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Ida Bagus Nyoman Udayana
Universitas Sarjanawijaya Tamansiswa
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Pengaruh Electronic Word of Mouth dan Celebrity Endorsement Terhadap Purchase Intention dengan Brand Attitude sebagai Mediator pada Local Brand Cosmetics Anis Aprillia Sari; Ida Bagus Nyoman Udayana; Agus Dwi Cahya
Ekonomis: Journal of Economics and Business Vol 7, No 2 (2023): September
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v7i2.919

Abstract

The recent growth of beauty trends for facial and body care has gained a lot of attention. Furthermore, online reviews might make it easier for customers to purchase things. This makes the cosmetics industry grow rapidly, so their abilities must always be improved. Therefore, this study aims to test the influence of electronic word of mouth, celebrity endorsement, and brand attitude on purchase intention. This research is quantitative by taking 150 samples on consumers of Somethinc products in the Special Region of Yogyakarta. Sampling was carried out using a non-probability method and the sampling technique was purposive sampling. Data was collected through an online questionnaire link provided to responders. Data is analyzed using the SPSS application. According to the study's findings, the electronic word of mouth variable (X1) had a significant positive effect on brand attitude (Z). Furthermore, the celebrity endorsement variable (X2) had a significant positive effect on the brand attitude (Z), the brand attitude variable (Z) has a significant positive effect on the purchase intention (Y). Then, the electronic word of mouth variable (X1) had a significant positive effect on purchase intention (Y), and the celebrity endorsement variable (X2) had a significant positive effect on purchase intention (Y). In addition, the results of this study also showed that brand attitudes were able to act as a mediator in the influence of electronic word of mouth and celebrity endorsement on the purchase intentions of consumers of Something products in the Special Region of Yogyakarta.
Pengaruh Celebrity Endorsement Bintang Emon dan Social Media Marketing Terhadap Purchase Intention melalui Brand Trust Pada Smartphone Samsung: Studi Kasus pada Konsumen Smartphone Samsung di Kota Yogyakarta Pramestyi Utami; IBN Udayana; Nonik Kusuma Ningrum
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 5 No. 6 (2023): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah 
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v5i6.167

Abstract

Industri 4.0 berasal dari gagasan Revolusi Industri Keempat revolusi industri terjadi empat kali. Revolusi industri 4.0 telah merubah banyak hal misalnya cara kita berkomunikasi. Saat ini kita dapat berkomunikasi dengan mudah melalui smartphone. Berdasarkan pembahasan diatas tujuan dari penelitian adalah menguji pengaruh purchase intention, celebrity endorsement, social media marketing dan brand trust sebagai variabel intervening. Penelitian ini bersifat kuantitatif dengan mengambil 100 sampel pada konsumen produk smartphone Samsung di Kota Yogyakarta. Pengambilan sampel dilakukan menggunakan metode non-probabilitas dan menggunakan teknik pengambilan sampel yaitu purposive sampling. Pengumpulan data dilakukan secara online dengan cara pengiriman link kuesioner kepada responden. Data dianalisis dengan menggunakan aplikasi IBM SPSS. Hasil penelitian ini menunjukkan bahwa variabel celebrity endorsement (X1) berpengaruh signifikan positif terhadap brand trust (Z) dengan nilai 0.000. Kemudian variabel social media marketing (X2) berpengaruh signifikan positif terhadap brand trust (Z) dengan nilai 0.000. Variabel brand trust (Z) berpengaruh signifikan positif terhadap purchase intention (Y) dengan nilai 0.000. Selanjutnya variabel celebrity endorsement (X1) berpengaruh signifikan positif terhadap purchase intention (Y) dengan nilai 0.020. Serta variabel social media marketing (X2) berpengaruh signifikan positif terhadap purchase intention (Y) dengan nilai 0.042. Selain itu hasil penelitian juga menunjukkan bahwa brand trust mampu berperan sebagai variabel intervening pengaruh celebrity endorsement dan social media marketing terhadap purchase intention konsumen produk smartphone Samsung di Kota Yogyakarta.
SOSIALISASI DIGITAL MARKETING DAN EDUKASI PERPAJAKAN DI PADUKUHAN SUREN WETAN Adia Adi Prabowo; E. Budi Setiawan; Ida Bagus Nyoman Udayana
BUDIMAS : JURNAL PENGABDIAN MASYARAKAT Vol 5, No 2 (2023): BUDIMAS : Jurnal Pengabdian Masyarakat
Publisher : LPPM ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/budimas.v5i2.10595

Abstract

This community service aims to provide understanding to UMKM in Suren Wetan hamlet about Taxation and digital marketing. It is hoped that with this activity, UMKM in this area,understand and know how to calculate personal and business taxes and understand how to do marketing using digital marketing. The problems that exist in the community, especially UMKM in Suren Wetan hamlet, are the lack of understanding of digital marketing in promoting their products and marketing their products, mostly using traditional or conventional method and lack of understanding of UMKM regarding taxation, Based on these problems, digital marketing training and knowledge related to taxation are needed. This training ultimately helps UMKM understand digital marketing and how to use it. Overall, the training went well, and management was supported to ensure that the training was successfully implemented without significant obstacles. The output produced in this community service will be in the form of HaKi.
THE EFFECT OF RELATIONAL SATISFACTION AND SERVICE SATISFACTION ON CUSTOMER LOYALTY WITH COMMITMENT AS A MEDIATING VARIABLE (CASE STUDY: JNE SERVICE USER IN YOGYAKARTA CITY) IBN Udayana; Lusia Tria Hatmanti Hutami; feri irawan
JURNAL TERAPAN MANAJEMEN DAN BISNIS Vol 9, No 2 (2023): VOLUME 9 NUMBER 2 (2023)
Publisher : STKIP Singkawang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26737/jtmb.v9i2.3367

Abstract

AbstractThis research was conducted with the aim of identifying and analyzing consumer interest in the use of JNE service delivery services. with several related variables in this study are relatioal satisfaction, servive satisfaction, consumer loyalty as a bound variable and commitment variable as a mediation variable. the population in this study used 123 respondents who used JNE services with 123 samels used for the study and with data collection was carried out using the google form questionnaire dissemination method. The results of this study are that relational satisfaction has a positive effect on loyalty; service satisfaction has a positive effect on loyalty; relational satisfaction, service satisfaction has a positive effect on commitment; and commitment as a mediation has a positive effect on customer loyalty.
PENGARUH WEB INFORMATIVENESS DAN WEB ENTERTAIMENT TERHADAP E-LOYALTY DENGAN VARIABEL INTERVENING E-SATISFACTION PADA SHOPEE Fatma, Tyas Frega; Udayana, Ida Bagus Nyoman; Cahyani, Putri Dwi

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Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (74.744 KB) | DOI: 10.31955/mea.v5i2.1033

Abstract

Penelitian ini bertujuan untuk mengetahui (1) pengaruh web informativeness terhadap e-satisfaction dan, (2) pengaruh web entertainment terhadap e-satisfaction (3) pengaruh e-satisfaction terhadap e-loyalty (4) pengaruh web entertainment terhadap e-loyalty (5) pengaruh web informativeness terhadap e-loyalty. Sampel dalam penelitian ini adalah 130 pengguna SHOPEE yang sedang menetap di daerah Yogyakarta. Metode pengumpulan data menggunakan kuesioner yang dibagikan menggunakan teknik Accidental Purposive Sampling. Hasil penelitian menunjukkan bahwa variabel web informativeness berpengaruh terhadap e-satisfaction, variabel web entertainment berpengaruh terhadap e-satisfaction, variabel e-satisfaction berpengaruh terhadap e-loyalty, variabel web entertainment berpengaruh terhadap e-loyalty, dan variabel web informativeness berpengaruh terhadap e-loyalty.
The Effect of Information Quality and Brand Image on Shopee Food Repurchase Interest Mediated by Customer Trust Andykiawan Ega Dangga; Ida Bagus Nyoman Udayana; Putri Dwi Cahyani
International Journal of Economics Development Research (IJEDR) Vol. 5 No. 2 (2024): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v5i2.5273

Abstract

The purpose of this study is to examine how consumer confidence mediates the relationship between information quality and brand image and repurchase interest in Shopee food. Specifically, the study will look at Yogyakarta-based Shopee e-commerce users.In order to gather data for this study, a descriptive-quantitative research method was employed. A sample of 104 people was required, and surveys were completed online using Google Forms and distributed via Facebook, Instagram, and Whatsapp. The data was then processed using SPSS 25 software to determine the findings. After analysis, it was discovered that repurchase interest (Y) is influenced by information quality (X1), brand image (X2), and consumer confidence (Z). Information quality (X1) and brand image (X2) are influenced by consumer trust (Z), and consumer trust variable is able to mediate the relationship between information quality, brand image, and consumer trust
Realme Smartphone Purchase Decisions are Reviewed From Lifestyle, Product Quality and Suitability Prices In Way Kanan Ida Bagus Nyoman Udayana; Hutami, Lusia Tria Hatmanti; Khunaini, Muhammad Romadon
Economos : Jurnal Ekonomi dan Bisnis Vol. 6 No. 2 (2023): ECONOMOS : Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Parepare

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31850/economos.v6i2.2491

Abstract

The purchase decision is a consideration of a person assessing different options and determining the product from many possibilities. The purpose of this study is to determine the influence of lifestyle, product quality, price suitability on realme smartphone purchase decisions. The study was conducted in Way Kanan Regency by distributing questionnaires to a sample of 100 respondents through probability sampling techniques. Data was analyzed using SPSS 24. Analytical techniques in this study use descriptive analysis, data quality test, classical assumption test, multiple linear regression test, hypothesis testing. The results of this study showed that lifestyle variables influenced purchasing decisions with a significance value of 0.037. The significance value of the product quality variable influencing the purchase decision is 0.009. The price risk variable influences purchasing decisions with a significance value of 0.004. Lifestyle, product quality, and price-related variables influence purchasing decisions with a significance value of 0.000
The Influence Of Brand Image, Brand Awareness, and Brand Loyalty On Purchasing Decisions With Purchase Intention As A VariableIntervening (Case Study On MotorHonda Brand In Wonosobo) Ida Bagus Nyoman Udayana; Hutami, Lusia Tria Hatmanti Hutami; Nurseto, Bangkit Adhe Nurseto
Economos : Jurnal Ekonomi dan Bisnis Vol. 7 No. 1 (2024): ECONOMOS : Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Parepare

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31850/economos.v7i1.3053

Abstract

The purpose of this study was to find out how brand image, brand awareness, and brand loyalty influence purchasing decisions with purchase intent acting as an intermediary variable (Case study on Honda motorcycles in Wonosobo). Questionnaire samples from 100 participants were distributed during the study process in Wonosobo. SPSS 26 is used to analyze data. The results of this study show that Brand Image has an influence on Purchase Intent with a significance value of 0.001. Brand Awareness has an influence on Purchase Intent with a significance value of 0.006. Brand Loyalty has an influence on Purchase Intent with a significance value of 0.000. Brand Image has no influence on the Purchase Decision with a significance value of 0.669. Brand Awareness has no influence on Purchase Decisions with a significance value of 0.071. Brand Loyalty has no influence on Purchase Decisions with a significance value of 0.084. Purchase Intent influences Purchase Decision with a significance value of 0.000.
Upaya Peningkatan Purchase Intention: Peran Mediasi Brand Equity Udayana, Ida Bagus Nyoman; Nurafina, Aulia; yusup, ariska maulana
Jurnal Manajemen dan Kearifan Lokal Indonesia Vol 7 No 1 (2023)
Publisher : Asosiasi Peneliti Manajemen Adat Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26805/jmkli.v7i1.167

Abstract

Perkembangan zaman akan mempengaruhi banyaknya pengusaha baru oleh karena itu, persaingan akan semakin tinggi terutama dalam industry fashion. Para pelaku bisnis di bidang fashion harus dapat memiliki ide yang lebih kreatif dalam program pemasaran mengenai produk mereka terutama dalam promosi via media sosial. Kebanyakan para pelaku bisnis masih belum berhasil dalam menarik perhatian para customer untuk membeli barang yang dipasarkan maka, para pelaku bisnis dalam industry fashion harus dapat memanfaatkan fungsi media sosial dengan maksimal untuk ajang promosi yang mana hal ini dapat mempengaruhi niat beli para customer sehingga dapat meningkatkan angka penjualan. Jurnal ini meneliti mengenai upaya peningkatan purchase intention dan peran mediasi brand equity pada industri fashion Erigo. Studi ini jenis kuantitatif dan sampel yang diambil sebanyak 100 responden dengan teknik purposive sampling. Teknik pengumpulan data dalam penelitian ini dengan menyebarkan kuesioner melalui media sosial seperti WhatsApp, Facebook dan Instagram dengan skala ukur instrumen yaitu menggunakan skala Likert. Analisis hasil data menggunakan bantuan program komputer SPSS 23.00 for Windows. Temuan penelitian mengungkapkan bahwa variabel social interaction, remuneration dan entertainment memiliki pengaruh yang signifikan dan positif pada brand equity serta variabel remuneration dan brand equity memiliki hubungan positif signifikan terhadap purchase intention. Mengenai keterbatasan dan future research juga dibahas dalam jurnal ini.
Pengaruh Perceived Usefulness, Perceived Ease of Use, dan Subjective Norm terhadap Purchase Intention Melalui Attitude Pengguna OLX: (Studi Kasus pada Mahasiswa UST Yogyakarta) Nugraha, Tommy Wiguna; Udayana, Ida Bagus Nyoman; Lukitaningsih, Ambar
Jurnal Bingkai Ekonomi (JBE) Vol 6 No 2 (2021): Jurnal Bingkai Ekonomi (JBE)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) - Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jbe.v6i2.102

Abstract

This study aims to determine the effect of perceived usefulness, perceived ease of use and subjective norms on purchase intention through the attitude of OLX users (Case study: On UST Yogyakarta Students). The population in this study were all students of UST Yogyakarta who used the OLX application. The number of the study population is unknown. The sample in this study is part of the target population is all students of UST Yogyakarta. The results of this study indicate that Perceived usefulness has a positive and significant effect on attitude and purchase intention, Perceived ease of use has a positive and significant effect on attitude and purchase intention, Subjective norm has a positive and significant effect on attitude and purchase intention, Attitude has a positive and significant effect on purchase. intention.
Co-Authors Abdurrahman Abdurrahman Ade Yogi Ferawan Adeliani, Wulan Adia Adi Prabowo Aditya Julita Sari Adriana Winarti Agung, M Riziq Agus Dwi Cahya Agus Dwi Cahya Agus Dwi Cahya Agus Setiawan Ahmad Algi Saputra Ahmadi Sulaiman Akhmad Rajabiyanor Aldri Afrianata Alifia Lintang Dharmanisa Ambar Lukitaningsih Andayani, Anisa Yuli Andriani, Ellyta Liska Andykiawan Ega Dangga Anis Aprillia Sari Anis Marjukah Anis Marjukah Annisa Widilia Rahmawati Ardi Gusmawan Aria Pramana Atma Fadna Rinaja Aulia Melani, Shava Riftika Ayang, Anias Ina Aprilia Azizah, Bilqis Putri Bayu Aprilianto Bernadetta Dia Bernadetta Diansepti Maharani Bernadetta Diansepti Maharani Bernadetta Diansepti Maharani Bernadetta Diansepti Maharani Bernadetta Diansepti Maharani Bilqis Putri Azizah Brian Luyzh Fernando Giri Budiarno Budiarno Cici Chintia Putri Danang Ramadhan Dedek Susanto, Dedek Devi Nurchasanah Dhevia Halimah Ramadhani Diansepti Maharani, Bernadetta Dionisius Dominikus Daud Carvallo Domi Kirana Dona Fitriani Dwi Iskandar Mizan Dwi Narko E. Budi Setiawan Eko Bagus Widakdhono Eko Bagus Widakdhono Ellyta Liska Andriani Eva Latifatul Haziza Evanjeli, Laurensia Aptik Evi Zulfia Fadhilla Ajeng Aqdella Fatma, Tyas Frega Fauzi, Muhamad Ardan Febriani Wahyu Saputri feri irawan Fery Budi Setiawan Flavianus Yoga Tridandy Chandra Fransizka Ayu Kristiani Gadang Raharja Galih Kristian Gunawan, Elvender Hanafi, Faturrahman Hanifia Rahma Wulandari Hartati Dwi Nawastuty Hatmanti Hutami, Lusia Tria Henny Welsa Herli Qwen Sofana A Herli Qwen Sofana A Herniwati, Titisari Hutami, Lusia Tria Hatmanti Hutami, Lusia Tria Hatmanti Hutami Ida Ayu Purnama, Ida Ayu Ida Bagus Udayana Putra Ilya Nafilah Indriani, Novita Indriyana Septiani Irma Nursafitri Ismi Suaidi Isna, Kadek Isnaini, Putri Aprilia Julinha Betty Guterres Riu Kadek Isna Khunaini, Muhammad Romadon Komang Adi Kurniawan Saputra Kristian, Galih Lasmiani, Lasmiani Laurensia Aptik Evanjeli LTH Hutami LTH Hutami Lusia Tria Hatmanti Lusia Tria Hatmanti Hutami Lusia Tria Hatmanti Hutami Lusia Tria Hatmanti Hutami Lusia Tria Hatmanti Hutami Lusia Tria Hatmanti Hutami Lusia Tria Hatmanti Hutami Lusia Tria Hatmanti Utami M Riziq Agung M. Arif Mutawakil M. Rasyid Ridho Maharani, Bernadetta Dian Maharani, Bernadetta Diansepti Mahdanito Fadzika Bakti Marchellino Ronaldo Sae Masytohannum Nasution Mohammad Arief Baehaqi Muhammad Affidianto Arrusda Muhammad Hafizh Ryananda Muhammad Isrok Muinah Fadhilah, Muinah Mutiara, Thoriq Abdillah Nadia Nurrahmah Sari Naili Farida Natalia Dewi Fendal Niken Mayrenda Nonik Kusuma Ningrum Nonik Kusuma Ningrum Nova Sari Dewi Nugraha, Tommy Wiguna Nurafina, Aulia Nurseto, Bangkit Adhe Nurseto Oktavia Saputri Patria Gantara Perkasa, Duta Pingky Octavian Pramestyi Utami Pramestyi Utami Putra, Ida Bagus Gede Parama Putri Aprilia Isnaini Putri Dwi Cahyani Putri Dwi Cahyani Putri Dwi Cahyani Putri Dwi Cahyani, Putri Dwi Rahmah Esti Utami Ratri Pangastuti Regi Tuska Rejeki Sekar Dwifa Rendi Ajib Dhiastama Reza, Ceva Faza Riska Ermawati Riska Ernawati Rizqi Rukmana Putri Roki Satria Jaya Rudi Kurniawan Sadewa, Alex Fitrianta Sandika Purnama Putri Selfi Dayanti Sukma Nur Annisa Syamsul Hadi Syamsul Hadi Taiso, Theresia Irene Tommy Wiguna Nugraha Tri Nurdiyanto Tria Hatmanti Hutami Trianti Prihartini Tyas Frega Fatma Ulfan Vivin Yuwansa Wahyu Ajisakti Ramdhan Wahyu Goesty Perdana Wahyu Widiya Ningsih Wayan Deni Ardane Wilfridus Nong Panggo Pati Willy Pebriana Chandra Kirana Yuli Endar Yani Yusup, Ariska Maulana Zidan, Muhammad