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All Journal Jurnal Riset Ekonomi & Bisnis Journal of Economics, Business, & Accountancy Ventura DiE: Jurnal Ilmu Ekonomi dan Manajemen Jurnal Kebidanan Jurnal Studi Komunikasi Ekspektra: Jurnal Bisnis & Manajemen SINERGI: Jurnal Ilmiah Ilmu Manajemen AKSIOLOGIYA : Jurnal Pengabdian Kepada Masyarakat INVENTORY: JURNAL AKUNTANSI International Journal of Community Service Learning Jurnal Kreativitas PKM Cakrawala: Jurnal Litbang Kebijakan Kajian Manajemen dan Bisnis EKUITAS (Jurnal Ekonomi dan Keuangan) Journal of Innovation in Business and Economics Journal of Health Sciences SULTANIST: Jurnal Manajemen dan Keuangan Jurnal Ilmiah Tatengkorang Journal of Issues in Midwifery International Journal of Economics, Business and Accounting Research (IJEBAR) Dinasti International Journal of Education Management and Social Science Jurnal Ilmiah Manajemen Kesatuan Dinasti International Journal of Digital Business Management Jurnal Manajemen Bisnis Eka Prasetya Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences International Journal of Health, Economics, and Social Sciences (IJHESS) International Journal of Social Science Indonesian Journal of Innovation Studies Annals of Human Resource Management Research International Journal of Applied Business and International Management Media Bina Ilmiah West Science Journal Economic and Entrepreneurship Gema Bidan Indonesia (e- Journal). IJEIRC International Journal Multidisciplinary Frontiers in Community Service and Empowerment Indonesian Journal of Community Empowerment Maneggio International Journal of Economics, Business and Innovation Research Business and Applied Management Journal Maneggio IDEI: JURNAL EKONOMI & BISNIS
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The Influences of People and Local Culture on Purchase Decision Moderated By Social Media Marketing on Traditional Product of MSMEs in East Kotawaringin Regency of Central Kalimantan Asi, Yuli Sintha; Assagaf, Aminullah; Indrasari, Meithiana; Yunus, Eddy; Sukesi; Riyadi, Slamet; Suyanto
Dinasti International Journal of Digital Business Management Vol. 5 No. 2 (2024): Dinasti International Journal of Digital Business Management (February - March
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijdbm.v5i2.2216

Abstract

The aim of this paper to analyze  the influence of people and local culture on purchase decision which is moderated by social media marketing.  The research is  the descriptive quantitative The research findings are as follows (1). People influences purchase decision with sig. 0.049. (2). Local culture influences purchase decision with sig. 0.001. (3) People and Local culture simultaneously influence purchase decision. F table is 18.770 > 2.87 with sig. 0.000. People and local culture also show positive and significant influence on purchase decision.
THE INFLUENCE OF DIGITAL MARKETING AND WORD OF MOUTH ON PURCHASE DECISIONS THROUGH PURCHASE INTEREST IN MSME ROOF TILES PRODUCTS Nawari, Nawari; Sukesi, Sukesi; Tampubolon, Liosten Rianna Roosida Ully
International Journal of Economic Integration and Regional Competitiveness Vol. 1 No. 5 (2024): International Journal of Economic Integration and Regional Competitiveness
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/ijeirc.v1i5.133

Abstract

This research is aimed at examining the direct and indirect influence of Digital Marketing and word of mouth on purchasing decisions through purchase interest tested on MSME roof tile products. The method used in this research is to use a quantitative approach. This research is included in the type of explanatory research with a sample of 100 respondents. The analysis used is structural equation modeling (SEM) with the SmartPLS application. The results of the direct influence analysis show that Digital Marketing and Word of Mouth have a positive and significant influence on purchasing interest, and Digital Marketing and Word of Mouth have a positive and significant influence on purchasing decisions. In the indirect influence test, the results show that Digital Marketing and Word of Mouth have a positive and significant influence on purchasing decisions through purchase intention.
The Role of Digital Marketing, Service Quality, Product Quality on Purchasing Power through the Satisfaction of Probolinggo MSME Followers during the Covid-19 Pandemic Yuyun Sumarlinah; Sukesi Sukesi; Sugiyanto Sugiyanto
International Journal of Applied Business and International Management Vol 7, No 1 (2022): April 2022
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijabim.v7i1.1444

Abstract

This study aims to analyze the role of digital marketing, service quality, and product quality on purchasing power through consumer satisfaction of the MSME followers processing and marketing marine and fishery products in Probolinggo City during the Covid-19 pandemic. This study used 225 respondents for the object of the study. The results showed that the role of digital marketing, service quality, and product quality affect consumer satisfaction. Furthermore, the consumer satisfaction affects purchasing power. In addition, the role of digital marketing, service quality, and product quality affect consumer purchasing power. However, the role of digital marketing, service quality, and product quality does not affect consumer purchasing power through consumer satisfaction as an intervening variable. It implies that the MSME actors can adapt to changes in the business environment, allowing them to survive and be responsive to any changes.  
The Relationship Between Parity and Type of Labor with Incidence of Postpartum Blues Rowi, Laily Alfajriatu; Sholikah, Siti Mar'atus; Kusumaningtyas, Kharisma; Sukesi, Sukesi
JURNAL KEBIDANAN Vol 14, No 2 (2024): Oktober 2024
Publisher : Politeknik Kesehatan Kementerian Kesehatan Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31983/jkb.v14i2.11507

Abstract

Postpartum blues refer to mood disorders that occur a few days after labor to about two weeks with a peak of instability on days 3 to 5. In 2020, the prevalence of postpartum blues in Indonesia reached 50-70%. This research is an analytical survey using a cross-sectional design. The population in this research consisted of 127 respondents. The research sample was 97 respondents selected through purposive sampling. The variables in this study include independent variables such as parity and type of labor, and the dependent variable is the incidence of postpartum blues. The instrument used was a questionnaire. The analysis of the relationship between variables was done using the chi-square test. The research results indicate that the majority of postpartum mothers (53,6%) were multiparity mothers. The majority of postpartum mothers (68,4%) gave birth by sectio caesaria.  The majority of postpartum mothers (56,7%) experienced the postpartum blues. The chi-square test results indicate that there was a relationship between parity with the incidence of postpartum blues with a p-value of 0.010 α 0.05 and also a relationship between the type of labor with the incidence of postpartum blues with a p-value of 0.004 α 0.05. Based on the description above, it can be concluded that there is a relationship between parity and type of labor with the incidence of postpartum blues. The role of the midwife is necessary to provide support to postpartum mothers so that they can adapt well and accept their new role as a mother.
The Effectiveness of Social Media in Enhancing Performance of Regional Apparatus in East Java Assagaf, Aminullah; Muttaqin, Zainal; Sukesi, Sukesi
International Journal of Health, Economics, and Social Sciences (IJHESS) Vol. 6 No. 4: October 2024
Publisher : Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56338/ijhess.v6i4.5856

Abstract

This study aims to analyse the effectiveness of social media as a mediator in improving the performance of regional apparatus in East Java. In the digital era, social media has become an important tool in optimising government communication, transparency and accountability. This study uses a quantitative methodology with a survey approach to collect data from regional apparatus in East Java. Data were collected through questionnaires distributed to regional apparatus employees and analysed using path analysis techniques. The results The research findings indicate that the achievements of local apparatus in East Java, as well as the utilization of social media, are significantly influenced by CETTAR work culture, technological literacy, and service innovation. CETTAR work culture, technological literacy, and service innovation all showed a positive influence on social media usage and local apparatus performance. The implications of this study suggest that optimising the use of social media is an integral part of employee performance improvement strategies undertaken by local governments.
Peningkatan Kompetensi Literasi melalui Pelatihan Metode Read Aloud pada Kelompok Kerja Guru ( KKG) RA Kecamatan Karanganyar Prihartanti, Nanik; Syahida, Aruny Amalia; Pusporani, Mina; Sukesi
Aksiologiya: Jurnal Pengabdian Kepada Masyarakat Vol 8 No 4 (2024): November
Publisher : Universitas Muhammadiyah Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/aks.v8i4.15501

Abstract

Pengabdian kepada masyarakat ini bertujuan untuk meningkatkan Gerakan literasi Sekolah dengan meningkatkan pengetahuan dan ketrampilan Guru  RA (Raudhatul Athfal) melalui pelaksanaan Sosialisasi dan pelatihan Metode read aloud  pada guru guru RA KKG Al Ikhlas I kecamatan Karanganyar. Pelaksanaan Sosialisasi dan pelatihan berupa penyampaian materi dan praktek membaca dengan nyaring (read aloud) dan dilanjutkan monitoring praktek read aloud di sekolah masing masing. Sosialisasi dan Pelatihan ini dilaksanakan secara luring pada tanggal 24 Mei 2022. Peserta yang mengikuti pelatihan yaitu 43 orang guru RA dari 9 Sekolah RA di Kecamatan Karanganyar. Sebelum pelatihan, peserta pelatihan diberikan lembar angket survey awal sebagai bahan analisis situasi. kemudian pada sesi pelatihan, peserta praktek read aloud secara berpasangan menggunakan buku cerita anak yang telah dibagikan. Setelah selesai pelatihan, peserta diminta mengisi lembar angket yang sama untuk mengetahui perubahan yang terjadi setelah pelatihan.  Hasil penilaian Guru RA sesudah diterapkan pelatihan read aloud lebih tinggi dibandingkan dengan hasil penilaian Guru RA sebelum diterapkan pelatihan read aloud. yang membuktikan bahwa pelatihan ini efektif meningkatkan pengetahuan para guru RA tentang read aloud.  Setelah kegiatan pelatihan selesai, dilanjutkan kegiatan monitoring selama 2 pekan dan dilaksanakan secara offline dan online di semua Lembaga RA yang tergabung dalam KKG Al Ikhlas I Kecamatan Karanganyar. Dan hasilnya para guru RA di kecamatan karanganyar mulai melakukan pembiasaan baik di sekolah mereka yakni membacakan buku cerita pada murid muridnya dengan teknik read aloud yang baik dan benar.
THE ANALYSIS OF PREDISPOSITIVE FACTORS AND EMPLOYMENT FACTORS ASSOCIATED WITH HYPERTENSION PREVENTION BEHAVIOR IN MENOPAUSE WOMEN: ANALISIS FAKTOR PREDISPOSISI DAN FAKTOR PENDORONG YANG BERHUBUNGAN DENGAN PERILAKU PENCEGAHAN HIPERTENSI PADA WANITA MENOPAUSE Balle, Elmi; Sukesi; Ahdatul Islamiah; Kasiati
Gema Bidan Indonesia (e-Journal) Vol. 13 No. 3 (2024): September
Publisher : Jurusan Kebidanan Politeknik Kesehatan Kemenkes Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36568/gebindo.v13i3.176

Abstract

Pendahuluan: Sekitar 1,28 miliar orang dewasa berusia 30-79 tahun di seluruh dunia menderita hipertensi, sebagian besar tinggal di negara berpenghasilan rendah dan menengah dengan perkiraan 46% orang dewasa mengalami hipertensi, sedangkan di negara berkembang sebanyak 52,9% yang mengalami hipertensi, sehingga diperlukan tindakan pencegahan yang maksimal. Beberapa faktor yang sangat berhubungan dengan tindakan pencegahan hipertensi adalah umur, jenis kelamin, pola makan, aktivitas fisik, pekerjaan, tingkat pendidikan, pengetahuan, sikap, keterpaparan media informasi dan dukungan keluarga. Tujuan: Untuk mengetahui hubungan faktor predisposisi dan faktor pendorong dengan pencegahan hipertensi pada wanita menopause di Puskesmas Tarus Kabupaten Kupang. Metode: Jenis penelitian ini adalah kuantitatif dengan pendekatan cross sectional. populasinya adalah wanita menopause dengan hipertensi sejumlah 892 orang dengan sampel berjumlah 107 orang. Teknik pengambilan sampel menggunakan purposive sampling. Variabel Independen dalam penelitian ini adalah tingkat Pendidikan, pekerjaan, pengetahuan, sikap, dan dukungan keluarga. Variabel Dependen pada penelitian ini adalah perilaku pencegahan hipertensi pada wanita menopasuse. Analisa data menggunakan uji Chi Square dengan signifikan α= 0,005. Hasil: Penelitian menunjukan bahwa sebagian besar 88.4% berpendidikan Dasar, sebagian besar sekitar 71.2 % responden tidak bekerja, sebagian besar 87.5% dengan tingkat pengetahuan kurang, sebagian besar 72.5% memiliki sikap negatif, hampir setengah reponden 87.5% mendapatkan dukungan keluarga kurang, sebagian besar 87.5% memiliki perilaku pencegahan yang kurang. Berdasarkan uji Chi Square diperoleh bahwa terdapat hubungan antara faktor pendidikan dengan perilaku pencegahan hipertensi pada wanita menopause (p<0,001), faktor pekerjaan p=0,003), faktor pengetahuan (p<0,001), faktor sikap (p<0,001) dan faktor dukungan keluarga (p<0,001). Kesimpulan: Data menunjukkan adanya hubungan faktor predisposisi dan faktor pendorong yang berhubungan dengan perilaku pencegahan hipertensi pada wanita menopause di Puskesmas Tarus Kabupaten Kupang. Untuk meningkatkan perilaku pencegahan hipertensi pada wanita menopause maka perlu meningkatkan penyuluhan tentang pentingnya upaya pencegahan penyakit hipertensi. Diharapkan wanita menopause di Puskesmas Tarus lebih memperhatikan kondisi kesehatan dirinya. Kata Kunci: faktor predisposisi; faktor pendorong; perilaku pencegahan; hipertensi
Sustainable Marketing in the Digital Age: A Systematic Review of the Latest Strategies and Tactics Widiastuti, Erni; Sukesi, Sukesi; Sarsiti, Sarsiti
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 8, No 1 (2024): IJEBAR : Vol. 8, Issue 1, March 2024
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v8i1.12158

Abstract

This literature review describes the latest developments in the field of Sustainable Marketing in the Digital Age, focusing on a systematic review of the latest strategies and tactics used by companies in meeting the demands of consumers who are increasingly aware of environmental and social issues. In an ever-evolving digital age, sustainable marketing has become essential in achieving sustainable business goals, while still considering the positive impact on society and the environment. This study analyzes the use of digital technology in sustainable marketing, with an emphasis on the use of social media and digital platforms to educate and interact with consumers about sustainability issues. The integration of sustainable values in marketing strategy is also in the spotlight, illustrating how companies apply sustainable principles throughout the life cycle of products and business processes. In addition, this study discusses the importance of big data analysis in sustainable marketing decision making, as well as the role of consumer engagement through interactive content and participation in sustainable initiatives. The results of this literature review provide important insights for marketing practitioners, business managers, and researchers in understanding the latest trends and leveraging them to create effective sustainable marketing practices in the ever-evolving digital age. Keywords: Sustainable Marketing, Digital Age, Big Data Analysis
Pelatihan Kader Dalam Peningkatan Cakupan ASI Eksklusif Melalui Kelompok Pendukung ASI di Wilayah Puskesmas Pacarkeling Kecamatan Tambaksari Kota Surabaya Rijanto; Astuti Setiyani; Sukesi; Ervi Husni; Queen Khoirun Nisa’ Mairo; Purwanti; Dina Isfentiani; Tatarini Ika Pipitcahyani; Sherly Jeniawaty
International Journal of Community Service Learning Vol. 7 No. 1 (2023): February 2023
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijcsl.v7i1.53121

Abstract

Keberhasilan pemberian ASI eksklusif membutuhkan keterlibatan banyak orang terutama para kader. Tujuan kegiatan pengabdian kepada masyarakat ini adalah meningkatkan cakupan ASI Eksklusif. Mitra dalam kegiatan ini yaitu Kelompok Pendukung ASI di Puskesmas Pacarkeling, Kecamatan Tambaksari, Kota Surabaya.  Hasil Pretest dan posttest untuk mengukur tingkat pengetahuan kader sebelum dan sesudah pelatihan menunjukkan peningkatan pengetahuan sebesar 71,44%. Ini berarti bahwa semua kader memiliki pengetahuan yang baik tentang materi khusus menyusui setelah mengikuti pelatihan. Nilai rata-rata eksekutif untuk sikap pemberian ASI eksklusif adalah 40% yang menunjukkan bahwa kader memiliki sikap yang baik terhadap dukungan pemberian ASI Eksklusif. Skor rata-rata 100% untuk teknik menyusui menunjukkan hampir semua pelaksanaan memiliki keterampilan yang baik sebagai KP-ASI. Kegiatan yang bertujuan untuk mengoptimalkan peran kader dalam peningkatan cakupan ASI Eksklusif sudah terlaksana dengan baik. Setelah dilakukan pelatihan terjadi peningkatan pengetahuan kader tentang ASI ekslusif dan sikap kader yang mendukung ASI ekslusif meningkat serta meningkatnya keterampilan kader dalam melakukan teknik menyusui yang benar.
The Effect of Training and Development on Employee Retention with Job Satisfaction as an Intervening Variable on Members of The East Java Regional Police Ditreskrimum Nasikah, Dwi; Sukesi, Sukesi
Maneggio Vol. 2 No. 1 (2025): Maneggio-Feb
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/d6ddn722

Abstract

This study aims to analyze the effect of training and development on employee retention with job satisfaction as an intervening variable on members of the Ditreskrimum Polda Jatim. This study uses a quantitative approach with the Partial Least Square (PLS) method to test the relationship between variables. The research sample consisted of 43 members of the Ditreskrimum Polda Jatim who were selected using purposive sampling techniques. The results of the study indicate that training has a significant positive effect on job satisfaction and employee retention. However, development does not have a significant effect on job satisfaction or employee retention. In addition, job satisfaction also does not have a significant effect on employee retention. However, when training, development, and job satisfaction are combined, all three overall have a significant effect on employee retention. This study concludes that relevant and effective training is a key factor in increasing job satisfaction and member retention. However, development programs need to be evaluated to be more relevant to member needs. The Ditreskrimum Polda Jatim is advised to improve training and development programs, as well as pay attention to other factors such as compensation, work environment, and work-life balance to increase overall member retention.
Co-Authors Agung Widyanarko Ahdatul Islamiah Ahsan, Mohammad Akbar Hidayat, Wanda Gema Prasidio Albab, Eric Ulul Ali muhajir, Ali Aminullah Assagaf Aminullah Assagaf Ana Fitriyatul Bilgies, Ana Fitriyatul Ani Intiyati Ario Agus Suyudanto Ario Agus Suyudanto Armanu Armanu, Armanu Asi, Yuli Sintha Asih Handayani Astuti Setiyani Astutiek, Dwi Balle, Elmi Bambang Raditya Purnomo Binti Yunariyah, Binti Bulan, Melkianus Teddison Cholichul Hadi Dainuri, Dainuri Dwi Purwanti Eddy Yunus Eddy Yunus Eddy Yunus Erni Widiastuti Erni Widiastuti Ervi Husni, Ervi Evi Pratami Evi Yunita Nugrahini Firdaus, Ananda Nabillah Ginarsih, Yuni Gustaman, Indrarini Dasaad Handini, Sri Hapsari, Intan Nursini Hapsari, Intan Nursini Harumi, Ani Media Hermiyanti, Pratiwi Isfentiani, Dina Ishartiwi Ishartiwi Isroim Yunaidah Istanto, Wisnu Johan Hari Sukwanto Kasiati Kasiati, ., Kasiati, Kasiati, K. Kasiati, Klanting khu, steven Luluk Widarti, Luluk M Nadjhan Mairo, Queen Khoirun Nisa’ Mamik Martha Hendrati, Ignatia Meithiana Indrasari Meithiana Indrasari, Meithiana Mochammad Rian Dhewantara Mohammad Ahsan Muhamad Thohar Arifin Muhammad Hafidh Nasrullah Mujayanto Munaf, Ade Zakiya Tasman Nanik Prihartanti Nasikah, Dwi Nawari Nawari Nely Ni Ketut Sujati Novita Eka Kusuma Wardhani Nur Sayidah Olivia, Reta Pujaningsih Pusporani, Mina Queen Khoirun Nisa Mairo, Queen Khoirun Rekawati, Rekawati Rian Dhewantara, Mochammad Rijanto Rijanto, Rijanto Rinto Harno Rokhmalia, Fitri Rowi, Laily Alfajriatu Rudianto, Setiawan Eko S, Rekawati Sari, Ira Rahayu Tiyar Sarsiti . Setiawan Sherly Jeniawaty Sherly Jeniawaty, Sherly Sherly Natalia Dewi Sholichah, Agustina Mar’atus Sholikah, Siti Mar'atus Siswahyudianto Siti Alfiah Siti Marwiyah Slamet Riyadi Slamet Riyadi Slamet Riyadi Soegiri, Hary Soekiman, JFX. Susanto Sri Utami SRI UTAMI ADY Sugiyanto Sugiyanto Sugiyanto Sugiyanto Sugiyanto Sugiyanto Sukiman, Susanto Sulistyowati, Dwi Wahyu Wulan Sumaningsih, Rahayu Sunaris Sunaris Sundari, Ariefah Suyanto Suyanto Suyanto Suyanto Suyanto Syahida, Aruny Amalia Tampubolon, Liosten R. R. Ully Tampubolon, Liosten Rianna Roosida Ully Tatarini Ika Pipitcahyani Titi Maharrani Titi Maharrani Triana, Wahyuningsih Untung Sujianto wahid, Hasyim Wanda Gema Prasadio Akbar Hidayat Widyastuti, Dwi Utari Windi, Yohanes Kambaru Wisnu, Nurwening Tyas Yunaidah, Isroim Yuyun Sumarlinah Yuyun Sumarlinah zainal mutaqqin