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All Journal PROSIDING SEMINAR NASIONAL PROSIDING EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Ekonomi Bisnis dan Kewirausahaan Prosiding Seminar Nasional Jurnal Dinamika Pengabdian (JDP) Jurnal Akuntansi Jurnal Pengabdian Pada Masyarakat Journal Of Management Science (JMAS) Jurnal Abdimas Mandiri Dialektika: Jurnal Ekonomi dan Ilmu Sosial Jurnal Abdi Insani Jurnal Riset Akuntansi dan Manajemen Malahayati (JRAMM) International Journal of Islamic Educational Psychology Business Preneur : Jurnal Ilmu Administrasi Bisnis Jurnal Bingkai Ekonomi (JBE) Journal Of Business, Finance, and Economics (JBFE) Jurnal Akuntansi dan Keuangan Syariah - ALIANSI Batara Wisnu : Indonesian Journal of Community Services Jurnal Ekonomi Manajemen dan Sosial (JEMeS) Jurnal Bisnis, Ekonomi, dan Sains Journal of Applied Management Research prosiding seminar nasional Jurnal Teknologi dan Manajemen Industri Terapan Journal Online Manajemen ELPEI (JOMEL) Asia Pacific Journal of Management and Education Journal of International Conference Proceedings Jurnal Manajemen Bisnis Kewirausahaan Indonesian Journal of Society Development (IJSD) Ekonomi dan Bisnis: Berkala Publikasi Gagasan Konseptual, Hasil Penelitian, Kajian, dan Terapan Teori Jurnal Adijaya Multidisiplin At-Tadzkir: Islamic Education Journal Journal of Educational Management Research Science and Education Journal Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen Dan Bisnis Abdimas Mandalika Dinamika Publik: Jurnal Manajemen dan Administrasi Bisnis Neraca Manajemen, Akuntansi, dan Ekonomi Jurnal Pengabdian Masyarakat dan Riset Pendidikan Jurnal Inovasi Bisnis Manajemen dan Akuntansi Moneter : Jurnal Ekonomi dan Keuangan SUBSERVE: Community Service and Empowerment Journal Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Jurnal Ekonomi Bisnis dan Kewirausahaan Jukerdi: Jurnal Kewirausahaan Cerdas Dan Digital Jurnal Manajemen Bisnis Digital Terkini Journal of Marketing Management and Innovative Business Review Jurnal Ekonomi, Manajemen, Akuntansi LANCAH Jurnal Inovasi dan Tren Jurnal Talenta Psikologi Kawakib: Journal of Multidisciplinary Research Jurnal Ilmu Manajemen HARAMAIN : Jurnal Manajemen Bisnis Jurnal Simki Economic Journal of Current Studies in SDGs Journal of Current Studies in SDGs
Rusnandari Retno Cahyani
Universitas Sahid Surakarta, Indonesia
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Mechanical Engineering Social Sciences Other

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Pengaruh Kualitas Informasi, Kualitas Pelayanan, Dan Personal Approach Terhadap Kepuasan Pelanggan Pada PDAM Surakarta Fajar Muhammad Yusup; Rusnandari Retno Cahyani; Destina Paningrum
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 5 No. 4: Mei 2026
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v5i4.16136

Abstract

Penelitian ini dilatarbelakangi oleh krusialnya peran PDAM Surakarta sebagai BUMD dalam menjamin ketersediaan air bersih guna meningkatkan kesejahteraan masyarakat. Penelitian ini bertujuan untuk menganalisis pengaruh kualitas informasi, kualitas pelayanan, dan personal approach terhadap kepuasan pelanggan PDAM Surakarta. Menggunakan metode deskriptif kuantitatif, data dikumpulkan melalui kuesioner dari 400 responden yang dipilih menggunakan teknik convenience sampling. Analisis data dilakukan dengan regresi linear berganda menggunakan perangkat lunak SPSS 25. Hasil penelitian menunjukkan bahwa secara parsial, kualitas pelayanan dan personal approach berpengaruh positif dan signifikan terhadap kepuasan pelanggan, dengan personal approach sebagai faktor yang paling dominan. Sebaliknya, kualitas informasi tidak berpengaruh signifikan secara parsial karena pelanggan lebih memprioritaskan pengalaman layanan langsung. Namun secara simultan, ketiga variabel independen tersebut berpengaruh signifikan terhadap kepuasan pelanggan dengan nilai kontribusi sebesar 36,8%. Kesimpulannya, kepuasan pelanggan PDAM Surakarta dapat dioptimalkan melalui integrasi layanan yang andal dan pendekatan personal yang humanis. Kata Kunci: Kualitas Informasi, Kualitas Pelayanan, Personal Approach, Kepuasan Pelanggan.
The Integration of Content Marketing and Storytelling to Enhance Perceived Value and Purchase Intention toward Local Fashion Brands Meitri Wulandari Djaya Negara; Ragina Gita Amelia; Tezhalonika Marchela; Rusnandari Retno Cahyani
HARAMAIN: Jurnal Manajemen Bisnis Vol. 6 No. 02 (2026): HARAMAIN : JURNAL MANAJEMEN BISNIS
Publisher : Lembaga Penelitian, Penerbitan dan Pengabdian Kepada Masyarakat Institut Badri Mashduqi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.66931/jmb-396

Abstract

This study investigates the integration of content marketing and storytelling in enhancing perceived value and purchase intention toward local fashion brands. As competition in the digital marketplace intensifies, local fashion businesses are required to adopt marketing strategies that not only communicate product attributes but also establish meaningful emotional connections with consumers. This research employs a systematic literature review approach by analyzing 21 peer-reviewed articles and industry reports published between 2018 and 2025. Data were collected from reputable academic databases, including Google Scholar, ScienceDirect, Emerald Insight, and Springer Link, and were analyzed using thematic synthesis. The findings reveal that content marketing primarily strengthens consumers’ functional perceived value by providing relevant, informative, and consistent product-related information. In contrast, storytelling enhances emotional perceived value through authentic narratives that foster trust, engagement, and brand attachment. The integration of these strategies generates a synergistic effect that significantly increases purchase intention by combining rational evaluation with emotional involvement. The effectiveness of this integration is influenced by message consistency, cultural relevance, and sustained digital engagement across social media platforms. This study contributes to the marketing literature by providing a comprehensive understanding of how informational and narrative-based communication jointly influence consumer behavior. Practical implications suggest that local fashion brands should develop culturally relevant and authentic digital storytelling strategies to strengthen competitive advantage and foster long-term customer relationships.
Penguatan Kemandirian Ekonomi bagi Masyarakat Disabilitas di PPDK Klaten melalui Digitalisasi UMKM Disabilitas dan Penguatan Kewirausahaan Dahlan Susilo; Diyah Ruswanti; Rusnandari Retno Cahyani
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 3 (2026): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 3 (Januari 202
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i3.4742

Abstract

Kegiatan pengabdian kepada masyarakat ini bertujuan untuk memperkuat kemandirian ekonomi penyandang disabilitas di Perkumpulan Penyandang Disabilitas Klaten (PPDK) melalui digitalisasi UMKM disabilitas dan penguatan kewirausahaan. Permasalahan utama mitra meliputi keterbatasan keterampilan digital marketing, rendahnya kualitas visual produk, serta minimnya pemanfaatan media digital sebagai sarana pemasaran. Metode pelaksanaan dilakukan melalui tahapan persiapan, pelaksanaan, dan evaluasi dengan pendekatan partisipatif berupa pelatihan, pendampingan, diskusi interaktif, serta praktik langsung pemasaran digital menggunakan media sosial dan marketplace. Peserta kegiatan berjumlah 15 orang penyandang disabilitas pelaku UMKM. Hasil kegiatan menunjukkan bahwa 90% peserta mengalami peningkatan pengetahuan dan keterampilan digital marketing, terjadi peningkatan penggunaan media promosi khususnya TikTok dan Facebook, serta peningkatan motivasi kewirausahaan. Program ini memberikan dampak positif terhadap peningkatan daya saing produk UMKM disabilitas dan membuka peluang pengembangan usaha secara berkelanjutan.
Literature Review: Analysis of Creativity and Innovation in Entrepreneurship Asiyah; Rusnandari Retno Cahyani
Kawakib: Journal of Multidisciplinary Research Vol. 2 No. 1 (2025)
Publisher : Konsultan Jurnal Ilmiah Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63738/kawakib.v2i1.23

Abstract

Creativity and innovation are the main foundations of the dynamic world of entrepreneurship. This article aims to analyze the crucial role of creativity and innovation in shaping entrepreneurial characteristics and the factors that influence them. The method used is a literature review, referencing various current literature sources. The analysis shows that entrepreneurship is not merely an economic activity, but rather a manifestation of creative ability to identify opportunities and innovatively create added value. Entrepreneurial characteristics are significantly influenced by family environment, education, and work experience. Furthermore, individual creativity is triggered by external factors such as environmental stimulation, resources, and democratic parenting styles. In conclusion, entrepreneurial success depends on the integration of a visionary mindset and the ability to implement new ideas to satisfy customers amidst market competition.
KUALITAS PELAYANAN DAN PROMOSI TERHADAP LOYALITAS PELANGGAN MELALUI KEPUASAN Greysha Maretta Zahralia Aurel; Maharani Aura Budi Lestari; Rusnandari Retno Cahyani
Jurnal Bisnis, Ekonomi, dan Sains Vol. 6 No. 1 (2026): Jurnal Bisnis, Ekonomi, dan Sains
Publisher : Universitas Widyatama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33197/bes.vol6.iss1.2026.3582

Abstract

Penelitian ini bertujuan menganalisis pengaruh kualitas pelayanan dan promosi terhadap loyalitas pelanggan, dengan kepuasan pelanggan diposisikan sebagai variabel mediasi, melalui pendekatan literature review yang sistematis. Pendekatan systematic literature review digunakan untuk menelaah artikel jurnal nasional maupun internasional yang terbit sepanjang tahun 1988 sampai 2026, bersumber dari database Google Scholar, Scopus, dan SINTA. Sebanyak 20 artikel terpilih setelah melalui kriteria inklusi yang mensyaratkan pembahasan mengenai kualitas pelayanan, promosi, kepuasan, maupun loyalitas pelanggan pada beragam sektor industri. Data dianalisis dengan thematic analysis yang dipadukan dengan narrative synthesis agar diperoleh sintesis yang komprehensif. Hasil kajian menunjukkan kualitas pelayanan memberikan pengaruh positif dan signifikan terhadap kepuasan pelanggan, sekaligus menegaskan kepuasan pelanggan sebagai mediator yang efektif dalam hubungan kualitas pelayanan dengan loyalitas pelanggan. Rancangan promosi yang tepat sasaran, terutama yang berorientasi nilai dan personalisasi, juga terbukti mampu mendorong kepuasan dan loyalitas pelanggan, baik secara langsung maupun tidak langsung. Pada sebagian besar studi, peran mediasi kepuasan bersifat parsial sehingga mengindikasikan tetap adanya pengaruh langsung dari kualitas pelayanan maupun promosi terhadap loyalitas. Secara teoritis, temuan ini mengukuhkan relevansi model SERVQUAL serta teori perilaku konsumen dalam menjelaskan loyalitas pelanggan pada era kontemporer, sementara secara praktis dapat menjadi acuan bagi perusahaan dalam menyusun strategi pelayanan dan promosi untuk membangun loyalitas jangka panjang. Kebaruan kajian ini terletak pada upaya mensintesiskan tiga konstruk utama tersebut ke dalam satu kerangka integratif berbasis systematic literature review.
Transformasi Strategi Bisnis UMKM Di Era Digital: Tinjauan Literatur Terhadap Efisiensi Operasional dan Adaptasi Pasar Tezhalonika Marchela; Ragina Gita Amelia; Meitri Wulandari Djaya Negara; Rusnandari Retno Cahyani
Jurnal Inovasi Bisnis Manajemen dan Akuntansi Vol. 4 No. 3 (2026): JIBMA : Jurnal Inovasi Bisnis Manajemen dan Akuntansi
Publisher : PT. Karya Inovatif Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65255/jibma.v4i3.387

Abstract

This literature review analyzes how digital transformation reshapes business strategies of Micro, Small, and Medium Enterprises (MSMEs/SMEs) and its implications for operational efficiency and market adaptation. The reviewed research shows that digitisation and digital transformation enhance efficiency, cost reduction, productivity, customer satisfaction, and competitive advantage, especially through social media, websites, e‑commerce, cloud services, big data, and analytics. Digital marketing and data‑driven strategies support brand awareness, product branding, customer engagement, and sustainable performance in highly competitive markets. However, MSMEs, particularly in developing countries, still face obstacles such as low digital literacy, limited financial and technological resources, and uneven digital infrastructure. Success is strongly influenced by leadership, digital competencies, human resources, integrated marketing capabilities, and supportive ecosystems including policies, training, and partnerships. The review positions entrepreneurial and product branding as central elements in leveraging digital transformation for resilient MSME growth.
Peran Entrepreneurial Branding Dalam Meningkatkan Loyalitas Dan Kepercayaan Konsumen Pada Bisnis Online: Studi Literatur Greysha Maretta Zahralia Aurel; Luluk Nur Aulia; Miftahatul Asna; Rusnandari Retno Cahyani
JEMeS - Jurnal Ekonomi Manajemen dan Sosial Vol. 9 No. 2 (2026): Jurnal Ekonomi Manajemen dan Sosial (JEMeS)
Publisher : Universitas Bojonegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk mengkaji peran entrepreneurial branding dalam meningkatkan loyalitas dan kepercayaan konsumen pada bisnis online melalui pendekatan studi literatur. Perkembangan bisnis online yang pesat menuntut pelaku usaha, khususnya wirausahawan, untuk membangun identitas merek yang kuat sebagai bagian dari strategi kewirausahaan agar mampu bersaing dan mempertahankan konsumen. Metode yang digunakan adalah metode kualitatif dengan pendekatan studi literatur (literature review), yaitu mengumpulkan, mengkaji, dan menganalisis berbagai artikel ilmiah nasional dan internasional yang relevan dengan topik entrepreneurial branding, kepercayaan, dan loyalitas konsumen pada konteks bisnis daring. Hasil kajian menunjukkan bahwa entrepreneurial branding yang dibangun melalui konsistensi citra merek, keaslian (authenticity), interaksi digital, dan kualitas layanan elektronik berkontribusi signifikan terhadap terbentuknya kepercayaan konsumen (e-trust), yang selanjutnya mendorong loyalitas konsumen (e-loyalty) pada platform bisnis online. Kesimpulan penelitian ini menegaskan bahwa entrepreneurial branding merupakan strategi penting yang perlu terus dikembangkan oleh pelaku bisnis online untuk membangun hubungan jangka panjang dengan konsumen.
Comparison of Multidimensional and Unidimensional Approach to Entrepreneurial Orientation: A Systematic Literature Review for SDG 8 Rusnandari Retno Cahyani; Asri Laksmi Riani; Mugi Harsono; Sinto Sunaryo
Journal of Current Studies in SDGs Vol. 3 No. 1 (2027): March
Publisher : Sekolah Tinggi Agama Islam Sabilul Muttaqin Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63230/jocsis.3.1.313

Abstract

Objective: To examine and compare the multidimensional and unidimensional approaches to Entrepreneurial Orientation (EO) and their contribution to organizational performance within the perspective of sustainable economic development aligned with Sustainable Development Goal (SDG) 8. EO represents a strategic capability that encourages innovation, competitiveness, and entrepreneurial activities in organizations. Method: A Systematic Literature Review (SLR) approach by analyzing peer-reviewed articles indexed in Scopus from 2014 to 2024. From 500 initially identified articles, 100 articles were selected through screening, full-text evaluation, and quality assessment processes. The analysis focused on EO dimensions, research trends, theoretical contributions, and comparative advantages of both approaches. Results: The findings indicate that the multidimensional approach provides deeper insights into the specific roles of innovation, proactiveness, risk-taking, autonomy, and competitive aggressiveness in influencing organizational outcomes. Meanwhile, the unidimensional approach offers a simpler and more practical measurement framework for assessing overall entrepreneurial orientation. Both approaches demonstrate significant contributions to understanding business performance and entrepreneurial success. Novelty: The study contributes by integrating multidimensional and unidimensional perspectives of EO into a comprehensive framework that supports sustainable entrepreneurship development. The findings provide theoretical and practical implications for organizations seeking innovation-driven growth and sustainable economic competitiveness aligned with SDG 8.
Analisis Perilaku Konsumtif Pengguna Cashless Payment: Peran Lifestyle dan Impulsive Buying di Era Ekonomi Digital Annisa Mutiasari; Anggit Dyah Kusumastuti; Destina Paningrum; Rusnandari Retno Cahyani
Jurnal Teknologi dan Manajemen Industri Terapan Vol. 4 No. 4 (2025): Jurnal Teknologi dan Manajemen Industri Terapan
Publisher : Yayasan Inovasi Kemajuan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55826/jtmit.v4i4.1332

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh gaya hidup dan pembelian impulsif terhadap perilaku konsumtif masyarakat pengguna sistem pembayaran cashless di era ekonomi digital. Meningkatnya penggunaan QRIS, e-wallet, dan mobile banking menunjukkan perubahan pola konsumsi masyarakat menuju gaya hidup yang lebih praktis dan serba digital. Penelitian ini menggunakan pendekatan kuantitatif dengan instrumen kuesioner. Sampel penelitian berjumlah 150 responden pengguna sistem pembayaran cashless di wilayah Solo Raya yang dipilih menggunakan teknik purposive sampling. Hasil penelitian menunjukkan bahwa secara parsial pembelian impulsif berpengaruh positif dan signifikan terhadap perilaku konsumtif, sedangkan gaya hidup tidak berpengaruh signifikan terhadap perilaku konsumtif. Secara simultan, gaya hidup dan pembelian impulsif berpengaruh signifikan terhadap perilaku konsumtif masyarakat pengguna sistem pembayaran cashless. Nilai koefisien determinasi (R²) sebesar 0,369 menunjukkan bahwa 36,9% variasi perilaku konsumtif dapat dijelaskan oleh gaya hidup dan pembelian impulsif, sedangkan 63,1% sisanya dipengaruhi oleh faktor lain di luar model penelitian. Temuan ini mengindikasikan bahwa perilaku pembelian impulsif merupakan faktor utama yang mendorong perilaku konsumtif pada pengguna pembayaran digital.
Family Background, Entrepreneurship Education, And Creativity In Supporting Entrepreneurship Intention Rusnandari Retno Cahyani; Asri Laksmi Riani; Edi Kurniadi; Destina Paningrum
Asia Pacific Journal of Management and Education (APJME) Vol 1, No 1 (2018): Asia Pacific Journal of Management and Education
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/apjme.v1i1.101

Abstract

Family business has a key role in economic growth and labor. Entrepreneurship education(EE) is any activity that aims to inculcate the mindset or mindset about entrepreneurship, fostering the intention, attitude and competence of a person in developing his potential by realizing creative and innovative behavior. Objectives to be achieved in research are (1)to analyze the influence of family background variables on entrepreneurship intention. (2)Analyze the influence of entrepreneurship education from variable to entrepreneurship intention. (3) Analyze the influence of creativity variable on entrepreneurship intention. (4)To analyze the effect of family background variables, entrepreneurship education and creativity together on the intention of entrepreneurship. This research is a descriptive research using quantitative approach. The location of this research is at Sahid University of Surakarta with total of 100 respondents. Data collection used in this research is questionnaire, observation and literature. The results obtained that the three independent variables are family background, entrepreneurship education and creativity positively influences entrepreneurship intention. Hypothesis testing using t test shows that all independent variables have significant less than 0.05. Then through the F test known that the three independent variables proved to have a significant influence together on entrepreneurship intention. The authors suggest that future research is needed approaches in Entrepreneurship education for others college students or university.
Co-Authors Adelina Murti Syafiina Agung Nurmansyah Ahmad Agus Eko Wahyudi Ahmad Agus Eko Wahyudi Amaraningtyas, Adila Eva Andressia Yeiza Putri Anggit Dyah Kusumastuti Anggit Dyah Kusumastuti Anggraeni Putri, Adhelya Jeanie Anniez Rachmawati Muslifah Anniez Rachmawati Musslifah Annisa Indah Mutiasari Annisa Indah Mutiasari Annisa Mutiasari Annisa Sabila Rachmasari Arya Budi Sutopo Asiyah Asri Laksmi Riani Azzahra Putri, Inas Budi Wahyono, Budi Dahlan Susilo Della Nur Shayidah Deporos, Saprolla Rollie C Destina Paningrum Destina Paningrum Destina Paningrum Destina Paningrum Destina Paningrum, Destina Desy Rosiana Desy Triastuti Diva Mahes Wari Dynda Hesta Monita Edi Kurniadi Edi Kurniadi Emalia Yunika Fajar Muhammad Yusup Faqih Purnomosidi Febrianto Saputra Febrianto Saputra Firdhaus Hari Saputro Al Haris Greysha Maretta Zahralia Aurel Hadi, Alfiansyah Hanifah Nur Aisyah Hanik Kuriyah Hanik Kuriyah, Hanik Hastuti Rifayani Hastuti, Tri Puji Hidayah, Mila Nur Indah Ayu Karlina Indah Ayu Karlina, Indah Ayu Indah Ayu Puji Lestari Intan Nurrohmah, Rahmadini Isnaini Budi Hastuti Juni Trisnowati Kanestren Salsabila Khusnuliawati, Hardika Kohar Sulistyadi Kumalasari, Galuh Niken Kus Isnawati, Kus Kusumaningsih, Dyah Ayu Kusumastuti, Anggit Dyah Luluk Nur Aulia Maharani Aura Budi Lestari Mahatmana Krisna Herduna Putra Meitri Wulandari Djaya Negara Miftahatul Asna Mila Nur Hidayah Mugi Harsono MUGI HARSONO Mutiasari, Annisa Indah Nugroho B Sukamdani Nurhayati . Prihatini, Prima Puput Kurniawati Purwanto . PUTRI WULANSARI Ragina Gita Amelia Rahmadini Intan Nurrohmah Rini Mutianisa Ruswanti, Diyah Salma Nurul Fadhilah Fadhilah Salman Faris Isnaini, Salman Faris Sari, Rosyana Denni Purnama Sarsiti . Sinto Sunaryo Sri Huning Anwariningsih Sri Wahyu Agustiningsih, Sri Wahyu Sri Winarno Sri Winarno Tezhalonika Marchela Thoharudin, Kayis Tri Na'imah Tri Puji Hastuti Vera siwi Astuti Viona Rahmawati Jubaidah Viony Rahmawati Wulandari, Niken Tri Yuliastuti, Handini