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Ida Bagus Nyoman Udayana
Universitas Sarjanawijaya Tamansiswa
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Membangun Loyalitas Pelanggan Melalui Emotional Attachment dan Store Atmosphere dengan Customer Satisfaction Sebagai Mediasi Pada Pamella Supermarket Febriawan, Muhammad Ihsan; Udayana, Ida Bagus Nyoman; Setiawan, Budi
Jambura Economic Education Journal Vol 8, No 2 (2026): APRIL 2026
Publisher : Gorontalo State University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37479/jeej.v8i2.36287

Abstract

This study have the purpose to determine how store atmosphere and customer engagement affect customer loyalty and customer satisfaction at Pamela Supermarket. This quantitative study uses purposive sampling technique with a sample size of 200 participants. Data was collected through a questionnaire provided via Google Form. Then, the data was processed using SPSS version 25, and the analysis was conducted with the assistance of a computer. Each sample used as a data source is an Indonesian who has purchased at Pamella Supermarket. The results of the study indicate that emotional attachment and has a positive effect on customer satisfaction with a significance value of 0.015 0.05, store atmosphere has a positive effect on customer satisfaction with a significance value of 0.000 0.05, but customer satisfaction does not have a positive effect on customer loyalty with a significance value of 0.748 0.05, and emotional attachment has a positive effect on customer loyalty with a significance value of 0.015 0.05, then the store atmosphere does not have a significant positive effect with a significance value of 0.057 0.05. Based on the existing research results, Pamella Supermarket should implement marketing strategies and maintain customer emotional attachment by improving the quality of interactions, consistent service, and a pleasant shopping experience to strengthen customer loyalty.
Digital Word of Mouth, Destination Attractiveness, Brand Image, Accessibility Drive Tourist Intention: Komunikasi Dari Mulut ke Mulut Digital, Daya Tarik Destinasi, Citra Merek, Aksesibilitas Mendorong Minat Kunjungan Wisatawan Angelica Putri; Ida Bagus Nyoman Udayana; Lusia Tria Hatmanti Hutami
Academia Open Vol. 11 No. 1 (2026): June
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/acopen.11.2026.12882

Abstract

Tourist decision-making in competitive coastal destinations is increasingly shaped by digital exposure, experiential perceptions, and logistical convenience. This study investigates how electronic word of mouth (e-WOM), destination attractiveness, brand image, and accessibility influence tourist visiting intention at a major coastal destination in Indonesia. Using a quantitative ex post facto design, data were collected from 100 purposively selected respondents aged 18 years and above who had visited the destination at least twice and completed a validated Likert-scale survey. Multiple linear regression, supported by t-tests, F-tests, and adjusted R² analysis, reveals that e-WOM, destination attractiveness, brand image, and accessibility each exert a significant positive effect on tourist visiting intention. Collectively, these predictors explain approximately 76.6% of the variance in visiting intention, confirming that digital word of mouth, experiential quality, perceived brand reputation, and travel convenience function as integrated behavioral determinants rather than isolated stimuli. This study contributes empirical evidence to tourism behavior literature by demonstrating that destination competitiveness is strongly anchored in digital influence and multimodal experience rather than physical attraction alone. The findings indicate that enhancing the digital communication ecosystem, strengthening experiential attributes, improving brand positioning, and accelerating access infrastructure are strategic priorities for destination managers seeking to stimulate sustained tourist intention and market resilience. The study offers practical implications for tourism policy, destination marketing organizations, and stakeholders in designing targeted interventions that align with post-pandemic travel patterns and data-driven visitor expectations. Highlights• Digital word of mouth significantly strengthens tourist visiting intention.• Combined predictors explain 76.6% of visiting intention variance.• Brand image, attractiveness, and accessibility jointly sustain destination competitiveness. KeywordsElectronic Word Of Mouth; Destination Attractiveness; Brand Image; Accessibility; Tourist Visiting Intention
Co-Authors Abdurrahman Abdurrahman Ade Yogi Ferawan Adeliani, Wulan Adia Adi Prabowo Aditya Julita Sari Adriana Winarti Agung, M Riziq Agus Dwi Cahya Agus Dwi Cahya Agus Dwi Cahya Agus Setiawan Ahmad Algi Saputra Ahmadi Sulaiman Akhmad Rajabiyanor Aldri Afrianata Alifia Lintang Dharmanisa Ambar Lukitaningsih Andayani, Anisa Yuli Andriani, Ellyta Liska Andykiawan Ega Dangga Angelica Putri Anis Aprillia Sari Anis Marjukah Anis Marjukah Annisa Widilia Rahmawati Ardi Gusmawan Aria Pramana Atma Fadna Rinaja Aulia Melani, Shava Riftika Ayang, Anias Ina Aprilia Azizah, Bilqis Putri Bayu Aprilianto Bernadetta Dia Bernadetta Diansepti Maharani Bernadetta Diansepti Maharani Bernadetta Diansepti Maharani Bernadetta Diansepti Maharani Bernadetta Diansepti Maharani Bilqis Putri Azizah Brian Luyzh Fernando Giri Budi Setiawan Budiarno Budiarno Cici Chintia Putri Danang Ramadhan Dedek Susanto, Dedek Devi Nurchasanah Dhevia Halimah Ramadhani Diansepti Maharani, Bernadetta Dionisius Dominikus Daud Carvallo Domi Kirana Dona Fitriani Dwi Iskandar Mizan Dwi Narko E. Budi Setiawan Eko Bagus Widakdhono Eko Bagus Widakdhono Ellyta Liska Andriani Eva Latifatul Haziza Evanjeli, Laurensia Aptik Evi Zulfia Fadhilla Ajeng Aqdella Fatma, Tyas Frega Fauzi, Muhamad Ardan Febriani Wahyu Saputri Febriawan, Muhammad Ihsan feri irawan Fery Budi Setiawan Flavianus Yoga Tridandy Chandra Fransizka Ayu Kristiani Gadang Raharja Galih Kristian Gunawan, Elvender Hanafi, Faturrahman Hanifia Rahma Wulandari Hartati Dwi Nawastuty Hatmanti Hutami, Lusia Tria Henny Welsa Herli Qwen Sofana A Herli Qwen Sofana A Herniwati, Titisari Hutami, Lusia Tria Hatmanti Hutami, Lusia Tria Hatmanti Hutami Ida Ayu Purnama, Ida Ayu Ida Bagus Udayana Putra Ilya Nafilah Indriani, Novita Indriyana Septiani Irma Nursafitri Ismi Suaidi Isna, Kadek Isnaini, Putri Aprilia Julinha Betty Guterres Riu Kadek Isna Khunaini, Muhammad Romadon Komang Adi Kurniawan Saputra Kristian, Galih Lasmiani, Lasmiani Laurensia Aptik Evanjeli LTH Hutami LTH Hutami Lusia Tria Hatmanti Lusia Tria Hatmanti Hutami Lusia Tria Hatmanti Hutami Lusia Tria Hatmanti Hutami Lusia Tria Hatmanti Hutami Lusia Tria Hatmanti Hutami Lusia Tria Hatmanti Hutami Lusia Tria Hatmanti Hutami Lusia Tria Hatmanti Hutami Lusia Tria Hatmanti Utami M Riziq Agung M. Arif Mutawakil M. Rasyid Ridho Maharani, Bernadetta Dian Maharani, Bernadetta Diansepti Mahdanito Fadzika Bakti Marchellino Ronaldo Sae Masytohannum Nasution Mochamad Soelton Mohammad Arief Baehaqi Muhammad Affidianto Arrusda Muhammad Hafizh Ryananda Muhammad Isrok Muinah Fadhilah, Muinah Mutiara, Thoriq Abdillah Nadia Nurrahmah Sari Naili Farida Natalia Dewi Fendal Niken Mayrenda Nonik Kusuma Ningrum Nonik Kusuma Ningrum Nova Sari Dewi Nugraha, Tommy Wiguna Nurafina, Aulia Nurseto, Bangkit Adhe Nurseto Oktavia Saputri Patria Gantara Perkasa, Duta Pingky Octavian Pramestyi Utami Prasetyo, Dwi Endra Putra, Ida Bagus Gede Parama Putri Aprilia Isnaini Putri Dwi Cahyani Putri Dwi Cahyani Putri Dwi Cahyani Putri Dwi Cahyani, Putri Dwi Rahmah Esti Utami Ratri Pangastuti Regi Tuska Rejeki Sekar Dwifa Rendi Ajib Dhiastama Reza, Ceva Faza Riska Ermawati Riska Ernawati Rizqi Rukmana Putri Roki Satria Jaya Rudi Kurniawan Sadewa, Alex Fitrianta Sandika Purnama Putri Sarmento, Olivia Imaculada do Rêgo Selfi Dayanti Setini, Made Shava Riftika Aulia Melani Sukma Nur Annisa Syamsul Hadi Syamsul Hadi Taiso, Theresia Irene Tommy Wiguna Nugraha Tri Nurdiyanto Tria Hatmanti Hutami Trianti Prihartini Tyas Frega Fatma Ulfan Vivin Yuwansa Wahyu Ajisakti Ramdhan Wahyu Goesty Perdana Wahyu Widiya Ningsih Wayan Deni Ardane Wilfridus Nong Panggo Pati Willy Pebriana Chandra Kirana Yuli Endar Yani Yusup, Ariska Maulana Zidan, Muhammad