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All Journal Jurnal Manajemen Bisnis DERIVATIF Jurnal Ilmiah Ekonomi Islam JBMP (Jurnal Bisnis, Manajemen dan Perbankan) JURNAL MANAJEMEN MOTIVASI Inovasi : Jurnal Ekonomi, Keuangan, dan Manajemen Journal of Economic, Bussines and Accounting (COSTING) EKONOMIS : Journal of Economics and Business Kompartemen : Jurnal Ilmiah Akuntansi SENTRALISASI J-MAS (Jurnal Manajemen dan Sains) Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship JURNAL MANAJEMEN BISNIS Abdimas Umtas : Jurnal Pengabdian kepada Masyarakat JURNAL MANAJEMEN DAN BISNIS INDONESIA Jurnal Mantik BALANCE: Economic, Business, Management and Accounting Journal JBIMA (Jurnal Bisnis dan Manajemen) International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Ners JPEKBM (Jurnal Pendidikan Ekonomi, Kewirausahaan, Bisnis dan Manajemen) Jurnal Abdimas Ilmiah Citra Bakti (JAICB) Entrepreneurship Bisnis Manajemen Akuntansi (E-BISMA) International Journal of Social and Management Studies (IJOSMAS) Journal of Economics, Management, Business And Accounting (JEMBA) JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) International Journal of Management Science and Information Technology (IJMSIT) Jurnal Ekonomi dan Bisnis Digital (MINISTAL) International Journal of Humanities Education and Social Sciences Jurnal Pengabdian Mandiri Media Ekonomi Review of Applied Accounting Research Asian Journal of Management Analytics Prosiding Seminar Nasional Hasil-hasil Penelitian dan Pengabdian Pada Masyarakat International Journal of Business and Applied Economics (IJBAE) Jurnal Manajemen Bisnis, Akuntansi dan Keuangan International Journal of Economics and Management Research International Journal of Management, Entrepreneurship, Social Science and Humanities (IJMESH) Eduvest - Journal of Universal Studies The Es Economics and Entrepreneurship Paradoks : Jurnal Ilmu Ekonomi West Science Journal Economic and Entrepreneurship IIJSE El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Jurnal Pengabdian Masyarakat JGEN : Jurnal Pengabdian Kepada Masyarakat Asian Journal of Management, Entrepreneurship and Social Science INOVASI: Jurnal Ekonomi, Keuangan, dan Manajemen Ektasi : Jurnal Ekonomi, Akutansi dan Organisasi International Journal of Economics and Management Research
Erny Rachmawati
Univeristas Muhammadiyah Purwokerto
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Other

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Pemodelan Spiritual Leadership, Environmental Justice Orientation, Dan Harmonious Environmental Passion Terhadap OCBE Di Lembaga Keuangan Syariah Murtafi'atul Khusna; Fatmah Bagis; Erny Rachmawati; Arini Hidayah
Jurnal Ilmiah Ekonomi Islam Vol. 12 No. 1 (2026): Jurnal Ilmiah Ekonomi Islam
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jiei.v12i1.19073

Abstract

The transformation towards a sustainable organization requires leaders to be able to instill spiritual and moral values in employees’ behavior. This study aims to analyze the influence of spiritual leadership on Organizational Citizenship Behavior for the Environment (OCBE) with environmental justice orientation as a mediating variable and harmonious environmental passion as a moderating variable in BMT employees. A quantitative approach was used with 190 respondents selected through purposive sampling, and analyzed using SEM-PLS. The results of the study show that spiritual leadership does not have a direct effect on OCBE, but has a positive effect on environmental justice orientation. This orientation was proven to play a significant role in mediating the relationship between the two, while harmonious environmental passion was not proven to be a mediator. These findings emphasize the importance of ecological justice values ​​as a moral mechanism that bridges the influence of spiritual leadership on employee pro-environmental behavior. Theoretically, this study enriches Social Learning Theory, while practically provides recommendations for Islamic financial institutions to strengthen spirituality- and morality-based leadership in promoting a green organizational culture.
Job Rotation, Job Promotion, and Employee Performance: Does Job Satisfaction Matter? Desi Sukmawati; Akhmad Darmawan; Sri Wahyuni; Erny Rachmawati
International Journal of Management, Entrepreneurship, Social Science and Humanities Vol. 9 No. 2 (2026): January - June Volume
Publisher : Research Synergy Foundation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31098/ijmesh.v10i1.3939

Abstract

Understanding the elements that affect employee performance is essential for organizations seeking to sustain productivity and preserve their competitive edge. This research investigates how job rotation and job promotion influence employee performance, with job satisfaction serving as the mediating factor, focusing on employees of PT. BPR BKK Jateng. A total of 140 employees took part as respondents, and the data were processed through Structural Equation Modeling using the Partial Least Squares SEM PLS approach. The findings reveal that job rotation and job promotion both exert significant positive impacts on employee performance, with job satisfaction acting as a partial mediator in these relationships. All proposed hypotheses were supported, confirming that fair, transparent, and motivating organizational practices enhance employee satisfaction and performance. Job promotion was found to have a greater direct effect beta = 0.538 on job satisfaction compared to job rotation beta = 0.315. However, job rotation was found to have the greatest direct effect beta = 0.361 on employee performance, compared to job promotion beta = 0.237 and job satisfaction beta = 0.311. These results emphasize the vital role of strategic human resource practices in promoting a motivated and high-performing workforce.
Investment Manager's Ability and Characteristics of Mutual Funds as Determinants of Sharia Stock Mutual Fund Performance in Indonesia Halim Pandu Latifah; Eko Hariyanto; Erny Rachmawati; Bima Cinintya Pratama
Eduvest - Journal of Universal Studies Vol. 6 No. 1 (2026): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v6i1.52029

Abstract

As a country with the largest Muslim-majority population worldwide, Indonesia is the most promising market for Islamic-based products. This study examines the effects of fund manager skills and fund characteristics on Islamic mutual fund performance in Indonesia. Quantitative analysis tested stock selection skill, market timing ability, expense ratio, fund age, and fund size using multiple linear regression on panel data (2018–2022) from 13 purposively sampled funds (65 observations), analyzed with EViews 12. Data sourced from fund reports, Bank Indonesia (BI), and OJK. The Treynor-Mazuy model measured manager abilities; Sharpe ratio assessed performance. Results show stock selection skill (coeff. = 1.198, p = 0.0005) and expense ratio (coeff. = 4.618, p = 0.0905) significantly positively affect performance, with stock selection having the strongest impact. Market timing (p = 0.6861), fund age (p = 0.2336), and size (p = 0.4920) are insignificant. Adjusted R-squared (0.178621) explains 17.8% of variation. Findings urge prioritizing stock selection and research over market timing or size expansion.
The Influence of Green Marketing Mix Strategy on Marketing Performance in Indonesian Food and Beverage SMEs Daniels Marshall Aththarsyach; Totok Haryanto; Erny Rachmawati; Hengky Widhiandono
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 7 No. 5 (2026): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v7i5.11173

Abstract

The implementation of sustainable marketing strategies has become a crucial issue for MSMEs in the food and beverage sector as environmental sustainability and business competitiveness are increasingly being addressed. This study aims to analyze the influence of the Green Marketing Mix (7P) on the marketing performance of MSMEs in Indonesia from a Resource-Based View (RBV) perspective. The study employed a quantitative method through a survey of 136 MSMEs selected using a convenience sampling technique. Data were collected using a Likert-scale questionnaire, then analyzed using Structural Equation Modeling–Partial Least Squares SEM-PLS using SmartPLS. The results showed that green people, green processes, and green physical evidence had a positive and significant effect on marketing performance, while green products, green prices, green places, and green promotions did not show a significant direct effect. These findings indicate that MSMEs' internal operational capabilities based on human resources, processes, and environmentally friendly physical evidence, are more effective in improving marketing performance than other strategic elements. This research provides theoretical contributions in the development of RBV-based green marketing studies as well as practical implications for MSMEs and policymakers in designing sustainable marketing strategies oriented towards strengthening internal capabilities.
Dampak Keputusan Pembelian Online Produk Skincare pada Platform E-Commerce di Kalangan Gen-Z Elda Nur Fadillah; Herni Justiana Astuti; Erny Rachmawati; Maulida Nurul Innayah
Paradoks : Jurnal Ilmu Ekonomi Vol. 9 No. 1 (2026): November - Januari
Publisher : Fakultas Ekonomi, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/paradoks.v9i1.2134

Abstract

Penelitian ini menganalisis pengaruh kualitas produk, social media marketing, electronic word of mouth (E-WOM), dan promosi terhadap keputusan pembelian produk Skintific di e-commerce Shopee. Data dianalisis menggunakan regresi linear berganda dengan SPSS 25 mendapatkan 168 responden mahasiswa dari tiga perguruan tinggi di Purwokerto dengan teknik pengambilan data menggunakan purposive sampling. Hasil analisa menunjukkan seluruh variabel berpengaruh positif dan signifikan terhadap keputusan pembelian. Temuan ini selaras dengan teori Stimulus-Response (S-R). Implikasinya, perusahaan perlu memperkuat pengelolaan ulasan konsumen, menjaga kualitas produk, serta mengoptimalkan pemasaran digital dan promosi untuk meningkatkan keputusan pembelian.
Skintific Purchase Decisions Among TikTok Users in Purwokerto: The Role of Influencer Marketing, e-WOM, Brand Image, and Product Quality M Rizki Bahtiar; Totok Haryanto Totok Haryanto; Erny Rachmawati; Hengky Widhiandono
International Journal of Management Science and Information Technology Vol. 6 No. 2 (2026): July - December 2026
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v6i2.8288

Abstract

This study aims to examine the influence of consumer purchasing decisions of Skintific skincare products in Purwokerto with the variables of influencer marketing, electronic word of mouth, brand image, and product quality. Quantitative data collection using Google Forms with a Likert Scale of 1-5. The research population is residents of Purwokerto who have purchased Skintific skincare products and are actively using TikTok. Sampling used a non-probability method with a purposive sampling technique. The Lemeshow method was used to determine the minimum number of samples and and the final sample consisted of 130 respondents. This study uses the Construct Validity and Reliability Test, Discriminant Validity of Fornell-Larcker and HTMT criteria, Inner VIF, Model Fit, R-Square and Hypothesis Test. The data were analyzed using the SmartPLS 3. The results of this study showed that all variables were positively related to purchase decisions, influencer marketing (β=.334), electronic word of mouth (β=.276), brand image (β=.357), and product quality (β=.306), all p<.001; R²=.643. In this study, all variables can influence purchasing decisions with the findings of brand image as the variable that has the highest influence. The findings indicate the importance of brand image consistency in Skintific communication on TikTok. This study contributes to the digital marketing literature by providing empirical evidence on the effects of influencer marketing, e-WOM, brand image, and product quality on purchase decisions. However, this study is limited to TikTok users in Purwokerto.
PERAN MEDIASI BRAND TRUST DALAM PENGARUH CELEBRITY ENDORSER DAN ONLINE CUSTOMER REVIEW TERHADAP KEPUTUSAN PEMBELIAN SEPATU NEW BALANCE MELALUI SHOPEE DI PURWOKERTO Imam Muzaki; Totok Haryanto; Erny Rachmawati; Meydy Fauzi Ridwan
Journal of Economic, Bussines and Accounting (COSTING) Vol. 9 No. 4 (2026): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/17da7m74

Abstract

The rapid growth of e-commerce in Indonesia has intensified competition among fashion brands on platforms like Shopee, making digital marketing strategies increasingly critical for influencing consumer purchasing decisions. This study aims to analyze the influence of celebrity endorser and online customer review on purchasing decisions for New Balance shoes on Shopee, with brand trust as a mediating variable. A quantitative explanatory survey with a cross-sectional design was employed with 204 respondents selected through purposive sampling from active Shopee users in Purwokerto. Data were collected via online questionnaires using a 5-point Likert scale and analyzed using PROCESS Macro Hayes Model 4 with 5,000 bootstrap resamples at a 95% confidence level. The results indicate that celebrity endorser has a positive and significant effect on brand trust, with a coefficient of 1.0351. Brand trust has a positive and significantly influences purchasing decisions and mediates the relationship between celebrity endorser and purchasing decisions, with an indirect effect of 0.6449. Online customer review has a positive and significant direct effect on purchasing decisions, with a coefficient of 0.9487, without being mediated by brand trust. The model explains 87.75% of the variance in purchasing decisions, indicating that brand trust serves as a significant mediator between celebrity endorser and purchasing decisions.
The Influence of Live Streaming, Flash Sales, and Positive Emotions on Impulse Buying Among Generation Z Users of the TikTok Shop App Septia Rizki Adfia; Arini Hidayah; Erny Rachmawati; Hengky Widhiandono
JURNAL MANAJEMEN MOTIVASI Vol 22 No 2 (2026): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v22i2.9281

Abstract

This study examines the effects of live streaming, flash sales, and positive emotion on impulse buying among Generation Z TikTok Shop users in Purwokerto. Using a quantitative approach, data from 110 respondents selected through purposive sampling were analysed using SEM-PLS with SmartPLS 4.0. The results show that live streaming (β=0.370), flash sales (β=0.280), and positive emotion (β=0.243) positively and significantly influence impulse buying, explaining 57.6% of its variance. Live streaming is the strongest predictor. These findings imply that TikTok Shop sellers should prioritise interactive live streaming and attractive time-limited promotions to stimulate impulse purchases.
DAMPAK KEPEMIMPINAN PATERNALISTIK TERHADAP KREATIVITAS KARYAWAN: MENELITI PERAN PERTUKARAN PEMIMPIN-ANGGOTA-DAN MODAL PSIKOLOGIS DALAM INDUSTRI PETERNAKAN. Rizqia Tiva Antika; Akhmad Darmawan; Rachmawati, Erny; Rahmawati, Ika Yustina
JURNAL MANAJEMEN MOTIVASI Vol 22 No 2 (2026): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v22i2.9353

Abstract

This study examines how authoritarian, benevolent, and moral leadership affect employee creativity in the poultry industry, with Leader-Member Exchange (LMX) as a mediator and Psychological Capital (PsyCap) as a moderator. An explanatory cross-sectional survey of 138 employees of PT Patriot Intan Abadi was analyzed using PLS-SEM. None of the three leadership dimensions directly affected creativity; however, each had a significant indirect effect through LMX. The model explained 49.3% of the variance in creativity, and PsyCap strengthened the relationships between each leadership dimension and LMX. The findings identify LMX and PsyCap as key mechanisms supporting creativity in hierarchical work settings
Puspita Pengaruh Ekuitas Merek, Brand Ambassador, Kepercayaan Merek, dan Kualitas Produk Terhadap Keputusan Pembelian Pada Pengguna Shopee Wulandari, Putri Puspita; Rachmawati, Erny; Widyaningtyas, Dian; Fauziridwan, Meydy
JURNAL MANAJEMEN MOTIVASI Vol 22 No 2 (2026): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v22i2.9365

Abstract

This study aims to analyze the influence of brand equity, brand ambassadors, brand trust, and product quality on purchasing decisions on the Shopee e-commerce platform. The method used in this study is quantitative. The participants in this study are Shopee users in Purwokerto who have used the Shopee e-commerce platform within the last 6 months. The sample size for this study was 125 respondents. Data were collected using a questionnaire and analyzed using SPSS 25. The results indicate that all four variables brand equity, brand ambassadors, brand trust, and product quality have a positive and significant effect on purchasing decisions.
Co-Authors A., Chevy Herli Sumerli Abdul Mughni Ramadhani Azmy Abidin, Gita Rosiliana Achmad Fauzan Adin Moza L Ahmad Wahyudin Akbar, Hammad Akbar, Mochammad Akhmad Darmawan Akhmad Darmawan Akhmad Darmawan Alfalisyado Alfato Yusnar Kharismasyah Amir Andoko Ani Kusbandiyah Anisa Nur Fadilah Antika, Rindi Fitri Arienda Gitty Ramadani Arienda Gitty Ramadani Arif Johar Taufiq Arini Hidayah Arini Hidayah, Arini Arman, Faris Meirizki Arofah, Rifka Utami Azmi Fitriani Basma Nur Cholifah Cholifah Bima Cinintya Pratama Chevy Herli Sumerli Citadiantoro, Khafifatuzzahra Daniels Marshall Aththarsyach Desi Sukmawati Diah Retnowati Dian, Alvy Didiet Sugit Priantoro Dwi Nur Diarosiani Eko Hariyanto Eko Haryanto Elda Nur Fadillah Erna Handayani Evanthi, Olivia Dea Fatmah Bagis Fatmah Bagis Fauziridwan, Meydy Fitriati, Azmi Frinan Satria Hadi Pramono Hadi Pramono Halim Pandu Latifah Haryanto, Totok Hengky Widhiandono Hengky Widhiandono, M.Si. S.E. Hermin Endratno Herni Justiana Astuti Herni Justiana Astuti Herni Justiana Astuti Herni Justiana Astuti Hidayati, Septiana Nur Ika Yustina Rahmawati Ikhsani, Mastur Mujib Imam Muzaki Inayati, Nur Isna Ira Hapsari Irawan Randiprakarsa Iwan Fakhruddin Jamaluddin Majid Juni Rianti Justiana Astuti, Herni Kharismasyah, Alfato Yusnar Kris Linggardini Luthfi Zamakhsyari M Rizki Bahtiar Maulida Nurul Innayah Merlinda Silfiana Meydy Fauzi Ridwan Miftahuddin, Muchammad Agung Muchammad Agung Miftahuddin Muchammad Agung Miftahuddin Mudjiyanti, Rina Muhamad Farhan Auladi Muhammad Wafiyudin Muji R, Tri Septin Mukromiin, Ramadhan Khoerul Murtafi'atul Khusna Naelati Tubastuvi Naelati Tubastuvi Nawalin Nazah Nawalin Nazah Nazah Nur Akbar, Gilang Pratama Nur Laeli Apriani Nuryanti Nuryanti Prasetyo, Rizki Galih Purnadi Purnadi Purnadi, Purnadi Purnamasari, Imas Ayu Rahmawati, Ika Yustina Ramadhanti, Almira Shita Ramdhani Larasati, Lintang Randikaparsa, Irawan Restu Frida Utami Rifai, Fredi Maulana Rifai Rifka Utami Arofah Rizqia Tiva Antika Roosganda Elizabeth ROOSGANDA ELIZABETH Salsa Bila, Meisya Noor Salvati, Adelia SATRIA, FRIYAN Satria, Muhamad Teguh Wafa Selamet Eko Budi Santoso Septia Rizki Adfia Septiana Nur Hidayati Siti Nur Azizah Sri Wahyuni Sri Wahyuni Stefani Widodo Subagyo, Dimas Apryansyah Sulfah Anjarwati Suryo Budi Santoso Suyoto Suyoto Suyoto Suyoto Suyoto Suyoto Suyoto Syahreiza, Muhammad Tiara Pandansari Totok Haryanto Totok Haryanto Totok Haryanto Tri Septin Muji R Tri Septin Muji Rahayu Rahayu Tri Septin Muji Rahayu, Tri Septin Vera Melia Suci Wahyu Triana Wida Purwidianti Widyaningtyas, Dian Widyaswati, Rahmatya Wina Ayu Isnaeni Witasari, Rindi Wulandari, Putri Puspita Yusnar Kharismasyah, Alfato Yustina Rahmawati, Ika