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Universitas Dr. Soetomo

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Sustainable Marketing in the Digital Age: A Systematic Review of the Latest Strategies and Tactics Widiastuti, Erni; Sukesi, Sukesi; Sarsiti, Sarsiti
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 8 No 1 (2024): IJEBAR : Vol. 8, Issue 1, March 2024
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v8i1.12158

This literature review describes the latest developments in the field of Sustainable Marketing in the Digital Age, focusing on a systematic review of the latest strategies and tactics used by companies in meeting the demands of consumers who are increasingly aware of environmental and social issues. In an ever-evolving digital age, sustainable marketing has become essential in achieving sustainable business goals, while still considering the positive impact on society and the environment. This study analyzes the use of digital technology in sustainable marketing, with an emphasis on the use of social media and digital platforms to educate and interact with consumers about sustainability issues. The integration of sustainable values in marketing strategy is also in the spotlight, illustrating how companies apply sustainable principles throughout the life cycle of products and business processes. In addition, this study discusses the importance of big data analysis in sustainable marketing decision making, as well as the role of consumer engagement through interactive content and participation in sustainable initiatives. The results of this literature review provide important insights for marketing practitioners, business managers, and researchers in understanding the latest trends and leveraging them to create effective sustainable marketing practices in the ever-evolving digital age. Keywords: Sustainable Marketing, Digital Age, Big Data Analysis

The Relationship Between Parity and Type of Labor with Incidence of Postpartum Blues Rowi, Laily Alfajriatu; Sholikah, Siti Mar'atus; Kusumaningtyas, Kharisma; Sukesi, Sukesi
JURNAL KEBIDANAN Vol. 14 No. 2 (2024): Oktober 2024
Publisher : Politeknik Kesehatan Kementerian Kesehatan Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31983/jkb.v14i2.11507

Postpartum blues refer to mood disorders that occur a few days after labor to about two weeks with a peak of instability on days 3 to 5. In 2020, the prevalence of postpartum blues in Indonesia reached 50-70%. This research is an analytical survey using a cross-sectional design. The population in this research consisted of 127 respondents. The research sample was 97 respondents selected through purposive sampling. The variables in this study include independent variables such as parity and type of labor, and the dependent variable is the incidence of postpartum blues. The instrument used was a questionnaire. The analysis of the relationship between variables was done using the chi-square test. The research results indicate that the majority of postpartum mothers (53,6%) were multiparity mothers. The majority of postpartum mothers (68,4%) gave birth by sectio caesaria.Â The majority of postpartum mothers (56,7%) experienced the postpartum blues. The chi-square test results indicate that there was a relationship between parity with the incidence of postpartum blues with a p-value of 0.010 < Î± 0.05 and also a relationship between the type of labor with the incidence of postpartum blues with a p-value of 0.004 < Î± 0.05. Based on the description above, it can be concluded that there is a relationship between parity and type of labor with the incidence of postpartum blues. The role of the midwife is necessary to provide support to postpartum mothers so that they can adapt well and accept their new role as a mother.

The Effect of Giving Cinnamon Decoction Water on The Healing of Perineal Wounds of Postpartum Women at Sri Wahyuni’s PMB and Erlia Saraswati’s PMB Nely; Harumi, Ani Media; Sukesi; Jeniawaty, Sherly
Jurnal Ilmiah Kesehatan Vol 17 No 01 (2024): Vol. 17 No. 01 (2024): Jurnal Ilmiah Kesehatan (Journal of Health Science)
Publisher : Universitas Nahdlatul Ulama Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33086/jhs.v17i01.4519

The puerperium is a sensitive time for mothers because they must care for themselves while recovering after giving birth and caring for their babies. So, a good and effective postpartum healing process can help the mother get through the puerperium. Perineal infection is a common infection in mothers after giving birth. Some literature shows that cinnamon has ingredients that can heal wounds. This study aims to see how the influence of cinnamon cooking water on the healing of perineal wounds in postpartum women. This quantitative study used a quasi-experimental design and a nonequivalent control group design approach. The population in this study were postpartum women who gave birth in March and April 2023, respectively. Using a purposive sampling approach, 60 respondents were selected and were divided into two groups. Observation sheets and checklists were used to collect data. Wilcoxon Signed Rank Test, and Mann Whitney U Test was used to analyze the data. The results showed that the average perineal wound healing in the control group was 1.60, while the average in the intervention group was 1.87. The Wilcoxon Sign Ranked Test results obtained a p-value (0.000), namely <0.05, which means there was a difference in wound healing before and after being given treatment for each group. Then, the results of the Mann-Whitney U Test obtained a p-value (0.021) <0.05, meaning there was a difference in wound healing between the treatment and control groups. So, the conclusion that can be made in this study is that giving cinnamon-boiled water affects the healing of perineal wounds in postpartum mothers.

Community Empowerment Through the Formation of Nutrition Awareness Groups Among Adolescents as a Prevention of Stunting Pratami, Evi; Nugrahini, Evi Yunita; Kasiati; Sukesi; Titi Maharrani
Frontiers in Community Service and Empowerment Vol. 3 No. 4 (2024): December
Publisher : Forum Ilmiah Teknologi dan Ilmu Kesehatan (FORITIKES)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35882/ficse.v3i4.91

Stunting is a serious problem in the health and social that has a big impact. Curative efforts for stunting require high levels of material and non-material support, so that prevention becomes an effective and efficient step. This service involves empowering teenagers through the formation of nutrition awareness groups. The methods used are training, mentoring and evaluation, activities are carried out by examining participants health, providing material, practice and evaluation. This service was 37 participants, Wonoayu Health Center, Sidoarjo Regency. The result of the activity was the formation of a youth group regarding adolescent nutritional awareness, the results of the pretest knowledge about reproductive health were highest in the sufficient category (40.54%) and in the posttest there was an increase to the highest frequency in the good category (67.56%). The results of the pretest knowledge about stunting were highest in the poor category (51.35%) and in the posttest there was an increase to the highest frequency in the good category (62.16%) and in the pretest, knowledge about the role of adolescent nutrition as an effort to prevent stunting was highest in the poor category (54.05%,) and in the posttest, there was an increase to the highest frequency. good category (72.22%). In conclusion, this activity is able to increase teenagers' knowledge about reproductive health, stunting and the role of nutrition during adolescence in preventing stunting. Suggestions for activities continue to be carried out on an ongoing basis with the support of policy makers, schools and health service agencies.

Pemberdayaan Kader dalam Pemantauan Tumbuh Kembang Anak melalui Buku Kia di Kelurahan Wonoayu Kabupaten Sidoarjo Jeniawaty, Sherly; Utami, Sri; Rekawati, Rekawati; Sukesi, Sukesi; Sujati, Ni Ketut
Jurnal Kreativitas Pengabdian Kepada Masyarakat (PKM) Vol 7, No 10 (2024): Volume 7 No 10 (2024)
Publisher : Universitas Malahayati Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33024/jkpm.v7i10.16185

ABSTRAK Salah satu daerah yang masih perlu untuk diberikan pemahaman pentingnya pemantauan tumbuh kembang adalah keluarahan Wonoayu yang berada di Kabupaten Sidoarjo. Jumlah bayi balita dan anak pra sekolah ada 261. Dari jumlah tersebut ada 1,5 % yang mengalami BGM dan 6% mengalami stunting. Untuk pemantauan tumbuh kembang, 92% rutin melakukan di posyandu. Pemantauan tumbuh kembang yang dimaksudkan lebih pada penimbangan BB, sedangkan untuk perkembangannnya belum secara khusus dilaksanakan. Hal ini dapat diketahui dari buku KIA. Bagian cek list pemantauan perkembangaan dalam buku KIA seringkali masih kosong. Jika orang tua telah melakukan deteksi, seharusnya ada tanda centang (Ѵ) pada cek list yang dimaksud. Peran kader sangat diperlukan untuk menumbuhkan kemauan dan motivasi ibu dalam pemantauan tumbuh kembang anaknya dengan menggunakan buku KIA. Pada umumnya kader kesehatan sudah dilatih dalam menjalankan tugasnya seperti cara menimbang berat badan yang benar, mengisi KMS, mengisi buku KIA, sedangkan untuk memantau perkembangan belum dilakukan karena lebih banyak disibukan untuk melakukan pencatatan yang harus dilaporkan ke puskesmas. Oleh karena itu, perlu adanya pelatihan bagi kader tentang pemantauan tumbuh kembang anak dengan menggunakan buku KIA. Jika kader sudah paham bagaimana mudahnya cara memantau perkembangan anak dengan menggunakan buku KIA, mereka bisa mengajarkan pada orang tua cara memantau perkembangan, sehingga lebih meringankan tugas kader. Adanya pelatihan kader merupakan upaya menumbuhkan komitmen keluarga untuk melakukan pemantauan tumbuh kembang anak secara berkelanjutan sesuai usianya. Pelatihan dalam upaya Pemberdayan kader, dilaksanakan dengan menggunakan pendekatan system yaitu merujuk konsep Input, Proses dan Output. Dengan mengikuti kegiatan pelatihan, diharapkan orang tua lebih memahami isi buku KIA dan dapat menentukan tindakan yang harus dilakukan jika ada masalah kesehatan, khususnya tentang tumbuh kembang anaknya. Kata Kunci: Kader, Pemantauan Tumbuh Kembang, Buku KIA, ABSTRACT One area that still needs to be given an understanding of the importance of monitoring growth and development is the Wonoayu sub-district in Sidoarjo Regency. The number of toddlers and pre-school children is 261. Of that number, 1.5% experience BGM and 6% experience stunting. For growth and development monitoring, 92% routinely do it at the integrated health post. The growth and development monitoring in question is more about weighing, while for development it has not been specifically implemented. This can be seen from the KIA book. The development monitoring checklist section in the KIA book is often still empty. If parents have carried out detection, there should be a check mark (Ѵ) on the checklist in question. The role of cadres is very much needed to foster the willingness and motivation of mothers in monitoring their children's growth and development using the KIA book. In general, health cadres have been trained in carrying out their duties such as how to weigh properly, fill out the KMS, fill out the KIA book, while monitoring development has not been done because they are more busy making records that must be reported to the health center. Therefore, there needs to be training for cadres on monitoring child growth and development using the KIA book. If cadres already understand how easy it is to monitor child development using the KIA book, they can teach parents how to monitor development, thus lightening the cadres' tasks. The existence of cadre training is an effort to foster family commitment to continuously monitor child growth and development according to their age. Training in an effort to empower cadres is carried out using a system approach, namely referring to the concepts of Input, Process and Output. By participating in training activities, it is hoped that parents will better understand the contents of the KIA book and can determine the actions to be taken if there are health problems, especially regarding their child's growth and development. Keywords: Kader, Growth and Development Monitoring, KIA Book

Analisis Pengaruh Pertemuan Peningkatan Kesejahteraan Keluarga (P2K2) terhadap Graduasi Sejahtera Mandiri (GSM) di Jawa Timur Sukesi, Sukesi
Cakrawala Vol. 14 No. 1: Juni 2020
Publisher : Badan Riset dan Inovasi Daerah Provinsi Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32781/cakrawala.v14i1.340

Penelitian ini bertujuan untuk menguji dan menganalisis pengaruh antara outcome P2K2 dan inovasi pendamping terhadap Graduasi Sejahtera Mandiri (GSM) Keluarga Penerima Manfaat (KPM) Program Keluarga Harapan (PKH) di Jawa Timur. Penelitian dilakukan pada 19 kabupaten/kota di Jawa Timur. Populasi penelitian terbagi menjadi tiga cluster responden, yaitu: KPM yang menjadi sasaran program P2K2, Pendamping KPM, Penyedia Layanan Faskes, Penyedia Layanan Fasdik dan Koordinator Pedamping Kabupaten.Â Sampel penelitian sebanyak 170 orang. Teknik analisis menggunakan analisis regresi linier berganda, Uji t dan Uji F dengan bantuan software SPSS. Hasil penelitian ini menunjukkan bahwa variabel outcome P2K2 memiliki pengaruh yang signifikan terhadap Graduasi Sejahtera Mandiri (GSM) Keluarga Penerima Manfaat (KPM) Program Keluarga Harapan (PKH) di Jawa Timur. Variabel inovasi pendamping P2K2 memiliki pengaruh yang signifikan terhadap Graduasi Sejahtera Mandiri (GSM) Keluarga Penerima Manfaat (KPM) Program Keluarga Harapan (PKH) di Jawa Timur.

Business Strategies, Competition, and Regulation in Enhancing MSME Sustainability in East Java Sundari, Ariefah; Armanu, Armanu; Indrasari, Meithiana; Sukesi, Sukesi
West Science Journal Economic and Entrepreneurship Vol. 3 No. 04 (2025): West Science Journal Economic and Entrepreneurship
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsjee.v3i04.2430

Micro, Small, and Medium Enterprises (MSMEs) are central to Indonesia’s economy, contributing more than 60% of GDP and employing the majority of the workforce. In East Java, MSMEs account for nearly 59% of regional GDP, underscoring their critical role in inclusive growth. Despite this importance, MSMEs face persistent challenges, including limited access to credit, low digital adoption, weak innovation, and vulnerability to competition. While prior studies have explored these factors separately, few have developed an integrative framework linking business strategies, competition, and regulation to sustainability. This study examines the effects of seven strategic dimensions, credit facilities, digital marketing, innovation, pricing, distribution, circular economy, and inclusive partnerships, on MSME sustainability. Business competition is tested as a mediating variable and regulation by the Indonesian Competition Commission (KPPU) as a moderating variable. Data were collected from 396 MSMEs across handicrafts, food and beverage, and service sectors, and analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS). Results show that digital marketing, innovation, pricing, distribution, and inclusive partnerships significantly enhance sustainability, while credit facilities and circular economy practices have limited direct impact. Competition mediates the effects of strategies on sustainability, and regulation strengthens both strategic and competitive impacts. The study contributes theoretically by integrating Resource-Based View, Competitive Advantage, Institutional Theory, and Circular Economy perspectives into a holistic model, and provides practical insights for policymakers and MSME actors seeking to enhance resilience and long-term sustainability.

Determinants of Customer Satisfaction That Impact Electricity Repurchase Decisions: Evidence From Electricity Companies in Indonesia Mohammad Ahsan; Aminullah Assagaf; Slamet Riyadi; Sukesi Sukesi; Eddy Yunus; Sri Utami Ady; Suyanto Suyanto
Dinasti International Journal of Education Management And Social Science Vol. 5 No. 2 (2023): Dinasti International Journal of Education Management and Social Science (Decem
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijemss.v5i2.2254

The purpose of this study is to determine the effect of marketing mix and service quality on customer satisfaction and its impact on electricity repurchase decisions, a case study on electricity companies in Indonesia. This research uses power electricity product categories and customer service provided by electricity companies. The population of this study is electricity customers spread throughout the territory of Indonesia using questionnaires of 250 respondents. This study used a multiplier regression analysis technique with SPSS Statistical Version 25 statistical processing. Research results, First, electricity customer satisfaction is significantly influenced by price, distribution channels, promotions, and service quality; Second, customer satisfaction has a positive and significant effect on the decision to repurchase electricity, Third, simultaneously product, price, distribution channel, promotion, and service quality have a significant effect on customer satisfaction and repurchase decisions, Fourth, customer satisfaction can mediate the influence of price, distribution channels, promotions, and service quality on repurchase decisions, But it is unable to mediate the influence of the product. The results of this study enrich the empirical literature on Marketing Mix theory, Service Quality, Customer Satisfaction, and Purchasing Decisions. Electricity companies can implement a marketing mix and service quality to improve customer satisfaction and electricity repurchase decisions. The originality of this study on mediating customer satisfaction on the effect of marketing mix and service quality on electricity repurchase decisions, no previous study has examined its effect on electricity companies in Indonesia.

The Influence of Service Quality and Facilities on Student Satisfaction at Dr. Soetomo University with Brand Image as an Intervening Variable Mochammad Rian Dhewantara; Sukesi Sukesi
Maneggio Vol. 2 No. 1 (2025): Maneggio-Feb
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/gqqj2q76

This study seeks to examine the impact of service quality and facilities on student happiness at Dr. Soetomo University, utilizing brand image as a mediating variable. The context of this research is based on the challenges faced by Dr. Soetomo University in maintaining and increasing the number of students, amidst tight competition between universitiesIn order to fulfil student expectations, the quality of services and facilities must be improved, as evidenced by the recent fall in student enrolment. This study tests the association between variables using a quantitative approach and path analysis tools. Data were obtained through questionnaires distributed to students of Dr. Soetomo University, which were then analyzed using various statistical tests to determine the validity, reliability, and significance of the relationship between variables. The results indicated that student satisfaction is significantly influenced by the quality of service and the availability of facilities. Furthermore, brand image was demonstrated to mediate the association between service quality and facilities with student satisfaction. A positive brand image can increase student satisfaction even though there are shortcomings in service quality or facilities. These findings indicate that in order to improve student satisfaction, Dr. Soetomo University needs to focus on improving brand image in addition to improving service quality and facilities. This research makes a significant contribution to university management in understanding the factors that influence student satisfaction. The implication is that Dr. Soetomo University is advised to improve its brand image through effective communication strategies and overall service improvements.

INTEGRATING GREEN HUMAN RESOURCE MANAGEMENT AND GREEN INNOVATION TO ENHANCE ENVIRONMENTAL SUSTAINABILITY AND EMPLOYEE PERFORMANCE THROUGH SUSTAINABLE COMPETITIVE ADVANTAGE Bambang Raditya Purnomo; Sukesi, Sukesi
SULTANIST: Jurnal Manajemen dan Keuangan Vol. 14 No. 1S (2026): (International Conference ICEBEMA Dr. Soetomo University and ICEBesMA Prima I
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung Pematangsiantar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/sultanist.v14i1S.805

This study investigates the role of Green Human Resource Management (GHRM) and Green Innovation in improving employee performance and environmental sustainability through Sustainable Competitive Advantage (SCA) as an intervening variable. The study aims to bridge the gap between human resource management and environmental science by demonstrating how green-oriented HR practices and innovation contribute not only to organizational performance but also to ecological outcomes such as energy efficiency, waste reduction, and greenhouse gas (GHG) emission mitigation. Data were collected from 87 employees of PT Segar Murni Utama, a company implementing environmentally responsible operational practices. Partial Least Square–Structural Equation Modeling (PLS-SEM) was used to test the hypotheses. Results indicate that both GHRM and Green Innovation have significant direct effects on SCA and employee performance. Moreover, SCA mediates the relationship between GHRM, Green Innovation, and employee performance. These findings suggest that adopting GHRM and Green Innovation policies enhances not only human capital effectiveness but also the company’s contribution to Sustainable Development Goals (SDG 12 – Responsible Consumption and Production, and SDG 13 – Climate Action). The study highlights the strategic importance of aligning HR and innovation policies with environmental sustainability objectives to foster long-term competitive advantage and ecological resilience.

Co-Authors Agung Widyanarko Ahsan, Mohammad Akbar Hidayat, Wanda Gema Prasidio Albab, Eric Ulul Ali muhajir, Ali Aminullah Assagaf Aminullah Assagaf Ani Intiyati Ani Media Harumi Ario Agus Suyudanto Ario Agus Suyudanto Armanu, Armanu Asi, Yuli Sintha Asih Handayani Astuti Setiyani, Astuti Astutiek, Dwi Balle, Elmi Bambang Raditya Purnomo Binti Yunariyah, Binti Bulan, Melkianus Teddison Cholichul Hadi Eddy Yunus Eddy Yunus Eddy Yunus Erni Widiastuti Erni Widiastuti Ervi Husni, Ervi Evi Pratami Evi Yunita Nugrahini Firdaus, Ananda Nabillah Ginarsih, Yuni Gustaman, Indrarini Dasaad Handayani, Alberta Esti Handini, Sri Hapsari, Intan Nursini Hapsari, Intan Nursini Hermiyanti, Pratiwi Ira Rahayu Tiyar Sari Isfentiani, Dina Ishartiwi Ishartiwi Islamiah, Ahdatul Islamiah Isroim Yunaidah Istanto, Wisnu Kasiati Kasiati, ., Kasiati, Kasiati, Klanting Kharisma Kusumaningtyas khu, steven Liosten Rianna Roosida Ully Tampubolon Luluk Widarti, Luluk M Nadjhan Mairo, Queen Khoirun Nisa’ Mamik Martha Hendrati, Ignatia Meithiana Indrasari, Meithiana Mochammad Rian Dhewantara Mohammad Ahsan Muhamad Thohar Arifin Muhammad Fahmi Idris Muhammad Hafidh Nasrullah Mujayanto Nanik Prihartanti Nasikah, Dwi Nawari Nawari Nawari Nawari Nely Ni Ketut Sujati Novita Eka Kusuma Wardhani Nur Sayidah Olivia, Reta Pujaningsih Pusporani, Mina Rekawati, Rekawati Rian Dhewantara, Mochammad Rijanto Rijanto, Rijanto Rinto Harno Rokhmalia, Fitri Rowi, Laily Alfajriatu Rudianto, Setiawan Eko S, Rekawati Sarsiti . Sayekti Suindyah Dwiningwarni Setiawan Sherly Jeniawaty, Sherly Sherly Natalia Dewi Sholikah, Siti Mar'atus Siswahyudianto Siti Marwiyah Slamet Riyadi Slamet Riyadi Slamet Riyadi Soegiri, Hary Sri Utami SRI UTAMI ADY Sugiyanto Sugiyanto Sugiyanto Sugiyanto Sugiyanto Sugiyanto Sukiman, Susanto Sulistyowati, Dwi Wahyu Wulan Sumaningsih, Rahayu Sunaris Sunaris Sundari, Ariefah Suyanto Suyanto Suyanto Suyanto Suyanto Syahida, Aruny Amalia Tampubolon, Liosten R. R. Ully Tampubolon, Liosten Rianna Roosida Ully Titi Maharrani Triana, Wahyuningsih Untung Sujianto wahid, Hasyim Wanda Gema Prasadio Akbar Hidayat Widyastuti, Dwi Utari Windi, Yohanes Kambaru Wisnu, Nurwening Tyas Yuyun Sumarlinah Yuyun Sumarlinah

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