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PENGARUH GRATIS ONGKOS KIRIM, COD, DAN KEMUDAHAN BERBELANJA TERHADAP KEPUTUSAN PEMBELIAN PRODUK FASHION DI SHOPEE Herayanti, Liana; Sari, Dhany Efita
Jurnal Ekonomi Pembangunan STIE Muhammadiyah Palopo Vol 10, No 2 (2024)
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah (LPPI) Universitas Muhammadiyah Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35906/jep.v10i2.2280

Abstract

ABSTRAKKetatnya persaingan dan banyaknya platform belanja online yang muncul, membuat aspek keputusan pembelian konsumen menjadi penting untuk ditelaah lebih lanjut. Penelitian ini bertujuan untuk mengetahui pengaruh program gratis ongkos kirim, layanan COD, dan kemudahan berbelanja terhadap keputusan pembelian yang dilakukan oleh mahasiswa. Penelitian ini menggunakan metode kuantitatif dengan pendekatan korelasional. Instrumen yang digunakan adalah kuesioner yang kemudian dianalisis dengan regresi linear berganda dengan SPSS 25. Hasil dari penelitian ini menunjukkan bahwa gratis ongkos kirim berpengaruh positif signifikan terhadap keputusan pembelian, COD berpengaruh positif tetapi tidak signifikan terhadap keputusan pembelian, dan kemudahan berbelanja berpengaruh positif signifikan terhadap keputusan pembelian. Sementara secara simultan gratis ongkos kirim, COD, dan kemudahan berbelanja berpengaruh signifikan terhadap keputusan pembelian. Kata Kunci: Gratis Ongkos Kirim; COD; Kemudahan Berbelanja; Keputusan Pembelian ABSTRACTThe tight competition and the number of online shopping platforms that have emerged make it important to examine aspects of consumer purchasing decisions further. This study aims to determine the effect of free shipping programs, COD services, and ease of shopping on purchasing decisions made by students. This study uses a quantitative method with a correlational approach. The instrument used was a questionnaire which was then analyzed by multiple linear regression with SPSS 25. The results of this study indicate that free shipping has a significant positive effect on purchasing decisions, COD has a positive but insignificant effect on purchasing decisions, and ease of shopping has a significant positive effect on purchasing decisions. While simultaneously free shipping, COD, and ease of shopping have a significant effect on purchasing decisions. Keywords: Free Shipping; COD; Ease of Shopping; Purchase Decision
INFRASTRUCTURE DEVELOPMENT AND LOCAL ECONOMIC DYNAMICS (Study of the Impact of Pidekso Reservoir on the Sendangsari Village Community) Widyasari, Apriza; Sari, Dhany Efita
Jurnal Ekonomi Pembangunan STIE Muhammadiyah Palopo Vol 10, No 2 (2024)
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah (LPPI) Universitas Muhammadiyah Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35906/jep.v10i2.2299

Abstract

ABSTRAKPembangunan waduk terkadang memunculkan beberapa kesenjangan yang dialami warga dibidang perekonomian karena banyak area persawahan yang tenggelam yang notabene menjadi sumber mata pencaharian satu satunya masyarakat sekitar namun sisi positifnya, waduk biasanya difungsikan sebagai irigasi, pembangkit listrik tenaga air (PLTA), penyediaan air minum, pengendalian banjir dan pariwisata. Tujuan dari penelitian ini yaitu untuk menganalisis dampak positif dan negatif dari pembangunan infrastruktur waduk Pidekso terhadap dinamika ekonomi lokal masyarakat di Desa Sendangsari. Metode penelitian yang digunakan yaitu metode penelitian kualitatif dengan jenis penelitian yaitu studi kasus (case study). Hasil penelitian menyatakan dampak positif yang dirasakan masyarakat setelah dibangun waduk yaitu munculnya mata pencaharian baru, perubahan pemanfaatan lahan, perubahan kondisi tempat tinggal dan perubahan sarana dan prasarana. Selain hal tersebut masyarakat juga merasakan dampak negatif dari adanya pembangunan waduk yaitu petani kehilangan mata pencaharian, pendapatan petani berkurang dan sarana prasarana yang belum terealisasi. Berdasarkan keadaan nyata saat ini masyarakat Desa Sendangsari belum merasakan ada kemajuan dibidang perekonomian karena pengelolaan waduk yang belum maksimal membuat masyarakat masih sulit untuk memanfaatkan sumber daya alam yang tersedia.Kata Kunci : Pembangunan, Dampak, Perekonomian.ABSTRACTThe construction of reservoirs sometimes raises several gaps experienced by residents in the economic field because many rice fields are submerged which are the only source of livelihood for the surrounding community, but on the positive side, reservoirs usually function as irrigation, hydroelectric power plants (PLTA), drinking water supply, flood control and tourism. The aim of this research is to analyze the positive and negative impacts of the Pidekso reservoir infrastructure development on the local economic dynamics of the community in Sendangsari Village. The research method used is a qualitative research method with the type of research being a case study. The results of the study stated that the positive impacts felt by the community after the reservoir was built were the emergence of new livelihoods, changes in land use, changes in living conditions and changes in facilities and infrastructure. In addition to this, the community also felt the negative impact of the reservoir construction, namely farmers losing their livelihoods, reduced farmers' income and unrealized infrastructure facilities. Based on the current real situation, the Sendangsari Village community has not felt any progress in the economic field because the reservoir management has not been maximized, making it difficult for the community to utilize the available natural resources.Keywords: Development, Impact, Economy 
The Effect of Digital Payment and E-Service Quality on Consumptive Behavior among Shopee Users Anggorowati, Anggi; Sari, Dhany Efita
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 7 No 1 (2024): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v7i1.4405

Abstract

Individuals, as entities living on this earth, have a variety of needs that must be fulfilled in their lives. Because of the diversity of needs to be met, individuals are directly involved in consumption activities to ensure fulfillment. Often, the purchase of a commodity is not based on a real need, but on behavior carried out solely to satisfy personal pleasure, thereby resulting in the individual becoming consumptive. The factors causing consumptive behavior are the use of digital payment and e-service quality. Therefore, this study aims to examine the effect of digital payment and e-service quality on consumptive behavior among Shopee users. The study used a quantitative approach with a comparative causal design. The study population of all students at vocational high school 1 Pedan amounted to 1,063, and samples of 291 students were counted with the Slovin formula with a degree of significance of 5%. The sampling technique used stratified random sampling. The instruments used for questionnaires were shared through Google Forms. Data analysis techniques used multiple-linear regression. The results of the study showed that digital payment has a positive and significant effect on the consumptive behavior of Shopee users, e-service quality has a positive and significant effect on the consumptive behavior of Shopee users, and digital payment and e-service quality has a simultaneous and significant positive effect on the consumptive behavior among Shopee users. Taking into consideration the limitations of this study, future researchers are advised to explore additional variables that may affect consumptive behavior and broaden the sample size to obtain a more comprehensive overview.
The Impact of Product Quality and Mixue Packaging on Purchase Decisions Among Adolescents In Kartasura Subdistrict Fuadah, Lia Samrotul; Sari, Dhany Efita
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 7 No 1 (2024): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v7i1.4617

Abstract

Mixue's popularity in Indonesia is high, especially in the area of Kartasura, where a lot of people, especially teenagers, are big fans of this Mixue. The study aims to test the impact of product quality on purchasing decisions and the influence of packaging on buying decisions among teenagers in cartoons. This research uses quantitative research methods with commercial causal designs. The sample in this study consisted of 200 consumers of Mixue in the Kartasura crust. Sampling is done with a saturated sample, and data collection is done by spreading the questionnaire. The results of this study show that F (simultaneous) and t (partial) tests show that product quality has a significant influence on purchasing decisions, packaging has a major influence over purchasing decision variables, and product quality and packaging have a significant impact on purchase decisions.
The Effect of Price Perception, Shipping Costs and Time Pressure on Purchase Decisions of Shopee Flash Sale at Universitas Muhammadiyah Surakarta Zakiah, Z; Sari, Dhany Efita; Karima, Mutiara; Ahmad, Noor Lela
Proceedings International Conference on Education Innovation and Social Science 2022: Proceedings International Conference on Education Innovation and Social Science
Publisher : Universitas Muhammadiyah Surakarta

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Abstract

The goal of this study is to see if price perception, shipping expenses, and time pressure have a positive and substantial impact on purchasing decisions during the Shopee Flash Sale. This study used a survey research design to conduct a comparative causal study (cross sectional survey). 226 Accounting Education Universitas Muhammadiyah Surakarta students who used Shopee Flash Sale were polled. 7 questions for the price perception variable, 9 questions for the shipping cost variable, 6 questions for the time pressure variable, and 8 questions for the Shopee Flash Sale purchase decision variable were distributed via a google form. Multiple linear regression, partial t test, and f test were employed in the data analysis. The findings reveal that 1) there is a relationship between the two variables; and 2) there is a relationship between the two.
Work Culture Implementation in Vocational High School Santosa, Winda Pratiwi; Sari, Dhany Efita; Ahmad, Noor Lela
Proceedings International Conference on Education Innovation and Social Science 2022: Proceedings International Conference on Education Innovation and Social Science
Publisher : Universitas Muhammadiyah Surakarta

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Abstract

The purpose of this study is to detail the process of SMK Negeri 6 Surakarta's work culture implementation as well as the challenges that the school has encountered. The ethnographic research design is used in this study's qualitative investigation. The Head of the Institutional Accounting and Finance Expertise Program, the Institutional Accounting and Finance Laboratory Instructor, the Institutional Accounting and Finance Instructor, and the Accounting and Financial Institution students from SMK Negeri 6 Surakarta served as the study's resource participants. In this study, observation, interviews, and documentation were employed as data collection methods. The researchers employed source triangulation to ensure the accuracy of the data.
Shopaholic Lifestyle Phenomenon for College Students in Surakarta City Solekha, Wahyu Isnaeni; Jatmika, Surya; Sari, Dhany Efita
Proceedings International Conference on Education Innovation and Social Science 2023: Proceedings International Conference on Education Innovation and Social Science
Publisher : Universitas Muhammadiyah Surakarta

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Abstract

The shopaholic lifestyle is a form of consumptive behavior. Many students in the city of surakarta have a shopaholic lifestyle. The purpose of this research is to describe the lifestyle of shopaholic students in the city of surakarta and to identify factors that influence the lifestyle of shopaholic students in the city of surakarta. This is a qualitative study with a string of phenomena designs. The subject of this study is ten students studying in surakarta. The ten students consisted of two students from the muhammadiyah university of surakarta, two students from sebelas maret university, two students from the Indonesia institute of arts surakarta, two students from the Tunas Pembangunan university, and two students from the university of slamet riyadi. Data collection techniques included interviews, observation, and documentation. The data validity used source triangulation and technical triangulation. The data analysis technique used interactive analysis. The results of this study indicate that theshopaholic lifestyle of college students tends to spend money to shop compulsively with a fairly high frequency. Students of shopaholic have a life that is prone to luxury or hedonics that they indulge in involuntary and continual consumption without any consideration that causes students to become consumptive. The factors that influence students to become shopaholics are luxury lifestyle and hedonic lifestyle, influence from family, advertising, following trends, and lots of shopping centers.
Application of Financial Statement Preparation based on SAK EMKM in Pempek Lestari23 MSMEs Octavia, Ika Nur; Sari, Dhany Efita
Proceedings International Conference on Education Innovation and Social Science 2024: Proceedings International Conference on Education Innovation and Social Science
Publisher : Universitas Muhammadiyah Surakarta

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Abstract

Financial statements are part of the management and operational transparency of a company, including Micro, Small, and Medium Enterprises (MSMEs). This article examines the preparation of financial statements based on the SAK EMKM in Pempek Lestari23. The purpose of this study is to describe the application of financial report preparation based on SAK EMKM and describe the obstacles in the preparation of financial statements for Pempek Lestari23 MSMEs. This study uses a qualitative method with a case study approach to one the MSMEs operating in the city of Surakarta. Data was collected through in-depth interviews with MSME owners, as well as analysis of financial statement documents that had been pepared. The results of the study show that although the implementation of SAK EMKM provides a clear and structured framework for MSMEs in compiling financial statements, there are several obstacles such as limited accounting understanding, limited resources, and the need for further training. However, the implementation of SAK EMKM also brings significant benefits, including improved finances, ease of access to financing, and strengthening support and training for MSME actors as well as simplify accounting procedures so that SAK EMKM can be implemented more effectively and efficiently.
Exploring Career Selection Determinants Among Accounting Students in Indonesia: An Empirical Study Using the Theory of Planned Behavior Dhany Efita Sari; Nadia Fauzi Asila; Suranto Suranto; Surya Jatmika; Rochman Hadi Mustofa; Siti Aisyah; Rini Agustin Eka Yanti; Erni Harlina Isdiati; Surani Dwi Astuti
AL-ISHLAH: Jurnal Pendidikan Vol 17, No 4 (2025): DECEMBER 2025
Publisher : STAI Hubbulwathan Duri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35445/alishlah.v17i4.7416

Abstract

Occupational choice in accounting is influenced by psychological and social factors, which can be effectively analyzed using the Theory of Planned Behavior (TPB). Understanding these determinants is essential for developing strategies to attract and retain future professionals in the field. This study employed a quantitative approach to examine how TPB constructs—Attitude Toward Behavior, Subjective Norms, and Perceived Behavioral Control—influence students' intentions to pursue a career in accounting. Data were collected through a structured questionnaire administered to 134 Indonesian accounting education students. Hypotheses were tested using Structural Equation Modeling (SEM) with SmartPLS 2.3.9, chosen for its suitability in handling moderate sample sizes and complex models involving latent variables. The analysis revealed that all three TPB constructs significantly predicted students’ career choices in accounting. Attitude Toward Behavior emerged as the strongest predictor, indicating that students' positive perceptions of accounting as a rewarding and fulfilling profession strongly influence their decisions. Subjective Norms also had a significant effect, highlighting the role of social influences from family, peers, and educators. Additionally, Perceived Behavioral Control was positively associated with career intention, suggesting that confidence in personal ability and access to necessary resources supports students' career decisions. These findings suggest that accounting programs should integrate digital skills and career readiness training to align with student motivations and labor market expectations. Future research should explore additional factors to develop a more comprehensive understanding of career choice in accounting.
Bahasa Inggris Ria Suci Permatasari; Dhany Efita Sari
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 2 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i2.5959

Abstract

The culinary industry in Indonesia has seen significant growth, driven by evolving consumer preferences and innovations in food presentation. Bento cakes, originating from South Korea, have emerged as a popular product with high demand, resulting in a rapid expansion of bento cake home industries. Despite this promising market, the growing competition poses challenges for business owners, particularly in developing effective marketing strategies. This study investigates marketing strategies by adopting an order-based marketing strategy and examines the operational challenges faced by bento cake home businesses. Utilizing a qualitative approach and phenomenological methodology, data were collected through in-depth interviews, observations, and documentation with business owners and customers. Findings indicate that an order-based marketing strategy enhances customer satisfaction by offering personalized services and improves production efficiency and transaction convenience. However, operational constraints include human error and limited customer understanding of the ordering process, often leading to dissatisfaction. Furthermore, while social media marketing contributes positively to business reach and engagement, issues remain in effectively communicating order procedures and managing operations efficiently. The study highlights the need for continuous production and order management improvement to mitigate errors and enhance customer comprehension. Recommendations include regular training for staff to minimize errors, refining information dissemination strategies on social media, and enhancing operational processes to optimize customer experience. These findings underscore the importance of adapting marketing strategies to maintain competitiveness in Indonesia’s dynamic culinary landscape.
Co-Authors - Susilaningsih ., Susilaningsih Abdillah, Raden Ahmed Agus Susilo Ahmad, Noor Lela Ahsin Takiyudin Haniah Ambarwati Anggorowati, Anggi Anggun Ella Indriyani Apriliani Rafita Ningsih Aprilya Wulansari Ari Qudriyati Asila, Nadia Fauzi Ayu Annisa Gharini Azarin Carissa Putri Laksmi Azarin Carissa Putri Laksmi Azizah, Faritsa Syifa B, Magdalena Roganda S. Baswara, Satsya Yoga Bekti, Rahayuning Dyah Dwi Brilliani Bunga Amanda Bunga Amanda Bunga Melati Cahyaning Dyah Asari Cahyaning Dyah Asari Dewi Pramesta, Aulia Luthfi Dyah Ayu, Dyah Eka Lukitasari Elvia Ivada Endang Setyaningsih Erlin Ade Selviana Erni Harlina Isdiati Erwin Ardianzah fadhilah, risma Fajar Sri Utami Farah Hanifah Nuraini Faritsa Syifa Azizah Fatimah, Hana Fatmahwati, Seli Febriyan, Rahmad Firman Maulana Firman Maulana, Firman Fiska Puspa Arinda Fuadah, Lia Samrotul Habil Azhar Hendawan Hanifa Adityarahma Hanifah Intan Tria Jelita Hanifah Tria Intan Jelita Harun Joko Prayitno Herayanti, Liana Ijah Mulyani Sihotang Ijah Mulyani Sitohang Ika Candra Sayekti Ima Rahayu Ima Suryani Imran, Muhammad Ali Inda Fresti Puspitasari Indah Pratiwi Indah Pratiwi Intan Putri Rahmania Isnaya Arina Hidayati Joko Suwandi Jonathan Camana Gano-an Karima, Mutiara Kurniawan Ari Saputro Laksmi, Azarin Carissa Putri Listi Septiana Avita Putri Maharani Pamungkas Siwi Maimunah, Muflihah Masithoh, Dewi Miftakhul Jannah MIFTAKHUL JANNAH Moh. Chairil Asmawan Mohammad Chairil Asmawan Mugi Lestari, Mugi Muhammad Adi Krisnanto Muhammad Fahmi Johan Syah Muhtadi Muhtadi Murtiningsih Murtiningsih Mutiara Diaz Fernanda, Alfina Nadia Fauzi Asila Nadia Fauzi Asila Nia Istiana Ningsih, Apriliani Rafita Noor Lela Ahmad Nur Aeni Sa'adah Nur Aeni Sa’adah Octavia, Ika Nur Octoria, Dini Octoria Oktaviani, Nawang Patri Jati Kusuma Praditya, Dita Ayu Purwaningtyas, Purwaningtyas Putri, Listi Septiana Avita Putriana, Rizqika Aulia Qomariah, Affifah Chusnul Raden Ahmed Abdillah Raden Ahmed Abdillah Rahayu, Ima Rahayuning Dyah Dwi Bekti Rahmad Febriyan Rahmania, Intan Putri Ramlee Mustapha Ramlee Mustapha Ramlee Musthapa Ria Suci Permatasari Riasty, Ageng Rica Nurjanah Risma Fadhilah Risma Fadhilah Ristiyani, Indrastuti Rochman Hadi Mustofa Romadhon, Andhika Rahmad Sabar Narimo Sahira, Alya Nur Sahira Santhyami Santhyami Santhyami Santosa, Winda Pratiwi Saputra, Ridwan Cahya Sarun, Anuar Sefialdila Kharis Fatima Seli Fatmahwati Septi Anggraini Septi Setianingrum Septi Setianingrum Septian Enggar Sukmana Septian Hendra Wijaya Setianingrum, Septi Sigit Santoso Siregar, Yani Sukriah Siti Aisyah Siti Aisyah Siti Mahmudah SITI MAHMUDAH Siti Masitoh Sitohang, Ijah Mulyani Sitti Retno Faridatussalam Siwi, Maharani Pamungkas Solekha, Wahyu Isnaeni Sri Sumaryati Sri Winarsih Suparti Suparti Surani Dwi Astuti Surani Dwi Astuti Suranti, Popi Suranto Suranto Suranto Suranto Suranto Suranto Suranto Suranto Surya Jatmika Suyatmini Suyatmini Tarahilta Tarahilta Tiara Tiara Tiara, Tiara Titik Ulfatun Tri Nur Wahyudi Tutik Ernawati Vinna Idamatus Silmi Wafrotur Rohmah Wardani, Afila Nuri Widyasari, Apriza Wijayanti, Alya Adita Nur Wulansari, Aprilya Yani Sukriah Siregar Yani Sukriyah Siregar Yanti, Rini Agustin Eka Yovi Annang Setiyawan Yudhanto, Rayhan Yumi Zakiyah Yuningsih, Yuni Zakiah, Z