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All Journal Jurnal Manajemen Bisnis DERIVATIF Jurnal Ilmiah Ekonomi Islam JBMP (Jurnal Bisnis, Manajemen dan Perbankan) JURNAL MANAJEMEN MOTIVASI Inovasi : Jurnal Ekonomi, Keuangan, dan Manajemen Journal of Economic, Bussines and Accounting (COSTING) EKONOMIS : Journal of Economics and Business Kompartemen : Jurnal Ilmiah Akuntansi SENTRALISASI J-MAS (Jurnal Manajemen dan Sains) Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship JURNAL MANAJEMEN BISNIS Abdimas Umtas : Jurnal Pengabdian kepada Masyarakat JURNAL MANAJEMEN DAN BISNIS INDONESIA Jurnal Mantik BALANCE: Economic, Business, Management and Accounting Journal JBIMA (Jurnal Bisnis dan Manajemen) International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Ners JPEKBM (Jurnal Pendidikan Ekonomi, Kewirausahaan, Bisnis dan Manajemen) Jurnal Abdimas Ilmiah Citra Bakti (JAICB) Entrepreneurship Bisnis Manajemen Akuntansi (E-BISMA) International Journal of Social and Management Studies (IJOSMAS) Journal of Economics, Management, Business And Accounting (JEMBA) JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) International Journal of Management Science and Information Technology (IJMSIT) Jurnal Ekonomi dan Bisnis Digital (MINISTAL) International Journal of Humanities Education and Social Sciences Jurnal Pengabdian Mandiri Media Ekonomi Review of Applied Accounting Research Asian Journal of Management Analytics Prosiding Seminar Nasional Hasil-hasil Penelitian dan Pengabdian Pada Masyarakat International Journal of Business and Applied Economics (IJBAE) Jurnal Manajemen Bisnis, Akuntansi dan Keuangan International Journal of Economics and Management Research International Journal of Management, Entrepreneurship, Social Science and Humanities (IJMESH) Eduvest - Journal of Universal Studies The Es Economics and Entrepreneurship Paradoks : Jurnal Ilmu Ekonomi West Science Journal Economic and Entrepreneurship IIJSE El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Jurnal Pengabdian Masyarakat JGEN : Jurnal Pengabdian Kepada Masyarakat Asian Journal of Management, Entrepreneurship and Social Science INOVASI: Jurnal Ekonomi, Keuangan, dan Manajemen Ektasi : Jurnal Ekonomi, Akutansi dan Organisasi International Journal of Economics and Management Research
Erny Rachmawati
Univeristas Muhammadiyah Purwokerto
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Other

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Analisis Faktor-Faktor yang Memengaruhi Brand Loyalty Skincare Skintific pada Generasi Z Citadiantoro, Khafifatuzzahra; Haryanto, Totok; Rachmawati, Erny; Suyoto, Suyoto
Jurnal Maksipreneur Vol 15 No 1 (2025)
Publisher : Universitas Proklamasi 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30588/jmp.v15i1.2520

Abstract

This study analyzes the influence of brand experience, brand personality, brand image, and customer experience on brand loyalty in Skintific skincare. The method applied in this study is quantitative. The participants in this study were Gen Z consumers who repurchased Skintific Skincare within the last three months. The number of research samples was 125 respondents. The data collection technique used a questionnaire. The collected data were then analyzed using SMART PLS 3.0. The results of the analysis showed that the five variables, namely brand experience, brand personality, brand trust, brand image, and customer experience, had a positive influence on brand loyalty.
Analysis of Factors Enhancing Green Purchase Intention Among Consumers of Environmentally Friendly Products in Indonesia Satria, Muhamad Teguh Wafa; Haryanto, Totok; Rachmawati, Erny; Endratno, Hermin
International Journal of Social and Management Studies Vol. 7 No. 1 (2026): International Journal of Social and Management Studies (IJOSMAS)
Publisher : IJOSMAS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5555/ijosmas.v7i1.576

Abstract

This study aims to analyze the factors influencing green purchase intention among consumers of environmentally friendly fashion products in Indonesia, focusing on environmental attitude, green brand image, green perceived value, and green trust. The research employs a quantitative approach through an online questionnaire distributed using purposive sampling, resulting in 118 respondents who met the specified criteria. Data were analyzed using PLS-SEM to evaluate the relationships among variables in the research model. The findings indicate that environmental attitude, green brand image, and green trust have a significant positive effect on green purchase intention, while green perceived value does not have a significant effect on green purchase intention. These results highlight the importance of sustainability values and the credibility of environmental claims in driving purchasing decisions. The study is limited by the scope of product categories and sample characteristics. Future research is recommended to expand the research objects, such as involving multiple brands or fashion products, consider mediating variables, or apply a cross-industry comparative approach.
Minat Bervaksin Dengue Model Ditinjau Dari Sikap, Resiko, Manfaat, Teknologi, Religiusitas, dan Kepercayaan di Indonesia Stefani Widodo; Herni Justiana Astuti; Erny Rachmawati; Muchammad Agung Miftahuddin
Jurnal Ners Vol. 9 No. 4 (2025): OKTOBER 2025
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jn.v9i4.49276

Abstract

Demam berdarah tetap menjadi tantangan kesehatan utama di Indonesia, yang semakin diperburuk oleh iklim tropis dan urbanisasi, sehingga menciptakan kondisi ideal bagi perkembangbiakan nyamuk Aedes. Vaksinasi merupakan strategi pengendalian vektor yang efektif. Namun, faktor psikologis dan sosiokultural, termasuk sikap, keyakinan, dan religiositas, memengaruhi tingkat penerimaan vaksin. Studi ini meneliti faktor-faktor yang memengaruhi minat masyarakat Indonesia terhadap vaksinasi dengue serta hubungannya dengan kepercayaan, persepsi manfaat, kehadiran teknologi, religiositas, dan risiko. Survei potong lintang dilakukan terhadap 100 responden melalui metode snowball sampling secara daring. Data dikumpulkan menggunakan kuesioner yang telah divalidasi mengenai risiko, manfaat, kepercayaan, religiositas, penerimaan teknologi, sikap, dan minat terhadap vaksinasi. Analisis Structural Equation Modeling-Partial Least Squares (SEM-PLS) digunakan dengan metode bootstrap untuk pengujian signifikansi. Sikap, persepsi manfaat, dan kepercayaan muncul sebagai prediktor positif yang signifikan terhadap minat vaksinasi dengue, dengan sikap menunjukkan pengaruh terkuat. Persepsi risiko, teknologi, dan religiositas tidak berpengaruh signifikan terhadap minat vaksinasi. Temuan ini menekankan peran sikap, kepercayaan, dan persepsi manfaat dalam mendorong minat vaksinasi. Hal ini mengimplikasikan perlunya strategi kesehatan masyarakat yang spesifik untuk meningkatkan penerimaan vaksin dengan membangun sikap positif, menonjolkan manfaat, dan meningkatkan kepercayaan publik.
The Influence of Lifestyle, Brand Image, Service Quality and Product Quality on Purchase Decisions kopi Kenangan Retnowati, Diah; Erny Rachmawati; Fatmah Bagis; Arini Hidayah
Jurnal Manajemen Bisnis Vol. 13 No. 1 (2026): March
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v13i1.1372

Abstract

This study aims to analyze the influence of Lifestyle, Brand Image, Service Quality and product quality on the decision to purchase kopi kenangan in Purwokerto. The research method was quantitatively through a questionnaire with a 5-point Likert Scale assessment for each statement item. Respondents in this study were consumers of coffee who had bought at least 1 time. The sample obtained was a study of 125 respondents. The data was analyzed using SPSS Version 25. The results of the analysis showed that lifestyle and product quality had a significant positive effect on purchase decisions, while brand image and service quality did not have a significant positive effect on purchase decisions. The implications of the research results show that coffee has good product quality and describes the lifestyle of the people in Purwokerto.
The The Influence Of Brand Image, Brand Awareness, Brand Trust, And Halal Label On Purchasing Decisions At Rocket Chicken Products. Tri Septin Muji Rahayu Rahayu; Basma Nur Cholifah Cholifah; Nawalin Nazah Nazah; Erny Rachmawati Rachmawati
International Journal Of Humanities Education and Social Sciences (IJHESS) Vol 5 No 5 (2026): IJHESS APRIL 2026
Publisher : CV. AFDIFAL MAJU BERKAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55227/ijhess.v5i5.2139

Abstract

This study aims to examine the influence of brand image, brand awareness, brand trust, and halal labeling on purchasing decisions at Rocket Chicken outlets in Purwokerto. Indonesia’s fast-food industry continues to grow rapidly, increasing competition among halal fried chicken brands. This quantitative research involved 110 respondents selected through purposive sampling. Data were analyzed using SPSS 26 with descriptive analysis and multiple linear regression. The results show that brand image (β = 0.369; t = 5.380; Sig = 0.000), brand trust (β = 0.234; t = 2.085; Sig = 0.040), and halal labeling (β = 0.239; t = 2.380; Sig = 0.019) significantly and positively affect purchasing decisions. Meanwhile, brand awareness (β = 0.153; t = 1.445; Sig = 0.151) does not have a significant effect. The regression model obtained is Y = –1.460 + 0.369X₁ + 0.153X₂ + 0.234X₃ + 0.239X₄ + e. In conclusion, the study provides quantitative evidence that purchasing decisions at Rocket Chicken are primarily driven by brand image, consumer trust, and halal certification, while awareness alone is insufficient. These findings offer strategic implications for improving marketing effectiveness in the fast-food sector.
ETHICAL LEADERSHIP IN FOSTERING EMPLOYEE ENGAGEMENT AND INNOVATION THROUGH WORKPLACE WELL-BEING Muhamad Farhan Auladi; Fatmah Bagis; Erny Rachmawati; Suyoto
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 10 No specialissue (2026): Vol. 10, Special Issue, 2026
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v10ispecialissue.18951

Abstract

In the modern workplace, efforts to foster innovative employee behavior increasingly depend on leadership quality and individual psychological well-being. This study aims to examine the role of ethical leadership in fostering employee well-being, work engagement, and innovative work behavior in the financial services sector. A quantitative approach was employed by distributing questionnaires to respondents working in conventional and Islamic financial institutions, with a total of 192 respondents eligible for processing. Analysis was conducted using Structural Equation Modeling (SEM) to examine the interrelationships between variables and identify the mediating role of work engagement. The results of the study show that ethical leadership has a positive effect on employee well-being and increases work engagement. Furthermore, work engagement has been shown to act as a psychological mechanism that strengthens the influence of ethical leadership on innovative work behavior. Work well-being also supports increased innovation through more stable and positive psychological drives. This study emphasizes the importance of ethical leadership practices as a foundation for organizations in fostering a healthy work environment and encouraging continuous innovation. These findings provide opportunities for financial institutions to formulate human resource development strategies that are more oriented towards ethics and well-being.
Kepemimpinan Etis dan Sikap Kerja dalam Pendidikan Islam: Peran Moderasi Kebutuhan Otonomi terhadap Kepuasan Kerja dan Komitmen Organisasi yang Afektif Abdul Mughni Ramadhani Azmy; Fatmah Bagis; Erny Rachmawati; Hengky Widhiandono
Jurnal Ilmiah Ekonomi Islam Vol. 12 No. 1 (2026): Jurnal Ilmiah Ekonomi Islam
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jiei.v12i1.19072

Abstract

The changing ethical demands in modern organizations have driven the importance of ethical leadership as a foundation for creating a healthy and quality work environment. This study aims to analyze the influence of perceived ethical leadership on job satisfaction and affective organizational commitment among employees of an Islamic educational institution in Cilacap Regency, as well as to test the role of need for autonomy as a moderating variable and direct predictor. A quantitative approach was used involving 225 respondents selected through purposive sampling. Data were analyzed using SEM-PLS. The results of the study show that ethical leadership has a positive effect on job satisfaction and affective commitment. However, need for autonomy weakened this relationship, indicating that the level of need for autonomy does not change the strength of the influence of leaders' ethical behavior. Nevertheless, the need for autonomy has been shown to have a positive effect on job satisfaction and affective commitment, indicating that the fulfillment of autonomy remains an important factor for employee psychological well-being. These findings provide practical implications for Islamic Education to strengthen the moral role models of leaders and provide proportional autonomy to improve the quality of work and emotional ties of employees to the organization.
The Influence of Social Support, Work-Life Balance, and Job Burnout on Project Performance: The Moderating Role of Organizational Support on Health Workers at Cilacap Regional General Hospital Ramdhani Larasati, Lintang; Justiana Astuti, Herni; Hariyanto, Eko; Rachmawati, Erny
JURNAL MANAJEMEN MOTIVASI Vol 22 No 1 (2026): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v22i1.8584

Abstract

This study aims to examine the effect of social support, work-life balance, and job burnout on project performance, with organizational support as a moderating variable. The study involved 120 healthcare workers at Cilacap Regional General Hospital using a quantitative approach and SEM-PLS analysis. The findings reveal that social support and job burnout significantly influence project performance, while work-life balance does not. Additionally, organizational support does not moderate the relationships among those variables. These results emphasize the importance of managing burnout and enhancing interpersonal support in improving project effectiveness in the healthcare sector under high workload pressure.
Analisis Faktor-Faktor Yang Mempengaruhi Keputusan Pembelian Produk Kosmetik Pada Gen-Z di Purbalingga Anisa Nur Fadilah; Erny Rachmawati; Muchammad Agung Miftahuddin; Nawalin Nazah
JURNAL MANAJEMEN MOTIVASI Vol 22 No 1 (2026): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v22i1.8644

Abstract

This study examines the effects of brand image, lifestyle, product quality, and advertising on Generation Z’s purchasing decisions for OMG cosmetics in Purbalingga Regency. Using a quantitative survey approach, data from 125 respondents were collected via questionnaires with a 5-point Likert scale. Purposive sampling and the Lemeshow formula determined the sample. SPSS 27 was used for analysis. Results indicate brand image, lifestyle, and advertising significantly influence purchasing decisions. The findings highlight the strategic role of these variables in shaping consumer behavior toward OMG products among Generation Z in Purbalingga.
This Analisis Faktor-faktor yang Mempengaruhi Keputusan Pembelian iPhone: Kualitas Produk, Harga, Promosi, Citra Merek, dan Gaya Hidup, Cilacap, Purbalingga, Banyumas, iPhone Subagyo, Dimas Apryansyah; Rachmawati, Erny; Kusbandiyah, Ani; Fakhruddin, Iwan
JURNAL MANAJEMEN MOTIVASI Vol 22 No 1 (2026): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v22i1.8650

Abstract

This study analyzes the influence of product quality, price, promotion, lifestyle, and brand image on consumers’ purchasing decisions for iPhones in the Calingmas region (Cilacap, Purbalingga, and Banyumas). A quantitative survey was conducted with 130 iPhone users selected through accidental and snowball sampling. Data were collected using a Likert-scale questionnaire and analyzed with multiple linear regression in SPSS 27. The findings reveal that product quality, price, and brand image significantly affect purchasing decisions, whereas promotion and lifestyle do not. These results highlight the dominant role of functional value and brand strength in shaping consumer decisions.
Co-Authors A., Chevy Herli Sumerli Abdul Mughni Ramadhani Azmy Abidin, Gita Rosiliana Achmad Fauzan Adin Moza L Ahmad Wahyudin Akbar, Hammad Akbar, Mochammad Akhmad Darmawan Akhmad Darmawan Akhmad Darmawan Alfalisyado Alfato Yusnar Kharismasyah Amir Andoko Ani Kusbandiyah Anisa Nur Fadilah Antika, Rindi Fitri Arienda Gitty Ramadani Arienda Gitty Ramadani Arif Johar Taufiq Arini Hidayah Arini Hidayah, Arini Arman, Faris Meirizki Arofah, Rifka Utami Azmi Fitriani Basma Nur Cholifah Cholifah Bima Cinintya Pratama Chevy Herli Sumerli Citadiantoro, Khafifatuzzahra Daniels Marshall Aththarsyach Desi Sukmawati Diah Retnowati Dian, Alvy Didiet Sugit Priantoro Dwi Nur Diarosiani Eko Hariyanto Eko Haryanto Elda Nur Fadillah Erna Handayani Evanthi, Olivia Dea Fatmah Bagis Fatmah Bagis Fauziridwan, Meydy Fitriati, Azmi Frinan Satria Hadi Pramono Hadi Pramono Halim Pandu Latifah Haryanto, Totok Hengky Widhiandono Hengky Widhiandono, M.Si. S.E. Hermin Endratno Herni Justiana Astuti Herni Justiana Astuti Herni Justiana Astuti Herni Justiana Astuti Hidayati, Septiana Nur Ika Yustina Rahmawati Ikhsani, Mastur Mujib Imam Muzaki Inayati, Nur Isna Ira Hapsari Irawan Randiprakarsa Iwan Fakhruddin Jamaluddin Majid Juni Rianti Justiana Astuti, Herni Kharismasyah, Alfato Yusnar Kris Linggardini Luthfi Zamakhsyari M Rizki Bahtiar Maulida Nurul Innayah Merlinda Silfiana Meydy Fauzi Ridwan Miftahuddin, Muchammad Agung Muchammad Agung Miftahuddin Muchammad Agung Miftahuddin Mudjiyanti, Rina Muhamad Farhan Auladi Muhammad Wafiyudin Muji R, Tri Septin Mukromiin, Ramadhan Khoerul Murtafi'atul Khusna Naelati Tubastuvi Naelati Tubastuvi Nawalin Nazah Nawalin Nazah Nazah Nur Akbar, Gilang Pratama Nur Laeli Apriani Nuryanti Nuryanti Prasetyo, Rizki Galih Purnadi Purnadi Purnadi, Purnadi Purnamasari, Imas Ayu Rahmawati, Ika Yustina Ramadhanti, Almira Shita Ramdhani Larasati, Lintang Randikaparsa, Irawan Restu Frida Utami Rifai, Fredi Maulana Rifai Rifka Utami Arofah Rizqia Tiva Antika Roosganda Elizabeth ROOSGANDA ELIZABETH Salsa Bila, Meisya Noor Salvati, Adelia SATRIA, FRIYAN Satria, Muhamad Teguh Wafa Selamet Eko Budi Santoso Septia Rizki Adfia Septiana Nur Hidayati Siti Nur Azizah Sri Wahyuni Sri Wahyuni Stefani Widodo Subagyo, Dimas Apryansyah Sulfah Anjarwati Suryo Budi Santoso Suyoto Suyoto Suyoto Suyoto Suyoto Suyoto Suyoto Syahreiza, Muhammad Tiara Pandansari Totok Haryanto Totok Haryanto Totok Haryanto Tri Septin Muji R Tri Septin Muji Rahayu Rahayu Tri Septin Muji Rahayu, Tri Septin Vera Melia Suci Wahyu Triana Wida Purwidianti Widyaningtyas, Dian Widyaswati, Rahmatya Wina Ayu Isnaeni Witasari, Rindi Wulandari, Putri Puspita Yusnar Kharismasyah, Alfato Yustina Rahmawati, Ika