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Business Development Strategies for EG Group Ambarwati, Nurita; Indrawan, Raden Dikky; Ekananta, Arry
Indonesian Journal of Multidisciplinary Science Vol. 2 No. 11 (2023): Indonesian Journal of Multidisciplinary Science
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/ijoms.v2i11.631

Abstract

EG Group is one of the wedding vendors in the area of Bogor City, which encompasses Kresna Tenda, Kresna Decoration, and Jeima Bridal. This research aims to analyze the macro and micro external factors of EG Group, analyze the internal factors of EG Group based on the distant environment and industry environment, and formulate appropriate strategies to be implemented by EG Group. The research was conducted in January 2023 - April 2023. The research was carried out at the EG Group office located at Jalan Kresna Raya No. 10 Indraprasta, North Bogor. The research findings are as follows: (1) External factors include the need of the community for holding wedding celebrations and changing wedding trends, (2) Internal strategic factors of the company include the merger that enables collaboration in the financial needs of the company and the limited scope of business which is confined to Bogor City, and (3) SWOT analysis reveals seven alternative business development strategies for EG Group, which include leveraging the benefits of the merger to improve efficiency and diversification, utilizing available capital to enhance branding and improving services by optimizing human resources, expanding the range of decoration and wedding attire services to meet the needs of the community, utilizing positive relationships to drive performance improvement, maximizing the capabilities of existing resources to compete in the wedding industry, forming an R&D team to innovate in response to changing trends, and expanding the business scope.
The value chain-based on competitiveness strategy for improvement strategy on prefab products Elistioko, Dwi Nugraha Anton; Anggraeni, Elisa; Indrawan, Dikky
Indonesian Journal of Multidisciplinary Science Vol. 3 No. 2 (2023): Indonesian Journal of Multidisciplinary Science
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/ijoms.v3i2.738

Abstract

Prefab building construction is chosen because the construction process is faster than conventional buildings, especially in emergency situations such as the COVID pandemic. The main problem at PT XYZ in selling prefabs is the price. The price components that affect the high price are COGS prefab, expedition cost, insurance cost and installation cost. This problem needs to be evaluated starting from production costs, supply chain to installation costs in order to provide a price quote that can be below the ceiling price of the buyer or owner, which is what the research attempted to discuss. Referring to these problems, in this research the authors used a descriptive method, a case study approach with data processing and analysis techniques consisting of descriptive analysis of the company and analysis of the company's internal and external environment. The analysis, which is used to formulate strategies and the process of using them, is Value Chain analysis, SAP-LAP Analysis, and Analytic Hierarchy Process (AHP). This analysis is interrelated in determining the weight on the Analytic Hierarchy Process (AHP), Hierarchy to determine Strategies to improve Competitiveness Based on Value Chain on Prefab Products. The highest weight value is Improving Product Quality with a weight value of 0.433. What is meant by improving product quality is meeting quality standards. This product quality improvement starts from the quality of the vendor's product materials, the production process in the factory, the handling process during the manufacturing process, and the quality of the product.
PT VKP's competitive strategy architecture in the healthcare digitalization industry Hutama, Dwinanda; Indrawan, Raden Dikky; Hannan, Sufrin
Indonesian Journal of Multidisciplinary Science Vol. 3 No. 6 (2024): Indonesian Journal of Multidisciplinary Science
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/ijoms.v3i6.845

Abstract

Indonesia's digital transformation has led to the emergence of startups like PT VKP, which focuses on the healthcare service segment. The company aims to optimize business opportunities in this segment, but the lack of mass vaccinations after Covid-19 has impacted the number of active consumers. To remain competitive, PT VKP must develop a strategic architecture strategy. The study analyzed the company's internal and external factors, conducted a competitive advantage analysis, and formulated a competing strategy architecture. Externally, the digital health industry presents an opportunity, while competitors' product diversification poses a threat. Internally, the company's ability to build relationships with partners is its strength, while its weakness is limited product features. Six alternative competitive strategies were identified, with the main focus being on making sales in the health service category. PT VKP will implement these strategies in four phases over a year.
Business development strategy analysis at PT Buka Buku Pustaka Tesar, Mochamad; Indrawan, Raden Dikky; Hannan, Sufrin
Indonesian Journal of Multidisciplinary Science Vol. 4 No. 4 (2025): Indonesian Journal of Multidisciplinary Science
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/ijoms.v4i4.1077

Abstract

This study examines the business development strategy of PT. Buka Buku Pustaka in the midst of the increasingly stringent challenges of the book industry, including digitization and piracy. The research method used is semi-structural interviews with key sources and secondary data analysis of company documents. The analysis process includes mapping business environmental conditions, SWOT analysis, and the application of the Analytical Hierarchy Process (AHP) method to determine strategy priorities. The results of the study show that the company's strength factors, such as a strong consortium of issuers, play a significant role in strategy development. The proposed strategic priorities include optimizing distribution networks and partnerships with libraries for the Merdeka Learning Program, as well as accelerating the development of e-book infrastructure. This research has implications for PT. Buka Buku Pustaka in creating more effective business strategies and contributing to academic and practical literature on business strategies in the book distribution industry. It is hoped that the results of this research can help companies increase competitiveness and maintain their existence in the digital era.
Analisis Peluang Penyertaan Modal Pemerintah Daerah Kota XYZ pada PT Bank Jawa Barat dan Banten (Bank BJB) Palupi, Dian Yudo; Dewi, Farida Ratna; Indrawan, R. Dikky
Jurnal Manajemen dan Organisasi Vol. 2 No. 1 (2011): Jurnal Manajemen dan Organisasi
Publisher : IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (563.014 KB) | DOI: 10.29244/jmo.v2i1.14196

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Economic growth and public welfare are the reason of regional autonomy regulation policy (UU No 22 year 1999). The policy allows regional economic resources managed by regional government to achieve its goal. One of the regional government strategies is investment strategy, which in this case investing in banking industry. The purposes of the study are 1) to identify the investment regulation on regional government 2) to identify the Bank BJB business and investment environment 3) to identify the comparison of investment feasibility on Bank BJB versus other banks 4) to identify the position of Stock Share A series owned by XYZ at Bank BJB. The data collection methods are using structured interview, in depth interview, field survey and literature study. The analysis tools are using institutional analysis, SWOT analysis and financial analysis. Institutional analysis showed XYZ regional government investment management is limited to regulation as follow 1) long term capital (stock share) investment limited only at BUMD (e.g. Bank BJB) 2) short term investment e.g. saving and deposit is limited only at healthy and feasible bank, and government bond which has small risk exposure. The financial analysis also showed the increasing performance of BJB Earning per Share (EPS) and Return on Equity (ROE) from 2006 until 2010. The SWOT analysis support other analysis that BJB Bank position in financial industry is suitable for long term and short term investment for XYZ regional government. Base on explanation above, the conclusions are the autonomy regulation limited XYZ regional government to invest as shareholders in A series (stock share) or B series (stock share) at BJB Bank only, and for short term investment is limited only at healthy and feasible bank, and government bond which has small risk exposure.
Analisis Efektivitas Social Media Dan Faktor Yang Mempengaruhi Keputusan Pembelian Es Krim Wall’s Magnum Berdasarkan Karakteristik Pengeluaran (Studi Kasus Mahasiswa Program Strata 1 Ipb) Pujasari, Syifa Ratna; Syamsun, Muhammad; Indrawan, R. Dikky
Jurnal Manajemen dan Organisasi Vol. 2 No. 2 (2011): Jurnal Manajemen dan Organisasi
Publisher : IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (558.175 KB) | DOI: 10.29244/jmo.v2i2.14201

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The objectives of this study are (1) to find the effectiveness of social media used by Wall's Magnum ice cream based on the characteristics of the expenditure and (2) to analyze the factors that influence consumer purchasing decisions of Wall's Magnum ice cream based on characteristics of the expenditure. The research framework is using the Consumer Decision Model which analyze by regression analysis and consumer purchasing decisions model which analyze by descriptive analysis. The correlations between both models were analyzed by Canonical Correlation using of MINITAB 14, SPSS 16.00, Ms Excel and STATISTICA 8. The path analysis by CDM model for respondent with ≤ Rp 800,000 expenditure and for respondent with > Rp 800.000 were showing effectiveness of information about Wall's Magnum sent through social media. However, the path analysis showed that CDM model for respondent with ≤ Rp 800,000 expenditure is more effective rather than the CDM model and for respondent with > Rp 800.000. The results of canonical correlation analysis showed the most influencing factors on purchase decisions for respondent with the expense ≤ Rp 800,000 are brand and place of purchase, mean while the most influencing factors for respondent with the expenditure> Rp 800,000 are previous experience and packaging.
Analisis Efektivitas Iklan Televisi dan Faktor yang Mempengaruhi Keputusan Pembelian Es Krim Wall’s Magnum Berdasarkan Karakteristik Gender (Studi Kasus Mahasiswa Program Strata-1 IPB) Astriyani, Indri; Syamsun, Muhammad; Indrawan, R. Dikky
Jurnal Manajemen dan Organisasi Vol. 2 No. 3 (2011): Jurnal Manajemen dan Organisasi
Publisher : IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (608.496 KB) | DOI: 10.29244/jmo.v2i3.14215

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Magnum Manufacturers need to consider the differences between women and men in decision-making purchase of Magnum ice cream. On this basis, the purpose of this study was to (1) Magnum television advertising effectiveness analysis in communicating the advertising message by gender in student-Tier 1, Bogor Agricultural University, (2) analyze the factors that influence the purchase of real students by gender in the purchase Wall's Magnum ice cream by student stratum-1 Institut Pertanian Bogor. Analysis of the data used are Consumer Decision Model (CDM) and Canonical Correlation Analysis with the help of MINITAB 14, SPSS for Windows version 16.0 , Ms Excel and STATISTICA 8.Results of canonical correlation analysis based on respondents generally produced three factors that most influence the purchase of real to buy Magnum ice cream, namely factors friend (0666), knowledge of attributes (0519), trust (0515), and advertising (0.56).The results of the analysis of students based on canonical correlation produced three factors that influence the purchase of real to buy cream of Magnum of ice, i.e., factor of student (0.816), confidence (0.736), and personality (0.725). In students, the most influential factor is the factor of sales people and advertisements.
Performance Management Model of Sustainable Safe Production at Deep Mill Level Zone PT. Freeport Indonesia Tanoto, Eko Wahyu; Syarief, Rizal; Indrawan, Dikky
Jurnal Aplikasi Bisnis dan Manajemen Vol. 8 No. 1 (2022): JABM Vol. 8 No. 1, Januari 2022
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.8.1.1

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One of the mine expansions that is expected to accelerate the production rate of PT Freeport Indonesia is the Deep Mill Level Zone (DMLZ) mine. The block caving mining method used at the DMLZ mine results in higher productivity levels at lower operating costs but requires ongoing equipment maintenance. This research aims to describe the factors and criteria that determine the production process, find a performance management model, and find the right strategic priorities to increase productivity at DMLZ mine. We analysed the condition of the maintenance management system at the DMLZ mine to find solutions and strategies so that equipment maintenance could be managed effectively. Sustainable Safe Production performance management is developed based on the Balanced Scorecard (BSC) approach combined with the Analytical Network Process (ANP), which is expected to determine the priority of solutions and strategies based on predetermined criteria and indicators. This performance management model considers six perspectives: finance, customers, production, safety, internal business processes, and learning and growth processes as benchmarks in measuring performance. We explained the determination of priority strategies that can be done to achieve three goals in sustainable safe production management: achieving production targets, safe and healthy mining processes, and achieving operational cost-effectiveness. Keywords: analytical network process (ANP), balanced scorecard (BSC), performance management, safe production, sustainable production
Electricity Supply Strategy for PT Freeport Indonesia’s Production Expansion Hartanto, Ardi; Syarief, Rizal; Indrawan, Dikky
Jurnal Aplikasi Bisnis dan Manajemen Vol. 8 No. 1 (2022): JABM Vol. 8 No. 1, Januari 2022
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.8.1.66

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PT Freeport Indonesia (PTFI) plans to build a new power generation facility in the face of production expansion, especially underground mine and mill optimization, which has an impact on increasing the demand for electricity up to 374.8 MW. The selection of the right type of power plant, will greatly determine the continuity of the electricity supply operation. There are many things to consider, making it difficult for companies to determine the type of new power plant. Therefore, this study aims to (1) determine the most important factors to consider in the construction of PTFI's new power plant; (2) provide recommendations for the choice of the best type of new power plant for PTFI. This study uses the method of literature review, expert interviews and questionnaires, which are processed using the Analytical Hierarchy Process (AHP) method. The results of the study indicate that conformity with the existing power generation facilities and support from government policies are the most important factors and sub-factors that must be considered by PTFI in the construction of new power plants in the Special Mining Business License (IUPK) area. The recommended type of new power plant is the Dual Fuel Power Plant (DFPP). Keywords: analytical hierarchy process, consideration factors, electricity supply strategy, power generation, production expansion
Pengaruh Manajemen Modal Kerja Terhadap Profitabilitas Perusahaan Ritel Indonesia: Peran Moderasi Makroekonomi Rezki Erdian; Hermanto Siregar; Dikky Indrawan
Jurnal Aplikasi Bisnis dan Manajemen Vol. 8 No. 2 (2022): JABM Vol. 8 No. 2, Mei 2022
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.8.2.620

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Working capital management has an important role on firm profitability especially for retail firms operating in emerging countries. Previous studies have not really considered the influence of macroeconomic conditions on working capital management and firm profitability relation. This paper investigates the impact of working capital management on firm profitability among Indonesian retail firms listed on Indonesia Stock Exchange with the moderation of GDP growth (GDP) and working capital loan interest rate (IR). This study uses panel data regression covering the period of Q1 2016 – Q2 2021. The results show that days inventory outstanding (DIO) has negative impact on gross operating profit (GOP) and return on asset (RoA) while days payable outstanding (DPO) has positive impact on RoA and cash cycle (CCC) has positive impact on gross operating profit (GOP). The results also show that GDP moderates the relationship between CCC components and GOP, while IR moderates the relationship between DIO and both firm profitability indicators, DPO and RoA, CCC and GOP. The results suggest retail firm management to pay attention to its inventories, payables and cash cycle. The management also has to consider the GDP growth and interest rate in managing its working capital. Keywords: macroeconomy, working capital management, profitability, data panel regression, retail
Co-Authors A Nuzulia, Nur Abdul Kohar Irwanto Abdul Zahid Abdullah, Asaduddin Abdullah, Jidin Achmad Fadillah Aditya Eko Purnomo Adwiyah, Rabiatul Ahmad Jihan Tamami Ahmad Rifai Alim Setiawan Alim Setiawan Amzul Rifin Anggi Mayang Sari Anggraini, Raden Isma Ardiansyah, Zulfadli Arief Darjanto Arief Daryanto Arief Daryanto Ario Damar Aris Purwanto Arista, Galih Arista, Galih Saputra Arjan Stegeman Arumugam, Nalini Asep Rakhmat Asep Rakhmat Asep Taryana Astriyani, Indri Atin Saraswati Atsmarina Widyadhari Bambang Juanda Caesavela Almas Chaerul Basri Cut Desna Apriana Daniel Happy Putra Deddy Cahyadi Sutarman Dewi, Farida Ratna Doni Yusri Drajat Martianto Eddy Prabowo Ekananta, Arry Elisa Anggraeni Elistioko, Dwi Nugraha Anton Erliza Noor Etih Sudarnika Fajar Handoko Dewantoro Fajar Sidiq Frazen Tolentino-Zondervan Galih Saputra Arista Galih Saputra Arista Ghina Kamilia Giyono Hafizh Nalviando Handaya Handaya Handaya Handaya Hari Ryanto Wiyono Harianto Harianto Hartanto, Ardi Henk Hogeveen Hermanto Siregar Herry Susanto Herry Susanto Heti Mulyati Hisham, Ain Dania Badrul Hogeveen, Henk Hutama, Dwinanda Huub Mudde Idqan Fahmi Iriando Wijaya Irman Hermadi Irmanida Batubara Lilik Noor Yuliati Lindawati Kartika M. Gumilang Pramuwidyatama Marimin , Marimin Marimin Mark Buda Mirnawati Sudarwanto Muhamad Reza Pahlevi Muhammad Balya Rafa Zahran Muhammad Furqan Muhammad Ridwan Muhammad Syamsun Nimmi Zulbainarni Nor, Norhariani Mohd Norhariani Mohd Nor Nur A Nuzulia Nur Hasanah Nur Hasanah Nurita Ambarwati, Nurita NURUL RAHMAWATI Nyayu Lathifah Tirdasari Octaviana Pongtuluran Oktariani, Andina Okti Nadia Poetri Palupi, Dian Yudo Pham Ti Anh Ngoc Popong Nurhayati Priscilla Maulina Juliani Siregar Pujasari, Syifa Ratna Purnawati Hustina Rachman Putri, Nur Alifia Gardiantini Rabiatul Adwiyah Rahayu Yuni Susanti Rahmi Jamza Rakhmat, Asep Ray Agung Sucika Pratama Rezki Erdian Rizal Syarief Rizal Syarief Rokhani Hasbullah Roni Jayawinangun Sheila Santika Putri Sianggaputra, Muhammad Danny Siti Jahroh Stegeman, Arjan Stevia Septiani Sufrin Hannan Suhaimi, Nurul Aisyah Mohd Suhendi Suhendi Suhendi T Wahyuni, Wulan Tanoto, Eko Wahyu Tesar, Mochamad Tony Irawan W Sari, Yessie Widaningsih Widaningsih Wulan T Wahyuni Yessie W Sari Yonvitner Youlandita Kaka Safira Manurung Yudha Heryawan Asnawi Yurianto Yurianto Yusman Syaukat Yusman Syaukat Zenal Asikin