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PENGARUH BRAND IMAGE DAN KUALITAS PELAYANAN PADA LOYALITAS PASIEN DENGAN KEPUASAN PASIEN SEBAGAI VARIABEL INTERVENING Sherly Natalia Dewi; Sukesi Sukesi
IDEI: Jurnal Ekonomi & Bisnis Vol 3, No 1 (2022): JUNE 2022
Publisher : Insan Doktor Ekonomi Indonesia (IDEI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38076/ideijeb.v3i1.105

The purpose of the study was to examine the effect of brand image and hospital service quality on patient loyalty with patient satisfaction as an intervening variable at Bhakti Dharma Husada Hospital Surabaya. It is quantitative research with des- criptive and associative methods. The sample are 120 respondents. The data source uses primary data with the analytical technique used is SEM analysis. The results of the study explain that brand image has a positive and significant effect on patient loyalty, service quality has a positive and significant effect on patient loyalty. Brand image has a positive and significant effect on patient satisfaction. Service quality has a positive and significant effect on patient satisfaction. Patient satisfaction has a positive and significant effect on patient loyalty. Brand image has an indirect effect through patient satisfaction and is greater than directly. Service quality has an indirect effect through patient satisfaction and is greater than directly. Moreover, the results showed that all variables had a positive and significant effect on patient loyalty. This research is expected to be used as a reference for further research. Tujuan penelitian untuk menguji pengaruh brand image dan kualitas pelayanan rumah sakit pada loyalitas pasien dengan kepuasan pasien sebagai variabel inter- vening di RSUD Bhakti Dharma Husada Surabaya. Jenis penelitian kuantitatif dengan metode deskriptif dan asosiatif. Dengan jumlah sampel 120 Responden. Sumber data menggunakan data primer dengan teknik analisis yang digunakan ialah analisis SEM. Hasil penelitian menjelaskan bahwa brand image berpengaruh positif dan signifikan pada loyalitas pasien, kualitas pelayanan berpengaruh positif dan signifikan pada loyalitas pasien. Brand image berpengaruh positif dan signifikan pada kepuasan pasien. Kualitas pelayanan berpengaruh positif dan signifikan pada kepuasan pasien. Kepuasan pasien berpengaruh positif dan signifikan pada loyalitas pasien. Brand image berpengaruh secara tidak langsung melalui kepuasan pasien dan lebih besar bila dibandingkan secara langsung. Kualitas pelayanan berpengaruh secara tidak langsung melalui kepuasan pasien dan lebih besar bila dibandingkan secara langsung. Lebih dari itu hasil penelitian menunjukkan bahwa semua variabel berpengaruh positif dan signifkan pada loyalitas pasien. Penelitian ini diharapkan dapat digunakan sebagai bahan referensi penelitian selanjutnya.

The Role of Digital Marketing, Service Quality, Product Quality on Purchasing Power through the Satisfaction of Probolinggo MSME Followers during the Covid-19 Pandemic Yuyun Sumarlinah; Sukesi Sukesi; Sugiyanto Sugiyanto
International Journal of Applied Business and International Management Vol 7, No 1 (2022): April 2022
Publisher : AIBPM Publisher

This study aims to analyze the role of digital marketing, service quality, and product quality on purchasing power through consumer satisfaction of the MSME followers processing and marketing marine and fishery products in Probolinggo City during the Covid-19 pandemic. This study used 225 respondents for the object of the study. The results showed that the role of digital marketing, service quality, and product quality affect consumer satisfaction. Furthermore, the consumer satisfaction affects purchasing power. In addition, the role of digital marketing, service quality, and product quality affect consumer purchasing power. However, the role of digital marketing, service quality, and product quality does not affect consumer purchasing power through consumer satisfaction as an intervening variable. It implies that the MSME actors can adapt to changes in the business environment, allowing them to survive and be responsive to any changes.

The Effect of Public Service Delivery on Export Import Business Satisfaction Through Customs Declaration Online at The Regional Office of The Directorate General of Customs and Excise Jatim I Surabaya M Nadjhan; Sukesi
Sinergi : Jurnal Ilmiah Ilmu Manajemen Vol. 12 No. 1 (2022)
Publisher : Economic and Bussiness Faculty, Dr Soetomo University

The government as state administrator is responsible for the smoothness, safety and comfort of the export and import activities carried out by these importers and exporters. The government forms agencies to manage export-import activities, one of which is the Directorate General of Customs and Excise (DJBC) to be able to provide services in export and import activities properly. The purpose of this study is to analyze The Influence of the Implementation of Public Services on the Satisfaction of Export-Import Entrepreneurs Through Customs Declaration Online At the Regional Office of the Directorate General of Customs and Excise East Java I Surabaya. The population in this study were 112 entrepreneurs using a census sampling technique.Implementation of Public Services direct influence on Customs Declaration Online Office The area of the Directorate General of Customs and Excise East Java I in Surabaya. Based on testing the assumption model which states that the Implementation of Public Services with an estimated regression weights value of 0.0906735, standard error of 0.1093197, critical ratio (t-table) of 2.9991174 then a significance value of probability (P satisfaction of import-export entrepreneurs Office The area of the Directorate General of Customs and Excise East Java I in Surabaya. Based on testing the assumption model states that the Implementation of Public Services with an estimated regression weights value of 0.3349295, standard error 0.1813753, critical ratio (t-table) 1.8466100 then probability significance value (P- .05. Customs Declaration Online has a direct effect on the Satisfaction of Import Export Entrepreneurs Office The area of the Directorate General of Customs and Excise East Java I in Surabaya. Based on the testing of the assumption model, it states that the Implementation of Public Services with an estimate regression weights value of 3.2489903, a standard error of 3.6187443, a critical ratio (t-table) of 2.8978226 then a probability significance value (P-value) of ervices for the satisfaction of import-export entrepreneurs at the regional office of the East Java Directorate General of Customs and Excise I Surabaya through Customs Declaration Online.

The Effect of Customer Experience, Customer Satisfaction and Brand Image on Customer Loyalty in Shopping Centers in The City of Solo Erni Widiastuti; Sukesi Sukesi; Asih Handayani
International Journal of Economics, Business and Innovation Research Vol. 2 No. 04 (2023): July, International Journal of Economics, Business and Innovation Research (IJ
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar

This study aims to determine the effect of customer experience, customer satisfaction and brand image on customer loyalty in shopping centers in the city of Solo. Where the shopping center is a company that carries the concept of one stop shopping, namely Solo Grand Mall, Solo Square and Solo Paragon. The population of this study were visitors to Solo Grand Mall, Solo Square and Solo Paragon where the number could not be counted exactly so using the Cochran calculation basis, it could be seen that the number of respondents was 385 respondents with ages greater than or equal to 18 years, and had shopped in one month final. The sample was selected by non-probability sampling method. The results of the study show that customer experience, customer satisfaction and brand image have a significant effect on customer loyalty at shopping centers in the city of Solo.

Determinant of online shopping intention: Satisfaction as an intermediary Sukesi, Sukesi
Journal of Innovation in Business and Economics Vol. 7 No. 01 (2023): Journal of Innovation in Business and Economics
Publisher : Faculty of Economics and Business, University of Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/jibe.v7i01.28146

Conducted with a sample size of 120, the research employed structural equation modeling for analysis. The findings revealed several influential factors, including perceived trust, perceived value, perceived risk, and satisfaction, impacting behavioral intentions among Indonesian online shoppers. Notably, satisfaction emerged as a mediating variable in the relationship between perceived trust, perceived value, perceived risk, and behavioral intentions. The implications suggest that businesses and online retailers seeking to enhance customer satisfaction and drive desired behaviors should consider strategies aligned with these influential factors. However, it is crucial for both researchers and practitioners to acknowledge the study's limitations. Further research endeavors are encouraged to broaden and refine our understanding of consumer behavior in the Indonesian online shopping landscape.

The Influences of People and Local Culture on Purchase Decision Moderated By Social Media Marketing on Traditional Product of MSMEs in East Kotawaringin Regency of Central Kalimantan Asi, Yuli Sintha; Assagaf, Aminullah; Indrasari, Meithiana; Yunus, Eddy; Sukesi; Riyadi, Slamet; Suyanto
Dinasti International Journal of Digital Business Management Vol. 5 No. 2 (2024): Dinasti International Journal of Digital Business Management (February - March
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijdbm.v5i2.2216

The aim of this paper to analyze the influence of people and local culture on purchase decision which is moderated by social media marketing. The research is the descriptive quantitative The research findings are as follows (1). People influences purchase decision with sig. 0.049. (2). Local culture influences purchase decision with sig. 0.001. (3) People and Local culture simultaneously influence purchase decision. F table is 18.770 > 2.87 with sig. 0.000. People and local culture also show positive and significant influence on purchase decision.

THE INFLUENCE OF DIGITAL MARKETING AND WORD OF MOUTH ON PURCHASE DECISIONS THROUGH PURCHASE INTEREST IN MSME ROOF TILES PRODUCTS Nawari, Nawari; Sukesi, Sukesi; Tampubolon, Liosten Rianna Roosida Ully
International Journal of Economic Integration and Regional Competitiveness Vol. 1 No. 5 (2024): International Journal of Economic Integration and Regional Competitiveness
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/ijeirc.v1i5.133

This research is aimed at examining the direct and indirect influence of Digital Marketing and word of mouth on purchasing decisions through purchase interest tested on MSME roof tile products. The method used in this research is to use a quantitative approach. This research is included in the type of explanatory research with a sample of 100 respondents. The analysis used is structural equation modeling (SEM) with the SmartPLS application. The results of the direct influence analysis show that Digital Marketing and Word of Mouth have a positive and significant influence on purchasing interest, and Digital Marketing and Word of Mouth have a positive and significant influence on purchasing decisions. In the indirect influence test, the results show that Digital Marketing and Word of Mouth have a positive and significant influence on purchasing decisions through purchase intention.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijabim.v7i1.1444

The Relationship Between Parity and Type of Labor with Incidence of Postpartum Blues Rowi, Laily Alfajriatu; Sholikah, Siti Mar'atus; Kusumaningtyas, Kharisma; Sukesi, Sukesi
JURNAL KEBIDANAN Vol 14, No 2 (2024): Oktober 2024
Publisher : Politeknik Kesehatan Kementerian Kesehatan Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31983/jkb.v14i2.11507

Postpartum blues refer to mood disorders that occur a few days after labor to about two weeks with a peak of instability on days 3 to 5. In 2020, the prevalence of postpartum blues in Indonesia reached 50-70%. This research is an analytical survey using a cross-sectional design. The population in this research consisted of 127 respondents. The research sample was 97 respondents selected through purposive sampling. The variables in this study include independent variables such as parity and type of labor, and the dependent variable is the incidence of postpartum blues. The instrument used was a questionnaire. The analysis of the relationship between variables was done using the chi-square test. The research results indicate that the majority of postpartum mothers (53,6%) were multiparity mothers. The majority of postpartum mothers (68,4%) gave birth by sectio caesaria. The majority of postpartum mothers (56,7%) experienced the postpartum blues. The chi-square test results indicate that there was a relationship between parity with the incidence of postpartum blues with a p-value of 0.010 α 0.05 and also a relationship between the type of labor with the incidence of postpartum blues with a p-value of 0.004 α 0.05. Based on the description above, it can be concluded that there is a relationship between parity and type of labor with the incidence of postpartum blues. The role of the midwife is necessary to provide support to postpartum mothers so that they can adapt well and accept their new role as a mother.

The Effectiveness of Social Media in Enhancing Performance of Regional Apparatus in East Java Assagaf, Aminullah; Muttaqin, Zainal; Sukesi, Sukesi
International Journal of Health, Economics, and Social Sciences (IJHESS) Vol. 6 No. 4: October 2024
Publisher : Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56338/ijhess.v6i4.5856

This study aims to analyse the effectiveness of social media as a mediator in improving the performance of regional apparatus in East Java. In the digital era, social media has become an important tool in optimising government communication, transparency and accountability. This study uses a quantitative methodology with a survey approach to collect data from regional apparatus in East Java. Data were collected through questionnaires distributed to regional apparatus employees and analysed using path analysis techniques. The results The research findings indicate that the achievements of local apparatus in East Java, as well as the utilization of social media, are significantly influenced by CETTAR work culture, technological literacy, and service innovation. CETTAR work culture, technological literacy, and service innovation all showed a positive influence on social media usage and local apparatus performance. The implications of this study suggest that optimising the use of social media is an integral part of employee performance improvement strategies undertaken by local governments.

Co-Authors Agung Widyanarko Ahdatul Islamiah Ahsan, Mohammad Akbar Hidayat, Wanda Gema Prasidio Albab, Eric Ulul Ali muhajir, Ali Aminullah Aminullah, Aminullah Aminullah Assagaf Aminullah Assagaf Ana Fitriyatul Bilgies, Ana Fitriyatul Ani Intiyati Ario Agus Suyudanto Ario Agus Suyudanto Armanu Armanu, Armanu Asi, Yuli Sintha Asih Handayani Astuti Setiyani Astutiek, Dwi Balle, Elmi Bambang Raditya Purnomo Bilgies, Ana FIitriyatul Binti Yunariyah, Binti Bulan, Melkianus Teddison Cholichul Hadi Dwi Purwanti Eddy Yunus Eddy Yunus Eddy Yunus Erni Widiastuti Erni Widiastuti Ervi Husni, Ervi Evi Pratami Evi Yunita Nugrahini Firdaus, Ananda Nabillah Ginarsih, Yuni Gustaman, Indrarini Dasaad Handini, Sri Hapsari, Intan Nursini Hapsari, Intan Nursini Harumi, Ani Media Hermiyanti, Pratiwi Isfentiani, Dina Ishartiwi Ishartiwi Isroim Yunaidah Istanto, Wisnu Januarianto, Tri Johan Hari Sukwanto Kasiati Kasiati, ., Kasiati, Kasiati, K. Kasiati, Klanting khu, steven Luluk Widarti, Luluk M Nadjhan Maianto, Teguh Mairo, Queen Khoirun Nisa’ Mamik Martha Hendrati, Ignatia Meithiana Indrasari Meithiana Indrasari, Meithiana Mochammad Rian Dhewantara Mohammad Ahsan Muhamad Thohar Arifin Mujayanto Munaf, Ade Zakiya Tasman Nanik Prihartanti Nasikah, Dwi Nawari Nawari Nely Ni Ketut Sujati Novita Eka Kusuma Wardhani Nur Sayidah Olivia, Reta Pujaningsih Pusporani, Mina Queen Khoirun Nisa Mairo, Queen Khoirun Rekawati, Rekawati Rian Dhewantara, Mochammad Rijanto Rijanto, Rijanto Rinto Harno Rokhmalia, Fitri Rowi, Laily Alfajriatu Rudianto, Setiawan Eko Ryadi, Slamet S, Rekawati Sari, Ira Rahayu Tiyar Sarsiti . Setiawan Sherly Jeniawaty Sherly Jeniawaty, Sherly Sherly Natalia Dewi Sholichah, Agustina Mar’atus Sholikah, Siti Mar'atus Siswahyudianto Siti Alfiah Siti Marwiyah Slamet Riyadi Slamet Riyadi Soegiri, Hary Soekiman, JFX. Susanto Sri Utami SRI UTAMI ADY Sugiyanto Sugiyanto Sugiyanto Sugiyanto Sugiyanto Sugiyanto Sukiman, Susanto Sulistyowati, Dwi Wahyu Wulan Sumaningsih, Rahayu Sunaris Sunaris Sundari, Ariefah Supana, Supana suryawan, ryan firdiansyah Suyanto Suyanto Suyanto Suyanto Suyanto Syahida, Aruny Amalia Tampubolon, Liosten R. R. Ully Tampubolon, Liosten Rianna Roosida Ully Tampubolon, Liosten RR.Ully Titi Maharrani Titi Maharrani Triana, Wahyuningsih Untung Sujianto Utomo, Bambang Raditya wahid, Hasyim Wanda Gema Prasadio Akbar Hidayat Widyastuti, Dwi Utari Windi, Yohanes Kambaru Wisnu, Nurwening Tyas Yosi Pahala, Yosi Yuliansyah Yuliansyah Yunaidah, Isroim Yuyun Sumarlinah Yuyun Sumarlinah Zainal Muttaqin

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