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Pengaruh Kualitas Produk, Kualitas Layanan, Citra Merek Terhadap Kepuasan Pelanggan Griya Cokelat di Desa Wisata Nglanggeran, Kecamatan Patuk, Kabupaten Gunungkidul Tri Nurdiyanto; Ida Bagus Nyoman Udayana; Bernadetta Diansepti Maharani
J-MAS (Jurnal Manajemen dan Sains) Vol 8, No 1 (2023): April
Publisher : Universitas Batanghari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jmas.v8i1.972

Abstract

This study aims to analyze whether product quality, service quality, and brand image can affect customer satisfaction at Griya Coklat Nglanggeran which was conducted in Nglanggeran Tourism Village, Patuk District, Gunungkidul Regency. This research is a quantitative study using a questionnaire distribution technique to all consumers at Griya Coklat Nglanggeran who are the samples in the study. The sampling technique used in this study was a purposive non-probability sampling technique using 120 respondents. Data analysis techniques in this study consisted of data quality tests, classical assumption tests, multiple linear regression analysis tests, and hypothesis testing. Data from filling out the questionnaire from this study were then analyzed using the SPSS 25 application. This study gives the result that product quality and service quality have a positive and significant effect on customer satisfaction. However, brand image gives negative results or does not affect customer satisfaction. The results of this study indicate that product quality, service quality, and brand image simultaneously (simultaneously) have a positive and significant effect on customer satisfaction at Griya Chocolate Nglanggeran.
Analisis Pengaruh Store Atmosphere, Persepsi Harga, dan Kualitas Produk terhadap Kepuasan Pelanggan Pada Cafe Basabasi Yogyakarta Fery Budi Setiawan; Ida Bagus Nyoman Udayana; Bernadetta Diansepti Maharani
J-MAS (Jurnal Manajemen dan Sains) Vol 8, No 1 (2023): April
Publisher : Universitas Batanghari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jmas.v8i1.742

Abstract

This study aims to determine the effect of Store Atmosphere (X1), Price Perception (X2), and Product Quality (X3) on Customer Satisfaction (Y) Cafe Basabasi. This type of research is a quantitative research by taking samples from Cafe Basabasi customers as many as 100 people who have made purchases or visited Cafe Basabasi as research subjects. Sampling used purposive sampling technique, and data collection was carried out by survey method by distributing questionnaires. Data processing using SPSS version 25 application with data quality testing, classical assumption test, multiple regression test, t test and coefficient of determination test. Based on the test results in this study indicate that the variables Store Atmosphere, Price Perception, and Product Quality have a significant effect on customer satisfaction Basabasi cafe.
Analisis Pengaruh Online Advertising dan Celebrity Endorser tehadap Minat Beli dan Dampaknya pada Keputusan Pembelian Konsumen Shopee M. Arif Mutawakil; Ida Bagus Nyoman Udayana; Bernadetta Diansepti Maharani
Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol 5 No 5 (2023): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Research and Strategic Studies Center (Pusat Riset dan Kajian Strategis) Fakultas Syariah IAI Nasional Laa Roiba

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1020.579 KB) | DOI: 10.47467/alkharaj.v5i5.2517

Abstract

This research aims to analyze the influence of Online Advertising (X1), Celebrity Endorser (X2), on Purchase Intention (Z), and consequently on Purchase Decision (Y) (Study on Shopee Consumers, Active Student of the Faculty of Economics, University of Bachelor of Science, Tamansiswa). This type of research is quantitative research, by taking a sample of Shopee consumers, students of the Faculty of Economics, Tamansiswa University of Bachelor of Economics, as many as 93 respondents. Drawing illustrations using purposive sampling method, collecting information by means of a questionnaire survey. Information is processed using SPSS. Test results in this research, it proves that the Online Advertising and Celebrity Endorser variables positively and significantly affect Purchase Interest and support Purchase Decisions for Shopee consumers.Based on the results of this study the effect of online advertising on purchase intention based on the online advertising variable subtest is 4.093 and a significance value of 0.000 which is smaller than 0.05 (0.000 <0.05). The influence of celebrity endorsers on purchase intention is based on 2.199 subtests of the celebrity endorser variable and a significance value of 0.003 so it is smaller than 0.05 (0.003 <0.05). Based on the subtest, the variable value of buying interest on purchasing decisions is 3.845 and a significance value of 0.000 which is less than 0.05. The online advertising variable on purchasing decisions is 2.342 with a significance value of 0.030 which means less than 0.05 (0.030 <0.05), and the influence of celebrity endorsers on purchasing decisions based on the celebrity endorser variable subtest is 2.543 with significance. the value of 0.021 is more or less than 0.05 (0.021 <0.05). Keywords: Online Advertising, Celebrity End\orser, Purchase Interest, Purchase Decision
Pengaruh Kualitas Informasi, Nilai Yang Dirasakan Pelanggan, dan Kualitas Pengalaman Terhadap Kepuasan Pelanggan Pada Shopeefood Marchellino Ronaldo Sae; Ida Bagus Nyoman Udayana; Bernadetta Diansepti Maharani
Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol 5 No 6 (2023): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Research and Strategic Studies Center (Pusat Riset dan Kajian Strategis) Fakultas Syariah IAI Nasional Laa Roiba

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (421.416 KB) | DOI: 10.47467/alkharaj.v5i6.2310

Abstract

The purpose of this study was to determine how the influence of information quality, customer perceived value, and experience quality on customer satisfaction at Shopeefood. The population in this study were students of the Faculty of Economics, Universitas Sarjanawiyata Tamansiswa with a total sample of 93 respondents. The data sample selection in this study was carried out by purposive sampling, namely with students who made transactions more than twice as well as the 2019 and 2020 batches. The data collection method was using a questionnaire distributed online via Google Form. To test the quality of the data in this study using Validation Test and Reliability Test. The data analysis technique in this study used the Normality Test, Multicollinearity Test, Heteroscedasticity Test, Multiple Linear Regression Test, T Test, and Coefficient of Determination. The results of the data are processed using the help of IBM SPSS. The results showed that the quality of information had a significant value of 0.018, the customer perceived value had a significant value of 0.043, and the quality of experience had a significant value of 0.000, which means that information quality, customer perceived value, and experience quality have a significant influence on customer satisfaction at Shopeefood.
Pengaruh Brand Ambassador dan Iklan Media Sosial Melalui Kepercayaan Penjualan terhadap Loyalitas Konsumen Tokopedia Vivin Yuwansa; Ida Bagus Nyoman Udayana; Agus Dwi Cahya
Reslaj : Religion Education Social Laa Roiba Journal Vol 5 No 6 (2023): Reslaj: Religion Education Social Laa Roiba Journal
Publisher : LPPM Institut Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1088.982 KB) | DOI: 10.47467/reslaj.v5i6.3626

Abstract

This study aims to determine the effect of Brand Ambassadors and Social Media Ads Through Sales Trust on Tokopedia Consumer Loyalty. This study used a quantitative research type and selected 100 people (male & female, 18-30 years old, and using Tokopedia e-commerce) as research subjects. Researchers use the help of SmartPLS software version 3.2.9, where the results of the analysis will be described in tabular form. The results of the study show that the brand ambassadors chosen by Tokopedia have not been able to create direct consumer loyalty to their customers and have not contributed optimally in creating trust directly to consumers and sales trust is unable to become an intermediary or mediate brand ambassadors for consumer loyalty because brand ambassadors do not involve there is an influence on consumer trust and loyalty. Keywords: Brand Ambassador, Social Media Advertising, Sales Trust and Consumer Loyalty
Pengaruh Website Design, Customer Trust Dan Personalization terhadap Purchase Intention melalui Customer Satisfaction Pada E-commerce Shopee Willy Pebriana Chandra Kirana; Ida Bagus Nyoman Udayana; Lusia Tria Hatmanti Hutami
Jurnal Mirai Management Vol 8, No 1 (2023)
Publisher : STIE AMKOP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/mirai.v8i1.4554

Abstract

The purpose of this study was to determine the effect of website design, customer trust, and personalization of purchase intentions on customer satisfaction at Shopee e-commerce. this research is quantitative. The population in this study were undergraduate students at Sarjanwiyata Tamansiswa University who shopped using e-commerce with a sample of 100 respondents. The sampling technique used a purposive sampling technique by filling out a questionnaire via the Google form. The analytical method uses validity and reliability tests, normality tests, multicollinearity tests, heteroscedasticity tests, multiple linear regression, statistical t tests using the SPSS 26 program and Sobel tests using the free statistical calculator version 4.0. The results obtained show that website design has no effect on purchase intention, customer trust has no effect on purchase intention, personalization has a positive and significant effect on purchase intention. Likewise, website design has a positive and significant effect on customer satisfaction, customer trust has a positive and significant effect on customer satisfaction, personalization has a positive and significant effect on customer satisfaction, customer satisfaction is able to mediate website design, customer trust and personalization on purchase intentions. Keywords: Website Design, Customer Trust, Personalization, Customer Satisfaction, Purchase Intention
THE EFFECT OF INFLUENCER ATTRACTIVENESS AND EXPERTISE ON INCREASING PURCHASE INTENTION WITH BRAND IMAGE AS AN INTERVENING VARIABLE: (CASE STUDY OF CONSUMERS OF SCARLETT WHITENING PRODUCTS IN YOGYAKARTA CITY) Dona Fitriani; Ida Bagus Nyoman Udayana; Lusia Tria Hatmanti Hutami
Journal of Management and Islamic Finance Vol. 3 No. 1 (2023): Journal of Management and Islamic Finance
Publisher : IAIN Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22515/jmif.v3i1.6441

Abstract

Recently, the beauty trend for face and body care has become more popular, this has been adopted in many rapidly growing beauty industries. The objective of this study is therefore to determine the influence of Attractiveness and Expertise Influencers, and of Brand Image on Purchase Intention. This research was quantitative by taking 100 samples of social media users in the city of Yogyakarta, men and women aged at least 15 years old who have seen the Scarlett Whitening Endorsement brand broadcasts on influencers on social media. The sampling method used a non-probability method and the sampling technique was purposive sampling. Data collection was done by sending a link to the questionnaire via Google From which was distributed online to respondents. Data analysis used IBM SPSS application. The results of this study indicate that the influence variable Attractiveness (X1) has a significant positive effect on brand image (Z) with a value of 0.004, then the Influencer expertise variable (X2) has a significant positive effect on brand image (Z) with a value of 0.000. The brand image variable (Z) has a significant positive effect on purchase intention (Y) with a value of 0.000. Moreover, the Attractiveness influence variable (X1) has no significant effect on purchase intention (Y) with a value of 0.168. The variable Expertise influence (X2) has a significant positive effect on purchase intention (Y) with a value of 0.001. In addition, the results of the study also show that brand image is able to act as an intervening variable for the influence of Attractiveness and Expertise influencers on the purchase intention of consumers of Scarlett Whitening products in the City of Yogyakarta.
Pengaruh Celebrity Endorsement Bintang Emon dan Social Media Marketing terhadap Purchase Intention Melalui Brand Trust pada Smartphone Samsung: Pramestyi Utami; IBN Udayana; Nonik Kusuma Ningrum
Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol 6 No 1 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Research and Strategic Studies Center (Pusat Riset dan Kajian Strategis) Fakultas Syariah IAI Nasional Laa Roiba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i1.2531

Abstract

Industry 4.0 originates from the idea of ​​the Industrial Revolution The four industrial revolutions occurred four times. The industrial revolution 4.0 has changed many things, for example the way we communicate. Nowadays we can communicate easily through smartphones. Based on the discussion above, the purpose of this research is to examine the effect of purchase intention, celebrity endorsement, social media marketing and brand trust as intervening variables. This research is quantitative in nature by taking 100 samples of consumers of Samsung smartphone products in the city of Yogyakarta. Sampling was carried out using a non-probability method and using a sampling technique, namely purposive sampling. Data collection was carried out online by sending questionnaire links to respondents. Data were analyzed using the IBM SPSS application. The results of this study indicate that the celebrity endorsement variable (X1) has a significant positive effect on brand trust (Z) with a value of 0.000. Then the social media marketing variable (X2) has a significant positive effect on brand trust (Z) with a value of 0.000. Brand trust variable (Z) has a significant positive effect on purchase intention (Y) with a value of 0.000. Furthermore, the celebrity endorsement variable (X1) has a significant positive effect on purchase intention (Y) with a value of 0.020. And the social media marketing variable (X2) has a significant positive effect on purchase intention (Y) with a value of 0.042. In addition, the results of the study also show that brand trust is able to act as an intervening variable in the influence of celebrity endorsements and social media marketing on consumer purchase intentions for Samsung smartphone products in the city of Yogyakarta. Keywords: Celebrity Endorsements; Social Media Marketing; Brand Trusts; Purchase Intentions
Pengaruh Functional Value, Social Value dan Emotional Value terhadap Green Purchase Intention, Dengan Green Trust Sebagai Variabel Intervening (Studi pada Konsumen Produk Ramah Lingkungan di Yogyakarta) Regi Tuska; Ida Bagus Nyoman Udayana; Bernadetta Diansepti Maharani
J-MAS (Jurnal Manajemen dan Sains) Vol 8, No 2 (2023): Oktober
Publisher : Universitas Batanghari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jmas.v8i2.1507

Abstract

This study aims to identify the impact of the variables functional value, social value, and emotional value on the variable green purchase intention with the intervening variable green trust. Quantitative research method was used in this study with data obtained through a questionnaire (gform). Purposive sampling using the Hair formula was used to select a sample of 126 participants who filled out the questionnaire and processed using SPSS 24.0 for analysis using multiple linear regression analysis. This study yielded various results, including a significant positive relationship between the functional value variable and the green trust variable. There is a significant positive relationship between the social value variable and the green trust variable. The emotional value variable does not have a significant influence on the green trust variable. The green trust variable has a significant positive influence on the green purchase intention variable. Functional value does not have a positive and significant effect on green purchase intention. Social value does not have a positive and significant effect on green purchase intention. Emotional value does not have a positive and significant effect on green purchase intention.
Customer response power capability to enhance marketing performance in Micro, Small and Medium Enterprises (MSME) Ambar Lukitaningsih; Ida Bagus Nyoman Udayana; Syamsul Hadi; Anis Marjukah; Laurensia Aptik Evanjeli
Jurnal Manajemen dan Pemasaran Jasa Vol. 16 No. 2 (2023): Issue in Progress
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/jmpj.v16i2.15967

Abstract

Micro, Small, and Medium Enterprises (MSME) are of importance in the success and growth of Indonesia's national economy. These enterprises form the backbone of the workforce and their marketing performance is a key indicator of progress. However, studies by marketing experts indicate a disagreement between the outcome of market sensing capability and marketing performance. Based on several reports, a sales team that can see the market ahead of time impacts marketing personnel's performance. In contrast, other marketing experts discovered that market sensing quality does not hold such influence. Therefore, this study aimed to resolve the controversy surrounding the investigation by proposing a new concept, such as customer response quality, using a theoretical model. The participants included were 259 MSME actors in Yogyakarta, selected through purposive sampling. Furthermore, questionnaire, data were collected and analyzed using SEM. The results showed that customer orientation, learning orientation, and market sensing quality significantly and positively affected customer response quality. Among these, learning orientation has the most considerable influence. The novelty of this study is that customer response power capability had a significant positive effect on marketing performance. Meanwhile, customer orientation, learning orientation, and market sensing quality had no direct impact, therefore, it was recommended that MSME should focus on the company's ability to sense market quality, customer orientation, and learning orientation to respond to customers, and subsequently increase marketing performance.
Co-Authors Abdurrahman Abdurrahman Ade Yogi Ferawan Adeliani, Wulan Adia Adi Prabowo Aditya Julita Sari Adriana Winarti Agung, M Riziq Agus Dwi Cahya Agus Dwi Cahya Agus Dwi Cahya Agus Setiawan Ahmad Algi Saputra Ahmadi Sulaiman Akhmad Rajabiyanor Aldri Afrianata Alifia Lintang Dharmanisa Ambar Lukitaningsih Andayani, Anisa Yuli Andriani, Ellyta Liska Andykiawan Ega Dangga Anis Aprillia Sari Anis Marjukah Anis Marjukah Annisa Widilia Rahmawati Ardi Gusmawan Aria Pramana Atma Fadna Rinaja Aulia Melani, Shava Riftika Ayang, Anias Ina Aprilia Azizah, Bilqis Putri Bayu Aprilianto Bernadetta Dia Bernadetta Diansepti Maharani Bernadetta Diansepti Maharani Bernadetta Diansepti Maharani Bernadetta Diansepti Maharani Bernadetta Diansepti Maharani Bilqis Putri Azizah Brian Luyzh Fernando Giri Budiarno Budiarno Cici Chintia Putri Danang Ramadhan Dedek Susanto, Dedek Devi Nurchasanah Dhevia Halimah Ramadhani Diansepti Maharani, Bernadetta Dionisius Dominikus Daud Carvallo Domi Kirana Dona Fitriani Dwi Iskandar Mizan Dwi Narko E. Budi Setiawan Eko Bagus Widakdhono Eko Bagus Widakdhono Ellyta Liska Andriani Eva Latifatul Haziza Evanjeli, Laurensia Aptik Evi Zulfia Fadhilla Ajeng Aqdella Fatma, Tyas Frega Fauzi, Muhamad Ardan Febriani Wahyu Saputri feri irawan Fery Budi Setiawan Flavianus Yoga Tridandy Chandra Fransizka Ayu Kristiani Gadang Raharja Galih Kristian Gunawan, Elvender Hanafi, Faturrahman Hanifia Rahma Wulandari Hartati Dwi Nawastuty Hatmanti Hutami, Lusia Tria Henny Welsa Herli Qwen Sofana A Herli Qwen Sofana A Herniwati, Titisari Hutami, Lusia Tria Hatmanti Hutami, Lusia Tria Hatmanti Hutami Ida Ayu Purnama, Ida Ayu Ida Bagus Udayana Putra Ilya Nafilah Indriani, Novita Indriyana Septiani Irma Nursafitri Ismi Suaidi Isna, Kadek Isnaini, Putri Aprilia Julinha Betty Guterres Riu Kadek Isna Khunaini, Muhammad Romadon Komang Adi Kurniawan Saputra Kristian, Galih Lasmiani, Lasmiani Laurensia Aptik Evanjeli LTH Hutami LTH Hutami Lusia Tria Hatmanti Lusia Tria Hatmanti Hutami Lusia Tria Hatmanti Hutami Lusia Tria Hatmanti Hutami Lusia Tria Hatmanti Hutami Lusia Tria Hatmanti Hutami Lusia Tria Hatmanti Hutami Lusia Tria Hatmanti Utami M Riziq Agung M. Arif Mutawakil M. Rasyid Ridho Maharani, Bernadetta Dian Maharani, Bernadetta Diansepti Mahdanito Fadzika Bakti Marchellino Ronaldo Sae Masytohannum Nasution Mohammad Arief Baehaqi Muhammad Affidianto Arrusda Muhammad Hafizh Ryananda Muhammad Isrok Muinah Fadhilah, Muinah Mutiara, Thoriq Abdillah Nadia Nurrahmah Sari Naili Farida Natalia Dewi Fendal Niken Mayrenda Nonik Kusuma Ningrum Nonik Kusuma Ningrum Nova Sari Dewi Nugraha, Tommy Wiguna Nurafina, Aulia Nurseto, Bangkit Adhe Nurseto Oktavia Saputri Patria Gantara Perkasa, Duta Pingky Octavian Pramestyi Utami Pramestyi Utami Putra, Ida Bagus Gede Parama Putri Aprilia Isnaini Putri Dwi Cahyani Putri Dwi Cahyani Putri Dwi Cahyani Putri Dwi Cahyani, Putri Dwi Rahmah Esti Utami Ratri Pangastuti Regi Tuska Rejeki Sekar Dwifa Rendi Ajib Dhiastama Reza, Ceva Faza Riska Ermawati Riska Ernawati Rizqi Rukmana Putri Roki Satria Jaya Rudi Kurniawan Sadewa, Alex Fitrianta Sandika Purnama Putri Selfi Dayanti Sukma Nur Annisa Syamsul Hadi Syamsul Hadi Taiso, Theresia Irene Tommy Wiguna Nugraha Tri Nurdiyanto Tria Hatmanti Hutami Trianti Prihartini Tyas Frega Fatma Ulfan Vivin Yuwansa Wahyu Ajisakti Ramdhan Wahyu Goesty Perdana Wahyu Widiya Ningsih Wayan Deni Ardane Wilfridus Nong Panggo Pati Willy Pebriana Chandra Kirana Yuli Endar Yani Yusup, Ariska Maulana Zidan, Muhammad