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Saifudin Saifudin
IAIN Syekh Nurjati Cirebon
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Pengaruh Iklan Islami Terhadap Minat Beli Calon Konsumen Matahari Dept. Store di Jawa Tengah Saifudin, Saifudin
BISNIS Vol 7, No 2 (2019): Bisnis: Jurnal Bisnis dan Manajemen Islam
Publisher : Universitas Islam Negeri Sunan Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21043/bisnis.v7i2.5724

Abstract

The purpose of this research is to find out the influence of Islamic advertising (Islamic advertising messages, Islamic story illustrations and Muslim advertising stars) Mahatahari Dept. Store against the buying interest of prospective Mahatahari Dept. Store in Central Java. This research was conducted in Central Java Province with a sample size taken as many as 120 respondents with a purposive sampling method. Data was collected by distributing questionnaires using the Likert scale to measure 13 indicators. The analysis technique used is multiple linear regression analysis. The results of the study found that Islamic advertising messages, illustrations of Islamic stories and Muslim advertising stars had a positive and significant effect on consumers' buying interest. Based on the calculation of the coefficient of determination, it can be explained that the simultaneous influence of Islamic advertising message variables, illustrations of Islamic stories and Muslim advertising stars on consumer buying interest. While the partial results of the illustrative variable of Islamic stories and Muslim advertising stars have a positive and significant effect on consumer buying interest, but Islamic advertising message variables have no effect on buying interest.
Co-Authors Abdul Fadlil Abdurrohman Kasdi Abu Rokhmad Achmad Fuad, Erika Adila, Arina Hukmu Afif Noor Agam, Beryaldi Agung Nugroho Setiawan Agustina, Sitha Elvia Ahmad Jaenudin Aisa Rurkinantia Akbarizqi, Dheannisa Firdha Alfian, Muhammad Yusri Ali Maskur Anantama, Herlang Andi Salamah Andri Nirwana AN Aprih Widayanto Apriliani, Fani Arafat, Mohammad Tajuddin Arifana Nur Kholiq, Arifana Nur Astuti, Yeni Dwi Atria, Mega Ayuningsih, Ayuningsih Azizatussoliha, Azizatussoliha Azmi, Shofi Arba'atu Badrus Zaman Bagiyo Condro Purnomo Briliyan Ernawati Budi Waluyo Burhanudin, Ade Corie Mei Hellyana Dedi Setiawan DERICK YUNANDA, DERICK Dhian Pratiwi, Novita Didin Saepuddin, Didin Doni Uji Widiatmoko, Syaikhu Rozi And Dyah Kusumawati Eni Rosnija Fadlilah, Nuzu Imam Fitria, Dessy Gandhi, Wingghayarie Patra Gazali Rahman, Gazali H P, Agustin Hamdan, Haslenna Hanavi, Muhammad Ilham Hartiningsih, Sepia Hesti Hesti Ilham Habibi, Ilham Indra Mahyudi Indriyanti, Lia Jamaludin Ghafur, Jamaludin Jannah, Marichatul Jihad, Fathul Julianto, Fajar Khasanah, Fitrohtul Ligery, Finny Luhur Wicaksono Lukman, Najah Lunaraisah, Lunaraisah M. Syarif Malikhah, Wafiyatul MARIA BINTANG Maruf Maruf, Maruf Maryanto - Meisaroh, Putri Mispani, Mispani Mogi, Gabriela Muarif, Ahmad Dalhar Mubtiati, Miatul Alfi Mufti, Mohammad Muhajir Muhajir, Muhajir Muhajir, M. Ali Muhammail, Muhammail Muhtadi Muhtadi Muji Setiyo Muslimin Muslimin Mustafa, Muhamad Apep Mustahal, M. Mustika, Nindya Naufal Ishartono Nazar Nurdin Neni Triana, Neni Nisa', Khoirotin Noto Widodo Nursobah, Achmad Nuzul Imam Fadlilah Paiman Paiman Pertiwi, Imanda Firmantyas Putri Prasetya, Atika Indah Rahadyanti Prasetyo, Aries Heru Prasetyo, Bagas Arif Prihastuti, Emi Pristi, Anisa Nur Purwanto, Wawan Puspita, Rosana Eri Putri, Novia Septiana Putrika, Afiatry Qurotul Uyun Rachman, Dzikri Fatur Rahmandika, Ghifari Risalief, Arbhat Rizani, Dwi Ahmad Rizki Amalia Rohmad, M. Ali Rosalinda, Monika Saepudin, Didin Safrudin, Ryan Saifudin Salam, Galih Abdu Sayed Akhyar Septian, Bambang Setyaningrum, Dwi Shofyana, Nurul Fauziati Su, Jerry Chih Tsong Sudarmaji, Waluyo Sunandar Sunandar Sunanto Sunanto Surachman, Tisna Suseno, Gilang Sutama Sutoyo Sutoyo Suwignyo Widagdo Trilestari, Rr.Dian Indriana Widiyanto, Hari Widyastuti, Emy Winasa, Aprila Gusti Ximenes, Mateus Yanti Sri Rejeki Yayat Suharyat Yuline, Yuline