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Journal : International Journal Mathla'ul Anwar of Halal Issues

 1 
DIGITAL MARKETING TRAINING FOR KARANG TARUNA’S ENTERPRISE PRODUCTS TO INCREASE BUSINESS TURNOVER Saputra, Edi; Khair, Miftahul; Thabrani, Gesit
International Journal Mathla’ul Anwar of Halal Issues Vol. 4 No. 1 (2024)
Publisher : Universitas Mathla’ul Anwar Banten

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30653/ijma.202441.100

Abstract

Karang Taruna is a youth organization which is a partner for community service from universities. Business actors can take advantage of the rapid development of information technology to increase their business volume. Digital marketing, which is now widely used, is not well known by the Karang Taruna in the city of Padang. Karang Taruna youth are also Small Medium Enterprise (SME) actors. Therefore, training in marketing strategy, packaging design, and appropriate media design is needed to reach the target market so that sales volume can increase. The training held contained the Urgency of Utilizing Digital Marketing for SME Products; Powerpoint Based Digital Packaging Design; Digital marketing through social media and marketplace; SME Product Marketing, Halal certification. The results of this activity increasing the knowledge of participants in utilizing online media as a means of product marketing. This provides an opportunity to expand the product market which can have an impact on increasing business turnover.
Co-Authors A, Muhammad Razi Abidin, Zainil Ablamskyi, Serhii Ade Adriadi Ainal Mardhiah Aisyah, Nabila Dinda Amalia Harmin Andriani, Widya Anggoro Sugeng Angkat, Puriandari Anjani, Sintiya Tri Apresto, Muhammad Haikal Apriyanto, Bambang ARIEF RIO MAULANA Arsa, Daniel Arsyad, Hanif Aryani, Reni Asmawati Asmawati Atika, Rindi Benedika Ferdian Hutabarat Budi Yanto, Budi Bukhari Kasim Candra Wijaya, Candra Dailami - Dalimunthe, Winda Vita Puri Dawam Suprayogi Dewi Hasanah Edi Saputra Edward Bahar Ekafitrianda, J. M. Eman Suparman Erlin, Fitri Erni Rouza, Erni Fani, Khori Fuad Gajah, Ewin Sanjaya Gesit Thabrani Ginting, Yulia Wandani Hamdani, Hamdani Hamganisyah, Fadhil Islah Hanif Hanif Harahap, Putri Husnul Khotimah Harahap, Wahit Gunadi Harmain, Harmain Hartawan, Muhammad Handru Hendra, Donny Hermawan, Bambang Herniyanti, Rina Hilvadani, Tita Hudamahya, Aulia Husen, Mohammad Saddam Husna, Latifatul I Wayan Kertih I Wayan Lasmawan Jannifar, A Jayadi Jayadi Jessica, Melia Khairi, Miftahurrizqa Kuraesin, Meyse Lia Handayani, Lia Maharja, Riadnin Miftahul Jannah Miftahul Khair Mizwar, Edi Muhaimin Yusof, Ku Abdul Muhammad Razi Muhammad Razi A Murthadahadi, Murthadahadi Nahar, Syamsu Neneng Hasanah Neni, Neni Novita Sari Nurdin Nurdin Nurhayati Nurhayati Nurmahmudin, Resa Nurmahmudin Padang, Taufik Febriansah Panggeleng, Andi Mifta Farid PATRIA, ANDIKA Pratama Putra, Vernando Priyanto Priyanto Putra, Ifon Driposwana Putri Ramadhani, Nanda Putri Z., Khairin Nisa Putri, Giska Amelia Putri, Nadilla Audya Qoirunnisa, Qoirunnisa Rahman Sastrawan Rahmatina Aulia Rahmawati, Cut Rakhmyta, Yunie Amalia Ramadhani, Nanda Putri Rasyimah Rasyimah Razi A, Muhammad Rina Devianty, Rina Riyadh, Muhammad Rizky Maharja Rusmiati Salahuddin Salahuddin Samsul Bahri Saphana, Najwa Aulia Saputra, M Ari Sazali, Muhammad Siregar, Ade Safitri Siregar, Alifah Siregar, Alifah Salsabillah Siti Lestari Sumardi . Toliang, Ermina Tri Suratno Trinanda, Randi Triwibowo, Ananto Turmizi, Turmizi Ulfa Khaira, Ulfa Usman Usman Utomo, Pradita Eko Prasetyo Wardani, Sari Wirawati, Sri Mukti Yosi Riduas Hais Yulia, Vinna Zainal Muttaqin