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Ajat Sudrajat
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Journal : Jurnal Informatika Ekonomi Bisnis

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Pengaruh Harga Tiket dan Fasilitas terhadap Loyalitas Wisatawan di Dirja Park Karawang Herlina, Dina; Purba, Friska Natalia; Febrianti, Feby; Sudrajat, Ajat
Jurnal Informatika Ekonomi Bisnis Vol. 7, No. 2 (June 2025)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v7i2.1178

Abstract

Dirja Park Karawang is a new tourist attraction in Karawang that is starting to grow rapidly. One of the important factors in the development of this tourist spot is how the manager sets ticket prices and provides adequate facilities. Therefore, this research aims to study how ticket prices and facilities affect tourist loyalty partially and simultaneously. This quantitative study involved a survey of 100 respondents who have visited Dirja Park at least twice. The findings of this study indicate that ticket prices and facilities partially and significantly influence tourist loyalty. Data was collected through a closed questionnaire arranged on a Likert scale, then analyzed through multiple linear regression method using SPSS software. Facilities proved to have a more dominant influence than ticket prices in shaping loyalty. The coefficient of determination (R²) value of 0.73 indicates that 73% of the change or variation in tourist loyalty can be explained by the two variables studied. The results show that to increase visitor loyalty, managing quality facilities and the right pricing strategy is very important. It is hoped that this research will help local destination managers improve competitiveness and sustainable tourism experiences.
Co-Authors Ade Irma Ahmad Nasir Pulungan Al Farisy, Fikrudz Dzikri Aldiyansyah, Aldiyansyah Alfi Rizkina Lubis Allika Haya Fahrunisa Allycia Ayu Pusparatri Alrizani, Sofia Alzhara, Adhilla Septiyani Amalia Sapriati Amin, Lukman Andes Safarandes Asmara, Andes Safarandes Anggian Nurjelita Sinaga Anita Yus, Anita Apriluviar, Rizky Arifin, Nofri Yudi Arisandi, Vidya Ariyani , Risma Arnida Suryani Asep Wahyu Nugraha Asep Wahyu Nugraha Asep Yanyan Setiawan, Asep Yanyan AsepMuslihat Avionita, Venni Azahra Ridwan, Savira Bariah, Habibah Salma Cecep Hemana Cecep Kustandi Chintia Dewi Sukri Christi, Raden Febrianto Damayanti, Septi Nur Daud Munasto Daulay, Rabiah Afifah Dian Purnama Dina Arfah Ritonga Djaelani Susanto Dwi Ningsih, Arie Effi Nurma Husnitha Ekawaty, Novian Elfany, Yuna Evi Selvi Fadili, Dadan Ahmad Fadillah, Tryzky Fadli, Muhammad Rijal Fajriani Putri Kholisoh Fathia Namira Fatma Harian Dini Fauziyah Harahap Febrianti, Feby Febrianto Christi, Raden Fernandes, Atman Lucky Firanazulah, Firanazulah Gading Febina Sachlany Gallusia Marhaeny Nur Isty Hamidatun Nisa Hasan, Yohana Maria Herlina, Dina Herry Purwanto Panjaitan Hidayat, Sholeh huda, Syamsul Huda Ida Duma Riris Iis Siti Jahro Ikeu Rasmilah, Ikeu Inki Yun Lamtiur Inovayani Saragih Ismail, Fazhana Jannah, Elvi Nikmatul Jasmidi Jasmidi Jasmidi Jasmidi Juan Andreas Gultom Juwitaningsih, Tita Khaerunnisa, Septia Khairunnisa Khairunnisa Khoirunnisa, Afina Liya Megawati Ma'ruf, Hamka Mujahid Macdhy, Reshanty Dea Nur Mahmud Mahmud manihar Situmorang, manihar Marnida Yusfiani Mayang Sari Mayang Sari Mhd Burhan Anggara Mikdar, Syaeful MS Manurung Muhamad Fauzi Muhammad Isa Siregar Muhammad Machyar Barlian Muhammad Nizam Murni Talenta Simatupang MURNIYATI Murniyati, Murniyati Naila Syabina Rachmi Neni Sumarni Niken Astuti, Niken Nur Rasminati Nurfajriaini Nurfajriaini Nurfajriani Nurfajriani Nurfajriani Nurfajriani Nurfajriani Nurfajriani, Nurfajriani Nurfajriani, Nurfajriani Nurhetty Hutapea Nurwulan, Rinayanti Laela Oddy Azis Saputra Ojat Darojat Ompusunggu, Arles Parulian Purba, Friska Natalia Purwatiningsih, Anastasia Sri Endang Putri Dewi Natalia Putri Lynna A Luthan, Putri Lynna A Rabiah Afifah Daulay Rachmi, Naila Syabina Raden, Raden Febrianto Christi Rahayu Rahayu Ramlan Silaban Rani Apriani Ratna Sari Dewi Retno Dwi Suyanti Riestiana, Rofrilia Ritonga, Dina Arfah Rizkina Hakiki Rudi Purwanto Safavi, Vinny Dwi Rahim Sagala, Devita Sari Salimah, Aldena Bina Salsabila, Shafa Saputra, Oddy Azis Saputra, Wahyu Candra Saputri, Anggi Nadia Jeni Sari Suryanah Saronom Silaban Sarwanto Sarwanto Setyo Utomo Setyo Utomo Shafa, Lizha Nur Simatupang, Murni Talenta Sinaga, Anggian Nurjelita Siregar, Muhammad Isa Siska Yulianti Sitanggang, Silvia Azahra SITI MARIAM Sri Nur Afrida Sudrajat Sudrajat Suharwanto, Dwi Supriehhatin, Maya Yulita Syafrialdi Azwar Harahap Syaharani, Retno Galuh Syalaisha Zahra Elkautsar Thalib, Jasmi Bin Abu Tita Juwitaningsih Upi Supriatna, Upi Vidya Arisandi Wahidin Wahidin Wawan Riyadi Wesly Hutabarat Widari Widari Widya, Risa Dwy Wijayanti, Dede Miya Wina Almayanti Winda D E Simbolon Yasmin Nurul Fathonah Yeni Fajrin Yudi Yusdian Yuna Elfany Yusfiani, Marnida Zahra, Dhea Sajidah Zainuddin Muchtar