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All Journal Jurnal Manajemen Bisnis DERIVATIF Jurnal Ilmiah Ekonomi Islam Jurnal Maneksi (Management Ekonomi Dan Akuntansi) JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Inovasi : Jurnal Ekonomi, Keuangan, dan Manajemen Kompartemen : Jurnal Ilmiah Akuntansi SENTRALISASI J-MAS (Jurnal Manajemen dan Sains) Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship JURNAL MANAJEMEN BISNIS Abdimas Umtas : Jurnal Pengabdian kepada Masyarakat JURNAL MANAJEMEN DAN BISNIS INDONESIA Jurnal Mantik BALANCE: Economic, Business, Management and Accounting Journal JBIMA (Jurnal Bisnis dan Manajemen) International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Ekonomi Manajemen Sistem Informasi Jurnal Ilmiah Edunomika (JIE) Al-Kharaj: Journal of Islamic Economic and Business Jurnal Ners JPEKBM (Jurnal Pendidikan Ekonomi, Kewirausahaan, Bisnis dan Manajemen) Jurnal Abdimas Ilmiah Citra Bakti (JAICB) Entrepreneurship Bisnis Manajemen Akuntansi (E-BISMA) International Journal of Social and Management Studies (IJOSMAS) Journal of Economics, Management, Business And Accounting (JEMBA) JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Jurnal Ekonomi dan Bisnis Digital (MINISTAL) International Journal of Humanities Education and Social Sciences Jurnal Pengabdian Mandiri Media Ekonomi Review of Applied Accounting Research Asian Journal of Management Analytics Prosiding Seminar Nasional Hasil-hasil Penelitian dan Pengabdian Pada Masyarakat International Journal of Business and Applied Economics (IJBAE) Jurnal Manajemen Bisnis, Akuntansi dan Keuangan International Journal of Economics and Management Research International Journal of Management, Entrepreneurship, Social Science and Humanities (IJMESH) Eduvest - Journal of Universal Studies The Es Economics and Entrepreneurship Paradoks : Jurnal Ilmu Ekonomi West Science Journal Economic and Entrepreneurship IIJSE Jurnal Pengabdian Masyarakat JGEN : Jurnal Pengabdian Kepada Masyarakat Asian Journal of Management, Entrepreneurship and Social Science Journal of Ekonomics, Finance, and Management Studies INOVASI: Jurnal Ekonomi, Keuangan, dan Manajemen Ektasi : Jurnal Ekonomi, Akutansi dan Organisasi International Journal of Economics and Management Research Islamic Economics Journal
Erny Rachmawati
Univeristas Muhammadiyah Purwokerto
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Other

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THE INFLUENCE OF BRAND AMBASSADOR, BRAND IMAGE, WORD OF MOUTH, AND PRODUCT QUALITY ON SKINTIFIC SKINCARE PURCHASE DECISIONS Sayidatina, Syahlira; Rachmawati, Erny; Tubastuvi, Naelati; Widyaningtyas, Dian
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 15 No. 2 (2026): Jurnal Maneksi (Management Ekonomi Dan Akuntansi)
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v15i2.3740

Abstract

Introduction: This study aims to analyze the influence of brand ambassadors, brand image, word-of-mouth, and product quality on Skintific skincare purchase decisions.Methods: The study uses a quantitative, 5-point Likert-scale assessment. The selected sample uses purposive sampling. The population in this study is the general public of Purwokerto who have purchased Skintific skincare twice. Data were collected through the distribution of questionnaires, yielding 125 responses. Furthermore, the data were analyzed using SPSS version 24.Results: The study shows that brand ambassadors and product quality have a positive and significant effect on purchase decisions, whereas brand image and word of mouth do not.Conclusion and suggestion: This study shows that brand ambassadors and product quality are important factors in consumers' choice of skincare products. However, brand image and word of mouth have not had an optimal influence on purchase decisions, so companies need to improve their strategies to strengthen brand image and word of mouth through more effective marketing and improve consumer experience to order to drive purchase decisions. Keywords: Brand Ambassador, Brand Image, Word of Mouth, Product Quality, Purchase Decision  
The The Influence Of Brand Image, Brand Awareness, Brand Trust, And Halal Label On Purchasing Decisions At Rocket Chicken Products. Tri Septin Muji Rahayu Rahayu; Basma Nur Cholifah Cholifah; Nawalin Nazah Nazah; Erny Rachmawati Rachmawati
International Journal Of Humanities Education and Social Sciences (IJHESS) Vol 5 No 5 (2026): IJHESS APRIL 2026
Publisher : CV. AFDIFAL MAJU BERKAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55227/ijhess.v5i5.2139

Abstract

This study aims to examine the influence of brand image, brand awareness, brand trust, and halal labeling on purchasing decisions at Rocket Chicken outlets in Purwokerto. Indonesia’s fast-food industry continues to grow rapidly, increasing competition among halal fried chicken brands. This quantitative research involved 110 respondents selected through purposive sampling. Data were analyzed using SPSS 26 with descriptive analysis and multiple linear regression. The results show that brand image (β = 0.369; t = 5.380; Sig = 0.000), brand trust (β = 0.234; t = 2.085; Sig = 0.040), and halal labeling (β = 0.239; t = 2.380; Sig = 0.019) significantly and positively affect purchasing decisions. Meanwhile, brand awareness (β = 0.153; t = 1.445; Sig = 0.151) does not have a significant effect. The regression model obtained is Y = –1.460 + 0.369X₁ + 0.153X₂ + 0.234X₃ + 0.239X₄ + e. In conclusion, the study provides quantitative evidence that purchasing decisions at Rocket Chicken are primarily driven by brand image, consumer trust, and halal certification, while awareness alone is insufficient. These findings offer strategic implications for improving marketing effectiveness in the fast-food sector.
ETHICAL LEADERSHIP IN FOSTERING EMPLOYEE ENGAGEMENT AND INNOVATION THROUGH WORKPLACE WELL-BEING Muhamad Farhan Auladi; Fatmah Bagis; Erny Rachmawati; Suyoto
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 10 No specialissue (2026): Vol. 10, Special Issue, 2026
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v10ispecialissue.18951

Abstract

In the modern workplace, efforts to foster innovative employee behavior increasingly depend on leadership quality and individual psychological well-being. This study aims to examine the role of ethical leadership in fostering employee well-being, work engagement, and innovative work behavior in the financial services sector. A quantitative approach was employed by distributing questionnaires to respondents working in conventional and Islamic financial institutions, with a total of 192 respondents eligible for processing. Analysis was conducted using Structural Equation Modeling (SEM) to examine the interrelationships between variables and identify the mediating role of work engagement. The results of the study show that ethical leadership has a positive effect on employee well-being and increases work engagement. Furthermore, work engagement has been shown to act as a psychological mechanism that strengthens the influence of ethical leadership on innovative work behavior. Work well-being also supports increased innovation through more stable and positive psychological drives. This study emphasizes the importance of ethical leadership practices as a foundation for organizations in fostering a healthy work environment and encouraging continuous innovation. These findings provide opportunities for financial institutions to formulate human resource development strategies that are more oriented towards ethics and well-being.
Kepemimpinan Etis dan Sikap Kerja dalam Pendidikan Islam: Peran Moderasi Kebutuhan Otonomi terhadap Kepuasan Kerja dan Komitmen Organisasi yang Afektif Abdul Mughni Ramadhani Azmy; Fatmah Bagis; Erny Rachmawati; Hengky Widhiandono
Jurnal Ilmiah Ekonomi Islam Vol. 12 No. 1 (2026): Jurnal Ilmiah Ekonomi Islam
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jiei.v12i1.19072

Abstract

The changing ethical demands in modern organizations have driven the importance of ethical leadership as a foundation for creating a healthy and quality work environment. This study aims to analyze the influence of perceived ethical leadership on job satisfaction and affective organizational commitment among employees of an Islamic educational institution in Cilacap Regency, as well as to test the role of need for autonomy as a moderating variable and direct predictor. A quantitative approach was used involving 225 respondents selected through purposive sampling. Data were analyzed using SEM-PLS. The results of the study show that ethical leadership has a positive effect on job satisfaction and affective commitment. However, need for autonomy weakened this relationship, indicating that the level of need for autonomy does not change the strength of the influence of leaders' ethical behavior. Nevertheless, the need for autonomy has been shown to have a positive effect on job satisfaction and affective commitment, indicating that the fulfillment of autonomy remains an important factor for employee psychological well-being. These findings provide practical implications for Islamic Education to strengthen the moral role models of leaders and provide proportional autonomy to improve the quality of work and emotional ties of employees to the organization.
Job Rotation, Job Promotion, and Employee Performance: Does Job Satisfaction Matter? Sukmawati, Desi; Darmawan, Akhmad; Wahyuni, Sri; Rachmawati, Erny
International Journal of Management, Entrepreneurship, Social Science and Humanities Vol. 10 No. 1 (2026): January - June Volume
Publisher : Research Synergy Foundation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31098/ijmesh.v10i1.3939

Abstract

Understanding the elements that affect employee performance is essential for organizations seeking to sustain productivity and preserve their competitive edge. This research investigates how job rotation and job promotion influence employee performance, with job satisfaction serving as the mediating factor, focusing on employees of PT. BPR BKK Jateng. A total of 140 employees took part as respondents, and the data were processed through Structural Equation Modeling using the Partial Least Squares SEM PLS approach. The findings reveal that job rotation and job promotion both exert significant positive impacts on employee performance, with job satisfaction acting as a partial mediator in these relationships. All proposed hypotheses were supported, confirming that fair, transparent, and motivating organizational practices enhance employee satisfaction and performance. Job promotion was found to have a greater direct effect beta = 0.538 on job satisfaction compared to job rotation beta = 0.315. However, job rotation was found to have the greatest direct effect beta = 0.361 on employee performance, compared to job promotion beta = 0.237 and job satisfaction beta = 0.311. These results emphasize the vital role of strategic human resource practices in promoting a motivated and high-performing workforce.
The Effect of Workload, Work Stress, and Compensation on Employee Performance with Work Motivation As an Intervening Variable Habib Amrillah; Sri Wahyuni; Erny Rachmawati; Suyoto
Islamic Economics Journal Vol. 11 No. 01 (2025)
Publisher : Faculty of Economics and Management

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to investigate the impact of work burden, work stress, and compensation on employee performance, with motivation serving as an intervening variable. This research employs a quantitative approach, using a method that collects data in the form of questionnaires, which are then converted into a Likert scale. In research, populations and samples are often discussed. There are 100 employees at LAZISMU Central Java, and the study employs saturated sampling, a type of non-probability sampling. Analysis method used in this study: SEMPLS (Structural Equation Modeling - Partial Least Squares). The study’s results indicate that workload has a significant effect on work motivation and employee performance, both directly and through work motivation as an intervening variable. The more precise the workload management, the higher the motivation and performance produced. In contrast, compensation and work stress have no significant effect, either directly or indirectly, on motivation and performance. These findings indicate that in a work environment like Lazismu Banyumas, employee performance is more influenced by internal factors and work values, such as the meaning of workload and motivational strength, rather than financial incentives or work pressure.
The Influence of Green Marketing Mix Strategy on Marketing Performance in Indonesian Food and Beverage SMEs Daniels Marshall Aththarsyach; Totok Haryanto; Erny Rachmawati; Hengky Widhiandono
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 7 No. 5 (2026): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v7i5.11173

Abstract

The implementation of sustainable marketing strategies has become a crucial issue for MSMEs in the food and beverage sector as environmental sustainability and business competitiveness are increasingly being addressed. This study aims to analyze the influence of the Green Marketing Mix (7P) on the marketing performance of MSMEs in Indonesia from a Resource-Based View (RBV) perspective. The study employed a quantitative method through a survey of 136 MSMEs selected using a convenience sampling technique. Data were collected using a Likert-scale questionnaire, then analyzed using Structural Equation Modeling–Partial Least Squares SEM-PLS using SmartPLS. The results showed that green people, green processes, and green physical evidence had a positive and significant effect on marketing performance, while green products, green prices, green places, and green promotions did not show a significant direct effect. These findings indicate that MSMEs' internal operational capabilities based on human resources, processes, and environmentally friendly physical evidence, are more effective in improving marketing performance than other strategic elements. This research provides theoretical contributions in the development of RBV-based green marketing studies as well as practical implications for MSMEs and policymakers in designing sustainable marketing strategies oriented towards strengthening internal capabilities.
Co-Authors A., Chevy Herli Sumerli Abdul Mughni Ramadhani Azmy Abidin, Gita Rosiliana Achmad Fauzan Adin Moza L Ahmad Wahyudin Akbar, Hammad Akbar, Mochammad Akhmad Darmawan Alfalisyado Alfato Yusnar Kharismasyah Alfato Yusnar Kharismasyah Amir Andoko Ani Kusbandiyah Antika, Rindi Fitri Arienda Gitty Ramadani Arienda Gitty Ramadani Arif Johar Taufiq Arini Hidayah Arini Hidayah, Arini Arman, Faris Meirizki Arofah, Rifka Utami Azmi Fitriani Basma Nur Cholifah Cholifah Bima Cinintya Pratama Chevy Herli Sumerli Citadiantoro, Khafifatuzzahra Daniels Marshall Aththarsyach Desi Sukmawati, Desi Diah Retnowati Dian, Alvy Dwi Nur Diarosiani Eko Hariyanto Eko Haryanto Erna Handayani Evanthi, Olivia Dea Fadillah , Elda Nur Fathin, Karina Hardiyani Fatmah Bagis Fatmah Bagis Fitriati, Azmi Frinan Satria Ghina Raudhatul Jannah Habib Amrillah Hadi Pramono Hadi Pramono Haryanto, Totok Hengky Widhiandono Hengky Widhiandono, M.Si. S.E. Hermin Endratno Herni Justiana Astuti Herni Justiana Astuti Hidayati, Septiana Nur Ika Yustina Rahmawati Ikhsani, Mastur Mujib Inayati, Nur Isna Ira Hapsari Irawan Randiprakarsa Iwan Fakhruddin Jamaluddin Majid Juni Rianti Kharismasyah, Alfato Yusnar Kris Linggardini Latifah, Halim Pandu Maulida Nurul Innayah Melani, Kiki Merlinda Silfiana Miftahuddin, Muchammad Agung Muchammad Agung Miftahuddin Mudjiyanti, Rina Muhamad Farhan Auladi Muhammad Wafiyudin Muji R, Tri Septin Mukromiin, Ramadhan Khoerul Naelati Tubastuvi Naelati Tubastuvi Nawalin Nazah Nawalin Nazah Nazah Nazah, Nawalin Nur Akbar, Gilang Pratama Nur Laeli Apriani Nuryanti Nuryanti Prasetyo, Rizki Galih Purnadi Purnadi purnadi purnadi Purnadi, Purnadi Purnamasari, Imas Ayu Rahmawati, Ika Yustina Ramadhanti, Almira Shita Randikaparsa, Irawan Restu Frida Utami Rifai, Fredi Maulana Rifai Rifka Utami Arofah Roosganda Elizabeth ROOSGANDA ELIZABETH Salsa Bila, Meisya Noor Salvati, Adelia SATRIA, FRIYAN Satria, Muhamad Teguh Wafa Sayidatina, Syahlira Selamet Eko Budi Santoso Septiana Nur Hidayati Siti Nur Azizah Sri Wahyuni Sri Wahyuni Sri Wahyuni Stefani Widodo Sulfah Anjarwati Suryo Budi Santoso Suyoto Suyoto Suyoto Suyoto Suyoto Suyoto Suyoto Suyoto Syahreiza, Muhammad Tiara Diva Putriyanti Tiara Pandansari Totok Haryanto Tri Septin Muji R Tri Septin Muji Rahayu Rahayu Tri Septin Muji Rahayu, Tri Septin Vera Melia Suci Wahyu Triana Wida Purwidianti Widyaningtyas, Dian Widyaswati, Rahmatya Wina Ayu Isnaeni Witasari, Rindi Yusnar Kharismasyah, Alfato Yustina Rahmawati, Ika Zamakhsyari, Luthfi