-hari sebagian besar remaja Indonesia karena media memiliki kekuatan dalam memproduksi segala macam jenis budaya populer yang hasilnya didistribusikan, dipromosikan melalui jaringan media global.
Co-Authors Abdul Azis Abdul Aziz Abdul Aziz Adelarasati, Zahra Adinda Riefwanti Adityo Fajar Adityo Fajar Adityo Fajar, Adityo Agung Rahardjo Agung Rahardjo Agung Rahardjo, Agung Agus Tapaningsih , Weni Indah Doktri Ahmad Jurnaidi Wahidin Aji Bagus Prasetyo Ali Imron H Alinda Rahmatunnisa Amalliah Amalliah Amalliah Amalliah, Amalliah Anisti Anisti Anju Kimberley Silalahi Arman Syah Putra Arvin Hardian Asmuri Asmuri Asmuri, Asmuri Aziiz Assariy Bobby Octavia Yuskar Bonardo Marulitua A Bryan Givan Budiawan, Budiawan Cahya Wulandari Purnomo Chepi Nurdiansyah Cindya Yunita Pratiwi Daniella Renatta Mogyi Debby Andra Fortuna Deby Puspitaningrum Dhiya Prameswari Diah Widyawati Diana Tambunan Diana Tambunan Diki Abdullah Dina Safira Dwi Nurahman Eni Saeni Eni Saeni Eric Krisna Sandi Ery Farida Eva Yuniarti Utami Fadly Raihan Nugroho Fahmi Wijayanto Fajar Kurniawan Fajar Kurniawan Fajar Kurniawan Fani Anisa Putri Firdausi Nur Aulia Flora Meliana Siahaan Flora Meliana Siahaan Gregorius Cristison Bertholomeus Hadiansyah Ma’sum Halek Mu'min Herman Herman Ilham Albar Pane Ilham Albar Pane, Ilham Albar Ita Soegiarto Jahara Jahara Jahara, Jahara Jaka Atmaja Jaka Atmaja Jaka Atmaja, Jaka Jeffry Latumahina Jumui Junianto, Pilifus Jurnaidi, Ahmad Karno Diantoro Keiyza Akeyla Aulia Zili Lela Elvira Marlina Rahmi Marlina Rahmi Shinta P. Maytha Anuru Malihah Ma’mur, Angghi Muliya Ma’sum, Hadiansyah Mega Angkasa Mikael Dito Bangun Napitupulu Mu'min, Halek Muhamad Jejen Jaelani Muhammad Faisal Muhammad Reza Nur Hakim Muherni Asri Utami Mutiara Azka Novianita, Riastri Nurdiansyah, Chepi Nurdin Fajar Nurpaiz, Reza fahlevi Pramelani Priandono Kusumo Priyo Lulut Anggito Puspitaningrum, Deby Putri Aprillia Syavira Rafly Ramadhansyah Reva Widyanti Riastri Novianita Riastri Novianita Rini Wulandari Rizki Hidayat Rizky Hidayat Rizky Hidayat, Rizky Rosdiana Roy Mubarak Sabil Sabil Sadid Rizqillah Turrahman Saeni, Eni Safrezi Fitra Sandi, Eric Krisna Santa Carolina Sagala Serlin Maharani Setyorini, Efi Endang Dwi Shobroni, Sholihin Siahaan, Flora Meliana Siregar, Achiruddin Siti Hawa Slamet Heri Winarno Soegiarto, Ita Sultan Himawan Sultan Himawan Sunardi Ginting Suseno Syarif Fitri, Syarif Taqwa Sejati Tiara Defitri Khairunisa Utami , Eva Yuniarti Vika Yustia Weni Indah Doktri Agus Tapaningsih Wulan Muhariani Wulandari Wulandari