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All Journal PROSIDING SEMINAR NASIONAL PROSIDING EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Ekonomi Bisnis dan Kewirausahaan Prosiding Seminar Nasional Jurnal Dinamika Pengabdian (JDP) Jurnal Akuntansi Jurnal Pengabdian Pada Masyarakat Journal Of Management Science (JMAS) Jurnal Abdimas Mandiri Dialektika: Jurnal Ekonomi dan Ilmu Sosial Jurnal Abdi Insani Jurnal Riset Akuntansi dan Manajemen Malahayati (JRAMM) International Journal of Islamic Educational Psychology Business Preneur : Jurnal Ilmu Administrasi Bisnis Jurnal Bingkai Ekonomi (JBE) Journal Of Business, Finance, and Economics (JBFE) Jurnal Akuntansi dan Keuangan Syariah - ALIANSI Batara Wisnu : Indonesian Journal of Community Services Jurnal Ekonomi Manajemen dan Sosial (JEMeS) Jurnal Bisnis, Ekonomi, dan Sains Journal of Applied Management Research prosiding seminar nasional Jurnal Teknologi dan Manajemen Industri Terapan Journal Online Manajemen ELPEI (JOMEL) Asia Pacific Journal of Management and Education Journal of International Conference Proceedings Jurnal Manajemen Bisnis Kewirausahaan Indonesian Journal of Society Development (IJSD) Ekonomi dan Bisnis: Berkala Publikasi Gagasan Konseptual, Hasil Penelitian, Kajian, dan Terapan Teori Jurnal Adijaya Multidisiplin At-Tadzkir: Islamic Education Journal Journal of Educational Management Research Science and Education Journal Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen Dan Bisnis Abdimas Mandalika Dinamika Publik: Jurnal Manajemen dan Administrasi Bisnis Neraca Manajemen, Akuntansi, dan Ekonomi Jurnal Pengabdian Masyarakat dan Riset Pendidikan Jurnal Inovasi Bisnis Manajemen dan Akuntansi Moneter : Jurnal Ekonomi dan Keuangan SUBSERVE: Community Service and Empowerment Journal Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Jurnal Ekonomi Bisnis dan Kewirausahaan Jukerdi: Jurnal Kewirausahaan Cerdas Dan Digital Jurnal Manajemen Bisnis Digital Terkini Journal of Marketing Management and Innovative Business Review Jurnal Ekonomi, Manajemen, Akuntansi LANCAH Jurnal Inovasi dan Tren Jurnal Talenta Psikologi Kawakib: Journal of Multidisciplinary Research Jurnal Ilmu Manajemen HARAMAIN : Jurnal Manajemen Bisnis Jurnal Simki Economic Journal of Current Studies in SDGs Journal of Current Studies in SDGs
Rusnandari Retno Cahyani
Universitas Sahid Surakarta, Indonesia
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Mechanical Engineering Social Sciences Other

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Comparison of Multidimensional and Unidimensional Approach to Entrepreneurial Orientation: A Systematic Literature Review for SDG 8 Rusnandari Retno Cahyani; Asri Laksmi Riani; Mugi Harsono; Sinto Sunaryo
Journal of Current Studies in SDGs Vol. 3 No. 1 (2027): March
Publisher : Sekolah Tinggi Agama Islam Sabilul Muttaqin Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63230/jocsis.3.1.313

Abstract

Objective: To examine and compare the multidimensional and unidimensional approaches to Entrepreneurial Orientation (EO) and their contribution to organizational performance within the perspective of sustainable economic development aligned with Sustainable Development Goal (SDG) 8. EO represents a strategic capability that encourages innovation, competitiveness, and entrepreneurial activities in organizations. Method: A Systematic Literature Review (SLR) approach by analyzing peer-reviewed articles indexed in Scopus from 2014 to 2024. From 500 initially identified articles, 100 articles were selected through screening, full-text evaluation, and quality assessment processes. The analysis focused on EO dimensions, research trends, theoretical contributions, and comparative advantages of both approaches. Results: The findings indicate that the multidimensional approach provides deeper insights into the specific roles of innovation, proactiveness, risk-taking, autonomy, and competitive aggressiveness in influencing organizational outcomes. Meanwhile, the unidimensional approach offers a simpler and more practical measurement framework for assessing overall entrepreneurial orientation. Both approaches demonstrate significant contributions to understanding business performance and entrepreneurial success. Novelty: The study contributes by integrating multidimensional and unidimensional perspectives of EO into a comprehensive framework that supports sustainable entrepreneurship development. The findings provide theoretical and practical implications for organizations seeking innovation-driven growth and sustainable economic competitiveness aligned with SDG 8.
Psychologically Informed Instagram Marketing Analytics Pipeline Using Funnel Metrics and Multi-Criteria Decision Analysis: A Daycare Case Study Hardika Khusnuliawati; Anniez Rachmawati Musslifah; Rusnandari Retno Cahyani
LANCAH: Jurnal Inovasi dan Tren Vol. 4 No. 2 (2026): NOVEMBER
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ljit.v4i2.8504

Abstract

Micro-scale social media accounts often lack sufficient observations for predictive analytics but still require defensible content and campaign decisions. This design-science proof of concept develops an Instagram marketing analytics pipeline combining funnel ratios, CRITIC weighting, TOPSIS ranking, and full-range weight sensitivity analysis (FRWSA). The pipeline was applied to ten complete-case organic posts and three advertising campaigns from an Indonesian Islamic Montessori daycare account. For organic posts, CRITIC assigned weights of 0.2764 to reach efficiency, 0.3887 to engagement rate, and 0.3349 to follow conversion. TOPSIS ranked the Thursday 04:02 post first with a closeness coefficient of 0.7503, while FRWSA found it dominant in 59.74% of 231 weight vectors. For advertising campaigns, equal weights were used because correlation-based weighting was unsuitable for only three alternatives. The 22–27 November 2025 campaign achieved a TOPSIS score of 1.0000 and ranked first across all 1,771 weight vectors, reflecting Pareto dominance rather than causality. Psychological and consumer-behaviour theory informs the ordering of criteria by behavioural commitment, but no psychological state is measured or inferred. The study contributes a transparent decision-support pipeline for data-scarce social media accounts.
Pengaruh Store Atmosphere, Customer Relationship Management, Dan Service Quality Terhadap Loyalitas Pelanggan Pada Kayangan Cafe & Space Ngawi Mila Nur Hidayah; Rusnandari Retno Cahyani; Arya Budi Sutopo
Science and Education Journal (SICEDU) Vol 5 No 3 (2026): Science and Education Journal 2026
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/sicedu.v5i3.1289

Abstract

Persaingan industri Food and Beverage (F&B), khususnya coffee shop, semakin meningkat sehingga loyalitas pelanggan menjadi aspek penting bagi keberlangsungan usaha. Kayangan Cafe & Space Ngawi memiliki keunggulan berupa konsep alam, suasana yang nyaman, serta fasilitas yang beragam, namun masih menghadapi tantangan dalam mempertahankan loyalitas pelanggan. Penelitian ini bertujuan menganalisis pengaruh Store Atmosphere, Customer Relationship Management, dan Service Quality  terhadap loyalitas pelanggan. Penelitian ini menggunakan pendekatan kuantitatif dengan jenis penelitian asosiatif kausal. Populasi penelitian adalah pelanggan Kayangan Cafe & Space Ngawi dengan jumlah yang tidak diketahui secara pasti. Sampel sebanyak 385 responden ditentukan menggunakan rumus Lemeshow dan dipilih melalui purposive sampling. Data dikumpulkan menggunakan kuesioner berskala Likert dan dianalisis dengan regresi linear berganda, uji t, uji F, serta koefisien determinasi menggunakan SPSS 27. Hasil penelitian menunjukkan bahwa Store Atmosphere berpengaruh positif dan signifikan terhadap loyalitas pelanggan dengan nilai t hitung 5,630. Customer Relationship Management juga berpengaruh positif dan signifikan dengan t hitung 6,899 serta menjadi variabel paling dominan. Service Quality  berpengaruh positif dan signifikan dengan t hitung 5,615. Secara simultan, ketiga variabel berpengaruh signifikan terhadap loyalitas pelanggan dengan F hitung 246,393. Nilai Adjusted R Square sebesar 0,657 menunjukkan bahwa 65,7% variasi loyalitas pelanggan dapat dijelaskan oleh ketiga variabel tersebut. Store Atmosphere, Customer Relationship Management, dan Service Quality  berpengaruh positif dan signifikan terhadap loyalitas pelanggan, baik secara parsial maupun simultan. Customer Relationship Management menjadi faktor yang paling dominan dalam meningkatkan loyalitas pelanggan Kayangan Cafe & Space Ngawi.
Co-Authors Adelina Murti Syafiina Agung Nurmansyah Ahmad Agus Eko Wahyudi Ahmad Agus Eko Wahyudi Amaraningtyas, Adila Eva Andressia Yeiza Putri Anggit Dyah Kusumastuti Anggit Dyah Kusumastuti Anggraeni Putri, Adhelya Jeanie Anniez Rachmawati Muslifah Anniez Rachmawati Musslifah Annisa Indah Mutiasari Annisa Indah Mutiasari Annisa Mutiasari Annisa Sabila Rachmasari Arya Budi Sutopo Asiyah Asri Laksmi Riani Azzahra Putri, Inas Budi Wahyono, Budi Dahlan Susilo Della Nur Shayidah Deporos, Saprolla Rollie C Destina Paningrum Destina Paningrum Destina Paningrum Destina Paningrum Destina Paningrum, Destina Desy Rosiana Desy Triastuti Diva Mahes Wari Dynda Hesta Monita Edi Kurniadi Edi Kurniadi Emalia Yunika Fajar Muhammad Yusup Faqih Purnomosidi Febrianto Saputra Febrianto Saputra Firdhaus Hari Saputro Al Haris Greysha Maretta Zahralia Aurel Hadi, Alfiansyah Hanifah Nur Aisyah Hanik Kuriyah Hanik Kuriyah, Hanik Hastuti Rifayani Hastuti, Tri Puji Hidayah, Mila Nur Indah Ayu Karlina Indah Ayu Karlina, Indah Ayu Indah Ayu Puji Lestari Intan Nurrohmah, Rahmadini Isnaini Budi Hastuti Juni Trisnowati Kanestren Salsabila Khusnuliawati, Hardika Kohar Sulistyadi Kumalasari, Galuh Niken Kus Isnawati, Kus Kusumaningsih, Dyah Ayu Kusumastuti, Anggit Dyah Luluk Nur Aulia Maharani Aura Budi Lestari Mahatmana Krisna Herduna Putra Meitri Wulandari Djaya Negara Miftahatul Asna Mila Nur Hidayah MUGI HARSONO Mugi Harsono Mutiasari, Annisa Indah Nugroho B Sukamdani Nurhayati . Prihatini, Prima Puput Kurniawati Purwanto . PUTRI WULANSARI Ragina Gita Amelia Rahmadini Intan Nurrohmah Rini Mutianisa Ruswanti, Diyah Salma Nurul Fadhilah Fadhilah Salman Faris Isnaini, Salman Faris Sari, Rosyana Denni Purnama Sarsiti . Sinto Sunaryo Sri Huning Anwariningsih Sri Wahyu Agustiningsih, Sri Wahyu Sri Winarno Sri Winarno Tezhalonika Marchela Thoharudin, Kayis Tri Na'imah Tri Puji Hastuti Vera siwi Astuti Viona Rahmawati Jubaidah Viony Rahmawati Wulandari, Niken Tri Yuliastuti, Handini