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All Journal Jurnal Teknologi Industri Pertanian Jurnal Komunikasi Pembangunan Jurnal Manajemen dan Organisasi Jurnal Penyuluhan Sodality: Jurnal Sosiologi Pedesaan MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Jurnal Manajemen dan Agribisnis Jurnal Studi Pemerintahan Jurnal Ekonomi, Bisnis dan Kewirausahaan (JEBIK) JURNAL MANAJEMEN AGRIBISNIS Journal of Business Strategy and Execution Journal of Economics, Business, & Accountancy Ventura Jurnal Hortikultura JAM : Jurnal Aplikasi Manajemen Indonesian Journal of Business and Entrepreneurship (IJBE) Journal of Family Science Jurnal Ilmu Keluarga dan Konsumen Jurnal Penelitian Pendidikan IPA (JPPIPA) International Research Journal of Business Studies (E-Journal) Journal of Economic, Bussines and Accounting (COSTING) Jurnal Manajemen Pembangunan Daerah Agro Bali: Agricultural Journal Jurnal Ilmu Administrasi: Media Pengembangan Ilmu dan Praktek Administrasi Jurnal Kependudukan Indonesia Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Jurnal Sains Terapan : Wahana Informasi dan Alih Teknologi Pertanian Jurnal Ilmu Manajemen Eduvest - Journal of Universal Studies Jurnal Ilmu Administrasi: Media Pengembangan Ilmu dan Praktek Administrasi Policy Brief Pertanian, Kelautan, dan Biosains Tropika
Ma'mun Sarma
Departemen Manajemen, Fakultas Ekonomi Dan Manajemen, Institut Pertanian Bogor, Kampus IPB Darmaga, Bogor 16680
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Journal : Journal of Economics, Business,

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The Effect of Halal Certification and Entrepreneurial Marketing on the Successful Small and Medium-sized Enterprises of Food Products Hasanah, Hibatul; Sarma, Ma'mun; Munandar, Jono Mintarto
Journal of Economics, Business, and Accountancy Ventura Vol. 26 No. 1 (2023): April - July 2023
Publisher : Universitas Hayam Wuruk Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jebav.v26i1.3216

Abstract

This research aims to examine the effect of halal certification and entrepreneurial marketing on the successful small and medium-sized enterprises (SMEs) of processed food products and investigate the dominant factors affecting the successful business of food products. A quantitative method supported by Structural Equation Modeling Partial Least Square (SEM-PLS) is employed to conduct this research. Seventy-one respondents from SMEs actors of food products registered in the Institute for the Study of Food, Drugs, and Cosmetics of the Indonesian Ulema Council (LPPOM MUI) of Riau Province and had the halal certification became the research sample. They are selected using a purposive sampling technique. This research reveals that halal certification positively affects a successful enterprise, while entrepreneurial marketing, directly and indirectly, positively affect a successful business. In addition, entrepreneurial marketing positively affects halal certification. It interprets that halal certification and entrepreneurial marketing are the significant factors determining the successful enterprise of food products. Furthermore, the dominant factors affecting the successful business of processed food products are the certainty of material quality based on the halal concept and consumer preference (halal certification), the level of ability to weave the relation with government (entrepreneurial marketing), and marketing performance (successful business). So, halal certification and entrepreneurial marketing are the essential factors that have to be considered by entrepreneurs to achieve a successful enterprise of food products.  
Co-Authors A. Faroby Falatehan A.A. Ketut Agung Cahyawan W Abdul Basith Abdul Kohar Irwanto Adi Hadianto, Adi Adiwiguna, Reza Hadim Afifah, Aisyah Nur agung setiawan Agus Setiyono AIDA VITAYALA HUBEIS Aida Vitayala S Hubeis Akhita, Yusrifah Justi Aminah, Mimin Amiruddin Saleh Amri Jahi Anna Fatchiya Annisa Yulia Handayani Aprilia Kusumastuti Ariani, Annestie Ario Damar Aropah, Vina Da'watul Azizah, Yasmin Bambang Juanda Bella Nandita Bibi Arfanly BIRYANTO BIRYANTO BIRYANTO, BIRYANTO Budi Suharjo Cahayani, Octaria Intan Darwin Kadarisman Darwis S Gani Deranti, Serly Desrial, Ahmad Dewi Sinta Kusumawardani Dewi, Farida Ratna Dhina Ermayani Djoko Susanto Djuara P Lubis Dwi Rachmina Edi Sukardono Edward H Siregar Efan Septian Saputra Eko Ruddy Cahyadi Eko Rudy Cahyadi Eko Warisdiono Elmanora Elmanora Enifri, Edwin Enny Sjafrida Marpaung Evy Damayanthi Evy Fausiah Fahriza Fahriza Fahrizal Sukma Fajriah, Niftira Faqih Udin dan Jono M. Munandar Meivita Amelia Faulkner, Paula Feryanto Fikhi Nayatul Azmi Gea Wahyu Syahrinnisa Gustawan Rachman Hakim, Mukhtar Harianto Harianto Harryanto, Harryanto Hartrisari Hardjomidjojo Hasanah, Hibatul Hasim Heny K Daryanto Heri Suprayitno Herien Puspitawati HUBEIS, AIDA VITAYALA I Gusti Putu Purnaba I Made Sumertajaya I.N. Purnama Idqan Fahmi Indriani, Nisa IPB, DGB Irni Rahmayani Johan Ismail Pulungan Januri, Januri johan, Irni Ketsia Aprilianny Laya Komar Sumantadinata KRISHNARINI MATINDAS Kurnia, Feby Lala M Kolopaking Larasati, Jehan Lena Puspa Aswara leong, yee choy Lilik Noor Yuliati Lukman M Baga Lukman M. Baga M Agus Setiadi M. Najib Mappamiring Mappamiring Mariati Tamba MATINDAS, KRISHNARINI Mintarto Munandar, Jono Muh Faturokhman Muh Hatta Jamil Muhammad H Q Muchransyah Muhammad Syamsun Muhammad Syamsun Muhammad Syamsun Mukhamad Najib Munandar, Aris Musa Hubeis Mutiara, Tresna Mutiksa, Haifa Fatinah Nafisah, Lu'lu' Atun Nahrowi Nanda Nur Rafiana Naomi Dongoran Ninuk Purnaningsih Nugroho, Bagus Dwi Nunung Kusnadi Nurul Hidayati Nurullah Sururi Afif Oktariza, Wawan Pang S Asngari Parulian Hutagaol Puji Winarni Purwiyatno Hariyadi Putra, Teguh Putranto, Eko Aji R Rizki Andhitya Yunanto R. Sapto Hendri Boedi Soesatyo Rachman, Gustawan Ramdan, Dadan Moh Rizwan Nazaruddin Ronald Giok Tampubolon Rossana Tiarasari Roy Dharma Muliawan Rusidi Ansyari Harahap Salwa Inaayatullah Fannani Sapta Raharja Satria, Yuki Sau, Fatimah Septiana, Maya Setio Pramono Shafira, Nabilla Silfia, Anna Siti Leny Puspasari Sjafri Mangkuprawira Soenarmo Hatmodjosoewito Soesetyo Priharjanto Soewarno T Soekarto Sofia Ramadhani Sri Bawono Sri Hartoyo Sri Hartoyo Sri Purwaningsih, Sri Stevia Septiani Sudradjat Sumardjo Sumiati Suria Darma Tarigan Suryahadi (Suryahadi) Susilo Wibowo Sutarman, Deddy Cahyadi Syamsidar Syamsidar Syamsul Hilal Tetiana Maksymchuk Tiara Aprilia Hernanda Tien Herawati Timbul Tin Herawati Ulfah Juniarti Siregar Vivi Irzalinda Wati, Sri Anggun Kemala Wijaya, Novita Frahesti Ade Wilson H. Limbong Wilson Halomoan Limbong Wini - Trilaksani Yoana Emilio Yusman Syaukat Yusri, Amrizal Yusuf Ramadhan Zakaria, Fransisca Rungkat