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All Journal ACTA VETERINARIA INDONESIANA Jurnal Manajemen dan Organisasi Jurnal Manajemen dan Agribisnis Jurnal Manajemen Terapan dan Keuangan International Journal of Renewable Energy Development Indonesian Journal of Business and Entrepreneurship (IJBE) Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Binus Business Review Applied Information System and Management JABE (Journal of Applied Business and Economic) Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship Aptisi Transactions on Technopreneurship (ATT) Jurnal Proaksi International Journal of Business Studies Business Review and Case Studies Indonesian Journal of Multidisciplinary Science Journal of Indonesian Economy and Business Eduvest - Journal of Universal Studies International Journal of Renewable Energy Development Policy Brief Pertanian, Kelautan, dan Biosains Tropika Asian Journal of Social and Humanities International Journal of Artificial Intelligence for Digital Marketing Glosains: Jurnal Sains Global Indonesia
R. Dikky Indrawan
School Of Business, IPB University, Bogor, Indonesia
Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Chemistry Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Neuroscience Public Health Social Sciences Veterinary

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Choosing Herbal Toothpaste: Study on Consumer Behavior and Preferences in The Greater Jakarta Area Septiani, Stevia; Indrawan, Dikky; Arista, Galih Saputra; Rakhmat, Asep; W Sari, Yessie; A Nuzulia, Nur; T Wahyuni, Wulan
Jurnal Aplikasi Bisnis dan Manajemen Vol. 8 No. 3 (2022): JABM Vol. 8 No. 3, September 2022
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.8.3.758

Abstract

The research aims are investigating consumers’ psychology and behavioral characteristics and investigating the consumer’s characteristics that affects experienced preferences in the Greater Jakarta Area. Consumer profile and consumer behavior were carried out using descriptive statistics analysis and cross tabulation analysis. Meanwhile, to measure consumer preferences for herbal toothpastes, logistic regression analysis (logit) was used. This survey was conducted on 459 respondents in the Greater Jakarta area. The results of the analysis show that in general the customers of toothpaste products are women aged 25-44 years and have more than 3 family members. The majority of customers are well educated segments, work as private workers and belong to the SES A group. Based on cross tab analysis, it is known that gender (p value = 0.037) and age (p value = 0.025) have a significant correlation in choosing herbal toothpaste. These results were confirmed in the logit analysis where women prefer herbal toothpastes than men. Based on consumer psychological factors, most customers believe in buying toothpaste at offline stores, except for those who are under 30 years old. However, for consumers who live in DKI Jakarta, they prefer to buy toothpaste through online channels compared to those who live outside DKI Jakarta. Keywords: consumer behavior, consumer profile, herbal toothpastes, logistic regression
Penyusunan Strategi Alternatif Dengan Pendekatan Triple Layer Business Model Canvas di PT Bando Indonesia Iriando Wijaya; Dikky Indrawan; Rokhani Hasbullah
Jurnal Aplikasi Bisnis dan Manajemen Vol. 9 No. 1 (2023): JABM, Vol. 9 No. 1, Januari 2023
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.9.1.188

Abstract

PT Bando Indonesia is a manufacturing company that produces power transmission products and experiencing production capacity problems. The aims of this study are (1) to identify and evaluate the influence of the business environment factors and the current business model at PT Bando Indonesia; (2) to examine alternative business strategies applied by PT Bando Indonesia and; (3) to formulate recommendations and managerial implications based on the new business model. The method in this study uses internal analysis (IFE), external analysis (EFE), SWOT, and triple-layer business model canvas (TLBMC). The results show that the company's strengths are consumer segmentation, marketing, and product quality. The company’s weaknesses are procurement of materials, number of employees, and product development facilities don’t exist. The company's opportunities in their business are the growth of green technology, people's lifestyles, and people's awareness of the environment. The study also shows that the company’s threats are inflation, tax, unstable price of materials, and other resources. There are several alternative strategies generated using a SWOT analysis based on the company's internal and external circumstances The alternative strategies formed influence the improvement of the existing business model in several of its constituent factors. The three factors in TLBMC, economic, environmental, and social, received improvements in several of their building blocks to support alternative corporate strategies that have been formed. Keywords: Bando Indonesia, external analysis (EFE), internal analysis (IFE), SWOT, TLBMC
Rich Picture Analysis of MRT Jakarta Transit-Oriented Development (TOD) Business Ecosystem Ardiansyah, Zulfadli; Marimin, Marimin; Indrawan, Dikky; Yurianto, Yurianto
Aptisi Transactions On Technopreneurship (ATT) Vol 7 No 2 (2025): July
Publisher : Pandawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/att.v7i2.601

Abstract

Transit-oriented development (TOD) aims to create added value by optimizing regions around transportation hubs. It emphasizes the integration of mass transit systems with non-motorized transport while reducing the use of motor vehicles through the development of dense, mixed-use areas. This research examines the role of MRT Jakarta Co. in building a business ecosystem that supports TOD area creation. The objective is to identify key stakeholders and strategies that influence TOD implementation. This research uses Soft System Methodology (SSM), with data collected from seven MRT Jakarta Co. employees and expert interviews. Rich Picture analysis is used to visualize the interactions and challenges in the system. The results show that collaboration among MRT Jakarta Co., developers, government, associations, and landowners is essential. Barriers include regulatory limitations, inconsistent policies, and funding constraints. The Rich Picture reveals a complex structure of roles, norms, and power dynamics that shape TOD success. The research concludes that regulatory support, stakeholder engagement, and clear coordination mechanisms are critical for effective TOD development. These findings can guide policymakers and urban planners in enhancing transit-based city planning.
Strategi Pengembangan Model Bisnis Koperasi Rumput Laut dengan Pendekatan Cooperative and Mutual Enterprise Business Model Canvas Sianggaputra, Muhammad Danny; Asnawi, Yudha Heryawan; Indrawan, Dikky
Jurnal Maksipreneur Vol 15 No 1 (2025)
Publisher : Universitas Proklamasi 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30588/jmp.v15i1.2495

Abstract

This study aims to develop a seaweed cooperative business model based on the Cooperative and Mutual Enterprise Business Model Canvas (CME-BMC) to enhance the cooperative’s competitiveness and adaptive capacity in supporting small-scale farmers. The research utilizes a qualitative case study of a seaweed cooperative in West Java, integrating the CME-BMC with the VRIO, PESTEL, and SWOT frameworks through literature review, in-depth interviews, and structured questionnaires. The findings show that the current business model is aligned with cooperative principles, but it still has weaknesses that need to be strengthened for the cooperative to effectively compete and grow. The cooperative's key resources and capabilities include integrated post-harvest and processing facilities, experienced members, democratic governance, and effective management of the value chain across both upstream and downstream activities. The external environment presents both opportunities and challenges within the industry, including policy support, land allocation issues, climate risks, price fluctuations, and downstream regulations. Nine development strategies were formulated and translated into a new, more integrated and member-oriented business model. This study offers practical and theoretical contributions by demonstrating how the integration of the CME-BMC with strategic analysis can produce a more adaptive, sustainable, and competitive cooperative business model.
Investment Policy Strategies in Risk and Liquidity Management for DualAccount Old-Age Security Schemes Rahmawati, Nurul; Indrawan, Raden Dikky; Asikin, Zenal
Asian Journal of Social and Humanities Vol. 4 No. 3 (2025): Asian Journal of Social and Humanities
Publisher : Pelopor Publikasi Akademika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59888/endgf451

Abstract

This study aims to formulate an optimal investment policy for the Dual-Account Old-Age Savings (JHT) program managed by BPJS Ketenagakerjaan. The surge in early withdrawals since 2020 has shifted JHT’s role from long-term savings to a short-term liquidity instrument, creating potential asset–liability mismatches. The Asset Liability Management (ALM) framework is applied to assess asset–liability alignment, while the Modern Portfolio Theory (MPT) ensures efficient risk–return trade-offs. Strategy prioritization employs the Analytical Hierarchy Process (AHP) with 10 experts and five key criteria. The results indicate Asset–Liability Balance (0.25) and Liquidity (0.24) as dominant factors. The 70:30 allocation (Main:Supplementary Account) is identified as the optimal strategy (weight 0.67), balancing short-term liquidity resilience and long-term fund sustainability, consistent with ALM–MPT principles and post-P2SK policy direction
ASESSING DEVELOPMENT VALUE CREATION PT MRT JAKARTA IN MANAGING TRANSIT ORIENTED USING STRATEGIC ASSUMPTION AND TESTING AND INTERPRETATIVE STRUCTURAL MODELLING Ardiansyah, Zulfadli; Marimin, Marimin; Indrawan, Dikky; Yurianto, Yurianto
International Journal of Business Studies Vol. 9 No. 2 (2025): International Journal of Business Studies
Publisher : Sekolah Tinggi Manajemen IPMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32924/ijbs.v9i2.373

Abstract

This study aims to conduct an analysis environment business and find out the elements that play the most important role in assessing the development of value creation at PT MRT Jakarta for the creation of TOD. The expert team will identify, assess, and map various strategic assumptions that appear in the SAST strategic assumption quadrant diagram and Interpretative Structural Modeling. The assessment of each expert from the experts will be taken as a team assessment by determining the statistical mode for each factor for each category. The most important elements are the commitment of government leaders in the development of KBT, associations, regulations that are not yet synchronized, clear authority in the development and management of KBT, completeness of related regulations, the DKI provincial government's support in the use of BMD. Integrated Planning Policy: To create a successful transit-based area, a policy is needed that integrates transportation planning with spatial planning. The local government and PT MRT must work together to develop a plan that considers aspects of land use, transportation, and public services.
Strategy to Increase Business Entity Compliance with BPJS Employment Contribution Payment: A Case Study of Contribution Receivables at the Sulawesi Maluku Regional Office Octaviana Pongtuluran; Dikky Indrawan; Suhendi Suhendi
Glosains: Jurnal Sains Global Indonesia Vol. 7 No. 1 (2026): Glosains: Jurnal Sains Global Indonesia
Publisher : Sekolah Tinggi Agama Islam Kuningan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59784/glosains.v7i1.667

Abstract

Background: Employer non-compliance in BPJS Employment contribution payments poses a systemic risk to Indonesia's employment social security system, as persistent arrears threaten financial sustainability. The Sulawesi–Maluku Regional Office consistently ranks among the highest contributors to national receivables, recording IDR 158.84 billion in 2023 and IDR 157.27 billion in 2024 despite a declining number of delinquent entities. This divergence, particularly at the Makassar Branch Office, indicates a structural arrears problem that uniform compliance approaches have failed to address. Objective: This study aims to analyze the compliance conditions of Business Entities with contribution arrears at the Makassar Branch Office, identify key determinants of non-compliance, and formulate adaptive risk-based strategies to improve employer compliance in the Sulawesi–Maluku region. Methods: This study applies a quantitative approach using descriptive analysis of receivable trends (2022–2024) and binary logistic regression based on survey data from employers with outstanding contributions. Strategic priorities were formulated using SWOT analysis and the Analytic Hierarchy Process (AHP), supported by Focus Group Discussions (FGD). Results: Non-compliance was found to be structural and sectoral rather than random. Logistic regression analysis (n = 120) indicates that financial capacity is the only statistically significant determinant of non-compliance (OR = 3.47; p = 0.003), while perceptual and administrative factors show no significant effects. Conclusion: Non-compliance is primarily driven by financial constraints, highlighting the need for integrated, risk-based compliance strategies emphasizing governance strengthening and segmented billing to improve contribution recovery.
AHP Approach To Developing a New Natural Toothpaste Product Dikky Indrawan; Stevia Septiani; Galih Saputra Arista; Asep Rakhmat; Yessie W Sari; Nur A Nuzulia; Wulan T Wahyuni; Irmanida Batubara; Y. Aris Purwanto
Jurnal Aplikasi Bisnis dan Manajemen Vol. 10 No. 3 (2024): JABM, Vol. 10 No. 3, September 2024
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.10.3.1049

Abstract

Background: A new approach to marketing an inventive product is needed as the development of a new natural toothpaste product is challenging. When choosing herbal-based products, consumers value taste and flavor, preferring natural, appealing flavors over synthetic flavors. Health advantages are also noteworthy, especially, herbal smells promote well-being and satisfaction.Purpose: The study main objective aimed to examine how the Analytic Hierarchy Process (AHP) was used to create a new natural toothpaste product. The study also aimed to design a strategy for innovative toothpaste commercialization based on nanohydroxyapatite (nanoHAP) and Curcuma aeruginosa.Design/methodology/approach: The AHP technique used to evaluate and prioritize elements of natural ingredient, and consumer preferences. The study framework identified herbal toothpaste benefits with known oral health benefits, such as antibacterial, anti-inflammatory, and desensitizing qualities, as well as consumer preferences for tooth paste. These attributes were ranked according to their performance using the AHP framework.Findings/Result: The results of the study stated that the new natural toothpaste, based on nanoHAP and Curcuma aeruginosa, was designed based on quality natural ingredients and consumer preference for naturalness, influencing formula design and marketing efforts. The strategy to develop new toothpaste aimed to provide a holistic health solution, emphasizing natural components and general health perspectives. This strategy could capture the attention of the target market and outpace competitors, attracting customers interested in natural health products.Conclusion: This study addresses the possibility of using nanoHAP alongside Curcuma aeruginosa in a natural toothpaste product that can enhance the remineralization and antibacterial characteristics of the dental product. The research suggests incorporating nanoHAP with Curcuma aeruginosa in a natural toothpaste product for holistic health solutions. Strategies include targeted marketing, loyalty programs, and strategic partnerships, ensuring a comprehensive and data-driven approach to reach and engage target audiences.Originality/value (State of the art): The AHP facilitates complete review, data-driven planning, and commercial viability for commercialization strategy. AHP aids in balancing functional benefits with quantifying subjective assessments, and incorporating customer feedback to increase product success in the competitive oral care industry. Keywords: nanohydroxyapatite (nanoHAP), curcuma aeruginosa, consumer preferences, functional benefits, commercialization strategy
Financial Performance Evaluation Between Traditional Bank and Digital Bank During Digital Transformation: Evidence From Indonesia Ahmad Jihan Tamami; Tony Irawan; Dikky Indrawan
Jurnal Aplikasi Bisnis dan Manajemen Vol. 11 No. 1 (2025): JABM, Vol. 11 No. 1, January 2025
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.11.1.176

Abstract

Background: The COVID-19 pandemic accelerated the transformation of the financial sector by significantly altering consumer behavior. This shift led to the rise of digital banks as replacements for traditional banks. However, some digital banks have underperformed compared to their initial performance or after undergoing mergers and acquisitions.Purpose: This study aims to analyze the financial performance of traditional banks before their digital transformation, providing insights to inform alternative strategies for digital banking.Design/Methodology/Approach: The research examines the financial performance of nine banks (four digital banks and five traditional banks) from 2019 to 2022. The performance metrics include liquidity ratio (Loan-to-Deposit Ratio, LDR), solvency ratio (Equity-to-Asset Ratio, EAR), profitability ratios (Net Interest Margin, NIM, and Return on Assets, ROA), and activity ratio (Total Asset Turnover, TATO). Data were collected online from the Financial Services Authority website, and the analysis was conducted using descriptive statistics, parametric tests (Paired Samples t-Test), and non-parametric tests (Mann-Whitney U Test).Findings/Results: The study finds that after transitioning to digital banks, there is a significant increase in the solvency ratio (EAR) but a notable decline in profitability (ROA) and activity (TATO). Compared to traditional banks, digital banks exhibit lower LDR and ROA but higher EAR and NIM.Conclusion: The study highlights key financial performance aspects associated with digital bank transformation. The findings suggest that enhancing financial performance requires improving liquidity, solvency, profitability, and activity ratios. Strategies include engaging with the digital ecosystem, acquiring new customers through innovation, consumer-focused financing, and strengthening core capital.Originality/Value (State of the Art): This research uniquely applies multiple financial performance parameters to compare digital banks before transformation with traditional banks in Indonesia. It identifies potential strategies to address challenges faced by digital banks, enhancing academic understanding and offering practical solutions to improve their financial performance. Keywords: digital bank, digital transformation, financial performance, traditional bank
Sustainable Revenue Strategies For Public Transport: A Case Study of PT LRT Jakarta’s Advertising Transformation Fajar Handoko Dewantoro; Dikky Indrawan; Amzul Rifin
Jurnal Aplikasi Bisnis dan Manajemen Vol. 12 No. 1 (2026): JABM, Vol. 12 No. 1, January 2026
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.12.1.375

Abstract

Background: PT LRT Jakarta faces significant challenges in optimizing non-farebox revenue, particularly from advertising, which experienced a drastic 99.41% decline in 2022.Purpose: This study aims to analyze the root causes of these challenges and provide strategic recommendations to enhance advertising revenue.Design/methodology/approach: The research employs qualitative methods, integrating VRIO, PESTLE, and SWOT frameworks to evaluate internal resources, external environmental factors, and strategic opportunities.Findings/Result: The findings reveal that PT LRT Jakarta possesses strengths such as strategic advertising locations and advanced digital signage technology, yet it also faces weaknesses in equipment availability and operational inefficiencies. External opportunities include supportive government policies and economic growth, while threats such as regulatory constraints and cybersecurity risks Conclusion: By leveraging its strengths, addressing weaknesses, capitalizing on opportunities, and mitigating threats, PT LRT Jakarta can significantly enhance its non-farebox revenue. Proposed strategies include enhancing digital advertising infrastructure, forming strategic partnerships, and adopting environmentally friendly innovations. Originality/value (State of the art): This study contributes uniquely by integrating VRIO, PESTLE, and SWOT frameworks to devise actionable advertising strategies tailored for public transportation. The findings provide practical insights to help PT LRT Jakarta optimize non-farebox revenue. Keywords:  Advertising strategy, non-farebox revenue, public transportation advertising, PT LRT Jakarta, strategic management
Co-Authors A Nuzulia, Nur Abdul Kohar Irwanto Abdul Zahid Abdullah, Asaduddin Abdullah, Jidin Achmad Fadillah Aditya Eko Purnomo Adwiyah, Rabiatul Ahmad Jihan Tamami Ahmad Rifai Alim Setiawan Alim Setiawan Amzul Rifin Anggi Mayang Sari Anggraini, Raden Isma Ardiansyah, Zulfadli Arief Darjanto Arief Daryanto Arief Daryanto Ario Damar Aris Purwanto Arista, Galih Arista, Galih Saputra Arjan Stegeman Arumugam, Nalini Asep Rakhmat Asep Rakhmat Asep Taryana Astriyani, Indri Atin Saraswati Atsmarina Widyadhari Bambang Juanda Caesavela Almas Chaerul Basri Cut Desna Apriana Daniel Happy Putra Deddy Cahyadi Sutarman Dewi, Farida Ratna Doni Yusri Drajat Martianto Eddy Prabowo Ekananta, Arry Elisa Anggraeni Elistioko, Dwi Nugraha Anton Erliza Noor Etih Sudarnika Fajar Handoko Dewantoro Fajar Sidiq Frazen Tolentino-Zondervan Galih Saputra Arista Galih Saputra Arista Ghina Kamilia Giyono Hafizh Nalviando Handaya Handaya Handaya Handaya Hari Ryanto Wiyono Harianto Harianto Hartanto, Ardi Henk Hogeveen Hermanto Siregar Herry Susanto Herry Susanto Heti Mulyati Hisham, Ain Dania Badrul Hogeveen, Henk Hutama, Dwinanda Huub Mudde Idqan Fahmi Iriando Wijaya Irman Hermadi Irmanida Batubara Lilik Noor Yuliati Lindawati Kartika M. Gumilang Pramuwidyatama Marimin , Marimin Marimin Mark Buda Mirnawati Sudarwanto Muhamad Reza Pahlevi Muhammad Balya Rafa Zahran Muhammad Furqan Muhammad Ridwan Muhammad Syamsun Nimmi Zulbainarni Nor, Norhariani Mohd Norhariani Mohd Nor Nur A Nuzulia Nur Hasanah Nur Hasanah Nurita Ambarwati, Nurita NURUL RAHMAWATI Nyayu Lathifah Tirdasari Octaviana Pongtuluran Oktariani, Andina Okti Nadia Poetri Palupi, Dian Yudo Pham Ti Anh Ngoc Popong Nurhayati Priscilla Maulina Juliani Siregar Pujasari, Syifa Ratna Purnawati Hustina Rachman Putri, Nur Alifia Gardiantini Rabiatul Adwiyah Rahayu Yuni Susanti Rahmi Jamza Rakhmat, Asep Ray Agung Sucika Pratama Rezki Erdian Rizal Syarief Rizal Syarief Rokhani Hasbullah Roni Jayawinangun Sheila Santika Putri Sianggaputra, Muhammad Danny Siti Jahroh Stegeman, Arjan Stevia Septiani Sufrin Hannan Suhaimi, Nurul Aisyah Mohd Suhendi Suhendi Suhendi T Wahyuni, Wulan Tanoto, Eko Wahyu Tesar, Mochamad Tony Irawan W Sari, Yessie Widaningsih Widaningsih Wulan T Wahyuni Yessie W Sari Yonvitner Youlandita Kaka Safira Manurung Yudha Heryawan Asnawi Yurianto Yurianto Yusman Syaukat Yusman Syaukat Zenal Asikin