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Muhammad Rayhan
Fakultas peternakan Universitas Jenderal Soedirman
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Journal : Journal of Innovative and Creativity

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Penerapan Behaviorisme Dalam Pesan Dakwah : Kajianterhadap Video “Momentum Besar Hidup Saya” Oleh Raim Laode arfan, ahmad; Rayhan, Muhammad; Dwi Maharani, Nur Afni; qudratullah, qudratullah
Journal of Innovative and Creativity Vol. 6 No. 2 (2026)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v6i2.10578

Abstract

Overall, the combination of behaviorist theory and Islamic moral learning theory provides a more comprehensive understanding of how digital da'wah messages can influence a person's behavior. Stimuli in the form of verbal messages and personal narratives provide a powerful stimulus; responses emerge in the form of motivation and a desire to change; reinforcement arises from positive feelings after receiving the message; and motivation serves as a bridge between stimulus and response. This process then continues in the form of long-term moral habituation, resulting in stable behavioral change. Thus, digital da'wah, such as that carried out by Raim Laode, not only provides momentary inspiration but also has significant potential to shape the behavior, character, and morality of audiences through interconnected psychological and spiritual mechanisms. The integration of behaviorist theory and Islamic moral learning demonstrates that digital media can be an effective means of da'wah if managed well, combining the power of a heartfelt message, communicative delivery, and the presence of a preacher who serves as a moral role model for the audience.
Co-Authors Adhiyatunnisa, Najwa Latvia Adrian, Sesilia Firsty Agus Fikri Akhmad Sodiq Albian, Moehammad Roffi Ali, Muhammad Hasyir Amanda, Ariesta Amelia Putri, Finna Amrillah, Rizki Anissa Waheeda, Azzahra Aradimas, M. Ilham ARDIANSYAH ARDIANSYAH Arfan, Ahmad Arlina Arlina, Arlina Asep Kadarisman Astari, Dini Atqiya, Ilma Hudatil Aulia, Divanka Avorizano, Arry Bari, Isyat Zain Budi Praptono Dessy Maeyangsari Desy Kurniawati Dimas Tri Frasetiyo Dinda Khairunnisa, Dinda Dwi Maharani, Nur Afni Dyah Muji Rahayu Dzikrillah, Achmad Rizal Eko Purwanto Endris, Wahyu Maulana Endry Boeriswati Fang, Ng Suk Firmawati Firmawati Forlandito, Ryan Sebastian Gigin Ginanjar Gustiani, Lia Hafiz, Abdul Hamid, Nabilla Haifa Handayani Nasution, Tina Hardiansyah, Hendri Haslindah, Andi Hendri Marhadi Henryranu Prasetio, Barlian Herawati Herawati Idrus, Ilham Ifan Iskandar Ikhtiara Kaideni Isharina Jati, Danang Kuncoro Junaidi Arsyad, Junaidi Kee, Daisy Mui Hung Kumba Digdowiseiso, Kumba Lola Illona Elfani Kausar, Lola Illona Elfani Lubis, Ar-Rohim Maria Harliyono Maulianto, Arief Muhammad Mu’tasim Billah Muhsyi, Ufairoh Aqilah Mutia, Nur Nabilla, Tasya Putri Nandrini, Fadhila Triza Nasution, Ahbib Rizqa Putra Arnadi Naziha, Nayla Ni, Nelly Lau Yenn Nizar, Aufa Nofrianto Nofrianto Novaliana, Mery Nurfatimah Nurhayati, Nurhayati Oktarina Heriyani Pakpahan, Wellmason Pambudi, Mardhika Ardi Pramasurya, Tangguh Prastyo, Yudi Pristika Putri, Windy Putra, Suadi Sapta Putri, Khania Tyana Putri, Triana Qudratullah, Qudratullah Rahma, Gusni Rahmi, Afzahul Ramadhan, Farida Eka Ramlan, Rosyadi Rasyid, Ichwanul Renny Sukawati Restuti Fitria Riyan Ariyansah Rizal, Mochammad Fahru Rochmawati, Rochmawati Rooswhan Budhi Utomo Rosmalia Ahmad Rustono - Safitri, Elvina Samsinar, Riza Sativa, Annisa Setiawan, Yazmin Putri Sidhi, Arif Harnowo Sin, Liem Gai Solihah Titin Sumanti, Solihah Titin Suci, Aurora Tifani Syamsul Arifin Syarip Hidayat Syawala, Alifia Dielva Taporuk, Hidayati Tora Fahrudin Tri Rahardjo Sutardi Vionita, Deviyani Wakhidati, Yusmi Nur Wardhana Suryapratama Warman, Oktri Wen, Ng Kar Yatiea, Tiara Verita Yendri, Resvika Yose, Joseph Willy Yuan, Neo Zhan Yuwono, Pembudi Zaky, Faiz Nafan Zulham