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All Journal Jurnal Ekonomi : Journal of Economic JDM (Jurnal Dinamika Manajemen) Jurnal Dimensi Management Analysis Journal Jurnal Manajemen Indonesia Journal of Business and Behavioural Entrepreneurship Syntax Literate: Jurnal Ilmiah Indonesia EKONOMIS : Journal of Economics and Business Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan Jurnal Pengabdian Masyarakat AbdiMas JURNAL PENDIDIKAN TAMBUSAI EQIEN - JURNAL EKONOMI DAN BISNIS JURNAL MANAJEMEN BISNIS Journal of Multidisciplinary Academic JURNAL LENTERA BISNIS JENIUS (Jurnal Ilmiah Manajemen Sumber Daya Manusia) Jurnal Ilmiah Edunomika (JIE) Management Studies and Entrepreneurship Journal (MSEJ) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Ilmiah Manajemen Kesatuan International Journal of Demos Bulletin of Counseling and Psychotherapy Jurnal Darma Agung Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Pengabdian kepada Masyarakat Nusantara Akrab Juara : Jurnal Ilmu-ilmu Sosial International Journal of Social and Management Studies (IJOSMAS) Jurnal Ilmiah Wahana Pendidikan Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) Action Research Literate (ARL) Transekonomika : Akuntansi, Bisnis dan Keuangan Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Implementasi Manajemen & Kewirausahaan Jurnal Locus Penelitian dan Pengabdian Jurnal Ekonomika: Manajemen, Akuntansi & Perbankan Syari'ah Sinomika Journal: Publikasi Ilmiah Bidang Ekonomi dan Akuntansi Reviu Akuntansi, Manajemen, dan Bisnis Journal of Accounting and Finance Management (JAFM) Jurnal Manajemen Bisnis dan Organisasi Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) International Journal of Economics (IJEC) Jurnal Indonesia Sosial Teknologi Jurnal Mahasiswa Manajemen dan Akuntansi Innovative: Journal Of Social Science Research Jurnal bintang manajemen Manajemen Kreatif Jurnal International Journal of Economics, Management and Accounting Mutiara: Multidiciplinary Scientifict Journal Riwayat: Educational Journal of History and Humanities Pusat Publikasi Ilmu Manajemen El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam RESLAJ: Religion Education Social Laa Roiba Journal Journal of Innovative and Creativity Journal of Ekonomics, Finance, and Management Studies J-CEKI As-Syirkah: Islamic Economic & Financial Journal
Rojuaniah Rojuaniah
Universitas Esa Unggul
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Journal : Implementasi Manajemen

 1 
Pengaruh enjoyment dan persepsi kegunaan terhadap continuance intention pada layanan over the top lokal Puspasari, Suci Indah; Rojuaniah, Rojuaniah
Implementasi Manajemen & Kewirausahaan Vol 3 No 2 (2023): JURNAL IMKA (OCTOBER)
Publisher : Prodi Manajemen Fakultas Ekonomi dan Bisnis Universitas Wijaya Putra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38156/imka.v3i2.216

Abstract

The increasing knowledge of the public about digital TV, the government in 2022 decide analog TV migrates to digital or can be called analog switch off (ASO). The purpose of this study is to analyze enjoyment, perceived usefulness, customer satisfaction, and continuance intention. In this study use a quantitative approach aimed at testing the predetermined hypothesis. The population used is vidio.com’s app users in the Bekasi region, and the total sample in this study is 120 samples. Data analysis in this study used Structural Equation Modelling Partial Least Square (SEM-PLS). The results from the study found that the higher the influence of enjoyment and perceived usefulness, the higher the level of customer satisfaction. The increase in customer satisfaction, the higher the influence of continuance intention. Enjoyment and perceived usefulness does not affect continuance intention. Customer satisfaction mediates the relationship between enjoyment and continuance intention. Customer satisfaction can mediate the effect of enjoyment on continuance intention and the effect of perceived usefulness on continuance intention.
Co-Authors Abadi, Ferryal Abdul Haeba Ramli Albert Albert Alfina Dwi Juniarti Amalia, Lia Amelia Rizky Aminullah Assagaf Anggrainy Putri Ayuningrum Anugraheni, Suci Aprillia, Fenny Aribowo, Teguh Arief Budiman Arna Suryani, Arna Arya, Muhammad Ikhsanul Aryanita Yunanda Asmadillah, Fifin Azizah, Fadilah Nur Badiah Badiah Baety, Nur Bella Novita Berliani, Tiwi Citta Dewi, Kadek Pratita Destami, Gina Dery Dharaura Aziyasyah Djunaedi, Mira Kartika Dewi Dwikaryana, Farhan Egi Supriatna Elisa, Sabta Elistia, Elistia Endang Ruswanti Farhan Dwikaryana Fasyariani, Nabila Fitri Wahyuningsih Gilang Ramadhan* Hafidz, Ikramina Larasati Hazrati Hanartyo, Ernawan Dwi Hasan, Manal Mohamed Hendy Tannady Hikmawati, Elok Ikramina Larasati Hazrati Havidz ikramina, Ikramina Illahi, Muhammad Risky Indartinah, Septi Indriyanti, Winny Invantriani, Annisa Ismail, Shafinar Januar Mansyah Jatmiko Jatmiko Jessica Angela Jovita Nathania Kadek Pratita Citta Dewi Kurniati, Nenny Kustiawan, Unggul Lestari, Unik Dwi LIA AMALIA Lista Meria Lutfi Alviandi Lutfi Eka Sansetika Maya, Eka Is Maziyah Fichri Meria, Lista Mira Yona Mitsalina Tantri Moehammad Unggul Januarko Mudjiarto Mudjiarto, Mudjiarto Muvinna Adnal Haq Nadif, Muhammad Akhdan Naibaho, Santy Berliana Najihatun, Najihatun Nazam, Rio Mubaraq Nefianto, Tirton Nur Hasanah Nurlinda, R.A. Nydia Putri, Felicia Primasatria Edastama, Primasatria Puji Astuti Puji Astuti Puspasari, Suci Indah Qoiriyah, Mila Qonita, Rifatul r, Endang Ruswanti Rahmawati, Wulan Ramadani, Shafira Hafsari Ramadhan*, Gilang Regina Deka Sofia Rina Anindita Rona Veonnita Safitri, Yola Salehati, Nurun Ala Sansetika, Lutfi Eka Santika, Syahira Dwi Sari, Bayu Mayang Savira, Karin Putri Septiyaningsih Septiyaningsih Setyawati, Galuh Shertin Ayu Fitria Sheyla Ayu Oktaviani Shiva Latifa Siti Mariam SITI MARIAM Siti Muawanatus Solikha Sri Langgeng Ratnasari Suderajat, Suderajat Suranto, Angie Shanika Karien Pramudita Sutawidjaya, Ahmad Hidayat Suyitno, Edi Suyitno, Edy Syah, Tantri Yanuar Rachmat tanjung, rona Tantri Yanuar Rahmat Syah Tantry Yanuar Rahmat Syah Teguh Aribowo Toni Candra Unik Dwi Lestari Untung Cristoper Simarmata Vernanda, Olivia Veronica Lusianty Wardana, Feji Gusti Wati, Diana Fajar Widianto, Slamet Widiyanto, Ignatius Nugroho Wijaya, Henhen Winanta, Tang Tatang Yolanna, Yolla Yuliana Qofifah Zahra, Amanda Zianneil T. Gecolea