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All Journal Jurnal IPTA Journal of Indonesian Tourism and Development Studies Journal of Business Management Education (JBME) Lekesan: Interdisciplinary Journal of Asia Pacific Arts Jurnal Ilmiah Pariwisata SRIWIJAYA INTERNATIONAL JOURNAL OF DYNAMIC ECONOMICS AND BUSINESS Jurnal Pemberdayaan Masyarakat: Media Pemikiran dan Dakwah Pembangunan Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Journal of Indonesian Tourism, Hospitality and Recreation JATI EMAS (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat) Abdimas Galuh: Jurnal Pengabdian Kepada Masyarakat Jurnal Bisnisman : Riset Bisnis dan Manajemen Journal of Tourism Sustainability Co-Value : Jurnal Ekonomi, Koperasi & Kewirausahaan Prosiding Seminar Nasional Pengabdian Masyarakat Tatar Pasundan: Jurnal Diklat Keagamaan Journal Integration of Social Studies and Business Development Journal of Consumer Study and Applied Marketing Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan Barista : Jurnal Kajian Bahasa dan Pariwisata Journal Integration of Management Studies Abdi Wisata: Jurnal Pengabdian Kepada Masyarakat Journal of Tourism, Hospitality and Travel Management (JTHTM) E-Journal of Tourism
Eko Susanto
Politeknik Negeri Bandung
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Transportation Other

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From Taste to Travel: Exploring the Behavioral Drivers of Local Food Engagement and Revisit Intention in Food Tourism Susanto, Eko
Journal of Tourism, Hospitality and Travel Management Vol. 1 No. 2 (2023)
Publisher : Integrasi Sains Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58229/jthtm.v1i2.304

Abstract

Food tourism has become a powerful medium for cultural engagement, destination branding, and sustainable development. This study investigates the behavioral mechanisms underlying tourists' intention to try local food and their revisit intention, with a specific focus on locavore practices in Indonesia. Drawing on the Theory of Planned Behavior and enriched by constructs from experience economy, narrative engagement, and sustainability ethics, a novel conceptual model was developed and tested using Structural Equation Modeling–Partial Least Squares (SEM-PLS). Data were collected from 327 domestic tourists who had engaged in traditional culinary experiences during their travels. The results reveal that perceptions of food authenticity, cultural food attachment, narrative engagement, social media influence, and sustainability awareness significantly influence tourists' intention to try local food. This intention, in turn, strongly predicts revisit intention. Notably, food neophobia was found to negatively moderate the relationship between intention and revisit behavior, underscoring the role of psychological barriers in culinary tourism. The study offers theoretical contributions by integrating underexplored variables into a cohesive behavioral framework and practical implications for tourism stakeholders in designing authentic, inclusive, and sustainability-oriented culinary experiences. These findings highlight the importance of food as both an emotional and ethical medium for enhancing tourist engagement and loyalty in emerging destinations.
AI Adoption For Accelerating Tourism Destination Development In Indonesia Susanto, Eko; Putri, Bintari Pangesti; Prawira, Mega Fitriani Adiwarna; Chandrawulan
Journal of Tourism, Hospitality and Travel Management Vol. 3 No. 2 (2025)
Publisher : Integrasi Sains Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58229/jthtm.v3i2.411

Abstract

Artificial Intelligence (AI) is increasingly transforming tourism by enabling personalised experiences, optimising operations, and supporting sustainable destination development. While extensive research has explored AI applications in advanced economies, studies remain limited in emerging contexts such as Indonesia. Addressing this gap, this study investigates how AI adoption can accelerate tourism destination development in Indonesia, a country with rich natural and cultural assets but significant digital, infrastructural, and governance challenges. Employing a qualitative strategic management approach, this study integrates SWOT–TOWS analysis and expert panel validation to identify internal and external factors influencing AI readiness. The findings position Indonesia in the Strength–Opportunity (SO) quadrant, suggesting that AI technologies—such as recommendation systems, virtual storytelling, and predictive analytics—hold significant potential for destination differentiation and sustainability. However, persistent barriers include low AI literacy, fragmented data systems, and regulatory limitations. The study contributes theoretically by contextualizing Innovation Diffusion Theory and Smart Tourism frameworks within a developing economy. Practically, it offers a strategic roadmap for inclusive and ethical AI adoption in tourism. Future research should explore quantitative modeling, cross-country comparisons, and the development of tourism-specific AI governance frameworks.
GROWTH Framework: A Model for Human Capital Development in Tourism Through Vocational Higher Education Goeltom, Andar Danova Lastaripar; Susanto, Eko; Masatip, Anwari; Widjaja, Herry Rachmat; Muhtasom, Ali
Journal of Tourism, Hospitality and Travel Management Vol. 3 No. 2 (2025)
Publisher : Integrasi Sains Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58229/jthtm.v3i2.412

Abstract

In the face of evolving demands in the tourism sector, vocational higher education plays a strategic role in developing industry-ready human capital and empowerment to contribute to community-based sustainable tourism. This study proposes and validates the GROWTH Framework, a multi-theoretical model integrating Human Capital Theory, Stakeholder Theory, the Triple Helix Model, and Experiential Learning. The framework explores how curriculum quality, institutional support, contextual learning, and stakeholder participation affect graduate readiness, empowerment outcomes, and tourism ecosystem sustainability. Data were collected from 210 respondents, including vocational students, alumni, educators, and tourism village practitioners across several Indonesian provinces. All nine hypotheses were supported using Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings reveal that experiential and context-specific learning significantly enhances graduate readiness and empowerment, while institutional and cross-sectoral collaboration fosters stakeholder participation and sustainable outcomes. This research contributes to the theoretical enrichment of vocational education discourse and offers practical recommendations for policymakers, educational institutions, and local tourism stakeholders. When strategically implemented, vocational tourism education catalyzes empowerment, innovation, and long-term sustainability in rural tourism ecosystems.
Peningkatan Kualitas Tata Kelola Desa Wisata Melalui Jejaring dan Kemitraan di Kabupaten Sukabumi Susanto, Eko; Widyastuti, Sri Utari; Prawira, Mega Fitriani Adiwarna
Abdi Wisata: Jurnal Pengabdian Kepada Masyarakat Vol. 1 No. 1 (2024): Abdi Wisata: Jurnal Pengabdian Kepada Masyarakat
Publisher : Politeknik Pariwisata Lombok

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55701/abdiwisata.v1i1.166

Abstract

Pengembangan desa wisata menjadi strategi utama dalam pengembangan pariwisata berkelanjutan di Indonesia. Pengabdian kepada masyarakat ini mengevaluasi implementasi pelatihan dan diseminasi konsep pengembangan desa wisata berbasis masyarakat di Kabupaten Sukabumi, Jawa Barat. Melalui pendekatan pentahelix, kegiatan ini melibatkan berbagai pemangku kepentingan, termasuk pemerintah, masyarakat lokal, sektor bisnis, akademisi, dan media. Pelatihan ini bertujuan untuk meningkatkan pemahaman tentang tata kelola desa wisata, peningkatan produk, kelembagaan, dan pemasaran. Dengan pendekatan interaktif, peserta diberikan kesempatan untuk mendiskusikan masalah terkait dan berbagi pengalaman. Hasilnya menunjukkan respons positif dari peserta, yang merasa lebih siap untuk berkontribusi dalam pembangunan destinasi pariwisata yang berkelanjutan. Dengan upaya kolaboratif dan penekanan pada prinsip-prinsip pariwisata hijau dan tata kelola yang baik, pengembangan desa wisata diharapkan dapat menjadi motor pertumbuhan pariwisata yang sehat dan berkelanjutan di masa depan.
Host-Community Readiness Towards Tourism Reactivity: Young People's Perspectives in Greater Bandung Rosadi, Asep; Susanto, Eko; Fitriani, Tiara; Dewi, Aprilia Nurmala; Cantika, Wa Ode Ananda Yayang; Puluhulawa, Rosemery Pauline Rumayar
Jurnal Pemberdayaan Masyarakat: Media Pemikiran dan Dakwah Pembangunan Vol. 6 No. 1 (2022): Jurnal Pemberdayaan Masyarakat
Publisher : UIN Sunan Kalijaga, Yogyakarta, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/jpm.2022.061-02

Abstract

Tourism during the pandemic became an actual study topic, the majority of which were studied in terms of changes in tourist behaviour. Plethora studies changes in tourist behaviour selfishly view tourism for the benefit of tourists alone. In contrast, this study examines the readiness factors of community hosts in receiving visits and plays a role in the tourism value chain during the pandemic. Using 310 young respondents living in Indonesia's urban tourism destinations (Greater Bandung), the study confirmed the perceptual factors forming host community readiness. Using SEM-PLS, the study has found that perceptions of internal conditions by the community have a significant impact on the perception of tourism reactivation and the readiness of community hosts. The research model has been able to moderately predict the readiness of community hosts in tourism during the pandemic. Several recommendations were submitted in this study for tourism stakeholders to prepare community hosts in their efforts to achieve successful tourism reactivation.
Beyond Consumption: Exploring Sensory, Symbolic, and Digital Influences in Gastronomic Tourist Behaviour (Evidence from Indonesia) Marceilla Suryana; Eko Susanto; Dinarsiah Chendraningrum
E-Journal of Tourism Volume 12 Number 2 (September 2025)
Publisher : Centre of Excellence in Tourism Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24922/eot.v12i2.2176

Abstract

This study develops and empirically tests an integrative model of gastronomic tourist behaviour by connecting symbolic, sensorial, digital, and emotional dimensions of travel experience. Data from Indonesian domestic tourists (n = 384) were collected through structured surveys and analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS). Results reveal that embodied gastronomic encounters—particularly haptic interaction with food and place—are the strongest predictors of emotional attachment, tourist loyalty, and destination advocacy. Place branding further amplifies this effect, while social media stimulation contributes meaningfully but only in support of direct sensory experience. In contrast, digital engagement and cultural immersion exert marginal influence, suggesting that virtual promotion or heritage framing alone cannot sustain culinary tourism. Theoretically, these findings sharpen debates on experiential consumption by demonstrating that bodily immediacy and affective resonance mediate the impact of symbolic or digital triggers on behavioural outcomes. This challenges cognitive and representational accounts that overstate narrative or mediated experiences in shaping loyalty. Practically, the study calls for gastronomic destinations to design strategies that privilege multisensory engagement—taste, texture, and atmosphere—while embedding them in emotionally charged storytelling. By foregrounding the primacy of embodied experience, this research reframes culinary tourism not as a matter of digital visibility or cultural rhetoric, but as a sensorially grounded pathway to durable advocacy in an experience-driven travel economy.
Co-Authors Acip Sutardi Adam Aliya Silmi Afgani, Kurnia Fajar Agus Sudono, Agus Alfattory Rheza Syahrul, Alfattory Rheza Ali Muhtasom Ananda, Ayu Andar Danova Lastaripar Goeltom Anggoro, Yudo Annisa Rachmah Fujianti Annisa Rizkia Syaputri Anwari Masatip Any Noor Arief Johari Asep Darmansyah Aura Bulan Andhara Prawira Ayu Ananda Az Zahra, Hana Shofiyyah Azizah Salsabila Nugraha Beta Budisetyorini Boediman, Alfred Cahaya Juniarti Cahaya Juniarti Candra Irawan Cantika, Wa Ode Ananda Yayang Chandra Budi Septyandi Chandrawulan Chendraningrum, Dinarsiah Darmansyah, Asep Deddy Adisudharma Deddy Sobarna Sutadji Deddy Sobarna Sutaji Deddy Sobarna Sutaji Dede Kurnia, Dede Dematria Pringgabayu Dewi, Aprilia Nurmala Dicky Arsyul Salam Dinarsiah Chendraningrum Dinarsiah Chendraningrum Distria, Tiara Fadila Dzulfa Putri Luthfiya Fajar, Kurnia Febrianty, Ilma Amilia Fitria Rahayu Khaerani Fitriani, Tiara Fujianti, Annisa Rachmah Gaffar, Mohammad Rizal Hakam, Dzikri Firmansyah Herry Rachmat Widjaja Husniah, Diana Hutahaean, Agnes Fidela Agrefina Indrayana, Gun Gun Iqlima Ramadhani Irfa Rizkiani Safitri Juniarti, Cahaya Kurnia Fajar Afgani Kurnia Fajar Afgani Kurnia Fajar Afgani Larisa Nabila Putri Lestari, Gita Meilia Lili Adi Wibowo Marceilla Suryana Marceilla Suryana Mega Fitriani Adiwarna Prawira Melissa Shasya Bonita Melissa Shasya Bonita Mohammad Rizal Gaffar Mohammad Rizal Gaffar Nadia Annisa Putri Nana Ganda Nanang Ganda Prawira Nugraha, Azizah Salsabila Nurkholifa, Tika Octaviani Ratnasari Santoso Perdana, Yoga Puluhulawa, Rosemery Pauline Rumayar Putri Luthfiya, Dzulfa Putri, Bintari Pangesti Raden Aswin Rahadi Rafdinal, Wahyu Rahadi, Raden Aswin Rahman, Bimo Falah Abdul Ratih Hurriyati Ratna Padmi Trihartanti Rikantini Widiyanti Rivan Sutrisno Rosadi, Asep Santosa Sanjaya Satriani Siti Nurlaila Satriani Siti Nurlaila Septyandi, Chandra Budhi Septyandi, Chandra Budi Sri Hastuti Sri Sumarni Sulistiana, Oktavera Suryana, Marceilla Suryana, Marceilla Syifaa Novianti Syukri, Muhammad Yazidus Tamara Herlinda Erwin Tiara Fadila Distria Tomy Andrianto Tomy Andrianto Utomo, Sherly Rakasiwi Putri Vanessa Gaffar Vany Octaviany Wahyu Rafdinal Widyastuti, Sri Utari Wisi Wulandari Yunieta Anny Nainggolan