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All Journal Jurnal Manajemen Bisnis EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis DERIVATIF Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Kompartemen : Jurnal Ilmiah Akuntansi SENTRALISASI J-MAS (Jurnal Manajemen dan Sains) Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship JURNAL MANAJEMEN BISNIS Jurnal Mantik Jurnal Ekonomi Manajemen Sistem Informasi Jurnal Ilmiah Edunomika (JIE) Al-Kharaj: Journal of Islamic Economic and Business Jurnal Abdimas Ilmiah Citra Bakti (JAICB) Entrepreneurship Bisnis Manajemen Akuntansi (E-BISMA) International Journal of Social and Management Studies (IJOSMAS) Journal of Economics, Management, Business And Accounting (JEMBA) Jurnal Ekonomi dan Bisnis Digital (MINISTAL) Media Ekonomi Asian Journal of Management Analytics International Journal of Business and Applied Economics (IJBAE) Jurnal Manajemen Bisnis, Akuntansi dan Keuangan Eduvest - Journal of Universal Studies The Es Economics and Entrepreneurship Paradoks : Jurnal Ilmu Ekonomi West Science Journal Economic and Entrepreneurship IIJSE Jurnal Pengabdian Masyarakat JGEN : Jurnal Pengabdian Kepada Masyarakat INOVASI: Jurnal Ekonomi, Keuangan, dan Manajemen Ektasi : Jurnal Ekonomi, Akutansi dan Organisasi International Journal of Economics and Management Research
Erny Rachmawati
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Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Neuroscience Physics Social Sciences Other

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The Influence of Lifestyle, Brand Image, Service Quality and Product Quality on Purchase Decisions kopi Kenangan Retnowati, Diah; Erny Rachmawati; Fatmah Bagis; Arini Hidayah
Jurnal Manajemen Bisnis Vol. 13 No. 1 (2026): March
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v13i1.1372

Abstract

This study aims to analyze the influence of Lifestyle, Brand Image, Service Quality and product quality on the decision to purchase kopi kenangan in Purwokerto. The research method was quantitatively through a questionnaire with a 5-point Likert Scale assessment for each statement item. Respondents in this study were consumers of coffee who had bought at least 1 time. The sample obtained was a study of 125 respondents. The data was analyzed using SPSS Version 25. The results of the analysis showed that lifestyle and product quality had a significant positive effect on purchase decisions, while brand image and service quality did not have a significant positive effect on purchase decisions. The implications of the research results show that coffee has good product quality and describes the lifestyle of the people in Purwokerto.
Dampak Keputusan Pembelian Online Produk Skincare pada Platform E-Commerce di Kalangan Gen-Z Fadillah , Elda Nur; Astuti, Herni Justiana; Rachmawati, Erny; Innayah, Maulida Nurul
Paradoks : Jurnal Ilmu Ekonomi Vol. 9 No. 1 (2026): November - Januari
Publisher : Fakultas Ekonomi, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/paradoks.v9i1.2134

Abstract

Penelitian ini menganalisis pengaruh kualitas produk, social media marketing, electronic word of mouth (E-WOM), dan promosi terhadap keputusan pembelian produk Skintific di e-commerce Shopee. Data dianalisis menggunakan regresi linear berganda dengan SPSS 25 mendapatkan 168 responden mahasiswa dari tiga perguruan tinggi di Purwokerto dengan teknik pengambilan data menggunakan purposive sampling. Hasil analisa menunjukkan seluruh variabel berpengaruh positif dan signifikan terhadap keputusan pembelian. Temuan ini selaras dengan teori Stimulus-Response (S-R). Implikasinya, perusahaan perlu memperkuat pengelolaan ulasan konsumen, menjaga kualitas produk, serta mengoptimalkan pemasaran digital dan promosi untuk meningkatkan keputusan pembelian.
THE INFLUENCE OF BRAND AMBASSADOR, BRAND IMAGE, WORD OF MOUTH, AND PRODUCT QUALITY ON SKINTIFIC SKINCARE PURCHASE DECISIONS Sayidatina, Syahlira; Rachmawati, Erny; Tubastuvi, Naelati; Widyaningtyas, Dian
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 15 No. 2 (2026)
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v15i2.3740

Abstract

Introduction: This study aims to analyze the influence of brand ambassadors, brand image, word-of-mouth, and product quality on Skintific skincare purchase decisions.Methods: The study uses a quantitative, 5-point Likert-scale assessment. The selected sample uses purposive sampling. The population in this study is the general public of Purwokerto who have purchased Skintific skincare twice. Data were collected through the distribution of questionnaires, yielding 125 responses. Furthermore, the data were analyzed using SPSS version 24.Results: The study shows that brand ambassadors and product quality have a positive and significant effect on purchase decisions, whereas brand image and word of mouth do not.Conclusion and suggestion: This study shows that brand ambassadors and product quality are important factors in consumers' choice of skincare products. However, brand image and word of mouth have not had an optimal influence on purchase decisions, so companies need to improve their strategies to strengthen brand image and word of mouth through more effective marketing and improve consumer experience to order to drive purchase decisions. Keywords: Brand Ambassador, Brand Image, Word of Mouth, Product Quality, Purchase Decision  
Co-Authors A., Chevy Herli Sumerli Abidin, Gita Rosiliana Achmad Fauzan Adin Moza L Ahmad Wahyudin Akbar, Hammad Akbar, Mochammad Akhmad Darmawan Alfalisyado Alfato Yusnar Kharismasyah Amir Antika, Rindi Fitri Arif Johar Taufiq Arini Hidayah Arini Hidayah, Arini Arman, Faris Meirizki Arofah, Rifka Utami Bima Cinintya Pratama Citadiantoro, Khafifatuzzahra Diah Retnowati Dian, Alvy Dwi Nur Diarosiani Eko Hariyanto Eko Haryanto Evanthi, Olivia Dea Fadillah , Elda Nur Fathin, Karina Hardiyani Fatmah Bagis Fauzan Putra, Evan Fitriati, Azmi Ghina Raudhatul Jannah Hadi Pramono Haryanto, Totok Hengky Widhiandono, M.Si. S.E. Hermin Endratno Herni Justiana Astuti Hidayati, Septiana Nur Ikhsani, Mastur Mujib Iwan Fakhruddin Jamaluddin Majid Juni Rianti Kharismasyah, Alfato Yusnar Latifah, Halim Pandu Maulida Nurul Innayah Melani, Kiki Merlinda Silfiana Miftahuddin, Muchammad Agung Muji R, Tri Septin Mukromiin, Ramadhan Khoerul Naelati Tubastuvi Nawalin Nazah Nazah, Nawalin Nur Akbar, Gilang Pratama Prasetyo, Rizki Galih purnadi purnadi Purnadi, Purnadi Purnamasari, Imas Ayu Rahmawati, Ika Yustina Ramadhanti, Almira Shita Restu Frida Utami Rifai, Fredi Maulana Rifai Rifka Utami Arofah ROOSGANDA ELIZABETH Salsa Bila, Meisya Noor Salvati, Adelia Satria, Muhamad Teguh Wafa Sayidatina, Syahlira Sri Wahyuni Suyoto Suyoto Suyoto Suyoto Suyoto Syahreiza, Muhammad Tiara Diva Putriyanti Totok Haryanto Tri Septin Muji Rahayu, Tri Septin Wahyu Triana Wida Purwidianti Widyaningtyas, Dian Witasari, Rindi Yusnar Kharismasyah, Alfato Yustina Rahmawati, Ika Zamakhsyari, Luthfi