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All Journal Admisi dan Bisnis AFEBI Management and Business Review Jurnal Sains Sosio Humaniora JOBS (Jurnal Of Business Studies) Jurnal Abdimas Mandiri Al-Kharaj: Journal of Islamic Economic and Business Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Ekuilnomi Jurnal Ekonomi Jurnal Teknologi dan Manajemen Industri Terapan Innovative: Journal Of Social Science Research Prapanca : Jurnal Abdimas Journal of Economics, Entrepreneurship, Management Business and Accounting Jurnal Akademik Pengabdian Masyarakat Jurnal Pengabdian Masyarakat dan Riset Pendidikan International Journal of Education, Vocational and Social Science International Journal of Economics, Business and Innovation Research Jurnal Pengabdian Masyarakat Inovasi Indonesia
Nanang Adie Setyawan
Politeknik Negeri Semarang
Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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Big Data Analytics Capabilities and Competitive Advantage in Batik SMEs: The Mediating Roles of SCM and E-CRM Nanang Adie Setyawan; Bagus Yunianto Wibowo; Novitasari Eviyanti; Irin Mirrah Luthfia; Eva Purnamasari
Al-Kharaj: Journal of Islamic Economic and Business Vol. 7 No. 2 (2025): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v7i2.9654

Abstract

This study contributes to sustainable supply chain literature by integrating organizational and institutional perspectives within the context of traditional creative industries. This study examines how Big Data Analytics Capabilities (BDAC) contribute to sustainable performance and competitive advantage among batik micro, small, and medium enterprises (MSMEs) in Central Java. Grounded in the Resource-Based View (RBV), the research investigates the mediating roles of Supply Chain Management Capabilities (SCMC), Electronic Customer Relationship Management (e-CRM), and Circular Economy Practices (CEP) in translating data-driven capabilities into sustainability outcomes. A quantitative explanatory approach was employed using survey data collected from 150 batik MSME owners and managers across major batik-producing regions in Central Java. Data were analyzed using Structural Equation Modeling (SEM) with AMOS. The results demonstrate that BDAC has a significant positive effect on SCMC, e-CRM, and CEP. Furthermore, BDAC directly influences sustainable performance, while SCMC, e-CRM, and CEP partially mediate this relationship. Sustainable performance, in turn, significantly enhances competitive advantage. The structural model exhibits strong goodness-of-fit indices, indicating robustness and explanatory power. These findings confirm that data-driven capabilities alone are insufficient to generate competitive advantage unless they are operationalized through supply chain integration, digital customer relationship management, and circular economy practices. This study contributes to the literature by integrating big data analytics, sustainability, and competitive advantage within the context of traditional creative MSMEs. Practically, the results provide strategic guidance for MSME owners and policymakers in leveraging digital transformation to achieve sustainable and competitive business performance
The Influence of Social Commerce Adoption and Visual Content Quality on MSME Sales Performance with Consumer Trust as a Mediating Variable: Penelitian Bagus Yunianto Wibowo; Irin Mirrah Luthfia; Nanang Adie Setyawan; Destine Fajar Wiedayanti; Mona Inayah Pratiwi
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 3 (2026): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 3 (Januari 202
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i3.4960

Abstract

The rapid integration of social media and e-commerce, known as social commerce (s-commerce), has fundamentally reshaped the operational landscape for Micro, Small, and Medium Enterprises (MSMEs). This study investigates the impact of social commerce adoption and visual content quality on the sales performance of MSMEs, with consumer trust serving as a critical mediating variable. In the highly competitive digital market of 2026, MSMEs face the challenge of not only adopting new technologies but also masterfully crafting visual narratives that capture consumer attention. Utilizing a quantitative research design with a sample of 450 MSME owners in Indonesia, this study employs Structural Equation Modeling (SEM-PLS) via SmartPLS 4.0 to analyze the relationships between variables. The results indicate that both social commerce adoption and visual content quality have a significant positive direct effect on MSME sales performance. Furthermore, consumer trust is found to partially mediate these relationships, suggesting that the effectiveness of digital tools and aesthetics is heavily contingent upon the brand's ability to foster a sense of security and reliability among digital consumers. This research provides a strategic roadmap for MSME owners to prioritize high-fidelity visual assets and trust-building mechanisms within their social commerce frameworks to ensure sustainable growth in a volatile digital economy.
Co-Authors Akmal, Firdaus Amalia, Hamsar Suci Ana Putri Nastiti Andi - Setiawan Andi - Setiawan, Andi - Andi Setiawan Arrezqi, Misbakhul Ayuwardani, Mellasanti Bagus Yunianto Wibowo Bagus Yunianto Wibowo Bagus Yunianto Wibowo, Bagus Yunianto Bayu Setyo Nugroho Bayu Setyo Nugroho Budi Prasetya Destine Fajar Wiedayanti Destine Fajar Wiedayanti Devie, Erika Endang Sulistiyani Eva Purnamasari Eviyanti, Novitasari Farouk, Umar Fatchun Hasyim Hadiahti - Utami Hadiahti Utami Hadiahti Utami Hamsar Suci Amalia Inayah Inayah Inayah Inayah Irawan Malebra Irin Mirrah Luthfia Irin Mirrah Luthfia Kartika, Vinda Setya Khairul Saleh Khairul Saleh Kusmayadi Lastri Sagita Luthfia, Irin Mirrah Mahastu Winengku Kinasih Marcellino Prima Diasta Maula, Nadliatul Mellasan Ayuwardani Mellasanti - Ayuwardani Mellasanti Ayuwardani Mellasanti Ayuwardani Mellasanti Ayuwardani Misbakhul Arrezqi Mona Inayah Pratiwi Mona Inayah Pratiwi Nastiti, Ana Putri Nurwijayanti Pradita, Arisha Putri Pratiwi, Mona Inayah Riyadi Riyadi - Riyadi Riyadi - Riyadi Riyadi - Riyadi, Riyadi - Salsabila, Aqilla Salsiyah, Sri Marhaeni Saptianing Saptianing - Saptianing Saptianing - Saptianing, Saptianing - Saptianing, Saptianing Saputri, Kharisma Septiarti, Nadiya Puput Ika Sri Eka Sadriatwati Sri Eka Sadriatwati Sri Eka Sadriatwati, Sri Eka Sri Marhaeni Salsiyah Suharmanto Suharmanto - Suharmanto Sulistiyani, Endang Suwardi Suwardi - Suwardi Suwardi - Suwardi, Suwardi - Suwardi Suwardi Umar - Farouk Utama, Nadila Gita Putri Utami, Hadiahti Vinda setya kartika Vinda Setya Kartika Wiedayanti, Destine Fajar