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All Journal Media Ekonomi dan Manajemen KES IQTISHADIA Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal LAPORAN PENELITIAN DAN PENGABDIAN MASYARAKAT AKSES: Jurnal Ekonomi dan Bisnis Biomedical Journal of Indonesia Jurnal Manajemen Pelayanan Publik Jurnal SOLMA JURNAL MANAJEMEN INDUSTRI DAN LOGISTIK Syifa' MEDIKA: Jurnal Kedokteran dan Kesehatan Indonesian Journal of Obstetrics and Gynecology (Majalah Obstetri dan Ginekologi Indonesia) Jurnal Pengabdian Masyarakat AbdiMas Jurnal Basicedu IKRA-ITH ABDIMAS IKRA-ITH EKONOMIKA AL-TANZIM : JURNAL MANAJEMEN PENDIDIKAN ISLAM Jurnal Ilmu Kedokteran dan Kesehatan Magisma: Jurnal Ilmiah Ekonomi dan Bisnis SCAFFOLDING: Jurnal Pendidikan Islam dan Multikulturalisme Amalee: Indonesian Journal of Community Research & Engagement Jurnal Ilmiah Manajemen Kesatuan Journal of Digital Marketing and Halal Industry Siyasatuna Jurnal Ilmiyah Mahasiswa Siyasah Syariyyah JURNAL CAPITAL : Kebijakan Ekonomi, Manajemen dan Akuntansi Jurnal Kesehatan Tambusai Jurnal Pengabdian kepada Masyarakat International Journal of Multidisciplinary: Applied Business and Education Research Kontigensi: Jurnal Ilmiah Manajemen Unram Journal of Community Service (UJCS) International Journal of Scientific and Professional JAKPI International Journal of Tourism and Hospitality in Asia Pasific Journal of the Community Development in Asia Jurnal Basicedu INDONESIAN JOURNAL OF URBAN AND ENVIRONMENTAL TECHNOLOGY Innovation in Health for Society Compact: Spatial Development Journal Fokus Bisnis: Media Pengkajian Manajemen dan Akuntansi (Medical Scientific Journal) MESINA
Ratih Pratiwi
Faculty of Medicine University of Sriwijaya/ Dr. Mohammad Hoesin General Hospital Palembang
Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Transportation Other

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Journal : Journal of Digital Marketing and Halal Industry

 1 
Digitalization, Branding, and Network Collaboration Strategy among SMTEs: Preliminary Qualitative Analysis Wardhani, Windi Novia Ratri; Purnomo, Purnomo; Pratiwi, Ratih; Nasution, Saipul
Journal of Digital Marketing and Halal Industry Vol 5, No 2 (2023)
Publisher : Fakultas Ekonomi dan Bisnis Islam UIN Walisongo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/jdmhi.2023.5.2.18905

Abstract

The primary objective of this research is to develop strategies enabling Small and Medium Tourism Enterprises (SMTEs) to effectively navigate and actively participate in digital transformation and collaborative networks. Employing a qualitative methodology with the application of Quantitative Strategic Planning Matrix (QSPM) analysis, data for this study is gathered through direct observations and interviews involving stakeholders in the tourism industry, local government, village authorities, and tourism business associations such as PHRI (Persatuan Hotel dan Restoran Indonesia) and BPW (Badan Pariwisata Wisatawan). The key findings underscore the significance of (1) fostering a positive service reputation culture, (2) involving diverse stakeholders in establishing a sustainable tourism destination management system, and (3) reinforcing tourism promotion efforts through the strategic use of expanded digital media channels. The practical implications of this research extend to providing tangible guidance for SMTEs to actively enhance their services for tourists. The distinctive contributions of this study manifest in three key dimensions. Firstly, the introduction of the service reputation culture as an innovative approach supports the evolution of novel services in the tourism industry. Secondly, it addresses the underexplored research theme of SMTEs, filling a significant knowledge gap. Thirdly, the utilization of QSPM analysis in this study showcases originality, as this analytical method is rarely employed in analogous contexts. Consequently, this research contributes unprecedented insights to the strategic understanding of SMTEs within the realm of service reputation culture, paving the way for innovative and informed approaches in the tourism industry.  
Digitalization, Branding, and Network Collaboration Strategy among SMTEs: Preliminary Qualitative Analysis Wardhani, Windi Novia Ratri; Purnomo, Purnomo; Pratiwi, Ratih; Nasution, Saipul
Journal of Digital Marketing and Halal Industry Vol. 5 No. 2 (2023)
Publisher : Fakultas Ekonomi dan Bisnis Islam UIN Walisongo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/jdmhi.2023.5.2.18905

Abstract

The primary objective of this research is to develop strategies enabling Small and Medium Tourism Enterprises (SMTEs) to effectively navigate and actively participate in digital transformation and collaborative networks. Employing a qualitative methodology with the application of Quantitative Strategic Planning Matrix (QSPM) analysis, data for this study is gathered through direct observations and interviews involving stakeholders in the tourism industry, local government, village authorities, and tourism business associations such as PHRI (Persatuan Hotel dan Restoran Indonesia) and BPW (Badan Pariwisata Wisatawan). The key findings underscore the significance of (1) fostering a positive service reputation culture, (2) involving diverse stakeholders in establishing a sustainable tourism destination management system, and (3) reinforcing tourism promotion efforts through the strategic use of expanded digital media channels. The practical implications of this research extend to providing tangible guidance for SMTEs to actively enhance their services for tourists. The distinctive contributions of this study manifest in three key dimensions. Firstly, the introduction of the service reputation culture as an innovative approach supports the evolution of novel services in the tourism industry. Secondly, it addresses the underexplored research theme of SMTEs, filling a significant knowledge gap. Thirdly, the utilization of QSPM analysis in this study showcases originality, as this analytical method is rarely employed in analogous contexts. Consequently, this research contributes unprecedented insights to the strategic understanding of SMTEs within the realm of service reputation culture, paving the way for innovative and informed approaches in the tourism industry.  
Co-Authors Abidin, Nurul Maulida Afriani, Dea Aghatha, Dwi Yuniar Agus Cahyana Ahmad Fuad Ahmad Malik Ali Imron Ali, Helmi Alqausar, Mohammad Virgo Aminuyati Amir Fauzi Andi Early Febrinda Anggina, Dientyah Nur Anjar Sari, Devinta Apriliyani, Maya Apriyani, Jaka Arifin Arifin Aris Sandi, Muhammad Arsy, Inda Dzil Artanto, Ardi Astriko, Feni Azza Nabila, Amira Azzahra, Luqyana Budiarto, Balla Wahyu Cakranegara, Pandu Adi Devilia Septiani, Frisca Dewi Fortuna Donny Dharmawan Eka Fitri Ningsih, Audina Eriksyah, Aldeo Fadilah, Inatul Febrian, Wenny Desty Ginoga, Lesia Fatma Gultom, Henry Casandra Haekal, T. M Hamzah Hasan, Hamzah Handayani, Tasyanari Hani Fitria Rahmani Hardiatna, Anang Heri Prabowo Hidayati, Aulia Hulwatun Najla, Nadira Iman Firmansyah Inayah, Asty Khairi Indriyani Indriyani Irfan, Moh Latif IRWAN, DEDY Jati Kasuma Judijanto, Loso Karyadi, Sugeng Kholiq Maulana, Muhammad KUSUMANINGTYAS, MEISYA Latif, Moh. Irfan Lili Dahliani Manurung, Herlina Marsela Hermawati, Ade Marwan, Rudi Heri Masita Putri, Meilany Maskudi Maulidah Aristiyani, Wahyu Maulidya, Sapta Yulinar Merdekawati, Eka Mesak Yandri Masela Mitayani Moeljono Moeljono Mokhamad Arwani Monica Dita Amalia, Hanna Mubarok Effendi, Nabil Muhammad Alam Mauludina Muhammad Iqbal Fajri Muhammad Irsan Saleh Muhammad Nur Muhammad Yusuf Mundijo, Trisnawati Mutaharoh, Intan Muttaqin, Ahmad Zainul Nazmah Nazmah, Nazmah Neisella, Harum NINING WAHYUNINGSIH Nujum, Muhammad Bahrun Pamudji, Raden Pratama, Aldi Adi Prinajati, PS Dyah Purnamasari, Adhellia Purnomo Purnomo Putra, Muhammad Fauzan Putra, Purniadi Putra, Raga Tetra Putri, Beladona Inandia Sutresno Putri, Firda Nevira Radisha, Raflian Alviki Rahman, Restu Afrianto Rahmat Saleh Ramadhan, Dzul Fadli Royan Ramadhani, Putra Noviawan Ramadhiani, Nadhira Rizky Resti Jayeng Ramadhanti Ricky Bryan Tampubolon Risala, Alfazzra Firzana Rizani Amran Rohmatika, Fitria Rosiana, Nia Rosyanti, Novi Roy Setiawan RR. Ella Evrita Hestiandari Rusliandy, Rusliandy Saipul Nasution Sakarina, Sari Sastrawan, Uding Satato, Y. R Septiani, Delina Herdian Septiani, Nicke Setrojoyo, Sudarmo Muhammad Shaumiwaty, Shaumiwaty Shofiana, Maya Silvana, Rista Sinta Rini, Adha Nabilla Siti Munawaroh Sriwijayanti, Irma Stiyoaji, Kirun Sugeng Karyadi Suryanto, Esha Susilo Surahman SUTRISNO Tanzila, Raden Ayu Usman Said, Usman Wardhani, Windi Novia Ratri Wasiran, Wasiran Wijaya, Otchi Putri Wulandari, Liana Zahroh Fauziyah, Asma